Tag: Rajni Menon

Carat India wins media duties of ACCA

MUMBAI: Carat India, the media agency from the house of Dentsu Aegis network, has bagged the media duties of the Association of Chartered Certified Accountants (ACCA). The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

Commenting on the win, Rajni Menon, CEO, Carat India said, “We are excited to be a partner to ACCA. I am happy that our strategic thinking, best in class proprietary tools and consumer-first approach are a few of the parameters on which ACCA India opted for the agency.”

Pooja Seth, Head of Marketing, ACCA India said, “Carat India has proven to be a great partner for ACCA India. During their presentation, they understood what ACCA’s brand value, mission and ambition stood for and consequently, worked on presenting innovative media solutions to help increase the brand reach and deriving effective ROI.”

July 10, 2019
Carat to handle media mandate for British Council in India

MUMBAI: The British Council – UK’s international organisation for cultural relations and educational opportunities has roped in Carat India, the flagship media agency from Dentsu Aegis Network, to handle its media duties in the country.

This win comes on the back of Carat’s new business wins such as Franchise India Holdings (FIHL) and Fossil group in the recent past.

British Council India director marketing Nirupa Fernandes says, “We are very pleased to associate with Carat in India following a close association with Carat in UK. 2018 marks 70 years of the British Council in India and we have been inspired by India every day of the last 70 years. This year, we want to share the stories of the great things we’ve done together, make new connections and new stories, and inspire millions of young people to develop relationship and connections for the next 70 years.”

Speaking about the win, Carat India CEO Rajni Menon adds, “It really feels great having British Council on board. British council has been a part of many Indians’ lives through some form of their services starting from improving English skills, courses for teachers, preparing for IELTS exams, helping students to study abroad, etc. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the young and dynamic audiences across platforms.”

British Council has offices in nine cities across India and continually work towards creating opportunities for young people to develop new skills, become better qualified, introduce an international dimension to their learning or profession and develop a better understanding of other cultures. Its work in India covers arts, sports, higher education, English language, training solution and library.

April 12, 2018
Dentsu Aegis Network launches video planning & insight tool

MUMBAI: The data sciences division of Dentsu Aegis Network (DAN) India has announced the launch of DAN Prism, a unique video planning and insights tool that provides a single audience view across television and digital.

DAN Prism overlays the consumption pattern of the digital consumers on Facebook, YouTube and Programmatic Video with TV viewership measurement company Broadcast Audience Research Council to provide rich audience insights. These insights are then used for planning and activation through a single reach curve across all media platforms in a matter of minutes using a series of Artificial Intelligence (AI) algorithms.

Today India boasts of 800+ TV channels watched by 780 million Indians. There are nearly 100 million subscribers to over the top (OTT) platforms and nearly 260 million online video watchers in the country. Evidently, multi-screening has become a part of the natural video consumption habit of the average Indian

Dentsu Aegis Network South Asia chief data officer Gautam Mehra says, “In the ever-changing media landscape, we are experiencing a golden age of video consumption in India with fantastic content and platforms. The proliferation of smart devices is changing the way consumers consume content. One of Dentsu Aegis’ core objectives today is to deliver a proprietary, audience-first approach to video planning that maximises client investment across TV and digital video. The idea here is always to harness the true power of data. DAN Prism is just one more step in that direction.”

The tool will be used for all DAN India clients. The tool is a collaboration across the TV and digital brands under the network’s umbrella in India.

Carat India CEO Rajni Menon adds, “The TV viewing landscape of the country is swiftly changing owing to the mushrooming of a large number of OTT players, better connectivity and increased smart-phone penetration. As a country, we are now spending a lot more time watching video content. A large part of this is done on the mobile and on tablets. DAN Prism serves to be a powerful tool that reflects people’s behaviours today, enabled by convergence.”

April 3, 2018
FIHL hands media mandate to Carat India

MUMBAI: Franchise India Holdings (FIHL) has roped in Carat India, the flagship media agency from Dentsu Aegis Network, as its media agency.

Carat won the mandate following a multi-agency pitch and will now handle the account from its Gurgaon office. The win comes on the back of Carat’s new business wins, including Zee OTT and Columbia Asia in the recent past.

Franchise India chairman Gaurav Marya says, “To us, Carat came across as an agency that focuses on finding communication solutions keeping the business challenges at the centre. We are delighted with this partnership and wish Carat all the best as we embark on an exciting journey together.”

Carat India CEO Rajni Menon adds, “We look forward to working with Franchise India in taking their business to gain strong hold on the relevant audience. With Dentsu Aegis Network’s integrated approach and capabilities of delivering end to end solutions, we are confident of enabling a strong connect with the digital consumers of India.”

FIHL has helped hundreds of investors in selecting the right franchise and, in turn, assisted numerous organisations in international and domestic franchise expansion.

Franchise India aims to spend its majority of investments on digital media. Carat will manage the media planning and buying for all the investments.

February 21, 2018
Carat bags media account for ZEE5

MUMBAI: ZEE5, Zee Entertainment’s new digital entertainment platform, has appointed Carat, part of Dentsu Aegis Network (DAN), as its media agency for India. Carat bagged the media duties following a multi-agency pitch. Carat will handle media planning and buying for ZEE5 in India excluding digital. Headed by senior business director Suman Pal, the account will be managed by the agency’s Mumbai office.

ZEE5 India digital head Archana Anand says, “We are delighted to have Carat on board as our media partner. We were keen to collaborate with an agency that understands our business and has the expertise to help us drive huge efficiencies into our media planning and buying, and Carat had excellent credentials on this front.”

Carat Media India CEO Rajni Menon adds, “ZEE5 has been in the news for some time and we are extremely excited about bagging the account. The platform offers viewers an extremely innovative viewing experience and we will adopt an equally innovative and consistent approach to ensure that their digital platform gains a strong foothold among their audiences. With the DAN group’s integrated approach and capabilities of delivering end-to-end solutions, we are confident of establishing a strong connect with the digital consumers of India.”

Launching soon with content across multiple languages, ZEE5 will be the digital destination for Zee Entertainment and will offer a mix of both on-demand content, including originals, movies and much more, as well as live TV.

February 12, 2018