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Tag: Rajkumar Singh

  • Influencers: The new rockstars of marketing and GMJ’s striking partnership

    Influencers: The new rockstars of marketing and GMJ’s striking partnership

    MUMBAI: When influencers speak, the world listens—sometimes even more than it does to parents.

    With 69 per cent of consumers trusting influencer recommendations and brands reaping a whopping 16.6 per cent ROI boost through optimised campaigns, influencer marketing has cemented its place as the crown jewel of digital strategies.

    Riding this wave, Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys, has orchestrated a game-changing partnership with the charismatic Arvind Arora, aka A2 Sir. With a staggering 22 million social media followers, A2 Sir’s blend of education, motivation, and entertainment makes him the perfect maestro for GMJ’s ambitious foray into influencer-driven entertainment.

    This collaboration signals that in the digital age, influencers are the new rockstars—and GMJ knows how to pick a headliner.

    Strengthened by Warner Music India’s 26 per cent stake in GMJ earlier this year, the platform already holds partnerships with over 100 regional music creators across India, spanning Bhojpuri, Haryanvi, Rajasthani, and Odiya music. GMJ collaborates with Bollywood stalwarts such as Sonu Nigam, Shaan, and Salim Merchant. This new partnership reflects its ambition to redefine the digital entertainment ecosystem by blending music, motivation, and influencer-driven storytelling.

    In this initiative, Hariprem Films will spearhead content execution, ensuring the partnership delivers impactful narratives that resonate across India and beyond. JetSynthesys chairman & MD, Rajan Navani highlighted the significance of this collaboration, “At JetSynthesys, we aim to build a robust digital ecosystem that seamlessly combines technology and entertainment. Through this partnership, backed by Warner Music’s expertise and GMJ’s Hariprem Films’ exceptional execution, GMJ is well-positioned to set new benchmarks in influencer-driven content.”

    Arora expressed his enthusiasm for the project, “I am delighted to collaborate with JetSynthesys’ Global Music Junction to create content that inspires, motivates, and educates millions. This partnership allows us to combine our strengths to push the boundaries of digital storytelling.”

    GMJ founder & CEO, Rajkumar Singh outlined the partnership’s objectives, “This partnership with Arvind Arora is a significant step forward in GMJ’s journey to expand into the influencer entertainment market. Arora’s ability to inspire and connect with millions aligns perfectly with our vision to create impactful digital content and community.”

    Hariprem Films CEO Nitin Samadhiya emphasised the creative execution behind the initiative, “At Hariprem Films, we strive to bring ideas to life with precision and creativity. This collaboration with GMJ and Arvind Arora is an exciting opportunity to deliver content that inspires, motivates, and entertains, taking digital storytelling to new heights.”

    This collaboration represents a convergence of innovation, creativity, and execution excellence. By fusing digital entertainment with motivational storytelling, JetSynthesys’ Global Music Junction is poised to redefine influencer-driven content, inspiring millions across India and beyond.

  • Warner Music expands deal with Jetsynthesys’ Global Music Junction

    Warner Music expands deal with Jetsynthesys’ Global Music Junction

    Mumbai: Warner Music India has expanded its partnership with Global Music Junction (GMJ), the music and entertainment subsidiary of JetSynthesys. The companies struck a distribution deal in 2021, but this new agreement sees Warner Music make a strategic investment in GMJ, giving it a seat on the board. The move will establish Warner Music India to become the largest player in the central Indian music market.

    GMJ is the dominant force in the Bhojpuri, Haryanvi, Oriya, Kannada, and Gujarati language markets and has recently achieved exponential growth in the latter two. Bhojpuri is the fastest-growing language in India, and this move makes Warner Music the largest player in its music market. GMJ is committed to empower artists and labels through services including content creation, events management, innovative distribution, marketing solutions, technical analytics, and legal expertise.  

    The company has built an ecosystem that involves more than 100 partners, over 250 million subscribers, serving up more than 100 billion minutes of entertainment annually in more than 130,000 pieces of audio-visual music content.

    Its partners include renowned figures such as Bhojpuri superstars Khesari lal Yadav, Pawan Singh, Haryanvi superstars Renuka, Sapna Chaudhary and Sahil Sandhu, Odiya stars Malay Mishra and Ira Mohanty along with legends from the industry such as Sonu Nigam, Salim Merchant, Shaan, and Sulaiman Merchant.

    GMJ also collaborates with training and production partners such as the top online music learning platform Artium Academy, Rajasthan-based movie production company Hariprem Films and music directors Sahil Sandhu (Western Beats, Haryana) and Malay Mishra (Basanta Studios, Orissa).

    In the recent past, GMJ has achieved significant milestones with its content such as “Jale 2”, by Haryanvi superstar Sapna Choudhary, becoming one of the fastest music video to reach more than 300 million views on YouTube and more than 15 million Instagram Reels in India in 90 days. The video for “Sent Gamkauwa” by Shivani Singh accumulated more than 700 million YouTube views in just six months.

    Warner Music president, emerging markets Alfonso Perez Soto said, “This is a significant milestone in the expansion of our presence across India. Working with the amazing team at GMJ last year not only strengthened our partnership but enabled us to better support artists from the central regions of India, bringing them the best artistic support that any company can provide, and helping them connect with fans across the country and around the world. India is one of the most exciting music markets in the world and with GMJ as a partner we’re right at the heart of it.”

    JetSynthesys CEO and founder Rajan Navani added, “Our journey with Warner Music has been remarkable, highlighted by some successful collaborations. The indigenous languages in which we operate, such as the Bhojpuri, Haryanvi, Oriya, Kannada and Gujarati language markets in India, have seen incredible growth in the recent past. Warner Music’s investment in Global Music Junction and its continued collaboration with us will fast track the increasing expansion of India’s regional music industry. With our combined collective vision and understanding of audience preferences, we aim to strengthen the ecosystem by meeting the growing fan demand in the music and entertainment space. We are looking forward to more successful outcomes from our longstanding collaboration.”

    Warner Music India MD Jay Mehta added: “Our partnership continues to have a significant presence in the places in the Indian market which are growing most rapidly, and so enables us to be the fastest music company in our expansion.  GMJ is a leading player in five language markets in central India and works with some of the biggest names in Indian music and show business.  This is a critical moment in our expansion across the country as we seek to position Warner Music India as the number one choice for all discerning artists and labels.”

    Global Music Junction CEO Rajkumar Singh commented: “GMJ is committed to pioneering innovative marketing strategies, fostering creativity, and elevating the digital music landscape across India.  Our expanded partnership with Warner Music will help us fulfill our vision of becoming the foremost digital entertainment company in the country, while nurturing the next generation of talent. We will continue to enable our partners to focus on their artistic endeavours, while we manage their digital properties to engage users effectively.”

    Giri Digital, an early investor in GMJ, continues to stay invested.