ITV

Tag: Rajkumar Hirani

  • BARC Ratings: Sony continues its success with ‘PK’

    BARC Ratings: Sony continues its success with ‘PK’

    MUMBAI: In the week 26 of Broadcast Audience Research Council India (BARC), general entertainment channel (GEC) category did not see much fluctuations in spots  with Star Plus yet again comfortably  maintaining its top position with 389,322 (000s sum) followed by Colors with 357,872 (000s sum).

     

    Zee TV booked the third spot on the ratings chart with 284,778 (000s sum) while Life OK made its way to the fourth spot with 232,726 (000s sum).

     

    Sony Entertainment Television (SET) secured fifth position with 204,392 (000s).

     

    Amongst the top programs in GEC space, Star Plus’s Saath Nibhana Saathiya grabbed the first position with 6,582 (000s sum).

     

    Next up, Colors’ Meri Ashiqui Tumse Hi generated 6,059 (000s sum) followed by Rajkumar Hirani’s PK on SET with 5,596 (000s sum).

     

    Colors’ Sasuraal Simar Ka observed the fourth spot with 5,272 (000s sum). Lastly, Zee TV’s Kum Kum Bhagya managed to lock its place at the fifth spot with 5,153 (000s sum).

     

    In the English news space, Times Now continued its dominance with 502 (000s sum) followed by CNN IBN with 178 (000s sum) and India Today Television also with 178 (000s sum) respectively.

     
    Meanwhile, CNBC TV 18 continued to lead the English business genre with 213 (000s sum) followed by ET Now with 196 (000s sum). Bloomberg TV locked the third spot with 57 (000s sum).

     
    Aaj Tak maintained its leadership position in the Hindi News genre as it garnered 28,409 (000s sum). India TV followed at number two with 27,668 (000s sum) while ABP news grabbed the third berth with 26,825 (000s sum).

  • Zee TV regains its third spot; registers 174 GRPs

    Zee TV regains its third spot; registers 174 GRPs

    MUMBAI: In the week 27 of TAM TV ratings, despite a drop in the viewership, Star Plus maintained its leadership position. It registered 232 GRPs, down from 248 GRPs.

     

    Colors reported a marginal rise in the viewership and noted 206 GRPs, up from 205 GRPs.

     

    It can be recalled that Sony Entertainment Television (SET) last week had jumped to the third spot dislodging Zee TV to number four. Courtesy, the world television premiere of Rajkumar Hirani directed movie PK. But, this week, Zee TV has made its comeback with a significant rise. The channel garnered 174 GRPs, up from 161 GRPs followed by Sab which too saw a growth in the ratings. It noted 140 GRPs, up from 135 GRPs.

     

    SET’s run of celebration sustained only for a week as the channel is back to its fifth position at the ratings chart. The channel observed a significant drop from 166 GRPs to 140 GRPs this week.

     

    Life OK stood at the bottom of the chart with 130 GRPs, up from 125 GRPs.

     

    On the programming front, Star Plus’s programmes saw a drop in its consistency. The top position, this week was occupied by Colors’ Meri Ashiqui Tum Se Hi with 4.24 TVR followed by the repeat of Rajkumar Hirani’s PK on SET with 4.16 TVR.

     

    Star Plus’ Ye Hai Mohabbatein garnered the third spot with 3.70 TVR followed by Zee TV’s KumKum Bhagya with 3.69 TVR.

     

    Sab’s comedy flick Taarak Mehta Ka Ooltah Chashmah was placed at the fifth position with 3.49 TVR.

     

    Star Plus’ Ye Rishta Kya Kehlata Hai and Saath Nibhaana Saathiya registered sixth and seventh position with 3.42 TVR and 3.39 TVR respectively.

     

    Zee TV’s dance reality show – Dance India Dance was spotted at number eighth with 2.90 TVR followed by Colors’ Chakravartin Ashok Samrat with 2.87 TVR.

     

    Last but not the least, Diya Aur Baati Hum from Star Plus occupied the tenth position with 2.69 TVR. 

  • Sony books third spot with ‘PK’ premiere: TAM TV Ratings

    Sony books third spot with ‘PK’ premiere: TAM TV Ratings

    MUMBAI: Blockbuster PK continues be the golden goose. The Rajkumar Hirani directed movie became the most watched programme of week 26 as per Tam TV ratings analysis. This Aamir Khan starrer which was premiered on 21 June 2015 on Sony Entertainment Television (SET) garnered 7.63 TVR, taking the channel straight to the third spot for this week.

     

    Sony registered 166 GRPs in week 26, up from the 117 GRPs it garnered in week 25.

     

    Star Plus still remains undisputed on the top of the table despite a slight decline in GRPs. In week 26 the channel registered a viewership of 248 GRPs, a drop from 252 GRPs it registered in the previous week.

     

    Colors, at number two, also observed a decline in viewership. It descended from 213 GRPs to 205 GRPs. Fourth placed Zee TV was the only other gainer amongst the top general entertainment channels (GECs) genre. The channel’s viewership grew from 154 GRPs to 161 GRPs.

     

    In the top programme category PK had no competition as it scored 7.63 TVR. This was followed by Yeh Hai Mohabattein on Star Plus which bagged 4.24 TVR. Yeh Rishta Kya Kehlata Hai and Saathiya Saath Nibhana from the same channel came third and fourth with 4.04 TVR and 3.76 TVR respectively. Zee TVs  Kumkum Bhagya came fifth with 3.45 TVR.

     

    Sab’s Tarak Mehta ka Ulta Chasma garnered 3.45 TVR and was placed at the sixth spot. Colors dominated the bottom part of the top 10 chart with Meri Aashiqui Tum Se Hi, Chakravartin Ashoka Samrat, Sasural Simar Ka and Udaan being placed at seventh, eighth, ninth and tenth spot respectively.

     

    Click here to view full report

  • Aamir Khan’s ‘PK’ to release across 3500+ screens in China

    Aamir Khan’s ‘PK’ to release across 3500+ screens in China

    MUMBAI: The Aamir Khan starrer PK, which is directed by Rajkumar Hirani, is all set to release in China across 3500+ screens on 22 May, 2015.
     

    The Chinese premiere of PK will be held today – 13 May – at the Shanghai Art Center – the biggest theatre in Shanghai. 

     

    Khan’s voice in the Chinese version of the movie has been dubbed by A list Chinese actor Baoqiang Wang, who was appointed by the China Film Group. Wang is the Chinese equivalent of Khan at the movies there and has several box office successes, including Lost in Thailand, the highest grossing Chinese movie ever, to his credit.

     

    The Chinese premiere will be attended by the Chinese Aamir Khan Fan Club (100,000+ members). The Indian Consulate will be present there with their representatives, and 400 odd members from Indian community will also be attending and will be handled by Indian Community association. 

     

    In a bid to promote the film across the media and fans in China, a cross cultural publicity plan has been crafted where Khan, Hirani and producer Vidhu Vinod Chopra and the presenters UTV Motion Pictures, along with international sensation Jackie Chan and Wang will be spreading the buzz around the film in China.

     

    The film, produced by Vinod Chopra Films and Rajkumar Hirani Films in association UTV Motion Pictures released worldwide on 19 December, 2014. The movie also stars Anushka Sharma and Sushant Singh Rajput.

  • Rentrak inks deal with India’s Carnival Cinemas for box office measurement

    Rentrak inks deal with India’s Carnival Cinemas for box office measurement

    MUMBAI: Box office measurement body Rentrak is slowly expanding its footprint in India, where until now box office numbers haven’t had a systematic tracking system. Rentrak, which recently inked a deal with India’s Cinepolis multiplex chain, has now joined hands with the Mumbai based Carnival Cinemas. 

     

    Rentrak will implement its box office reporting system across Carinval Cinemas properties.

     

    Carnival Cinemas with 300 screens currently ranks as India’s third-largest exhibition chain after PVR and Inox. The company plans to increase its screen count to more than 1,000 screens across India by 2017, including theaters in small cities throughout South India.

     

    It may be recalled that last year Carnival Cinemas acquired Big Cinemas, which was the multiplex business of Reliance Mediaworks.

     

    “We are excited to expand our measurement in India and work with Carnival Cinemas as they continue to become one of the top players in the market. Rentrak is committed to expanding our box office measurement throughout India to help their film production be more transparent,” said Rentrak president of global movie services Ron Giambra.

     

    “We are delighted to partner with Rentrak, the global leaders in box office measurement to herald an era of precise box office information in the Indian movie industry. Carnival, while striving to provide the best possible movie watching experience to its viewers, also strives to uphold the global best practices in all aspects of film exhibition. I am sure that our synergy will add value to the industry as a whole,” added Carnival CEO Group P.V Sunil.

     

    Rentrak has been measuring box office receipts in India since October 2014. The first film it tracked was Rajkumar Hirani and Aamir Khan’s PK, which recently became the country’s highest-grossing film of all time.

  • Rentrak partners India’s Cinepolis for box office analysis

    Rentrak partners India’s Cinepolis for box office analysis

    MUMBAI: The movie measuring consumer viewership information provider Rentrak has joined hands with Indian multiplex operator Cinepolis. With this tie-up, Rentrak will launch its box office service to report daily theater-level information for Cinepolis, the third largest multiplex operator in India, in terms of box office revenues.

     

    With the recent acquisition of Mumbai-based Fun Cinemas, Cinepolis has now nearly 200 screens in India in 31 cites. The addition of Cinepolis, gives Rentrak a huge boost in its efforts in India, where Rentrak has just launched its services to track movie box office revenues with the Rajkumar Hirani and Vidhu Vinod Chopra’s film PK starring Aamir Khan.

     

    “India is one of the fastest-growing theatrical markets and our measurement is vital to helping serve their clients, we look forward to our partnership with Cinepolis and expanding as they continue to add more screens,” said Rentrak worldwide movie measurement business president Ron Giambra. 

     

    Cinepolis India managing director Javier Sotomayor added, “India is a very exciting market with tremendous passion for cinema. When this passion can be measured accurately in real time and understood in terms of box-office analytics, it will pave way for greater growth in the industry and better movie products for the country as a whole.”

     

    Rentrak’s Box Office Essentials and International Box Office Essentials are the movie industry’s source for comprehensive global box office intelligence and are used as the currency by every studio in the United States as well as distribution entities around the world. Boasting a global footprint of the worldwide movie market, Rentrak is able to provide its clients with real-time box office intelligence, through one unique system, which allows users to view real-time online reports from anywhere around the world.

     

  • ASCI to hold debate on relevance of self-regulation in advertising

    ASCI to hold debate on relevance of self-regulation in advertising

    MUMBAI: In line with its commitment to self-regulation in advertising on different platforms, the Advertising Standard Council of India (ASCI) is presenting a platform for industry stalwarts and key stakeholders to deliberate, discuss and challenge the fraternity on the importance and the relevance of self-regulation in today’s world. ASCI has organized a festival of debate on “Creativity, For Goodness’ Sake” on 20 March 2015 from 3 pm onwards. It will be held at The Taj Land’s End in Mumbai.

     

    The objective of this event is to create and present an engagement platform to uphold creativity, which is not only exciting and memorable but with a conscience; based on the premise that there is a critical need to create awareness, belief and advocacy for the very concept of self-regulation in advertising. 

     

    The festival will have global speakers namely BBH creative founder John Hegarty, Unilever SVP marketing Marc Matheiu, P&G managing director Shantanu Khosla, and filmmaker Rajkumar Hirani.

     

    At the centre of the festival will be a debate on the parameters of creative expression in advertising with speakers drawn from the top echelons of the creative industry, advertisers and consumer activists. Industry Stalwarts like Ogilvy & Mather India and South Asia executive chairman and creative director Piyush Pandey, Future Brands CEO and MD Santosh Desai, Standard Chartered Bank global head of brand and CMO Sanjeeb Chaudhuri, and Provocateur Advisory director Paritosh Joshi, will be part of the panel discussion which will be moderated by Anish Trivedi. The debate will rake up issues on creative freedom and much more.

     

    ASCI chairman Narendra Ambwani said, “Encouraging self-discipline by the creators of advertising, has been one of the key priorities chalked out for the year 2014 – 2015. As the chairman of ASCI, I believe that by promoting ASCI’s guidelines more vigorously among advertisers and creative agencies the new advertisements released will meet ASCI’s standards at the creative stage itself. This would help eradicate false and misleading claims in ads and very importantly serve the need of the hour – safeguarding consumer interest and reinforcing public’s confidence in the advertising industry. Working towards this cause of promoting the spirit of self – regulation, we here at ASCI have all come together to create a one-of-a kind festival of debate – Creativity for Goodness’ Sake! Through this unique engagement platform we aim at a fairly high powered and intellectually stimulating event for all stakeholders involved in the process of communication with consumers.”

  • ‘Tevar’ collects Rs 21.7 crore in opening weekend

    ‘Tevar’ collects Rs 21.7 crore in opening weekend

    MUMBAI: The solo release of the week, ‘Tevar’ suffered due to its outdated theme as the film is a remake of a 2003 Telugu original, ‘Ukkadu’. The action, the film’s mainstay, is oft repeated over the past few years. The film also lacks in romance as well as chemistry between the lead pair – Arjun Kapoor and Sonakshi Sinha.

     

    ‘Tevar’ opened to an average response and the collections dropped in the following shows as unfavourable reports emerged. The film has collected a mere Rs 21.7 crore in its opening weekend.

     

    On the other hand, the Rajkumar Hirani directed ‘PK’ starring Aamir Khan continued its dream run at the box office. Making the most of Christmas holidays and poor oppositions for three weeks, the movie crossed the Rs 300 crore mark. The film has collected Rs 42.1 crore in its third week to take its three week total to Rs 311.7 crore.

     

    ‘Take It Easy’, a film aimed at children, performed poorly at the box office, having collected only Rs 35 lakh in its first week.

     

    ‘Mumbai Can Dance Saala’ had a disastrous first week with collection figures barely crossing Rs 10 lakh mark.

     

    Anurag Kashyap’s ‘Ugly’ has managed to put together Rs 2.3 crore for its second week taking its two week total to Rs 7.8 crore.

     

    ‘Linga’ (dubbed) starring superstar Rajinikanth and Sonakshi Sinha has fared below average. The original Tamil movie has also suffered at the box office and not much was expected from the Hindi dubbed version as the South legend has little following in the Hindi market.

     

    Ajay Devgn’s ‘Action Jackson’ has added another Rs 10 lakh in its fifth week to take its five week tally to Rs 58.9 crore.

     

  • ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    ‘PK’ overtakes ‘Dhoom 3’ as the number one Bollywood movie

    MUMBAI: Aamir Khan, one of Bollywood’s stars known for blockbusters like Lagaan, 3 Idiots and Dhoom 3 has officially outdone himself.

     

    The recently released PK, directed by Rajkumar Hirani, has become the highest-grossing Bollywood movie ever making $65.2 million in India, $9.15 million in North America and $1.9 million in Australia at the end of the second week. Clearly, it has proved to be the international market’s top foreign-language title of 2014, accumulating a total of $86.2 million internationally. 

     

    The movie, which released on 19 December 2014 and produced by Rajkumar Hirani, Vidhu Vinod Chopra and Siddharth Roy Kapur has beaten records previously set by Aamir Khan’s 2013 megahit Dhoom 3. The story sees Khan as an alien who lands in India with a mission to study life on Earth. He ends up asking innocent questions that hold a deep and valuable meaning about the belief system that humans have created to reach God. The film has stirred up some controversy over its faith-based elements.

     

    Khan has no release in this year but having crossed the unprecedented Rs 300 crore mark at the box office, PK has become the biggest blockbuster of all time. His film Ghajini was the first to cross the Rs 100 crore mark while 3 Idiots followed as the first film to make over Rs 200 crore.

  • Hero Cycles, Cycle Agarbatti and Duracell associate with ‘PK’ for effective marketing

    Hero Cycles, Cycle Agarbatti and Duracell associate with ‘PK’ for effective marketing

    MUMBAI: This decade saw a number of in-film product placements as it has become the most pursued marketing strategy to gain prominence with every potential blockbuster.

    Hero Cycles, Cycle Pure Agarbathies, and Duracell batteries have partnered with Rajkumar Hirani’s latest offering ‘PK’ in which these brands will be featured in a seamless manner. Go Fish Entertainment has been instrumental in getting these brands to associate with the movie.

    Hero Cycles co-chairman and MD Pankaj Munjal said,” We are excited to be associated with the movie ‘PK’ which is one of the most anticipated movies this year. In the movie, Anushka Sharma’s character uses bicycles from Hero Cycles’ Miss India Jade range. The range has been especially designed to complement the taste of the new age girl and goes well with the character of Anushka in the movie. We look forward to the movie’s upcoming success and hope that our new range of cycles is equally well-received by the customers.”

    Cycle Pure Agarbathies MD Arjun Ranga stated, “We take pride in being associated with the year’s most awaited chartbuster movie. With this partnership, we not only intend to build brand saliency, but also aim at connecting with the consumer at a more emotional and serious level”.

    He further added, “While brands foresee entertainment as a serious platform to communicate, brand and media managers have been conscious about advertising in multiple platforms and blockbuster movies are looked upon as one of the strong platform for brand recall and reinforcing consumer trust”.  

    Go Fish Entertainment with more than nine years in the industry has built a strong equity in this domain, which is its forte and has been successful in getting various brands recognition and strategic presence via relevant tie ups with films. Emphasising on how subtly these brands have been affiliated with the movie script, Go Fish Entertainment director Sajay Moolankodan said, “Brand integration with Bollywood has been evolving in its courtship. The crux of this affiliation lies in identifying the right opportunity for placement of products in the movie, taking care that the products are not blatantly placed. A lot of brainstorming and research work goes into making it a perfect fit between the brand and the film. While we figured out that the integration of a prominent incense brand will match a temple worship scene in the movie, Anushka’s character in the script also seemed to be apt forthe attributes of the Miss India Jade Range of Hero Cycles.”

    Producer and director, Rajkumar Hirani shared his thought about this association, “It is a pleasure to be associated with Hero cycles, Cycle Agarbathies and Duracell, as it was just the perfect fit for the scenes that we had envisaged in the film.  As a result, all parties have derived value from this association without compromising on the viewing experience of the audience.”