ITV

Tag: Rajkumar Hirani Films

  • Kangana Ranaut TVC for MebelKart App

    Kangana Ranaut TVC for MebelKart App

    NEW DELHI: A new ad campaign featuring actor Kangana Ranaut showcasing the ‘Ease of Buying Furniture’ through a mobile application and getting them home delivered in one click was launched today by online marketplace MebelKart across television and digital platforms.

    Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering.

    The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinks him that she was looking for furniture the entire day in her own impish way.

    Speaking on the occasion, MebelKart co-founder and CEO Rahul Agrawal said: “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”

    “Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products,” AskMeGroup CMO & head of Digital Strategy Manav Sethi added.

    AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe.  This is precisely what the advertisement suggests, with added flavor of Kangana’s acting skill.

    Creative Director Karan Narvekar said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
     To view the advertisement, please follow the link

  • Kangana Ranaut TVC for MebelKart App

    Kangana Ranaut TVC for MebelKart App

    NEW DELHI: A new ad campaign featuring actor Kangana Ranaut showcasing the ‘Ease of Buying Furniture’ through a mobile application and getting them home delivered in one click was launched today by online marketplace MebelKart across television and digital platforms.

    Conceptualized by Rajkumar Hirani Films, AskMe and MebelKart team, the campaign is going live on television today. The idea behind this TVC is to create a space in the furniture category highlighting the ease of buying furniture by just sitting at home and ordering.

    The story is told from the perspective of a tech-savvy new age girl who uses technology to her advantage. She convinces her strict father and hoodwinks him that she was looking for furniture the entire day in her own impish way.

    Speaking on the occasion, MebelKart co-founder and CEO Rahul Agrawal said: “There is a huge problem of service, warranty, design availability, cost effectiveness and brand absence in furniture market which is primarily unorganized. Our aim is to remove these hassles through technology and speed its growth by focusing on mobile sales, augmented reality-based app and the services market.”

    “Home furniture market of India has observed a steady evolution over the past decade with a shift in customer perception to choose organized brands instead of developing furniture products from carpenters. The increase in knowledge about designs, wood materials and pricing schemes has propelled the Indian customer to choose more branded products,” AskMeGroup CMO & head of Digital Strategy Manav Sethi added.

    AskMe holds a majority stake in the online furniture marketplace MebelKart. With furniture being available at AskMe.com now, one does not have to travel around to choose their furniture, instead all they need to do is browse through the wide range of furniture at AskMe.  This is precisely what the advertisement suggests, with added flavor of Kangana’s acting skill.

    Creative Director Karan Narvekar said, “Our interpretation of ‘Ease of Buying Furniture’ was quiet interesting and the campaign is completely based on hassle free shopping experience starting from search to the delivery of the product. It reflects the idea of designing every home in India at the most affordable prices with best services.”
     To view the advertisement, please follow the link

  • India Games, Aamir Khan launch official mobile game: PK

    India Games, Aamir Khan launch official mobile game: PK

    MUMBAI: Indiagames, a part of Disney India’s Interactive business, today announced the launch of the official mobile game ‘PK’ based on the most awaited movie of the year. PK, produced by Vinod Chopra Films and Rajkumar Hirani Films in association with UTV Motion Pictures is slated for a worldwide release on Dec 19th, 2014. This mobile game brings alive the world of ‘PK’ in an adventurous form allowing you to play as the several avatars of Aamir Khan showcased in the movie. Aamir Khan, Anushka Sharma, Raj Kumar Hirani, Vidhu Vinod Chopra, Siddharth Roy Kapur, Managing Director, Disney India and Sameer Ganapathy, VP and Head, Interactive, Disney India launched the game today at the Reliance Digital Store in Juhu amidst much fanfare. Aamir and Anushka showcased their gaming skills by competing with each other.

     

    Developed for both feature phones and smartphones, the game was launched today on Google Play, iOS App store and Windows platform. In the game, the player gets to don many avatars of Aamir Khan as seen in the movie along with a special avatar of Anushka Sharma as he embarks upon an exciting endless running adventure. Set against an Indian background, the gamer will run amidst the by-lanes of Delhi, railway tracks in a desert as seen in the movie and collect maximum number of paans, as PK is seen enjoying eating paan in the movie. The gamer has to avoid a number of obstacles on the way, which includes cows, buses, Delhi trains, rickshaws, traffic jams and more. The various backdrops used in the game will give the player the feel of the actual movie.

     

    “I am thrilled with the way this game has shaped-up. The game is engaging and has integrated the movie elements, such as my avatars, the transistor, trumpet and lots more, really well. I am hopeful that my fans will love and enjoy the game and become a part of this exciting, endless journey of ‘PK’, said, actor Aamir Khan, at the launch event of PK mobile game.

     

    “I have never had a game avatar made for any of my film characters before, so this is really exciting for me. I love playing games in the middle of my shots and while travelling. Now with the launch of this game, I am sure I’ll be spending a lot of time on playing with my avatar,”  said Anushka Sharma

     

    Director Rajkumar Hirani said, “Gaming is a great way to engage with your audience today and it is very exciting to see the movie PK being construed in a game. There are a lot of similarities in the process of film making and game development like putting together the plot, the characters, the backdrop, the entertainment etc. I have thoroughly enjoyed myself in this process with the Disney India team.”

    Producer Vidhu Vinod Chopra said, “It’s amazing how movies are now being extended on multiple platforms to increase engagement with the audiences. With the PK game now launched, all the pieces around the movie are coming together really well and we are really excited for the movie release.”

    “Gaming is a great extension to a movie, it engages the audience with the characters, some key elements of the movie and also adds immense buzz around the movie. The PK game is a good example of how a movie can be made into a fun game with an immersive gameplay. Aamir and Raju Hirani have worked closely with our team to bring out a fantastic game that their fans will be happy playing for sure. Hope everyone enjoys playing it as much as we enjoyed making it.” said Siddharth Roy Kapur, Managing Director, Disney India.

     

    “With the PK game, our endeavor has been to capture the essence of the movie and thereby enhance the interactivity for the consumers with the lead pair, giving them the opportunity to play as both – Aamir Khan and Anushka Sharma’s characters.” said Sameer Ganapathy, Vice President and Head, Interactive – Disney India.

     

  • PK motion poster 4: Now, Anushka carries the transistor

    PK motion poster 4: Now, Anushka carries the transistor

    MUMBAI: With Aamir Khan making headlines with the PK posters, now it is Anushka Sharma’s turn to ‘wear the transistor’.

    Khan, who plays the title role in the film, took to Twitter to share Sharma’s first PK look. The Jab Tak Hain Jaan actress like Khan, is dressed in khaki, sporting a short hairdo and the transistor slung across. This is the first official look that the makers of the film have released of the actress.

    The motion poster shows five different looks of the beauty along with co-star Aamir Khan.

    Ahead of the release of the poster, Aamir Khan tweeted:, “Babaaaal machney wala hai!!! Jaggu bhi humre jaise tiranjister pahan kar poster ma? Babaaaaal machney wala hai !!!”

    Later with the link of the motion poster, he tweeted, “Ei dekha….. humaar Jaggu…. tiranjister ke saath…“

    Directed by Rajkumar Hirani, PK also stars Sushant Singh Rajput, Sanjay Dutt and Boman Irani among others and is slated to release on December 19. The film is produced by Vinod Chopra Films and Rajkumar Hirani Films in association with UTV Motion Pictures.