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Tag: Rajkumar Akella

  • CineAsia to honour Akella; feature Shyamalan’s ‘Split’

    CineAsia to honour Akella; feature Shyamalan’s ‘Split’

    MUMBAI: The Motion Picture Association Asia-Pacific Copyright Educator Award will be bestowed on comScore India managing director, theatrical, Rajkumar Akella, at CineAsia in Hong Kong. comScore which is an American media measurement and analytics company providing marketing data and analytics to many of the world’s largest enterprises, media and advertising agencies, and publishers.

    The annual CineAsia convention will be held 6-8 December at the Hong Kong Convention & Exhibition Centre, wherein awards will be given away to the deserving. CineAsia is the platform for the those seeking to learn the ins and outs of owning and operating cinemas in the booming Asia-Pacific region.

    Major studio representatives will be in Hong Kong with presentations of their 2017 product: Sony Pictures International, Paramount Pictures International, Twentieth Century Fox International, Universal Pictures International, Walt Disney Studios Motion Pictures International and Warner Bros. Pictures International, along with EuropaCorp. The lineup of feature screenings includes Fox’s NASA drama Hidden Figures, Disney’s South Seas animated adventure Moana, Warner Bros.’ Will Smith starrer Collateral Beauty, and Universal’s animated musical Sing and M. Night Shyamalan chiller Split.

    Seminars at CineAsia will cover a wide range of trending topics, including “Maximizing Business Performance Through Investments in Next-Generation Cinema Technology,” “Attracting Millennials and Reinventing Cinema,” “Driving Global Conversion to Laser Technology” and “Online Ticketing.” The National Association of Concessionaires and the International Cinema Technology Association, meanwhile, coordinated programming for “CineAsia University” on the tradeshow floor.

    NAC sessions will focus on topics such as putting the customer first, inventory issues, promotional tie-ins, and Coca-Cola’s suggestion on “refreshing the movies.” The ICTA’s Thursday lineup, meanwhile, covers in-theatre gaming and ticketing with the cloud.

    At Sony’s presentation, veteran Sony executive Noriaki “Dick” Sano will accept a Lifetime Achievement Award from CineAsia. This year’s awardees are — Mei Lee Koh, CEO of Golden Screen Cinemas, as “Exhibitor of the Year”; Walt Disney International as “Distributor of the Year,” with the prize accepted by David Kornblum, VP, international sales and marketing, APAC/Russia, and international film acquisitions; and CineAsia official sponsor GDC Technology as “Technology Innovator of the Year,” to be accepted by chairman and CEO Dr. Man-Nang Chong. The DLP Cinema® Marketing Achievement Award goes to Taiwan circuit VieShow Cinemas and its chairman, Dennis Wu.

    The show will finally honor groundbreaking Titanic and Avatar producer Jon Landau with the “CineAsia Visionary Award.”

  • CineAsia to honour Akella; feature Shyamalan’s ‘Split’

    CineAsia to honour Akella; feature Shyamalan’s ‘Split’

    MUMBAI: The Motion Picture Association Asia-Pacific Copyright Educator Award will be bestowed on comScore India managing director, theatrical, Rajkumar Akella, at CineAsia in Hong Kong. comScore which is an American media measurement and analytics company providing marketing data and analytics to many of the world’s largest enterprises, media and advertising agencies, and publishers.

    The annual CineAsia convention will be held 6-8 December at the Hong Kong Convention & Exhibition Centre, wherein awards will be given away to the deserving. CineAsia is the platform for the those seeking to learn the ins and outs of owning and operating cinemas in the booming Asia-Pacific region.

    Major studio representatives will be in Hong Kong with presentations of their 2017 product: Sony Pictures International, Paramount Pictures International, Twentieth Century Fox International, Universal Pictures International, Walt Disney Studios Motion Pictures International and Warner Bros. Pictures International, along with EuropaCorp. The lineup of feature screenings includes Fox’s NASA drama Hidden Figures, Disney’s South Seas animated adventure Moana, Warner Bros.’ Will Smith starrer Collateral Beauty, and Universal’s animated musical Sing and M. Night Shyamalan chiller Split.

    Seminars at CineAsia will cover a wide range of trending topics, including “Maximizing Business Performance Through Investments in Next-Generation Cinema Technology,” “Attracting Millennials and Reinventing Cinema,” “Driving Global Conversion to Laser Technology” and “Online Ticketing.” The National Association of Concessionaires and the International Cinema Technology Association, meanwhile, coordinated programming for “CineAsia University” on the tradeshow floor.

    NAC sessions will focus on topics such as putting the customer first, inventory issues, promotional tie-ins, and Coca-Cola’s suggestion on “refreshing the movies.” The ICTA’s Thursday lineup, meanwhile, covers in-theatre gaming and ticketing with the cloud.

    At Sony’s presentation, veteran Sony executive Noriaki “Dick” Sano will accept a Lifetime Achievement Award from CineAsia. This year’s awardees are — Mei Lee Koh, CEO of Golden Screen Cinemas, as “Exhibitor of the Year”; Walt Disney International as “Distributor of the Year,” with the prize accepted by David Kornblum, VP, international sales and marketing, APAC/Russia, and international film acquisitions; and CineAsia official sponsor GDC Technology as “Technology Innovator of the Year,” to be accepted by chairman and CEO Dr. Man-Nang Chong. The DLP Cinema® Marketing Achievement Award goes to Taiwan circuit VieShow Cinemas and its chairman, Dennis Wu.

    The show will finally honor groundbreaking Titanic and Avatar producer Jon Landau with the “CineAsia Visionary Award.”

  • Rentrak to launch box office tracking service in India

    Rentrak to launch box office tracking service in India

    MUMBAI: Rentrak recently announced the launch of its India box-office tracking service, aiming to bring independently verified box-office data in the country. The announcement was made at the ongoing Mumbai Film Festival.

    Talking to the Hollywood Reporter, Rentrak’s vice present for Europe, the Middle-East and Africa, Arturo Guillen said, “This can be a win-win situation for all parties involved — producers, distributors and exhibitors.”

    Even with almost 11,000 screens in the country, the box-office data is still largely based on figures reported by distributors and producers rather than being directly sourced from cinema locations. The company will collect and analyze data from cinemas directly, according to media reports.

    According to industry estimates, India clocks around 3.5 billion admissions per year with total revenues touching $1.5 billion. With the demand for Indian films getting huge overseas as well, Rentrak is already tracking Bollywood titles in 44 countries while the company’s India client base will include local arms of Hollywood studios that have become active in local productions such as Disney, Fox Star Studios and Viacom18, in addition to Indian banners, the report added.

     “As we have seen in other markets, cinemas benefit from our data as it helps them track footfalls, which is helpful for in-cinema advertising and programming decisions,” said Rentrak India MD Rajkumar Akella, in an interview to The Hollywood Reporter.

    “A leading Indian producer once told me that data is the basis to define reality,” added Guillen, referring to how data can also help in tracking consumer tastes.

    This is Rentrak’s second attempt at entering India after its now-defunct 2007 pact with Mumbai-based Bigtree Entertainment, which provides entertainment ticketing applications and solutions.