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Tag: Rajjat A. Barjatya

  • Rajshri Entertainment launches Marathi food channel on digital platforms

    Rajshri Entertainment launches Marathi food channel on digital platforms

    MUMBAI: Rajshri Entertainment has launched the first Marathi food channel called Ruchkar Mejwani on digital video platforms. The channel is being launched on the occasion of Makar Sankranti. It brings authentic and delectable Maharashtrian and other Indian and international recipes to food lovers across the world – anytime, anywhere and on any device.

     

    The channel will launch with a show by chef Archana Arte, featuring a wide array of recipes, from ‘Gulpoli’ to ‘Cupcakes’ and from ‘Kolhapuri Tambada Rassa’ to ‘Pizza’. Arte is a food aficionado, with vast experience, having trained hundreds of food lovers in her cooking techniques. She brings her expertise to ‘Ruchkar Mejwani’ with her tried and tested recipes, with a unique Maharashtrian twist.

     

    “My viewers will definitely relate to my videos as my cooking style is very easy for young Maharashtrians to understand and the ingredients used are readily available across the world. I have put in my best effort to present some of our mothers’ much loved recipes as well as some world famous delicacies,” said Arte.

     

    Rajshri Entertainment managing director and CEO Rajjat A. Barjatya added, “My team and I are proud to present Ruchkar Mejwani, a high quality destination for Marathi language food videos. With tastes changing, a younger Maharashtrian audience across the world is demanding content in their language and recipes suited to their palate. We hope Ruchkar Mejwani will bridge this gap and become the #1 destination on YouTube and other digital video platforms for authentic Maharashtrian recipes and popular recipes from across the world.”

     

    It is the fifth food channel to the kitty after Rajshri Food, Get Curried, Swaad Anusaar and Indono Daidokoro (Japanese) and the second Marathi channel after Rajshri Marathi.

     

    Ruchkar Mejwani is available on all major digital platforms including YouTube, Dailymotion, Digivive and Vuclip. It will be updated regularly adding new recipes every week. New shows hosted by new chefs will also be seen in near future.

     

  • ‘ Barbie in the 12 Dancing Princesses’ hits mobile content in India

    ‘ Barbie in the 12 Dancing Princesses’ hits mobile content in India

    MUMBAI: Mobile content based on Barbie’s latest movie, Barbie in the 12 Dancing Princesses has been launched across mobile networks in India including Hutch, Airtel, Idea, BSNL, MTNL, Reliance and Tata.

    Wallpapers, animations, themes, mono tones, poly tones, SMS tones, true tones, video clips and MMS Clips / M-cards will also be available and can be accessed by any GPRS enabled phone, informs an official release.

    Speaking on Barbie’s latest marketing initiative Mattel Toys India managing director Sanjay Luthra said, “The range of 12 Dancing Princesses: the dancing Barbie doll, the other doll characters, a musical castle, a stretch-limo Carriage etc. supported by lifestyle consumer products – takes every little girl deeper into the world of brand ‘Barbie’ and enhances her magical experience and interaction with her favourite Doll. Mobile content is one more avenue to reach out to parents’ who are trying to keep up with their tech-savvy Kids!”

    He added, “While Experiential Marketing has always been an important element of our Brand’s Strategy; 360 Degree programs such as these, merely help to build our consumer’s loyalty and inclination to “live in” Barbie’s world with Barbie and for parents who want to teach their children, traditional family values and togetherness that that we respect as part of our Indian beliefs, Barbie brings alive the same, through story and example.”

    Speaking on the mobile content offering the digital content production and distribution company, Rajshri Media (P) Limited managing director Rajjat A. Barjatya said, “We have been enthralled at the response to Barbie mobile content over the last one year and are delighted to release yet another property on the mobile phone. In fact very soon, we have plans to bring Barbie a lot more close to you, by launching the Barbie MobiWorld on our short code and a series of mobile games too. We are quite confident that the new initiatives we are taking, along with Mattel, will be well accepted.”

    In addition, this entertainment property is also supported by lifestyle consumer products such as: the animation movie content on VCD and DVD from Universal Pictures and distributed locally by SaReGaMa, and other licensed consumer products such as storybooks from Euro Kids and Sterling Publishers, role play toys and costumes, My Size jigsaw puzzles and tableware from Mahindra Intertrade , play cosmetics from Magicwell, bags from Genius Leathercraft, innerwear from A-Klass Fashions, nightwear from SD-Lounge and bed linen from Portico, adds the release.

  • Rajshri.com to offer episodes of ‘Malgudi Days’ and ‘Fauji’ for download

    Rajshri.com to offer episodes of ‘Malgudi Days’ and ‘Fauji’ for download

    MUMBAI: Rajshri.com, broadband entertainment platform for Indian video content, has announced the online premiere of classic TV shows Malgudi Days and Fauji.

    Additionally, the website will also celebrate Republic Day with an exclusive collection of Republic Day videos, wallpapers and ringtones to foster the spirit of Patriotism.

    One new episode of both Malgudi Days, which is based on R. K. Narayan’s short stories and Fauji, which marks Shahrukh Khan’s debut on screen, will be unveiled everyday on the portal. Viewers will have the option to view streaming episodes for free or also download them at USD 1.99 per episode, informs an official release.

    Besides the regular Hindi version of Fauji, an English subtitled version is also being offered. The TV show Mahabharat, premiered on Rajshri.com a month ago and a new episode continues to be unveiled everyday. In order to increase the consumer base of Mahabharat, Rajshri.com plans to offer the epic with Spanish and French subtitles.

    Rajshri Media managing director Rajjat A. Barjatya said, “We are delighted to give our viewers the opportunity to enjoy classics like Malgudi Days and Fauji online on-demand. Both are cult TV shows and given the success of Mahabharat, we believe there will be tremendous interest among consumers to watch both shows online.

  • Rajshri Media appoints Limelight as streaming content provider for its broadband website

    Rajshri Media appoints Limelight as streaming content provider for its broadband website

    MUMBAI: Rajshri Media, the digital entertainment arm of the Rajshri Group, has appointed content delivery network Limelight as the exclusive provider of streaming content delivery services for Rajshri.com, the recently launched broadband entertainment destination.

    Utilizing Limelight’s worldwide network, Rajshri.com will be able to deliver its library of content globally.

    As reported earlier, Rajshri.com, which aims to cater to the diaspora, was launched with the premiere of Vivah on the portal simultaneously with its theatrical release. Focusing on India centric video content, the site currently claims to serve more than 3,000 hours of full length Indian movies, music videos, TV shows, short films, documentaries and other video content and programming.

    The content offering is being scaled up and Rajshri.com will soon introduce new channels featuring content on spirituality, yoga, recipes, astrology and numerology. In addition, the website is also looking at original video programming, conceived and produced for distribution via new media to digitally connected consumers worldwide. The scalability of the Limelight network will ensure that viewers are provided with a high-quality media experience at all times, informs an official release.

    Rajshri Media managing director Rajjat A Barjatya said, “The non-resident Indian audience is estimated to be more than 25 million strong with an equally strong non-Indian audience. This audience is fragmented and difficult to reach through traditional media but connects very strongly with Indian entertainment, especially Bollywood. The penetration of broadband and 3G networks, especially in developed markets, gives us the ability to distribute rich content, including long form video, to consumers worldwide, including markets which traditional media has not been able to penetrate. We are proud to partner with Limelight and are happy to announce we have received a phenomenal response, having already crossed 4 million video streams within a fortnight of launch.”

    “We are delighted that Rajshri Media has chosen us as their exclusive partner to deliver high quality video content to audiences across the globe,” said Limelight Networks vice president Asia-Pacific Matthew H. Sturgess. “To make Rajshri’s vision a reality, our highly scalable next generation content delivery network enables them to simultaneously deliver huge video files–including feature films that are over three hours long–to audiences of any size, anywhere in the world.”

  • Rajshri Media to create humorous content for telecom networks

    Rajshri Media to create humorous content for telecom networks

    MUMBAI: Rajshri Media has tied up with humorists, Shailesh Lodha and Navneet Hullad, for the creation and development of humour content for telecom networks.

    The company is in the process of producing exclusive audio and video content, specifically catering to the 100 million plus telecom user base in India, which it says is growing at a rapid pace and is increasingly demanding entertainment ‘on the go’.

    The mobile phone is fast emerging as the preferred device for entertainment, communication and information for this consumer base.

    Rajshri Media MD Rajjat A. Barjatya says, “Humour has always been a big attraction on the cinema and TV screens, in both films and TV shows. With mobile phones evolving into personal entertainment devices and with consumers increasingly consuming entertainment ‘on the move’, the age of ‘made for mobile’ content has arrived.

    “After having studied user habits and consumption patterns on this new medium, we have begun creating a large bouquet of original entertainment content customized for the ‘smallest screen’ in people’s lives. Both Shailesh Lodha and Navneet Hullad are hugely talented artists and we are delighted to be associated with them in our endeavor to brighten up the moods of millions of telecom/mobile consumers in India.”

    Rajshri Media has produced audio and video content with both the artists, which would be made available on wap and voice portals across all leading mobile networks. Short audio and video clips will be available for downloading and/or streaming as ring tones, ringback tones, video clips, audio clips and other innovative products.