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Tag: Rajiv Sodhi

  • GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    MUMBAI: Cloud platform GoDaddy dedicated to small, independent ventures, today announced its title sponsorship for the upcoming WHD.india 2016, the largest independent hosting and cloud services conference in India. The conference will take place at the Ritz-Carlton, Bangalore on Wednesday, September 28, 2016and expects over 500 resellers, web developers, designers, domain investors and cloud services vendors. In addition to being the title sponsor of WHD.india for the fourth year running, GoDaddy will lead conversations on building and enabling a robust ecosystem of web developers, designers and resellers to serve the growing needs of India’s 51 million strong SMB market. At WHD.india 2016, GoDaddy will also announce a selection of new products and services for web professionals.

    Rajiv Sodhi, Vice President and Managing Director, GoDaddy, India and Australia, said, “India’s growing ecosystem of Resellers, web designers and developers play a pivotal role in helping the country’s next wave of small businesses to get online and in building an effective digital presence. GoDaddy is committed to helping web professionals and their customers succeed online. As always, we are delighted to be a part of WHD.india 2016 and look forward to sharing insights and gaining invaluable feedback from the web professional community.”

    GoDaddy offers a suite of online products for small businesses in India. GoDaddy combines its products with award-winning customer care to help empower small business owners, and entrepreneurs in India, to easily start, confidently grow and successfully run their own ventures. This includes finding the perfect domain name, website creation and hosting, online marketing, and productivity tools.

    World Hosting Days is the world’s largest series of events for the hosting and cloud service market. The first event of this series took place in Germany more than 10 years ago. The huge success of the conference’s concept and its reception throughout the industry helped to establish a series of events in all parts of the world.

    The annual WHD.global in Germany remains the biggest and most important global gathering with thousands of attendees from 85 countries. A road show through different European technology hubs and events in the United States and Asia complement the WHD family.

    The WHD concept gathers leading experts and knowledge from the hosting and cloud industry in order to provide a professional atmosphere for high-value networking, conducting business and learning about the latest solutions and services. Each event consists of three pillars: a conference with keynotes and sessions, a trade fair with exhibitions, and entertaining social events to promote networking. WHD is the perfect combination of information, business opportunities and networking.

  • GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    GoDaddy is title sponsor of ‘World Hosting Day’ India 2016

    MUMBAI: Cloud platform GoDaddy dedicated to small, independent ventures, today announced its title sponsorship for the upcoming WHD.india 2016, the largest independent hosting and cloud services conference in India. The conference will take place at the Ritz-Carlton, Bangalore on Wednesday, September 28, 2016and expects over 500 resellers, web developers, designers, domain investors and cloud services vendors. In addition to being the title sponsor of WHD.india for the fourth year running, GoDaddy will lead conversations on building and enabling a robust ecosystem of web developers, designers and resellers to serve the growing needs of India’s 51 million strong SMB market. At WHD.india 2016, GoDaddy will also announce a selection of new products and services for web professionals.

    Rajiv Sodhi, Vice President and Managing Director, GoDaddy, India and Australia, said, “India’s growing ecosystem of Resellers, web designers and developers play a pivotal role in helping the country’s next wave of small businesses to get online and in building an effective digital presence. GoDaddy is committed to helping web professionals and their customers succeed online. As always, we are delighted to be a part of WHD.india 2016 and look forward to sharing insights and gaining invaluable feedback from the web professional community.”

    GoDaddy offers a suite of online products for small businesses in India. GoDaddy combines its products with award-winning customer care to help empower small business owners, and entrepreneurs in India, to easily start, confidently grow and successfully run their own ventures. This includes finding the perfect domain name, website creation and hosting, online marketing, and productivity tools.

    World Hosting Days is the world’s largest series of events for the hosting and cloud service market. The first event of this series took place in Germany more than 10 years ago. The huge success of the conference’s concept and its reception throughout the industry helped to establish a series of events in all parts of the world.

    The annual WHD.global in Germany remains the biggest and most important global gathering with thousands of attendees from 85 countries. A road show through different European technology hubs and events in the United States and Asia complement the WHD family.

    The WHD concept gathers leading experts and knowledge from the hosting and cloud industry in order to provide a professional atmosphere for high-value networking, conducting business and learning about the latest solutions and services. Each event consists of three pillars: a conference with keynotes and sessions, a trade fair with exhibitions, and entertaining social events to promote networking. WHD is the perfect combination of information, business opportunities and networking.

  • GoDaddy launches localised ad campaign in India

    GoDaddy launches localised ad campaign in India

    MUMBAI: GoDaddy, a technology provider dedicated to small businesses, has launched its first regional marketing campaign in India. Beginning with Tamil, GoDaddy is working to educate India’s local small businesses that with an online presence, that no business is a small business. This supports the company’s broader India strategy to educate small business owners on the advantages of having an online presence – allowing businesses to operate 24/7, reach customers globally and grow their business.

     

    “In this market, where local language content still remains dominant, Tamil is one of the most popular languages in India. The next wave of growth in Internet adoption will be driven by local language content and smaller cities,” said GoDaddy India VP and MD Rajiv Sodhi.

     

    “What’s more, Tamil Nadu is home to one of the highest number of operational small and medium sized enterprises in India. Through this campaign we want to increase GoDaddy’s brand awareness among Tamil-speaking small business owners and boost Internet adoption,” he added.

     

    The regional campaign includes a Tamil language television commercial featuring GoDaddy customer – Chennaifurniture.net – a local furniture manufacturer, along with a social media campaign. The TV commercial is now airing on regional channels in the South including Sun TV and Adithya TV.

     

    “Until now, my business success was based on word-of-mouth. But today it’s important to be online, because that is where the consumers are. That’s why creating an identity for my business on the Internet was crucial. GoDaddy helped me establish an online presence with ease and now we get orders around the clock,” said Chennaifurniture.net owner Elango Samy.

     

    “We’ve seen that small businesses listen to their peers’ recommendations about a particular product or solution and its benefits. The new campaign illustrates through a real-world customer example that the Internet is not just for large enterprises, and that small business owners can attain the same benefits for their business,” Sodhi added.

     

    “And now with our latest solution – Get Online Today, small business owners can establish an online presence, easily and affordably,” he informed.

     

    Get Online Today package comprises a domain name, subscription to website builder and Microsoft Office 365 from GoDaddy for Rs 99 per month for the first year with an annual purchase. The offer is designed to cater to the business and communication needs of SMBs, while making the business more discoverable, keeping the identity secured and enabling collaboration online.

     

    GoDaddy’s regional push follows two integrated marketing campaigns in Hindi, since starting operations in India in 2012. Both campaigns were geared towards educating small business owners and individuals on the need to get online.

  • Go Daddy shows importance of creating an internet identity

    Go Daddy shows importance of creating an internet identity

    MUMBAI: Technology provider GoDaddy.com has announced the launch of its latest integrated marketing campaign with the aim of educating India’s small medium businesses (SMBs) and individuals on the importance of creating an online identity.

     

    With the tagline, ‘Internet pe pehchaan banao, duniya ki dikhao’, the company will launch two television campaign. They are looking to accelerate the adoption of domain names, positioning it as the first step towards creating an identity online so that the SMBs and individuals can gain recognisition by showcasing their talent.

     

    In India, only 2 per cent of the overall internet users own domain names. This figure is significantly high in US (20 per cent) and China (13-14 per cent).

     

    Talking about the campaign, GoDaddy India MD and VP Rajiv Sodhi said, “As internet in India continues to grow, having an identity on the internet to showcase your business, hobby, and interests is gaining importance. Securing the right domain name is the foundation for building a compelling online presence and the first step to creating an identity on the internet.”

     

    “Our new campaign illustrates what having an online identity can do for you and your business, and at the same time stressing on the urgency of picking the right domain name for yourself before someone else does,” he added.

     

    Both the ads will be aired on channels both mainstream as well as regional from 4 November night. The company is focussing on channels from different genres including sports, news, movie, GEC among others.

     

    “We will air the commercial on channels like Times Now, Aaj Tak, Discovery, HBO, Star Movies, Set Max etc. The ad will also appear on regional channels especially key channels in Hyderabad, Chennai and Bengaluru,” revealed Sodhi.

     

    He also added that as of now the ads will not be converted in regional languages, only the text appearing in the ads will be.

     

    In the first commercial, a barber, named NutCutLal becoming famous for his signature haircut and people queuing outside his shop, but he realises that his fame might fade away and his talent is likely to go unnoticed, he gets an online identity. While the second commercial, is based on the insight that every Indian parent starts dreaming big for their child, even before they are born. The ad shows different fathers whose sons have the same name – Rajesh  Varma  talking about future aspirations or their son but only one Rajesh Varma can get a unique identity by booking a unique domain name before anyone else does.

     

    “While NutCutLal aims to establish the importance of an online identity among small business owners Rajesh Varma is focussed on creating a need for domain names among individuals,” added Sodhi.

     

    The company will also offer new users services like creating webpage for a cost of Rs 99 per month. They are also offering domain names for 1,2,3,5 and 10 years.

     

    GoDaddy claims to help 12 million customers worldwide who work with SMBs to help them create a one-of-a-kind digital identity enabling them to reach customers globally.

  • GoDaddy India unveils new camapign with Mithun Chakraborty

    GoDaddy India unveils new camapign with Mithun Chakraborty

    MUMBAI: GoDaddy, the world’s largest technology provider dedicated to small businesses, today launched its latest integrated marketing campaign featuring the three-time National Film Award winner – Mithun Chakraborty. The multi-channel campaign aims to educate small businesses in India about the real-world benefits of getting a Website, and comprisestwo television advertisements along with search, display, email and social media marketing.

    “We believe that small businesses and entrepreneurs are the driving force behind India’s economy and we are here to empower them with the right tools. Anincreasing number of small businesses in the country are turning to GoDaddy to help themeasily and affordably establish their online presence,” said GoDaddy India Managing Director and Vice President Rajiv Sodhi.  “Our creative approach for this campaign drives home the point, in a fun way, that having an online presence is essential to business success.This campaign is a reflection of our commitment to accelerate the adoption of websitesin India.”

    The two TV commercials showcase two different types of small business owners –a young bakery owner and a leather shop owner, both facing different challenges. While the bakery is devoid of customers, the leather shop owner wants to run his business 24/7.The TV commercials feature Mithun explaining to the business owner how a website can help them find more customers and operate 24/7 in his quintessential style. The commercials conclude with Mithun doing a signature GoDaddy dance move – symbolizing success and celebration – along with the shop owners whose businesses are now thriving.

    On GoDaddy’s choice of Mithun Chakraborty for the campaign, Rajiv Sodhi said, “Mithunda was the perfect choice for this commercial. He compliments our creative strategy by adding to the celebratory mood of the business owners in the ad when they taste success. His appeal spans generations and his name is synonymous with dance. He is someone who has made it solely on his own and is a role model for many – irrespective of the industry they are in.”

    Speaking ofhis work on the campaign, Mithun Chakraborty said, “When GoDaddy approached me for the commercial, I was very excited. I was enthused at the opportunity to educatepeople on what the Internet can truly do. A website offers businesses amazing possibilities toget noticed and operate around the clock.I truly believe GoDaddy can help businesses in India go to the next level of growth quickly.”

    GoDaddy enables small businesses in building a professional identity online by offering an easy to use and end-to-end suite of products ranging from domain name, web hosting, email and marketing tools. The company also offers Indian businesses its world-class, local 24/7 customer care.

    GoDaddy is based in Scottsdale, Ariz. USA. Along with offices in India and Canada, GoDaddy operates data center facilities in Europe and Asia and serves 12 million paying customers globally.

    To find out more about how to get online easily and affordably, visit: in.GoDaddy.com Connect with GoDaddy on Facebook &Twitter.