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Tag: Rajiv Rajgopal

  • Akzo Nobel India marks five years of ‘Dulux Assurance’ with witty new campaign

    Akzo Nobel India marks five years of ‘Dulux Assurance’ with witty new campaign

    MUMBAI: Akzo Nobel India, the maker of Dulux paints, is celebrating five years of its ‘Dulux Assurance’ programme with a new campaign that asks a cheeky question: What’s better? The unmatchable quality of Dulux paints or the unbeatable Dulux Assurance warranty.

    Conceptualised by Lowe Lintas and directed by acclaimed filmmaker Prasoon Pandey, the “Lage Shaandaar, Chale Shaandaar” TVC plays out this dilemma in a lighthearted banter between characters, only to conclude that Dulux homeowners get the best of both worlds.

    “For over 70 years in India, Dulux has been synonymous with world-class quality. The assurance programme reflects both our confidence in that quality and the trust consumers place in us,” said Akzo Nobel India Limited, chairman and managing director, Rajiv Rajgopal.

    Adding to this, Akzo Nobel India, executive director, Rohit Totla noted that Dulux Assurance was introduced in 2021 as the industry’s first promise for colour, finish, and coverage, and was later expanded into a comprehensive warranty programme in 2023. “In just five years, Dulux Assurance has infused new confidence and is helping families across India, from Vellikulangara in Kerala to Nalbari in Assam, flourish with the magic of Dulux,” he said.

    The Dulux Assurance journey has grown from its original “A coat of trust in every stroke” positioning to today’s celebratory “Lage shaandaar, chale shaandaar.” Pandey’s direction brings the story to life with trademark humour and visual charm.

    Lowe Lintas, president – creative, Vasudha Misra added, “Some projects drain you, but this one re-energised us. Finding a fresh take on the warranty conversation and bringing it alive with Prasoon’s vision was an inspiring process.”

    The integrated campaign launches with the TVC and will expand across connected TV, social media, digital platforms, and festive activations, reinforcing Dulux’s message of quality, durability, and peace of mind.

  • Group M Nexus announced Rajiv Rajgopal as head of advanced Tv

    Group M Nexus announced Rajiv Rajgopal as head of advanced Tv

    Mumbai: Group M Nexus announced Rajiv Rajgopal as head of advanced TV. Rajgopal will lead business operations and management, strategic partnership decisions.

    Finecast is a TV solution company operated across 14 countries. In the previous role, he was head of client development and engagement for India’s division of Finecast.

    Rajgopal has been associated with Group M since 2016. Earlier he also served in Star India, Red FM, and Radio Mirchi.

  • AkzoNobel India extends support to over 12,000 painters

    AkzoNobel India extends support to over 12,000 painters

    MUMBAI: AkzoNobel India is supporting the painter community by providing an out of turn pay-out through the annual loyalty program – Colour Guru. As part of this initiative, direct online transfers is being made to the bank accounts of over 12,000 painting contractors.

    AkzoNobel India MD Rajiv Rajgopal said, “At AkzoNobel, our priority is to keep our employees, their families, and our partners safe and well. As the situation continues to evolve, we are constantly adapting our actions. We launched several initiatives to help communities cope with challenges caused by the COVID-19 outbreak. Painting contractors are a significant part of our ecosystem and their livelihoods has been impacted by the pandemic. This early disbursement of funds is aimed at placing cash in the hands of painting contractors so that they are able to fulfil their essential needs and cater to any emergency during the extended lockdown period in India.”

    AkzoNobel India has adapted several existing projects launched as part of the company’s People. Planet. Paint. initiative – in response to the virus situation. These include e-health initiative for providing initial screening for coronavirus in villages near Bangalore. More than 1,000 people have been tested to date. Essential food items have been provided to 6,000 people who are mostly daily wage earners in Gurgaon, Gwalior and Navi Mumbai, including underprivileged children studying at AkzoNobel supported education centers.

  • Dulux Ambiance launches new brand announcer campaign

    Dulux Ambiance launches new brand announcer campaign

    MUMBAI: AkzoNobel, a leading global Paints and Coatings company and maker of Dulux Paints in India, unveiled a new brand campaign of Dulux Ambiance Velvet Touch – an exclusive range of super premium interior and special effects paints inspired by artisans.       

    The commercial which has been created globally by MullenLowe for countries that are launching Ambiance features a woman trying to select her next wall paint from a group of colourful characters, as they compete in a dance-off for her attention. Eventually deciding to paint her walls a shade of special effect, the character throws itself against the wall, lighting up the entire room.

    Rajiv Rajgopal, Managing Director, AkzoNobel India said, “Keeping in mind the upcoming festive season where consumers will be sprucing up their homes, we are elated to introduce the global brand for Super Premium Interior- Dulux Ambiance. India is the first country in South Asia where we have introduced the special effects collection. It’s a unique offering for our Indian consumers. It has been our endeavor to continuously develop innovative products, use our global expertise and local understanding to delight consumers.”

    Speaking about the campaign, Kim Potters, Global Marketing Communications Director at Akzonobel said, “The Ambiance range of paints empowers our consumers to express their personalities through their living environment. The campaign that we have made with MullenLowe, which is our global communication agency,  celebrates the joy of experimenting with colour and special effects in your home. The playful characters bring to life the range of feelings and sensations that different colours and effects have the unexpected power to evoke.”

    Alex Okada, Global Creative Director at MullenLowe said: “We wanted to capture not only the joy of the colours, but also the special effect textures of the new Ambiance range. Dance is the perfect way to express these features. The whole campaign is very sensorial. You see the colours, you can almost touch the textures, and you feel the vibe of the different dance styles. The doubts we all face when choosing the perfect colour for our home was the starting point for this campaign. The coloured paint characters show off and compete for the consumer’s attention using all their individual qualities. The work highlights how the colours and textures you choose to paint your home with say a lot about yourself, since the desired paint and effect is an expression of your own mental process.”

    Dulux has introduced six special effects paints, namely- Dulux Ambiance Marble, Metallic, Linen, Silk, ColourMotion and Desert.  These special effects paints create an entirely new designs and patterns which are inspired by artisans to provide craftmanship and personalization to the consumers.

  • Dulux Weathershield celebrates Republic Day with #HomesOfTheBrave initiative

    Dulux Weathershield celebrates Republic Day with #HomesOfTheBrave initiative

    MUMBAI:  On the occasion of India’s 70th Republic Day, Dulux Paints from the house of AkzoNobel, a leading paints and coatings company, launched the #HomesOfTheBrave initiative. The campaign aims to celebrate brave hearts of the Indian Armed Forces who leave their homes to protect ours.

    The digital campaign #HomesOfTheBrave showcases the stories of two such personnel from the armed forces: Sumitra Devi, Assistant Sub-Inspector, CRPF; and Ajoy Kumar Rabha, Sipahi, CRPF.

    The video campaign features Farhan Akhtar, the brand ambassador of Dulux. It highlights how the armed forces protect the country while staying away from their homes for extended periods of time. Through #Homesofthebrave, Dulux Weathershield initiated painting the homes of these heroes as a gesture of gratitude and a homecoming gift.

    AkzoNobel India managing director Rajiv Rajgopal said, “The Indian Armed forces have valiantly stood at the borders through tough tides and extreme weather conditions to protect the nation. With Dulux Weathershield’s #Homesofthebrave, we want to celebrate and acknowledge these brave hearts and support them in protecting their homes from the forces of nature.”

  • Dulux Paints ropes in Shraddha Kapoor as brand ambassador

    Dulux Paints ropes in Shraddha Kapoor as brand ambassador

    NEW DELHI: Actor Shraddha Kapoor has joined Farhan Akhtar as the brand ambassador for Dulux and its range of interior and exterior products.

     

    Akzo Nobel India Decorative Paints director Rajiv Rajgopal said, “Drawing from our in-depth understanding of consumer needs, Dulux aims to enrich people’s lives by bringing visual delight and lasting care to their surroundings by offering complete painting solutions. Together with Farhan Akhtar, Dulux’s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the market for this iconic and truly international brand.”

     

    “India with a large and young population has a great demographic advantage. The average age of the 1.25 billion – strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers,” he added.

     

    Kapoor said, “I am excited about my association with a brand as versatile and vibrant as Dulux. Its philosophy of ‘Let’s Colour’ by way of expressing through their range of products has struck a chord with me. Dulux has been constantly evolving and offering consumers more to experiment with while decorating their homes. Home decoration is a significant medium of expressing one’s individual style and Dulux helps consumers in finding that style along with great performance.”