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Tag: Rajiv Kenue

  • Havells celebrates Onam with a campaign launch featuring Mamta Mohan Das

    Havells celebrates Onam with a campaign launch featuring Mamta Mohan Das

    Mumbai : Havells India Ltd announced its latest campaign for the Kerala market to promote its kitchen appliance range around Onam.

    The campaign features actor Mamta Mohan Das, who offers a fresh perspective on how cooking can be easy and enjoyable with Havells Kitchen appliances such as the Heavy-Duty Mixer Grinder Hexo Series, Silencio mixer grinder, OTG, and induction cooktop.

    Havells India’s executive vice president-electrical consumer durables Rajiv Kenue said, “Kitchen is the heart of every Indian household. In India, food and festivities go hand in hand. Every occasion is celebrated with a distinct set of delicacies from each region. Onam is the biggest festival in the state of Kerala, and we are proud to welcome such a talented celebrity, Mamta into the Havells family at this auspicious time.”

    He further added, “With our latest digital campaign around Onam, we aim to celebrate the true taste and essence of good food by showcasing how cooking can be effortless and full of fun, with the help of kitchen appliances.”

    A series of four digital films are part of the campaign, and they are being promoted across several websites & social media networks like YouTube and Instagram.

    The video and display campaigns have already begun and will run through mid-September 2022.

    The campaign beautifully demonstrates how Havells’ multi-purpose kitchen appliance range, with its superior product design and dependable quality, improves our daily lives & kitchens.

    Havells India executive vice president-marketing Rohit Kapoor said “With Onam around the corner, we are delighted to introduce our latest campaign with Mamta, a talented celebrity, and a trendsetter in the target market. We are confident, with her as the face of the campaign, we will be able to reach a large consumer base in the region and solidify our strategy of going deeper into homes.”

    “As a part of this 360-degree campaign, we are also promoting our existing product campaigns on Hexo MG and Lloyd products featuring Mohan Lal. Kerala is one of our key growth markets and we continue to engage further to deepen consumer connect and strengthen our presence in the region,” he added.

    Havells is also promoting the campaign through retail visibility, cinema integration, and a display campaign in leading regional media to further strengthen its connection with its target audience across Kerala.

  • Kenstar associates with Mumbai Indians for IPL

    MUMBAI: Kenstar, one of the preferred premium brands in India, has joined hands for the first time with Mumbai Indians franchise as the official partner for the tenth season of the Indian Premier League.

    Mumbai Indians has been a consistent and one of the most successful teams in IPL. Having won the 2011 Champions League Twenty20 and the IPL in 2013 and 2015, Mumbai Indians team has showcased their mettle time and again. The MI brigade has some acclaimed names from the cricket fraternity such as Rohit Sharma, Lasith Malinga, Kieron Pollard, Mitchell Johnson to name a few, who are known for their powerful performances. Like MI, Kenstar also believes in offering power – packed performance and touching hearts of its patrons through the wide range of product offerings.

    Kenstar COO Rajiv Kenue said, “With its format, IPL appeals to a larger section of consumers across the country. With this association, we aim to connect with a larger section of the society. We wish the team all the best for their forthcoming innings and look forward to adding many more years to this association.”

  • Samsung targets 70% growth in digital media business

    Samsung targets 70% growth in digital media business

    MUMBAI: Samsung India is aiming to achieve a 70 per cent growth in its digital media business this year. The digital media business, which is a new thrust area within the company’s audio video portfolio, includes products like digital still cameras, digital camcorders, digital audio players (MP3 players) and DVD players.

    “We plan to grow our digital media business by launching wow, aspirational products like the NV Series as well as by creating new product segments like the 6-in-1 multifunction camcorders within the digital camcorder segment,” said Samsung India deputy managing director R. Zutshi.

    (L to R) Samsung India general manager audio – video business Rajiv Kenue; director sales Pradeep Tognatta; model Kamal Siddhu; deputy managing director R Zutshi at NV -Series digital camera launch
    The Samsung ‘NV’ series in digital still cameras launched today comprises NV10: the world’s first 10 mega pixel digital still camera (DSC); NV7: slim camera with 7x zoom; and NV3: world’s first camera with MP3 and stereo speaker in-built functionality.

    In addition to the NV Series, Samsung has also launched three more products in the DSC category — Digimax i6: the world’s first camera with portable media player feature in a digicam; Digimax L-85: the world’s first HDMI camera and Digimax L60: a six mega pixel camera with MPEG4 VGA recording (30fps movie clip).

    With the introduction of the new DSC range, Samsung has 11 DSC models priced in the range between Rs 8,990 and Rs 49,990.

    “Our strategy to grow our DSC business is to help the existing analogue consumers to upgrade to Digital Still Cameras on the strength of our aspirational products and attractive pricing. We will also be enhancing our channel presence for this category by tapping both the existing CE Channel as well as strengthening our presence in the photographic channel,” said Samsung India director sales Pradeep Tognatta.

    Samsung is targeting a 400 per cent volume growth in its DSC business this year.

    Samsung India also announced its foray into the fast growing DVD camcorder category by launching its VP-DC 163i and VP-DC 565wi DVD camcorders with optical zoom.

    MS-11, the ultra compact memory player from Samsung represents a new segment within the existing digital camcorder category with its 6-in-1 functionality – webcam, storage, camcorder, digital still camera, MP3 player and voice recording functions.

    Samsung India has priced its VP-D363i Digital camcorder model at an introductory price of Rs 17,990. With the introduction of the new digital camcorder range, Samsung has eight digital camcorder models priced in the range between Rs 17,990 to Rs 39,990. Samsung is targeting a 200 per cent growth in its camcorder business this year.

    The company is also strengthening its Plasma lineup by launching its Q7 series of Plasma TVs in 106 cm (42″) and 127 cm (50″) screen size segments. These HD ready Plasma TVs are differentiated on account of their FilterBright technology for sharper, deeper and brighter display in any lighting condition; Smooth Motion Driver for clear and smooth image even in fast moving scenes and their 13-bit processing capability for an amazing display of 549 billion colours.

    With the launch of these new Plasma models, Samsung now has a lineup of four Plasma models in 42″ (2 models), 50″, and 63″ screen sizes, priced in the range between Rs 99,000 – Rs 700,000.

    Samsung India is expecting to grow its audio video business (AV) by 50 per cent in the July – December 2006 period based on its range enhancement in key AV product categories like flat panel TVs and digital media products, enhanced channel presence and awareness creation through Samsung Dream Home Roadshows.

    Zutshi added, “Our considerably enhanced sales infrastructure coupled with our new product launches should help us successfully optimize our festival sales in the second half of this year.”