Connect with us
Delhi – Publicis Media India has introduced Markriti, a cutting-edge machine-learning based Marketing Mix Modeling (MMM) tool. Powered by Meta Open Source and supported by an...
Mumbai: Dabur India has entrusted Rajiv Dubey with an expanded role as vice president, where he will now lead brand activations and experiential marketing initiatives. Alongside...
Mumbai: Disney Star Network has announced the launch of an advanced contextual advertising solution across its Hindi movie channels, Star Gold and Star Utsav Movies. This...
Mumbai: India’s sole and autonomous market research industry body, Market Research Society of India (MRSI) announces the adoption and implementation of its latest Socio-economic Classification System,...
Mumbai: After a gap of nearly 18 months, Broadcast Audience Research Council (Barc) India resumed the ratings for individual news channels with the release of data...
Mumbai: Hindi General Entertainment channel The Q has launched its maiden brand campaign titled ‘Sabse Alag, Sabke Liye.’ The integrated marketing push is aimed at deepening awareness, increasing reach,...
Mumbai: On day three of the TV Brand Fest 2021, media and marketing heads of prominent organisations discussed the merits and challenges of fiction and nonfiction...
Mumbai: The last one and a half years have escalated the pervasiveness of the OTTs and streaming platforms in our lives like never before. Not wanting...
NEW DELHI: Covid2019 came as a big disruptor for the marketing and advertising industry. All the brands, big or small, had to rework their strategies for...
