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Tag: Rajiv Dingra

  • Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

    Colors Gujarati to launch a dance reality show ‘Naach Maari Saathe’

    MUMBAI: Colors Gujarati is all set to bring a dance show named Naach Maari Saathe. The show which will hit the small screen from 23 July will have Hitu Kanodia, Vyoma Nandi and Neerav Bavlecha as the judges. Naach Maari Saathe will be hosted by anchors Revanta Sarabhai and Riddhi Dave. Produced by Blue Orchid Entertainment Pvt Ltd, the episodes will be themed around Gujarat with its rich culture and dance forms. This marquee show will air every Monday-Tuesday at 9.30 pm.

    “At Colors Gujarati, we strive to create content that resonates with the viewers. The Gujarati community holds a natural inclination to dance and its multiple forms; their love for this art is seen in their rich culture and heritage. Therefore, with Naach Maari Saathe we decided to bring them a unique platform that gives young talent a once in a lifetime opportunity to showcase their passion for dance. With Hitu, Vyoma and Neerav agreeing to be a part of the judges’ trio – the energy on the show has been magnificent. With efforts like this, we hope to continue changing the entertainment landscape in the region,” said Viacom18 Motion Pictures Marathi, Colors Marathi and Colors Gujarati, business head Nikhil Sane.

    Hitu Kanodia is all set to debut as a judge on television with Naach Maari Saathe. The show has auditioned dancers from chosen cities across the state in the age group of 15 to 35 years. The unique format will witness a battle between four mentors, each of whom will groom six dancers from different cities of Gujarat. The best dancer of the lot wins the ultimate title of being Naach Maari Saathe’s coveted winner.

  • Artemis Hospitals, WATConsult highlight the importance of pledging organs

    Artemis Hospitals, WATConsult highlight the importance of pledging organs

    MUMBAI: Due to the lack of organ donation approximately 5 lakh people across the nation die each year as there is a huge demand-supply gap between the number of transplants awaited and the organs available.

    Over the years, the idea of organ donation has often been spoken about as ‘an act of giving’ but Artemis Hospitals and WATConsult, the digital and social media agency from Dentsu Aegis Network India, decided to look at organ donation from a different lens. 

    Launched on the occasion of ‘World Organ Donor Day’, 13 August, #GetSecondLife, portrays ‘organ donation’ as an act of not just giving a new life to the recipient but also a second life to the donors.

    WATConsult founder and CEO Rajiv Dingra said, “#GetSecondLife is a need of the hour initiative because we all plan the best for us to live a healthy and a memorable life but sometimes, life just ends too soon. But when you pledge an organ, you gift yourself another chance at life. You promise yourself a plethora of moments, experiences and thrills that you will live through a cross-section of people who may benefit from your organs.”

    Commenting on the same  Artemis Global Life Sciences MD Dr Devlina Chakravarty added, “#GetSecondLife talks to potential donors, urging them to give this gift of life, not only to the recipients who will benefit, but to themselves. By committing to donate your organs, you promise yourself a chance of dreaming again, breathing again, experiencing again and living again. In this drive, we urge you to not only pledge your organs but, also lend your voice of support to make the movement bigger.”

    The campaign video showcase the fact that a part of your body can give you a chance to live-on in some form even after you have moved on. So pledge your organs as a second life awaits you. Along with heavy push on Facebook, Twitter and Instagram there will be a special microsite,www.getsecondlife.com, too.

    The donor will also be introduced on social platforms like Facebook and Instagram filter saying “Proud Organ Donor” with the hashtag #GetSecondLife. 

  • Save The Children partners WATConsult, Snapdeal to highlight child trafficking

    Save The Children partners WATConsult, Snapdeal to highlight child trafficking

    MUMBAI: Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create awareness about the problem of child trafficking in India. On this international day against trafficking the company launched a campaign titled #KidsNotForSale campaign to curb child trafficking.
    The company recently launched the teaser of the campaign which portrays ‘Amazing Kids Sale’ on Snapdeal which leads to a hard-hitting campaign that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking or forced to become combatants.
    The campaign pointed out that an estimated seven children go missing every hour. Half of them, are never able to return home. Between 2016 and 2017 alone, nearly one lakh children went missing. The conviction rate of these criminals was a dismal 22.7 per cent in 2016.
    WATConsult founder and CEO Rajiv Dingra said,“This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
    A Snapdeal spokesperson said, “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”

    Save the Children head of campaigns Pragya Vats added, “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities of human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
    The government of India has taken a pioneering step forward by tabling India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018 in the Parliament yesterday. The #KidsNotForSale campaign aims to urge the government to consider recommendations for not just comprehensive prevention but also rehabilitation, and monitoring and coordination mechanisms that will strengthen the power of the bill.

  • WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned

    WATConsult, Bajaj Allianz General Insurance launch new campaign #Unplanned

    MUMBAI: WATConsult, the Digital and Social Media agency from Dentsu Aegis Network India, has launched a new campaign titled ‘#Unplanned’ for Bajaj Allianz Travel Insurance, highlighting the importance of factoring in ‘unplanned’ occurrences that could take place during vacations. #Unplanned intends to inform and educate travelers about the importance of or Travel Insurance – an aspect of travel that is often ignored by travelers.

    WATConsult founder, and CEO Rajiv Dingra, said, “What If you lose your baggage, personal possessions, or cash while traveling? With the same in mind, we conceptualized #Unplanned campaign for Bajaj Allianz Travel Insurance which highlights the smallest of ‘What Ifs’ of travel. Simple yet insightful, the campaign highlights the importance of taking Travel Insurance with a little pinch of humor”

    Bajaj Allianz General Insurance chief  marketing office,  Chandramohan Mehra, said, “The significance of adequately planning for a trip always exists in the back of the mind of any traveler. However, most people forget that without insurance, their planning is not complete. #Unplanned digital initiative drives across the message that lack of planning leads to chaos and unpleasant experiences. Our aim is to get travel insurance at the top in a to-do-list when the travel is being planned. ” 

     

    The theme of #Unplanned resonated throughout the campaign and its planning. A video called #AgencyLife was uploaded on WATConsult’s Facebook page where the client servicing team is seen struggling with the daunting task of having to conceptualize and shoot a video campaign in an unrealistic deadline. The video highlighted various instances of the team struggling to set the campaign in motion within mere 48 hours.

  • WATConsult & Project Nanhi Kali show a powerless queen in chess

    WATConsult & Project Nanhi Kali show a powerless queen in chess

    MUMBAI: The ‘Queen’ is the most powerful piece in the game of chess, a two-player strategy board game that once originated in India in the 6th century. And yet, those very ‘Queens’ still stand powerless and violated in 21st century India.

    Therefore, in an attempt to shed light on how a society fails when it leaves its ‘Queens’ helpless and feeble, Project Nanhi Kali partnered with WATConsult, the digital and social media agency from Dentsu Aegis Network India, to launch an innovative campaign titled, ‘Powerless Queen’ on Women’s day. 

    To spread awareness about the long neglected cause, a digital version of the chess game has been created wherein, the first player’s ‘Queen’ is designed to be ‘powerless’ and does not move at all while the second player’s ‘Queen’ has all her powers, thus making the first player realise how difficult it is to win a game with the ‘Powerless Queen’. 

    To support the campaign, Tania Sachdev, an Indian chess player who holds The Fédération Internationale des Échecs (FIDE, also known as World Chess Federation) titles of The International Master and The Woman Grandmaster also came on board.

    The campaign has become viral on social media with renounced chess player Vishwanathan Anand and others retweeting about it and taking up the Powerless Queen Challenge.

    WATConsult founder and CEO Rajiv Dingra says, “As an agency, we are very proud of this campaign. Chess is a game of power and we thought of utilising this game to let people realise how in the 6th century we made the queen the most powerful and yet in the 21st century we fail to empower women. It is an absolute challenge to win any battle with a ‘Powerless Queen’ and this campaign illustrates just that on Woman’s Day.”

    Apart from spreading the message, Tania Sachdev is also challenging people to play the digital version of the chess game on the microsite by taking the Powerless Queen Challenge. The microsite enables people to accept the challenge, play the game and donate to Project Nanhi Kali to empower the women of tomorrow.

    Project Nanhi Kali and KC Mahindra Education Trust trustee and executive director Sheetal Mehta adds, “We are happy to partner with WATConsult for this innovative campaign. We support campaigns that give out a message about the importance of ensuring equality for women and it is a win-win situation given our objective is to educate and empower girls.”

  • WATConsult & TOTAL join hands to launch Ride for Legends

    WATConsult & TOTAL join hands to launch Ride for Legends

    MUMBAI: Keeping true to TOTAL Hi-Perf Motorcycle Engine Oil’s brand promise of making your ride enjoyable, TOTAL with WATConsult, the digital and social media agency from Dentsu Aegis Network India, has taken a step forward to launch an initiative to salute unsung legends of the country.

    The brand brings to light the unsung legends of the country who, over the years, have worked selflessly to make this society a better place to live through a digital video series aptly titled – “Ride For Legends”.

    Co-created along with popular YouTube channel Powerdrift that targets young enthusiasts, the series is also available on video-on-demand platform Voot.

    These legends are ordinary people with extraordinary thinking and passion towards the country. The campaign is part of an integrated marketing campaign for its new range of high performing motorcycle engine oils for two-wheelers launched in December 2017.

    As a part of the campaign, TOTAL encouraged four moto-vloggers – MSK, Oggy F, JS Films and Dino’s Vault, to take up the challenge to travel and discover the unsung legends of the society on their bikes. Through this campaign the vloggers highlighted the stories and achievements of the hidden heroes to the world.

    WATConsult founder and CEO Rajiv Dingra says, “The objective behind creating, ‘Ride For Legends, was to be in sync with the core philosophy of the brand which is to provide absolute performance and smoothness to make the ride enjoyable for the everyday biker. The campaign, in an interesting way captures the beauty of our country and also the small yet big initiatives that people like us take to help build our country.”

    Total Oil India VP of marketing and corporate communications, CSR Gayatri Ojha adds, “Through TOTAL Hi- Perf Ride for Legends we aim to enhance our presence and engagement through the digital medium. It is an interactive composition of branded content, which will target the auto enthusiasts & everyday riders. The campaign will also bring to life how the product not only provides protection, absolute performance and smoothness to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognised heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

    The campaign series that went live on 14 February, on Total India’s Facebook page, featured stories of individuals like Aarti, a resident of Mumbai, who has made it her mission to provide education to underprivileged children; Siddharth, who is all of 16 years old, and has massively impacted the lives of 1200 BMC employees; Pratima Devi who single-handedly built a big kennel for stray dogs and Gangadhar Tilak who took matters in his own hands and tried to bring about a change.

  • FACES launches #12ZodiacFaces with WATConsult

    FACES launches #12ZodiacFaces with WATConsult

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network India and Canada’s leading international cosmetic brand, FACES Canada have collaborated and launched a digital campaign called #12ZodiacFaces.

    Recently launched, Faces Canada’s ‘Zodiac Inspired Campaign’ showcases different zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The looks have personalised content for the lips, eyes, face and nails. The brand has not only used interesting formats of content to reach out to make up enthusiasts but is also trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

    Faces Canada

    FACES Canada CEO Sharmili Rajput mentions, “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

    Faces Canada

    Speaking on the same WATConsult founder and CEO Rajiv Dingra says, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”

  • ONLY launches anti-Valentine campaign

    ONLY launches anti-Valentine campaign

    MUMBAI: ONLY India has released a new campaign that revolves around the much talked about Valentine’s Day. Created by WATConsult, the digital and social media agency from Dentsu Aegis Network India, the campaign does not take the usual route. Instead, sketching a little outside the lines, ONLY presents an anti-Valentine’s campaign that resonates with its TG, the 16-24 age group. It is bold and dares to think differently about Valentine’s Day.

    Keeping the brand philosophy of this Denmark-headquartered clothing brand in mind – ONLY is about you and ONLY you – WATConsult has rolled out a content series that appeals to the things one really loves. Based on the concept, ‘It understands you’, sometimes a whole lot better than your partner, the series revolves around the things that millennials really care about – shopping, Pizza and chocolate among others. The campaign also highlights interesting ‘Valentine’s Day’ offers by ONLY across its social media channels.

    BESTSELLER India country head Vineet Gautam says, “With ONLY, we have always kept the brand communication relevant to the young audience through exciting talking points and have thus, successfully established the brand as a go-to destination for millennials. This campaign embodies the fun loving and edgy ONLY girl, who challenges the stereotypes with self-confidence and embraces the possibilities within everyday life.”

    Highlighting the facets of the campaign, WATConsult founder and CEO Rajiv Dingra, “The campaign works on the insight that girls have other loves in their life beyond their boyfriend and we take a tongue-in-cheek route to the usually mush filled valentine day campaigns. The ONLY audience is the young and fun loving girl and this campaign resonates very well with their personas.”

    The campaign that went live over the weekend has already received an encouraging response. On Instagram, it has reached out to over 28,000 users with 450+ engagement on this content series alone. Meanwhile, Instagram Stories, which play a key role in driving campaign reach, have garnered an average reach of over 12,000 impressions per story advertised. On Facebook, it has reached out to over 54,000 users with 130+ likes, comments and shares of these posts. The campaign will stay live till February 14 with a few more interesting pieces lined up!

  • WATConsult celebrates 11 yrs with unique board game

    WATConsult celebrates 11 yrs with unique board game

    MUMBAI: WATConsult, the digital and social media agency from Dentsu Aegis Network, has launched PlayAgency, an innovative board-game, as part of its 11th anniversary celebration. To break the monotony of regular anniversary campaigns, the agency came up with something unique which caters to all advertising industry individuals. 

    Facebook

    The idea behind launching PlayAgency is that every agency in India, be it digital, creative, OOH or BTL is somewhere connected. They might be different in nature, but deep down they all are the same; every agency has diverse strengths, but one common aim. The approaches may differ at times, but the challenges connect them; they might be divided by experiences, but their spirit remains the same. 

    Taking this thought forward, the board-game has been made, which allows players to run an ad agency and experience all the highs and lows of it. Players will have to take tough decisions, win clients, acquire companies, manage pay-cheques, chart a vision for the company along with other similar tasks.

    Along with this, WATConsult ran a digital campaign called #EveryAgencyEver, which highlighted the daily challenges and joys which takes place in every agency, in terms of client approvals, campaign ideas, pitches and follow ups amongst others. The agency even launched its own Facebook party filter for everyone to join in the celebrations.

    WATConsult founder and CEO Rajiv Dingra says, “On the occasion of our 11th anniversary, I would take this opportunity to thank every single person who has been a part of the WAT journey. Our team, former teams, clients and our network; it wouldn’t have been the same without you.”

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin mentions, “I would like to congratulate WATConsult on their 11th anniversary and wish them many more successful years ahead. I had a great time playing PlayAgency with Rajiv. It’s interesting to actually play a game of something we all agency individuals live by every day.”