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Tag: Rajiv Chilaka

  • Chhota Bheem to take on Bombay Talkies & Shootout at Wadala this Friday

    Chhota Bheem to take on Bombay Talkies & Shootout at Wadala this Friday

    MUMBAI: With the nationwide release of Chhota Bheem & The Throne of Bali popular animation character Chhota Bheem will be seen taking on real life stars from Bombay Talkies and Shootout at Wadala this Friday, 3 May. To be released in three languages – Hindi, Tamil and Telugu and in over five hundred theatres, this will be one of the largest ever-theatrical releases of an Indian animation film.

    "Children as an audience are more loyal. We are quite certain that Chhota Bheem & The Throne of Bali will emerge top release of the week and over time give one of the best box office returns," stated co producer Samir Jain.

    Allu Arvind‘s Geetha Film Distributors and Yash Raj Films will distribute the film in South and rest of India respectively. This is the second Chhota Bheem film to be released. The previous film, Chhota Bheem and the Curse of Damyaan was released in May 2012 and drew a collection of Rs 49.2 million, which is the highest ever collection for an Indian animation film.

    "Being our first release, the film was exhibited as a morning show in most theatres. But this time round the distribution, marketing and promotions are on a scale," added Jain.

    "This movie is based on the Bali islands and is an out-an-out adventure ride for kids with thrill, action, suspense and loads of fun. We did far-reaching research in Bali and ended up doing most recordings in Bali with its natural surroundings and have captured the sights and sounds. Shaan has sung the title song for the film," director Rajiv Chilaka commented.

  • EduMedia’s Decoding Kids Conclave to debut on 16 Jan

    EduMedia’s Decoding Kids Conclave to debut on 16 Jan

    MUMBAI: Education company EduMedia has launched Decoding Kids Conclave 2013, a first-of-its-kind initiative in India, to provide a knowledge-sharing platform aimed at enhancing the understanding about kids amongst people who want to engage with them.

    The first edition of the event will be held on 16 January in Mumbai with the theme ‘Marketing to Kids‘.

    “Decoding Kids Conclave aims to answer some of the biggest whys related to the kids and how to go about effectively and responsibly engaging with them,” said EduMedia India Executive Director Tabassum Modi. “It will serve as a platform for those who are interested in knowing about the dynamic world of children.”

    Decoding Kids Conclave will have an array of topics related to marketing to kids like research perspectives, digital marketing to kids, kids as future consumers, responsible marketing to kids, kids in advertising, rural marketing for kids products and unforgettable brand marketing campaigns to name a few.

    These interesting and informative sessions will be held by renowned industry experts. Some of the speakers lined up include Prahlad Kakar (Ad Guru &Founder of Genesis Films), Pradeep Kashyap (CEO, Mart & President, Rural Marketing Association of India – RMAI) and Rajiv Chilaka (Creator of Chhota Bheem & Founder-Director, Green Gold Animation).

    Said Prahlad Kakar, “I‘m looking forward to the Decoding Kids Conclave as there are going to be a lot of opposing points of view about the best way to deal with kids. Kids are actually like little adults – they have complete free reign but without the sense of responsibility.”

    Pradeep Kashyap added, “Decoding Kids Conclave is a much needed initiative for the marketing fraternity to collectively try and decode what kids buy, who decides the purchase, other influencers and where do they buy. I compliment the organizers for taking this very timely initiative.”

    Decoding Kids Conclave is expected to have participation from brand managers & developers, marketing managers, product developers & innovators, advertising agencies, event agencies, PR professionals, researchers, entrepreneurs targeting kids, TV Professionals and other professionals working in the kids segment.