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Tag: Rajiv Bajaj

  • Bajaj Auto launches new brand identity ”The World’s Favourite Indian”

    Bajaj Auto launches new brand identity ”The World’s Favourite Indian”

    MUMBAI: Bajaj Auto Ltd, India’s leading automobile company, has released its new identity as “The World’s Favourite Indian” to announce its dramatic transition from a domestic scooter maker to a global motorcycle powerhouse in only 17 years.

    The new brand identity would be communicated through a powerful marketing campaign on TV, outdoor, print, and digital media. The retail showrooms of Bajaj Auto motorcycles and commercial vehicles will also undergo a transformation with new signage and branding in line with the message of ‘The World’s Favourite Indian’.

    Commenting on this, managing director Rajiv Bajaj said, “Our international performance is a validation of our strategy of focus and differentiation. Our unwavering commitment toward building the best motorcycles in the world through design, technology, quality, and customer satisfaction has made us a truly global brand. Bajaj brand is not only the world’s favourite Indian but also perhaps the most illustrious ambassador for Make in India initiative of the Indian government.”

    He further added, “In only 17 years since the launch of Pulsar, we have become the third-largest motorcycle manufacturer in the world, ahead of several Japanese and European brands that have been around for much longer. In any market around the world, when people think of motorcycles, they should think of Bajaj. That would help us achieve our vision of being a global motorcycle specialist.”

    The launch of the Pulsar from its Chakan plant in 2001 marked the beginning of this riveting global ride.  Building on its ‘Hamara Bajaj’ roots of providing trusted and reliable mobility solutions, the company has significantly invested in technology and innovation to design motorcycles that are loved not only in India but 70 countries around the world. It has grown to become India’s No.1 motorcycle exporter with 2 out of 3 bikes carrying a Bajaj badge. 40 per cent of the company’s revenue is coming from international markets. It has earned $13 billion of forex in the last 10 years and hit a milestone 2 million units of international sales in 2018.

    With 15 million motorcycles sold in over 70 countries, Bajaj Auto has set a benchmark for the ‘Make in India’ vision of the government. With availability and customer preference scaling from Russia and Malaysia to Argentina and Mexico, it is today possibly the largest Indian brand name in terms of customer purchase value.

  • Bajaj V launches Invincible Indians; for everyday heroes

    Bajaj V launches Invincible Indians; for everyday heroes

    MUMBAI: Bajaj V’s initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

    Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud – Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.

    Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”

    Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”

    Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day.”

    These Invincible Indians are:

    Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.

    Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.

    Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.

    Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.

    Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.

  • Bajaj V launches Invincible Indians; for everyday heroes

    Bajaj V launches Invincible Indians; for everyday heroes

    MUMBAI: Bajaj V’s initiative titled ‘Invincible Indians: Stories that Invoke Pride Everyday’ will uncover stories of ordinary Indians who, by dint of their resolve and determination, performed extraordinary acts in the service of society.

    Five such ‘Invincible Indians’ were felicitated by a famous son of India who has himself made the nation proud – Abhinav Bindra, India’s first individual Olympic Gold Medalist in the presence of Bajaj Auto MD Rajiv Bajaj. Bajaj V also released five videos that capture the inspiring stories of these invincible people.

    Bindra said, “Many a time, such heroic acts go untold and these heroes fade away in the pages of history. I am truly proud to be associated with this endeavor and urge every Indian to come forward in supporting it..”

    Bajaj Auto Motorcycle business president Eric Vas added, “V is a unique brand which has been forged with the pride of the nation, the metal of the INS Vikrant. Our endeavour is to make Indians feel proud every day. ‘Invincible Indians’ is our way of bringing a few such stories of pride to the fore. We are honoured to have felicitated five such people today, but we also know that there are many more people out there whose are doing equally good work and deserve to be recognized and lauded for their selfless work.”

    Leo Burnett South Asia CCO RajDeepakDas adds, “All the pieces of communication that we create for Bajaj V have a single objective: to dial up the pride of the nation for the people of India. We conceptualized this idea to highlight the common man’s extraordinary acts that fill Indians’ hearts with pride every day.”

    These Invincible Indians are:

    Chewang Norphel: Created 15 artificial glaciers in Ladakh to solve the perennial water crisis. Was awarded a Padmashree in 2015.

    Bipin Ganatra: Helped rescue people from more than 100 fires in Kolkata. Recognised as a volunteer firefighter by the Kolkata Fire Department.

    Omkar Nath Sharma: Travels across NCR to collect medicines from people who no longer need them, and distributes it to clinics and hospitals who serve the poor.

    Vijaylaxmi Sharma: Leading a movement to eradicate child marriages in villages in Rajasthan.

    Karimul Haque: Converted his bike into an ambulance. Offers a 24X7 ambulance service free of cost.

  • Fila signs Rs 80 mn endorsement deal with Sehwag

    MUMBAI: Italian sports lifestyle brand Fila has appointed ace cricketer Virender Sehwag as its brand ambassador as it plans to increase its footprint across the Indian subcontinent.

    Sources say that the three-year deal is valued at Rs 80 million working out to roughly Rs 25 million per year. The payment includes endorsement fee as well as bonuses.

    The deal belies fears that the value of cricketers have dwindled following humiliating losses in two back to back overseas series in England and Australia.

    Virender Sehwag will be Fila’s brand ambassador across all categories of Footwear, Apparel & Accessories. Fila aims to strengthen their brand recall and further enhance their presence in India with this strategic appointment.

    The dashing cricketer will be a part of Fila’s marketing communication strategy across print campaigns, radio ads, television commercials, in store branding and online.

    Fila internationally has been associated in the past with various Sports stars like Michael Schumacher, Boris Becker and Björn Borg.

    Commenting on the association Fila India CEO Rajiv Bajaj said, “Cricket is one of the most widely followed sports in India, so when we decided to appoint a Brand Ambassador, a Cricketer was the obvious choice. We chose Virender since he personifies our brands core values and we recognized the great synergy between him and our brand. Virender also holds a World record and has a huge fan following amongst the youth, which is our primary target group.

    “We have ambitious growth plans and are sure that our association will take us to greater heights that we aim to achieve. We are confident that Fila will tremendously benefit from this relationship.”

    Fila currently has a presence in over 1,800 outlets along with 35 exclusive Stores in India across High Streets & Malls. The company plans to cross 100 exclusive stores within the next 2 years.

    Sehwag‘s endorsements are managed by Professional Management Group, which is co-owned by former Indian captain Sunil Gavaskar, Sam Balsara of Madison Group, and Noomi Mehta of Selvel Publicity.

    PMG had last year signed a five-year deal with Sehwag which included a minimum guarantee of Rs 1 billion valuing the deal at Rs 200 million per year.

    The cricketer currently endorses nine brands which includes the likes of adidas, Zandu Balm, Boost, JK Cement, Hero MotoCorp, Royal Challenge, Rasna, Karbonn Mobiles and Nirala.