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Tag: Rajitta Hemwaani

  • Let’s Get LOUDER’s ‘Jogi’ by Salman Ali & Amit Mishra wins millions of hearts

    Let’s Get LOUDER’s ‘Jogi’ by Salman Ali & Amit Mishra wins millions of hearts

    Mumbai: Let’s Get LOUDER, the IN10 Media Network’s musical vertical behind numerous musical sensations, is proud to announce the ground-breaking collaboration between two powerhouse voices, Salman Ali and Amit Mishra, in their latest Sufi masterpiece titled ‘Jogi’.

    This captivating union marks the first-ever collaboration between these two musical virtuosos and has taken the internet by storm, amassing astounding views and love from audience within days of its release.

    ‘Jogi’, composed by Raaj Aashoo, is a soul-stirring fusion of traditional Sufi elements with contemporary musical flair, showcasing the exceptional vocal prowess of both Salman Ali and Amit Mishra. Salman Ali, renowned for his mesmerizing performances on various platforms including reality TV, brings his signature emotive depth to the song. Amit Mishra, celebrated for his versatile voice and diverse repertoire, complements Salman’s vocals seamlessly, adding a unique dimension to the track.

    On the collaboration, Salman Ali said, “It’s been an absolute honour to unite with the incredibly talented Amit Mishra on ‘Jogi’. Amit’s passion for music and unparalleled talent made every moment of ‘Jogi’ truly magical. ‘Jogi’ is not just a song; it’s an emotional journey that we are thrilled to share with the world.”

    Amit Mishra added, “Working with Salman Ali on ‘Jogi’ has been an enriching experience. His soulful voice and dedication to his craft are truly inspiring. ‘Jogi’ is a testament to the power of collaboration and the universal language of music. I’m grateful for the opportunity to be a part of this incredible project.”

    “We are thrilled to bring together two incredible talents, Salman Ali and Amit Mishra, for ‘Jogi’,” said Let’s Get LOUDER COO Rajitta Hemwaani. “Their collaboration represents a fusion of tradition and innovation, delivering a truly unforgettable musical experience. The overwhelming response from audiences reaffirms our commitment to pushing boundaries and creating exceptional music.”

    The rapid ascent of ‘Jogi’ within days of its release is a testament to the enduring appeal of Sufi music and the undeniable talent of Salman Ali and Amit Mishra. As the song continues to captivate audiences worldwide, Let’s Get LOUDER remains dedicated to fostering ground-breaking collaborations and pushing the boundaries of musical innovation. In the past, the musical business has launched popular songs by artists like Shilpa Rao, Ankit Tiwari, Star Boy LOC, Hardeep Kaur, Nikhita Ghandhi and many more are in the pipeline.

  • IN10 Media Network announces its music business – Let’s Get LOUDER

    IN10 Media Network announces its music business – Let’s Get LOUDER

    Mumbai: IN10 Media Network, with multiple successful businesses spanning television, digital, film and more to its credit, is thrilled to announce the latest addition to its expanding portfolio – Let’s Get LOUDER, an innovative music business endeavour.

    With a commitment to fostering creativity and nurturing talent, the music business vertical aims to serve as a prominent platform for both emerging and established artists from India and beyond. IN10 Media Network aims to redefine the music landscape and invest in assorted music offerings from various regions of the country and world to engage with a large audience.

    IN10 Media Network MD Aditya Pittie expressed his pleasure in expanding the network’s vision, which aims to elevate the art of entertainment and its consumption. He said, “With the introduction of our music business, Let’s Get LOUDER, we will play a pivotal role in supporting and promoting exceptionally talented artists while delivering outstanding musical experiences to audiences worldwide. I welcome Rajitta Hemwaani, with her extensive industry experience, to lead this vertical.”

    Commenting on her mandate, Let’s Get LOUDER COO Rajitta Hemwaani expressed her belief in the universal appeal of music transcending language barriers, and said, “Recent events have further solidified the notion that music is language agonistic and aided by cutting-edge technology can traverse the globe. This is an opportune moment to create and experiment, and one of our primary aims is to reach out to the young & global listeners. IN10 Media is a dynamic and youthful network, and I am happy to collaborate in establishing its music arm – Let’s Get LOUDER. As a platform, it shall welcome both emerging and established artists to deliver high-quality musical experiences to audiences.”

    She added, “We are thrilled to welcome our new distribution partner on board as we embark on this journey. There is no better partner than Believe to help us achieve our goal to reach out to every music lover on the planet.”

    On the association, Believe India director – label and artist solutions Vinay Guwalani said, “We’re thrilled to partner with Let’s Get LOUDER, an exciting music initiative that perfectly aligns with our mission of supporting artists and bringing people together through the universal language of music. With our platform & expertise, we are committed to amplifying their music on a global scale. Our collective aim is to resonate with music enthusiasts across the world.”

    From soul-stirring melodies to energetic beats, the music vertical is set to curate a wide array of musical genres, catering to various tastes and preferences and aims to captivate audiences with a rich and diverse catalogue of releases.

    The immediate music line-up consists of 10 singles under the IP of ‘Made in India’, with music from across the country focusing on regional beats. Popular artists like Nikhita Gandhi, Shilpa Rao, Harshdeep Kaur, Sreerama Chandra (SRC), Ankit Tiwari and others have collaborated with regional artists/folk singers to create foot-tapping fusion songs.

    The vertical is also working with contemporary artists like Indian Idol winner Salman Ali, Punjabi Hip-Hopper Thoda Bai PiPi, Rapper LOC and many others to launch singles.

  • Rajitta Hemwaani joins as Eros Music business head

    Rajitta Hemwaani joins as Eros Music business head

    KOLKATA: Rajitta Hemwaani has started her new stint at ErosSTX as Eros Music business head. Hemwaani was previously working as chief content officer at 9X Media.

    Hemwaani has experience across media and entertainment in creative content, content acquisitions, partnerships and business development. In her career spanning over two decades, she has served leadership roles at The Times of India group, Star TV Network, Universal Music Group, Reliance Entertainment, Tips films and 9X group of channels.

    Over the years, Hemwaani has given the music business some of its biggest and most successful artists, such as DJ Suketu, Jassi, Indian Ocean, Bombay Rockers, Raghav, DJ Akbar Sami, Mohit Chauhan, Whosane, and Nasha, to name a few.

    Her disruptive and clutter-breaking ideas were behind properties like The War of the DJs, a cult event that lasted nearly a decade and led to the discovery of some of India’s most celebrated DJs.

    ErosSTX’s music segment has continued to scale on the back of increasing digital revenues and performance rights to reach Rs 15.3 billion in FY2019, clocking a year on year growth of 8.3 per cent. The segment is pegged to cross Rs 20 billion by 2022. With digital revenues contributing a dominating 80 per cent, music labels recorded a handsome annual growth of 20 per cent. YouTube accounted for 45 per cent of labels’ digital revenues.

  • 9X Media to nurture independent content, signs up three raw talents

    9X Media to nurture independent content, signs up three raw talents

    MUMBAI: 9X Media will nurture upcoming raw musical talent and provide them a stupendous launch pad. Being India’s largest Music Broadcaster, 9X Media will leverage its leadership position to amplify the new talent across the Network’s varied screens in the television and digital space. The new bubbling under and deserving talent across India and beyond will be signed exclusively with the Network for a minimum of three years.

    Mentoring the new talent 9X Media has taken three upcoming musical artists of diverse genres under its wings. These three artists namely – Rossh, Rae and Farid Ahmed will be managed by 9X Media with a 360 degree holistic approach that a music label would, and much more! The artists would get a mega launch pad on 9X Media’s channels and cross pollination across all its other properties.

    Commenting on the initiative 9X Media’s Senior Vice president Content & Strategic Alliances, Rajitta Hemwaani said, “the Company is all geared up to discover, nurture and proliferate independent music content and talent. Hence clutter breaking sounds, super talented musicians across genres and trend setting music videos are going to adorn our screen soon! I am extremely excited about not just building the new singers and musicians but the next mega brands in entertainment. Something that this country is totally ready for! A long term successful brand is what 9X Media envisions for each one of them.”

    From creating a super sleek music video for the artists to providing them a wide reach across 350 million television viewers and around 20 million digital communities, 9X Media will partner the talent in their musical journey to superstardom!

    Waiting in the wings for immediate release in the next couple of months are: ROSSH

    Rossh, is a rapper, musician and writer all rolled in one! Super talented, his debut original, Chillum, is one of the most popular viral tracks having garnered 8 million views organically.

    He has also composed the title track `Goosebumps’ of the Jackie Chan, movie, Kung Fu Yoga. Wild and exotic, his music caters to the youth today, with all its vibrancy. He specialises in Hip Hop, Reggae, Urban Desi , Sufi and of course Bollywood! This one is to watch out for!

    RAE

    Rae, is a 19 year old live wire of a singer and dancer from Mumbai. Training from the raw age of five years in singing & dancing which have always been her passion, Taylor Swift, Keith Urban and Selena Gomez are her vocal influencers.

    Rae, with her powerful strong voice and stage presence is here to fill the void in India, that of a teen, good looking, singer and performer. She is going to rule the stage very soon!

    FARID AHMED

    Finalist of the Saregama 2009, Farid has a soulful voice that tugs at your heart strings. Classical training from the age of 4 and coming from the Jaipur gharana, his grandfather was the Raj Gayak in the court of Maharaja Mansingh of Jaipur. His commitment to his passion and profession will ensure he is here to play the long innings in the world of sufi, Bollywood and live shows!

  • 9X Media appoints Rajitta Hemwaani as SVP

    9X Media appoints Rajitta Hemwaani as SVP

    MUMBAI: Rajitta Hemwaani has joined as senior vice president 9X Media and will head SonicX, a new business division initiated to tap the business potential and talent of independent music content.

    Hemwaani would be reporting to 9X Media managing director Pradeep Guha.

    Prior to joining 9X Media, Hemwaani was with a digital radio platform Audioboom UK as the India head. With a career spanning over 20 years, Hemwaani has worked with Star TV Network for two years from 2013 to 2015 as VP content and was also associated with Universal Music Group from 2008-11.

    “9X Media has always nurtured and encouraged talent by providing them appropriate platforms through the Network’s properties of music channels and content portals. As the Company gears up to discover, nurture and proliferate independent music content and talent, Rajitta’s rich and diverse experience will be of immense value,” said Guha.

    Also read

    9X Media appoints Rajitta Hemwaani as Sr. Vice President for SonicX

    9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports
     

  • 9X Media appoints Rajitta Hemwaani as SVP

    9X Media appoints Rajitta Hemwaani as SVP

    MUMBAI: Rajitta Hemwaani has joined as senior vice president 9X Media and will head SonicX, a new business division initiated to tap the business potential and talent of independent music content.

    Hemwaani would be reporting to 9X Media managing director Pradeep Guha.

    Prior to joining 9X Media, Hemwaani was with a digital radio platform Audioboom UK as the India head. With a career spanning over 20 years, Hemwaani has worked with Star TV Network for two years from 2013 to 2015 as VP content and was also associated with Universal Music Group from 2008-11.

    “9X Media has always nurtured and encouraged talent by providing them appropriate platforms through the Network’s properties of music channels and content portals. As the Company gears up to discover, nurture and proliferate independent music content and talent, Rajitta’s rich and diverse experience will be of immense value,” said Guha.

    Also read

    9X Media appoints Rajitta Hemwaani as Sr. Vice President for SonicX

    9X Media sale: Pradeep Guha & Rajat Sharma rubbish reports