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Tag: Rajika Mittra

  • Promax India’s Digital Reinvent 2021 to be held on 8 Oct

    Promax India’s Digital Reinvent 2021 to be held on 8 Oct

    Mumbai: Promax India has announced the second Digital Reinvent show – ‘OTT and Digital Marketing Innovation Conference and Awards’ for 2021. The event will be held virtually on 8 October.

    The speakers for the event will include leaders, content and business heads from MX Player, SonyLIV, Discovery+, VOOT, YouTube, Amazon Prime Video, Netflix, Disney+ Hotstar, hoichoi, Eros Now among others.

    “The OTT platforms have triggered perhaps the greatest transformation in the Indian media industry. The 500 million-plus smartphone penetration across urban and rural landscapes along with the rapidly growing broadband access will continue to boost OTT growth, thereby attracting billions of dollars of investments from both Indian and global media giants,”  said Zee Entertainment Enterprises, chief operating officer – revenue, Rajiv Bakshi.  “While the initial phase of this OTT revolution focused on differentiated and massive content creation and customer acquisition; the upcoming phase will strengthen the monetisation models for the entire ecosystem. I am a firm believer of collaboration-for-growth and therefore have chaired and co-created the industry’s foremost OTT conference for incisive discussions with content, tech, and business leaders.”

    “These are exciting times – with the rise in demand for new content and investments in technology, it is the best time for the OTT platforms to shine,” said Promax Asia Pte Ltd, country head and strategic partnerships (India, Hong Kong, and the Philippines), Rajika Mittra. “We are privileged to host one of the most spectacular virtual conferences and awards bringing together the best minds in the business of OTT and storytelling. At Promax, our endeavour is to create and build a highly engaging community that believes in collaborative partnerships, growth, and new opportunities.”

    The awards aim to support and recognise quality digital entertainment in India. These celebrate and honour outstanding achievements in talent, promotion, marketing, and design. Building on the overwhelming response to the first edition of the awards in 2020, this year there are 39 categories in Gold and Silver.

    The event is supported by ‘platinum’ sponsor MX Player, ‘powered by’ sponsor SonyLIV, ‘gold’ sponsor Discovery+ and VOOT, ‘official music’ sponsor BMG Production Music.

  • Creativity connoisseurs PROMAXBDA set to ride the new wave at their india chapter, with “the new wave” as the theme for 2019

    Creativity connoisseurs PROMAXBDA set to ride the new wave at their india chapter, with “the new wave” as the theme for 2019

    MUMBAI: PromaxBDA is back with its 16th India edition. Since 1997, PromaxBDA has honoured creativity, innovation, and storytelling in the media and entertainment industry. In 2019, PromaxBDA India is once again committed to celebrate exceptional work in promotions, design, and marketing. They have revealed ‘The New Wave’ as this year’s exciting theme.

    “What’s best if we can ride the new wave and turn this force of nature that impacts our creative world by embracing new frontiers and thriving in this whirlpool of change. If we can all ride the crest of the new wave, we’d have the most spectacular view of our lives”, said Raj Nayak, Ex-Chief Operating Officer Viacom18 Media Pvt Ltd and PromaxBDA India 2019 Conference Chair.

    To catch the dynamic digital wave, PromaxBDA has added cutting-edge digital categories to its schedule. These include “Best Social Media Campaign for A Channel” and “Best Content for Digital”. Additional categories added to this year’s robust roster are “Set Design (Physical or Digital)” and an upgrade to the preexisting special category, “Best Promo Not in Hindi Or English”.

    Rajika Mittra, Country Head (India, Hong Kong, and the Philippines), PromaxBDA said. “Creativity has always been at the core of PromaxBDA. The rapid increase of smartphones users and the sudden growth in media consumption in India is creating a technological shift at a fast pace. This has unleashed a new wave of energy and productivity, as content creators, promo makers, advertisers, and marketers are focusing on higher, cognitive thinking. At PromaxBDA, this time we want to stay focused on the big question – what all can you do to set sail the new wave”.

    PromaxBDA evaluates the competition each year to ensure that the awards are relevant and responds to latest trends in short format content and creative advancements within the television and broadcast industry. With a spectacular line-up of distinguished speakers including Carl Addy, Creative Director at Mill+ and Richard Holman, Creative Thinker, Writer & Speaker already in their kitty, PromaxBDA 2019 promises multifaceted creativity and a rich experience.

    PromaxBDA is accepting entries for all categories for 2019. The deadline to enter the PromaxBDA India awards is 11th March’19. Entry details, information on the bootcamps & masterclasses, and award rules & regulations can be found on the PromaxBDA India website promaxindia.tv

  • Hailed as indian media’s highest creative honour, Promaxbda awards celebrate

    Hailed as indian media’s highest creative honour, Promaxbda awards celebrate

    MUMBAI: PromaxBDA, the leading international association that honours excellence in marketing, design and promotions kicked off the 2018 awards by announcing Memory Makers as this year’s theme.

    PromaxBDA, Country Head (India, Hong Kong and Phillipines), Rajika Mittra said, “This year’s theme Memory Makers is dedicated to our audience, the content creators and their journey to create traces of intangible consciousness around them. Technology evolves every minute but  ideas and creativity remain ours, and we are the architects that build and shape the memories of our audiences.”

    Speaking about this year’s theme, Promax India Conference Chair and COO Viacom 18 Media Pvt. Ltd., Mr Raj Nayak said, “As content creators we are constantly challenged as Television has morphed into a multitude of portable devices. The future’s technological trends remain unpredictable and endless possibilities may unfold. But we create content that that will be remembered down the road and not fade with time. We are not a sausage machine, we are the memory makers.” 

    PromaxBDA has always been at the forefront of innovation and therefore last year, it rolled out new categories including Best Branded Content Promotion and Best Online/VOD Service Promo. 

    While PromaxBDA Awards 2018 is yet to announce its speakers, the line- up promises to host the Global Television and Digital industry’s top brass. Like each year, this time PromaxBDA India conference will push the envelope by being the only ones to bring creative professionals together to discuss future trends and challenges facing the Television and Broadcast Industry. In addition to the conference, the awards will felicitate different professionals and organizations across segments through a wide range of categories.  

    PromaxBDA represents more than 10000 companies and promotion and marketing professionals at almost every major media organization. 

    Rajika Mittra, in speaking about the contribution PromaxBDA has made to the industry said, “Each year, we keep building the Promax community through experiences and engagement. We are proud to say that the dedicated workshops/boot camps that we started 2 years ago have helped develop and produce fantastic work from companies.

    This year, we hope to bring in more disrupters who’ve changed the rules of the game across platforms.”

    PromaxBDA India 2018 is inviting entries for all categories.  

  • Promax & TSBI create quirky campaign

    MUMBAI: Promax has brought on board, Digital first branding agency, The Small Big Idea (TSBI), to partner with them for the upcoming awards ceremony. TSBI recently kickstarted with an innovative social media campaign to announce the key note speaker for the event.

    Conceptualized as ‘#IndustryInsults’, the campaign aims to introduce Mr Bingo, infamous for sending hate emails, in an innovative and quirky manner creating the much desired intrigue on this addressal at the event. The campaign will acquaint consumers to ‘Mr. Bingo’ in a style that’s today benchmarked by his own witty illustrated insults.

    “We have been partnering and participating in Promax for many years, and Mr. Bingo is certainly one of the most unique speakers the event has witnessed. His style fits in naturally to our palette. Through this campaign, we have tried to do justice to Mr. Bingo’s quirky ways and we are sure that our messages will be well received by the industry insiders. It is “SO US”, says The Small Big Idea co-founder Harikrishnan Pillai.

    “Insults can be brutally fun too and our keynote speaker, Mr. Bingo has managed to create a livelihood out of this niche skill. The Small Big Idea, the Digital First Branding agency for Promax has captured this very essence of Mr. Bingo and created a campaign of “#IndustryInsults” that acts as a perfect way of introducing our unique and enterprising keynote speaker by providing witty content in Mr. Bingo’s unique style,” adds PromaxBDA Awards 2017 country head Rajika Mittra.

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    Prasoon Joshi & Raj Nayak to chair PromaxBDA Awards 2017 in India

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization, has announced the jury for the 14th edition of its annual awards and conference, PromaxBDA India 2017. Industry veterans McCann Worldgroup Asia Pacific chairman Prasoon Joshi and Viacom18 Hindi Mass Entertainment CEO Raj Nayak, will chair the PromaxBDA Awards and conference respectively in its 2017 edition.

    Indian Television industry’s biggest event of the year, PromaxBDA Conference – India, will host a line-up of the who’s who of the space among speakers, jury and partners. An exclusive and one-of-its kind Television and broadcast industry event, PromaxBDA Awards 2017 in India felicitates industry professionals across segments via award categories. While the awards will honor members of the industry, the conference aims to highlight topics, future plans, trends observed, etc.

    Speaking about his role at the PromaxBDA Awards 2017, Joshi said, “I look forward to chairing the 14th edition of the PromaxBDAAwards. The platform recognizes creative talents in the television and broadcast industry and has been aspirational for enterprising individuals. It would be interesting to study and award work that showcases insightful cross-pollination of ideas. And focus the limelight on forward thinking individuals, those of who have shown tremendous potential to truly disrupt the space.”

    Nayak added, “Viacom18, air the PromaxBDA Conference in India once again as we step into its 14th edition. This year, we hope to elicit the same excitement as we present prolific speakers who will speak about the future of the television industry. Our endeavor, with this edition, is to initiate discussions on the changes we have seen and will soon witness, as well as how these affect the space and the people as a whole. “

    PromaxBDA India country head and director for strategic partnerships Rajika Mittra said, “We look forward to hosting yet another successful conference in India. PromaxBDA, as an entity, aims to be facilitators by which the platform can inspire emerging television and broadcast industry professionals, while making the industry as a whole future-ready. With a successful run of 13 editions, we hope that we can encourage the next generation of creative thinkers to disrupt all barriers in the space to emerge as revolutionaries in the field.”

    PromaxBDA Conference India 2017 will see a host of prominent speakers and jury members felicitating television industry’s rising stars. Some of the categories for the PromaxBDA Awards in India include, Something for Nothing, The Big Small Idea – Best Use of Digital, Best Drama Campaign and Best Holiday/Seasonal Promo to name a few.

  • PromaxBDA announces its 13 edition of annual conference

    PromaxBDA announces its 13 edition of annual conference

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization has announced the 13th edition of its annual conference PromaxBDA India 2016. Joining the most prestigious awards for creative endeavour in the media marketing space, Rob Middleton, Graeme Newell & Fiona King, the world renowned market visionaries will be holding workshops at the conference. Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stands a chance of being recognized at the PromaxBDA Awards in the midst of the best in the business. PromaxBDA Boot Camp is slated to take place on 11 May at Indian School of Design & Innovation whereas Master Class is scheduled for 12 May at The Westin, Mumbai.

    The event will witness a lineup of workshops such as Branding Workshop: Best Practices for Recruiting New Viewers by Graeme Newell, a consultant and thought leader on emotional marketing. The second on the list is Promo Workshop: What the hell am I doing? By Rob Middleton, who is a regular speaker at our PromaxBDA conferences. Due to popular demand, he is back again this year with his full day workshop. The third workshop is on Marketing workshop: Marketing and Technology – The Birth of a New Age in Media by Fiona King, a leading marketing executive.

    Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight in the workings of the marketing industry. The learning from these workshops will include learning the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, to learning how to develop hypothetical new media brands, delving deeper into what makes a brand a success.

    Commenting on this year’s conference, PromaxBDA country head India Rajika Mittra said, “After getting an overwhelming response to the new format last year, we have decided to stick to the same format. This year we have marked a 25% increase in our call for award entries than last year. With workshops in Boot Camp and Master Class sessions, participants can sharpen their skills and get inspired by some the world’s most respected international and local industry experts. This edition will witness marketing giants and thought leaders like Graeme Newell, Rob Middleton and Fiona King as workshop trainers”.

     

  • PromaxBDA announces its 13 edition of annual conference

    PromaxBDA announces its 13 edition of annual conference

    MUMBAI: PromaxBDA, the association that represents more than 10,000 companies and promotion & marketing professionals at every major media organization has announced the 13th edition of its annual conference PromaxBDA India 2016. Joining the most prestigious awards for creative endeavour in the media marketing space, Rob Middleton, Graeme Newell & Fiona King, the world renowned market visionaries will be holding workshops at the conference. Like every year, PromaxBDA is encouraging marketing professionals to send in their best work, which stands a chance of being recognized at the PromaxBDA Awards in the midst of the best in the business. PromaxBDA Boot Camp is slated to take place on 11 May at Indian School of Design & Innovation whereas Master Class is scheduled for 12 May at The Westin, Mumbai.

    The event will witness a lineup of workshops such as Branding Workshop: Best Practices for Recruiting New Viewers by Graeme Newell, a consultant and thought leader on emotional marketing. The second on the list is Promo Workshop: What the hell am I doing? By Rob Middleton, who is a regular speaker at our PromaxBDA conferences. Due to popular demand, he is back again this year with his full day workshop. The third workshop is on Marketing workshop: Marketing and Technology – The Birth of a New Age in Media by Fiona King, a leading marketing executive.

    Showcasing the latest creative techniques in promotion-creation, these workshops will also give an insight in the workings of the marketing industry. The learning from these workshops will include learning the critical steps for making one’s brand irresistible to new customers, specific strategies behind some of television’s most successful viewer expansions, to learning how to develop hypothetical new media brands, delving deeper into what makes a brand a success.

    Commenting on this year’s conference, PromaxBDA country head India Rajika Mittra said, “After getting an overwhelming response to the new format last year, we have decided to stick to the same format. This year we have marked a 25% increase in our call for award entries than last year. With workshops in Boot Camp and Master Class sessions, participants can sharpen their skills and get inspired by some the world’s most respected international and local industry experts. This edition will witness marketing giants and thought leaders like Graeme Newell, Rob Middleton and Fiona King as workshop trainers”.