Tag: Rajiee M. Shinde

Rajiee Shinde returns as CEO to lead PTC Entertainment’s next chapter

MUMBAI: Lights, camera, comeback! Rajiee M. Shinde, one of Indian media’s most formidable forces, is back in the director’s chair at PTC Entertainment. Effective 1 August 2025, she takes charge as chief executive officer, reporting directly to Sukhbir Singh Badal, the promoter of PTC Network. And yes, this isn’t just a reunion; it’s a reinvention.

Known for her razor-sharp programming instincts and a CV that reads like a greatest hits album, Shinde helped catapult PTC Punjabi to the No. 1 spot during her earlier nine-year stint from 2008 to 2018. Now, she’s back for the sequel with a vision that’s bolder, more global, and unmistakably desi.

A Dadasaheb Phalke Film Foundation Award winner, Shinde brings with her over two decades of experience across content, music and entertainment businesses. She previously launched Showbox for IN10 Media, headed Epic Channel India as president, and helmed ETC Punjabi at Zee, where she pioneered India’s first Punjabi music channel. In recent years, she’s led Sai Mehar Media and served as CEO of Wild Music Records.

Her new innings at PTC will involve scaling up original programming, unlocking new digital strategies, and tapping into international viewership all while keeping the core audience firmly at heart. She will operate out of both Mohali and Gurugram.

“Rajiee’s return marks an exciting new chapter for PTC Entertainment,” said a source close to the network. “She brings not just leadership but legacy and she’s already proven that she knows how to win audiences across borders and platforms.”

Shinde’s appointment also signals PTC’s intent to double down on regional content with global ambition, at a time when vernacular storytelling is commanding centre stage in Indian entertainment. From boardrooms to backlots, she’s set to steer the brand through a new era of digital disruption, international expansion, and audience-first content innovation.

And if her track record is anything to go by, she’s not just holding the mic, she’s about to drop it.

July 28, 2025
The Entertainment Factory merges with Sai Mehar Media

MUMBAI: Large format event producer The Entertainment Foundation (TEF) has announced a merger with Dada Saheb Phalke Film Foundation awardee and Sai Mehar Media founder Rajiee M Shinde.

TEF has various intellectual properties in the live entertainment and special events space, with a special focus on creating live stand-up comedy and music concepts. The company has produced and managed several large format events, live concerts, live stand-up comedy and mega productions.

Shinde holds an extensive experience of more than 20 years within the entertainment spectrum and has served as ex-CEO of Showbox, co-founder of PTC Network and business head ETC Punjabi of Zee Group. Over the last two decades, she has been instrumental in launching new channels, designing new IPs like Punjabi music awards, Punjabi film awards, reality shows, talent hunts, live events within India and abroad. She has also produced two chart-busting Punjabi films –Disco Singh and Zorawar featuring Diljit Dosanjh and Yo Yo Honey Singh.

Presently, her company Sai Meher Media is into releasing and distributing Hindi, Punjabi and Haryanvi songs, managing artists, providing celebrity shout outs and endorsements and syndicating content for OTT platforms and satellite channels.

TEF, along with Shinde, plans to introduce new IPs and multi-starrer events like music awards (Hindi, Punjabi and other Indian languages), Indian comedy awards (Hindi & Punjabi), music festivals, and theme based properties in the coming months.

The Entertainment Factory founder Mubin Tisekar said, “It is an honour to be working with someone of Rajiee’s stature and credit. Her experience and brilliance are sure to bring us success in our endeavour together. We plan to create more opportunities for the upcoming talent and show appreciation towards those that have shown trust in TEF and grown with us.”

“It is always a pleasure to work with professionals who are passionate about their work. I love the industry I hail from, and meeting fresh talent while giving them a platform has been my passion and goal,” stated Sai Mehar Media CEO Rajiee M Shinde. “With TEF, I hope we can reach out to more artists and provide them more opportunities with interestingly curated events and properties that can add value to the ever-blooming entertainment industry.”

April 1, 2021
Rajiee M Shinde resigns from IN10 Media Network as CEO

MUMBAI: IN10 Media, a network with multiple offerings in the media and entertainment sector, has announced that Rajiee M Shinde, Chief Executive Officer of its 24X7 youth music channel ShowBox, has decided to leave the network in the coming months. The decision came through as Shinde would like to pursue her own interests outside of the network.

In August 2019, IN10 Media launched ShowBox as a music channel under the leadership and guidance of Shinde. The channel has been reinvigorating the music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. With its distinct content line-up, ShowBox has boosted the current music landscape and scaled great heights in a short period. As per BARC Week 8 2020 data, ShowBox was ranked the fourth most-watched music channel in the country.

Commenting on the recent development, IN10 Media managing director Aditya Pittie said, “It has been a pleasure to work with Ms. Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel's roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that's synonymous for providing exceptional musical offerings.”

Shinde said, “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank IN10 Media for the opportunity and wish them all the best.”

March 17, 2020
ShowBox enters top five music channels list

MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for the week of 25 January to 31 January 2020.

As per BARC report for Week 4 2020, ShowBox emerged as a clear leader with 15.2 Gross Ratings Points (GRPs) beating MTV Beats at 14.6. The channel showed a massive reach with 81004 (Cum reach 000’s) along with a rise in its viewership, garnering 87616 impressions (in 000’s).

ShowBox CEO Rajiee M Shinde said “ShowBox, understands the pulse of the Indian youth. Our innovative programming strategy, and delivering the best in music entertainment has helped us to be part of the top 5 music channels. We are overwhelmed and delighted to be the fastest-growing music channel in India. With a considerable number of players in this segment, this love and response from our audience is extremely encouraging.

ShowBox Channel is part of IN10 Media and was launched in August 2019. ShowBox is the group’s first venture in the music category with innovative positioning and programming. ShowBox is a free-to-air channel available across major distribution channels like Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, and DD Free Dish.

February 6, 2020
Sunny Deol evinces interest to act in a Punjabi film

Mumbai: Sunny Deol has evinced interest to act in a good Punjabi film, cashing in on the popularity he enjoys in the state of Punjab.

"I‘ve just learnt that the PTC Network has now decided to produce Punjabi feature films. I have asked Ms Rajiee M Shinde, promoter and CEO of PTC Network to tell me about a good concept; I would be happy to act in a Punjabi film," Deol said.

"As you know, our family hails from Punjab. We have immense love for Punjab. And also these awards for the Punjabi Film Industry. Last year, my father (Dharmendra) was here to inaugurate the awards, this year I have come," he added. Deol was recently in Punjab to attend the PTC Punjabi film awards along with Raveena Tandon.

The kind of popularity Sunny enjoys in the Punjab, a strong role in a Punjabi film produced by PTC could well be a confirmed ticket to blockbuster success.

A trade analyst who did not want to be named said: "They will obviously offer him a great film concept and if Sunny paaji gives the nod, it will be a big hit, because the PTC network is a huge platform to promote Punjabi films in Punjab and not just in India but worldwide."

The actor paid a tribute to two other icons of Punjabi entertainment – veteran thespian Dara Singh and satirist and actor Jaspal Bhatti, who died last year. Both were presented posthumous Lifetime Achievement awards, presented by Sunny and Raveena to Vindu Dara Singh and Savita Jaspal Bhatti respectively.

March 13, 2013