Tag: Rajesh Sharma

  • Inshorts attempts to create awareness about app through first TVC

    Inshorts attempts to create awareness about app through first TVC

    NEW DELHI: Inshorts, the news app which attempts to give news briefly, has for the first time launched a video commercial to boost awareness about its short form content value proposition.

    The brand campaign on YouTube has been executed by Cheil India and the ad targets urban news consumers in the age group of 18 to 35 who value brevity and time.

    Carrying the tagline – ‘Short mein jaano’, the campaign captures real life situations where the protagonists get frustrated from people around them who waste time in beating around the bush instead of communicating to the point.

    The video commercial revolves around a bomb squad commando stuck in a situation of urgency, awaiting instructions from his senior, to take necessary action. It is only after a series of unimportant information that the commando is guided about the course of action he was looking for all along.

    Inshorts, through its 60-word shorts, provides users a unique content discovery experience that allows them to read a lot of news items in short, in very little time. With just a few swipes, at a time and place of their convenience, consumers can keep abreast with all the important news of the day.

    Inshorts CEO and co-founder Azhar Iqubal said, “Being an internet company, we are launching our campaign online first and intend to go all out with ATL and BTL campaigns later. Through this TVC, we hope to highlight the Inshorts value proposition of keeping its users updated with simple, factual and to-the-point content which can be consumed in minimum time.”

    The commercial has been directed by Gajraj Rao, produced by Code Red Films and conceptualized by Cheil India. The four-week long campaign will go live on digital and social platforms like Google, YouTube, Facebook, Instagram, etc.

    Cheil India executive creative director Aneesh Jaisinghani said: “When you have a great product like the Inshorts app, a veteran director like Gajaraj Rao, super talented actors like Rajesh Sharma, Nikhil Ratnaparkhi and Sumit Gulati, a few things are guaranteed, a ball of a shoot and a couple of awesome TV commercials. Hope the viewers enjoy watching them as much as we enjoyed making them”

  • Azhar…Of a fallen idol!..Dear Dad…Its Complicated!

    Azhar…Of a fallen idol!..Dear Dad…Its Complicated!

    MUMBAI: Biographical or sports films are being mademore often in recent times than they ever were. With a dearth of script ideas as well as the writers to deliver, this is an easy way out to keep production lineup running for a studios like Balaji Motion Pictures. This genre facilitates mid-range star cast films at affordable budgets.

    Azhar is one such film from the Balaji stable which mixes the themes of sport as well as a biography and, as a bonus, promises a potential tale to tell which would complete the makers’ requirements.

    The film is said to be based on the life of the mercurial cricketer Mohammad Azharuddin; his cricketing career, his marriage followed by a romance with a film star and the controversy that followed implicating him in a match fixing scandal. However, a disclaimer in the titles belies all such claims as well as denies resemblance to any cricketer dead or alive.It is an account of the rise and fall of a celebrated Indian cricketer on his way to becoming a legend.

    There a great feeling of joy and celebrations in this Muslim household of Hyderabad as the scion to the family is born. The maternal grandfather, Kulbhushan Kharbanda, names the boyAzharuddin, an Arabic word meaning, brilliant, luminous and such. Kharbanda expects Azhar to shine, stand out and to this end, he hands over a cricket bat in the hands of the child. He has taught Emraan some mantras for success in life and also predicted that not only will he play for India but will play 100 test matches.

    Emraan Hashmi playing the protagonist is now grown up having championed the game of cricket at various levels starting from streets. Soon enough, he is selected for the state Ranji Trophy team. Before you realize the scene has changed and jumped several years into future, you seeAzhar playing test cricket for India.

    Azhar makes his debut with a ton and follows it up with two more hundreds in next two tests. He is an overnight sensation so much so that the past masters give him various complementary epitaphs. The next step is inevitable; Azhar is offered the captaincy of the Indian team. This is in a very dramatic filmy manner where, instead of the cricket board calling him to the office to convey the decision, it is done by an official of the board doing it in the middle of an empty stadium making it look morelike a conspiracy than anhonour.

    The rest of the team consists of senior players and the resentment at Azhar’s appointment to lead them is evident. Leading from the front, Azhar is soon in command and is now playing his 99th test match. That is when the bubble bursts as he is accused of match fixing. He is suspended and also found guilty by the CBI. What follows is an 11 year long court battle to clear his name. The board’s lawyer is Lara Dutta, imported from London. Lara has been an ardent Azhar fan all along, but feels betrayed now and fights the case vigorously.

    Azhar, the film, tries to change the deeply embedded perception of people who once idolized the star cricketer. It is not easy to erase their hurt. The script takes recourse to a haphazard narration with past and present overlapping ad nauseam. The direction lets many glitches pass. To claim to have made a film on Azharuddin with a disclaimer does not let one change the facts of the case which dominated the media for long. The only catchy song is the remix of the old time mass hit, Oyeoye…. from Tridev. Even at 131 minutes, the film needs further clipping.

    As for performances, Emraan does his best but, Azhar’s persona is too big to live up to even in a disgraced state. While Prachi Desai is impressive, NargisFakri, playing the second wife, is passable. Lara is okay.  The casting of other cricketers, especially Kapil is laughable. Kunal Roy Kapur saves quite a few scenes as an idiosyncratic defense lawyer.

    Azhar is about a disgraced hero: there may be a few who would watch his tale out of sympathy not as an idol, which is not enough to sustain at the box office.

    Producers: Shobha Kapoor, Ekta Kapoor, Sony Pictures Network.

    Director: Tony D’Souza.

    Cast: Emraan Hashmi, NargisFakhri, Lara Dutta, Gautam Gulati, Manjot Singh, Kunaal Roy Kapur, Rajesh Sharma.

    Dear Dad

    Dear Dad is a father son bonding story. That would not have been fine thinking of a film like Masoom (1983). But, here, the already perfectly bonded family of two children and their loving parents is shattered as the father comes out the closet to declare his homosexual leanings.

    Himanshu Sharma is a 14 year old lad in Delhi living with his father, Arvind Swamy, mother and younger sister. He is ready to go back to hostel in the hill station of Mussorie. The plan is to travel with his friends. But, the father, Arvind, carries a load on his mind and offers to drop Himanshu to Mussorie. It is the coming of age for Himanshu and Swamy wants to first get through to his son’s teen mind presently fed on nude pictures, playing games on his mobile and generally enjoying the stage of life he is in along with his friends. On the drive to Mussorie, while Swamy tries to strike a conversation, the son is immersed in his cell phone.

    On the way to Mussorie, Swamy decides to stop at his parental home. Done with dotting momma, Swamy proceeds to see his father who has lost his speech. For, some reason, Swamy decides to tell his father that he was never interested in women. While his father has lost his speech (also, for no explicable reason, also his expressions!) and cant reply, the son overhears Swamy’s confession.

    The son, Himanshu, is devastated and feels betrayed. He withdraws from his father and all his affection and is in a rebel mode. The son also suspects his father of wanting to spend the night with a TV reality show celebrity, Aman Uppal, who they have given a lift on the way.

    Himanshu has confided in his closest buddy (all closest buddies in films are fat and seem to be jovial; this one fits the stereotypical, too). The friend takes him to a Bengali baba who can turn a homosexual in to a mard again!

    While Himanshu wanted a normal happy family of father, mother and sister living happily, his dream is shattered.

    Quite a few films seem to open the closet midway through the film lately; the recent examples being Kapoor & Sons while another one, Aligarh, was all about same sex attraction.

    Dear Dad is the maker’s film; the audience is less likely to participate. The film follows a script of convenience as things happen because they happen. While the theme is serious, the treatment is casual. The father son patch up is as hurried as the fallout was for after all, a Debonair collecting son should know both sides of a coin!

    What works for the film are the beautiful locales of Uttarkhand as the duo travel from Delhi by road, the scenic beauty has been beautifully captured.  As for the performances, Swamy underplays his being gay and the son, Himanshu, complements this with aggression. Uppal does very well. The rest are incidental.

    Dear Dad will find it tough fit into a slot when it comes to identifying its audience.

    Producers: Shaan Vyas, Ratnakar M.

    Director: TanujBhramar.

    Cast: Arvind Swamy, Himanshu Sharma, Ekavali Khanna, Aman Uppal, BhavikaBhasin.

  • Azhar…Of a fallen idol!..Dear Dad…Its Complicated!

    Azhar…Of a fallen idol!..Dear Dad…Its Complicated!

    MUMBAI: Biographical or sports films are being mademore often in recent times than they ever were. With a dearth of script ideas as well as the writers to deliver, this is an easy way out to keep production lineup running for a studios like Balaji Motion Pictures. This genre facilitates mid-range star cast films at affordable budgets.

    Azhar is one such film from the Balaji stable which mixes the themes of sport as well as a biography and, as a bonus, promises a potential tale to tell which would complete the makers’ requirements.

    The film is said to be based on the life of the mercurial cricketer Mohammad Azharuddin; his cricketing career, his marriage followed by a romance with a film star and the controversy that followed implicating him in a match fixing scandal. However, a disclaimer in the titles belies all such claims as well as denies resemblance to any cricketer dead or alive.It is an account of the rise and fall of a celebrated Indian cricketer on his way to becoming a legend.

    There a great feeling of joy and celebrations in this Muslim household of Hyderabad as the scion to the family is born. The maternal grandfather, Kulbhushan Kharbanda, names the boyAzharuddin, an Arabic word meaning, brilliant, luminous and such. Kharbanda expects Azhar to shine, stand out and to this end, he hands over a cricket bat in the hands of the child. He has taught Emraan some mantras for success in life and also predicted that not only will he play for India but will play 100 test matches.

    Emraan Hashmi playing the protagonist is now grown up having championed the game of cricket at various levels starting from streets. Soon enough, he is selected for the state Ranji Trophy team. Before you realize the scene has changed and jumped several years into future, you seeAzhar playing test cricket for India.

    Azhar makes his debut with a ton and follows it up with two more hundreds in next two tests. He is an overnight sensation so much so that the past masters give him various complementary epitaphs. The next step is inevitable; Azhar is offered the captaincy of the Indian team. This is in a very dramatic filmy manner where, instead of the cricket board calling him to the office to convey the decision, it is done by an official of the board doing it in the middle of an empty stadium making it look morelike a conspiracy than anhonour.

    The rest of the team consists of senior players and the resentment at Azhar’s appointment to lead them is evident. Leading from the front, Azhar is soon in command and is now playing his 99th test match. That is when the bubble bursts as he is accused of match fixing. He is suspended and also found guilty by the CBI. What follows is an 11 year long court battle to clear his name. The board’s lawyer is Lara Dutta, imported from London. Lara has been an ardent Azhar fan all along, but feels betrayed now and fights the case vigorously.

    Azhar, the film, tries to change the deeply embedded perception of people who once idolized the star cricketer. It is not easy to erase their hurt. The script takes recourse to a haphazard narration with past and present overlapping ad nauseam. The direction lets many glitches pass. To claim to have made a film on Azharuddin with a disclaimer does not let one change the facts of the case which dominated the media for long. The only catchy song is the remix of the old time mass hit, Oyeoye…. from Tridev. Even at 131 minutes, the film needs further clipping.

    As for performances, Emraan does his best but, Azhar’s persona is too big to live up to even in a disgraced state. While Prachi Desai is impressive, NargisFakri, playing the second wife, is passable. Lara is okay.  The casting of other cricketers, especially Kapil is laughable. Kunal Roy Kapur saves quite a few scenes as an idiosyncratic defense lawyer.

    Azhar is about a disgraced hero: there may be a few who would watch his tale out of sympathy not as an idol, which is not enough to sustain at the box office.

    Producers: Shobha Kapoor, Ekta Kapoor, Sony Pictures Network.

    Director: Tony D’Souza.

    Cast: Emraan Hashmi, NargisFakhri, Lara Dutta, Gautam Gulati, Manjot Singh, Kunaal Roy Kapur, Rajesh Sharma.

    Dear Dad

    Dear Dad is a father son bonding story. That would not have been fine thinking of a film like Masoom (1983). But, here, the already perfectly bonded family of two children and their loving parents is shattered as the father comes out the closet to declare his homosexual leanings.

    Himanshu Sharma is a 14 year old lad in Delhi living with his father, Arvind Swamy, mother and younger sister. He is ready to go back to hostel in the hill station of Mussorie. The plan is to travel with his friends. But, the father, Arvind, carries a load on his mind and offers to drop Himanshu to Mussorie. It is the coming of age for Himanshu and Swamy wants to first get through to his son’s teen mind presently fed on nude pictures, playing games on his mobile and generally enjoying the stage of life he is in along with his friends. On the drive to Mussorie, while Swamy tries to strike a conversation, the son is immersed in his cell phone.

    On the way to Mussorie, Swamy decides to stop at his parental home. Done with dotting momma, Swamy proceeds to see his father who has lost his speech. For, some reason, Swamy decides to tell his father that he was never interested in women. While his father has lost his speech (also, for no explicable reason, also his expressions!) and cant reply, the son overhears Swamy’s confession.

    The son, Himanshu, is devastated and feels betrayed. He withdraws from his father and all his affection and is in a rebel mode. The son also suspects his father of wanting to spend the night with a TV reality show celebrity, Aman Uppal, who they have given a lift on the way.

    Himanshu has confided in his closest buddy (all closest buddies in films are fat and seem to be jovial; this one fits the stereotypical, too). The friend takes him to a Bengali baba who can turn a homosexual in to a mard again!

    While Himanshu wanted a normal happy family of father, mother and sister living happily, his dream is shattered.

    Quite a few films seem to open the closet midway through the film lately; the recent examples being Kapoor & Sons while another one, Aligarh, was all about same sex attraction.

    Dear Dad is the maker’s film; the audience is less likely to participate. The film follows a script of convenience as things happen because they happen. While the theme is serious, the treatment is casual. The father son patch up is as hurried as the fallout was for after all, a Debonair collecting son should know both sides of a coin!

    What works for the film are the beautiful locales of Uttarkhand as the duo travel from Delhi by road, the scenic beauty has been beautifully captured.  As for the performances, Swamy underplays his being gay and the son, Himanshu, complements this with aggression. Uppal does very well. The rest are incidental.

    Dear Dad will find it tough fit into a slot when it comes to identifying its audience.

    Producers: Shaan Vyas, Ratnakar M.

    Director: TanujBhramar.

    Cast: Arvind Swamy, Himanshu Sharma, Ekavali Khanna, Aman Uppal, BhavikaBhasin.

  • Ekkees Topon Ki Salaami…20 guns too many

    Ekkees Topon Ki Salaami…20 guns too many

    Selling honesty as a theme is a tough proposal. It is considered boring and not as readily acceptable as corruption is. Ekkees Topon Ki Salaami juxtaposes one honest man who never wavered despite temptations and desperations, against a totally sold-out system including the local CM. How that honest man, in whom even his sons don’t have faith, finally gets his way is an interesting idea.

     

    Anupam Kher works for the Mumbai municipal department’s malaria control wing, setting out every day with his fogging machine diligently to do his job. His two sons, Divyendu Sharma and Manu Rishi, are totally wayward. Sharma, the dominant of the two, does hatchet jobs for the local CM and is the star of the local political branch (shakha).

     

    Divyendu holds a degree of influence over the CM, Rajesh Sharma. When he gets hurt at a pro-CM rally, the CM foots his five-star hospital bill. Divyendu’s hotline in the CM’s house is his girlfriend, Aditi Sharma. She is the trustworthy aide of the CM.

     

    There is a scandal breaking out against the CM; he is reported to have gifted a Rs 12 crore worth bungalow on sea-facing, government land to his concubine, Neha Dhupia. The news is all over and Neha has no scruples using it to gain mileage for herself. While she is busy telling the media the inside story, the CM is ashamed that he is in news for a meagre Rs 12 crore scam when anything below Rs 1000 crore is considered petty cash!

     

    Meanwhile, it is D day for Kher. He is due for retirement and goes to the office beaming for a golden handshake, a certificate and a box of sweets. Instead, what he gets is a humiliating discharge sans retirement benefits. His fault, the day before, the last day of his duty, was that he did not surrender his fog machine officially. He is accused of stealing it and selling it to cheat the municipality.

     

    Kher is humiliated and devastated, and on his deathbed as a result of the shame, but his son’s only care to scavenge on whatever little his dead bones have to offer. They want his pension and they want to inherit the municipality-allotted room. They want him to sign a letter asking for a pardon for stealing the fogging machine so his benefits are restored. Kher would sign that pardon letter on one condition; his sons should send him off with a 21-canon salute.

     

    Divyendu has sworn to fulfil his father’s last wish not knowing how!

     

    However, he sees a ray of hope. The CM’s sexual excitement with Neha has given him his third, final fatal heart attack. He is declared dead. Having died in office, he will get a state funeral along with a 21 canon salute.

     

    By this time, the sons have realised that if anybody deserved a 21 canon salute, it is Kher and not the CM. Since there is no way Kher can get that honour, things will have to be managed to make Kher take the CM’s place.

     

    This was a good idea, but, it consumes a lengthy second half and goes into too much detailing and emotional overload. By the time it happens the viewer is not emotionally connected, just relieved.

     

    The film has spoilt its bright idea by taking too long over it. The director has an eye for detail but no control over content and needed a better editor. Dialogue is funny at times and bland at others. Divyendu is impressive. Manu Rishi is a natural. Aditi is very good. Rajesh Sharma is good as always, a seasoned actor that he is. Neha is effective in a brief role. Kher plays the signature role he started off with in Saaranash. Uttara Baokar and Sudhir Pandey are fine.

     

    Ekkees Topon Ki Salaami would have been watchable had the approach had been on a lighter note towards its goal.

     

    Producers: Anurradha Prasad and Abhinav Shukla.

     

    Director: Ravindra Gautam.

     

    Cast: Divyendu Sharma, Neha Dhupia, Anupam Kher, Manu Rishi, Aditi Sharma, Rajesh Sharma, Uttara Baokar, Sudhit Pandey, Aashif Sheikh.

     

    Spark Is missing

     

    They just don’t work, these films about UP-Bihar local feudal gang lords-cum-politicians. After all, UP has one such gang lord in each village. It is the same old story: The more gun-wielding goons you have on your muster, the bigger your don-ness. Focusing on just one such gang makes things extra monotonous so Spark has some ex-loyalists from the same gang rising to form their own. Nothing you have not seen before; nothing that you have approved either.

     

    It starts like a 1970s film as some shotgun brandishing guys barge in to a haveli and shoot down two women and a man. However, because of an alert victim, a small child is hidden in a closet. He survives and makes this story into an unending saga.

     

    Rajneesh Duggal, like all other heroes, is a popular member of his college excelling at everything from dramatics to debates. During rehearsal, with the college lacking female talent, the college invites Shubhashree Ganguly. Both get acquainted but Duggal’s time in India has ended.

     

    Duggal gets into an altercation with the nephew of the biggest bahubali of the region, Ashutosh Rana, who, like in all such films and like all such bahubali types, literally runs the local governments, granting of contracts and so on. Duggal is bashed up by Rana. Ranjeet has brought up the orphan Duggal and loves him like his son. He decides to dispatch Duggal off to Germany to keep him away from trouble.

     

    As things would have it, Duggal spots Shubsharee in Germany; it is time to resume the romance because there won’t be time for that once the film moves into action mode.

     

    Back home, the villains have realised that the family they set out to kill 20 years back has one survivor, Duggal. However, they don’t know who he is, what he looks like and where is he. Only Ranjeet can reveal that.

     

    Govind Namdeo, an ex-henchman of Rana has branched out with his own ambition to be the next leader. He knows he can use Duggal against Rana by revealing to him that he is the one who ordered his family killed 20 years back.

     

    What follows are a lot of revelations you don’t really care to know, followed by too many back-stabbings. Finally it is time for the showdown where the hero deals with hundreds of gun-toting and sword-swishing goons, leaving him and Rana to fight it out alone.

     

    A very poor concept which is out of sync with any era, with direction to match. Duggal is okay while Shubshashree has a pleasant demeanour. Ranjeet supports well. Rana, Namdeo, Manoj Joshi are the loud villains performing more through decibels than acting. The musical score offers a few pleasant numbers. Some parts have been shot in Germany but it is no help.

     

    Spark is a poor film.

     

    Producer: Naresh Gupta.

     

    Director: V K Singh.

     

    Cast: Rajnees Duggal, Shubhashree Ganguly, Ashutosh Rana, Govind Namdeo, Manoj Joshi, Rati Agnihotri, Ranjeet.

  • DDB Mudra south brightens up Peter England

    DDB Mudra south brightens up Peter England

    MUMBAI: Peter England, the apparel brand of Madura Fashion & Lifestyle has launched a new campaign which features Siddharth in colourful denims and smart young formals and is aimed at the late university youth and early jobbers.

    The campaign was mounted on the insight that today’s youth thinks formal wear stands for boring office clothing. Given this context Peter England wanted to tell them that office wear can also be exciting and expressive. So the campaign idea was simple – ‘Brighten up’ in office with the new line of young formals from Peter England.

    DDB Mudra south strategic planning VP Rajesh Sharma said “Youngsters these days do not want to conform to existing codes, even if they are early jobbers in workplaces. It’s not about ‘rebelling’ but about the belief in ‘expressing’ themselves. The young formals campaign is a celebration of this spirit. The idea on the PE jeans campaign is to tie up the product innovation to something deeper and meaningful about the youth of today. The campaign has been executed with appealing non-office colours and off-the-trodden-path ensembles.  The campaign was shot with Siddharth, who’s been Peter England’s brand ambassador for the past three years.”

    Peter England’s jeans business has taken different route in this segment with innovation in the product. The innovation story has been a recurring theme for the brand. The objective this season was to take the innovation story forward and to bring out the functional features of the product.

    Peter England chief operating officer Kedar Apshankar said, “Formals has always been considered to be ‘boring/conformist’ by the younger generation today. The challenge was to, catch their imagination by portraying “formals” in a new light. This campaign is a significant step in that direction. Denim has a very crowded brand landscape, with multitude of brands positioned across various platforms. PE Jeans, in this context is attempting to carve out its own niche by focusing its offering on meaningful consumer benefits and a communication which provides an inescapable focus on the merchandise and the much needed cut-through in the cluttered ad-space.”

    For both young formals and PE Jeans, print & OOH campaign have been created and released across all major markets in India.

    On the new segment, DDB Mudra south creative director Ajesh N said, “What one wears has a great influence on one’s mood and how one performs in office. Peter England’s young formals collection reflects the youthful spirit through vibrant colours and young cuts. Clothes make the work atmosphere lively and brightens you up.  That is precisely what we tried to capture in the campaign.”

    Added, the agency’s creative director Saurabh Doke said, “Simplicity and fashion always goes hand in hand. In today’s cluttered ‘wallpaper fashion advertising’ especially where every other denim brand uses the grunge look to showcase denim attitude, the new PE Denim campaign stands out. Perfect balance between product innovations and core brand values.”

  • Direction of Special 26 is good, ABCD’s wonderful

    Direction of Special 26 is good, ABCD’s wonderful

    MUMBAI: Special 26 is a caper movie with a story set in the 1980s. The story is inspired by a real life heist in Mumbai in 1987 when a famous jewellery shop in South Mumbai was raided by a team of fake CBI that took away valuables worth many lakhs. Coming from the writer-director of the acclaimed 2008 film, “A Wednesday”, the expectations from Special 26 were high.

    Producers: Shital Bhatia, Kumar Mangat.

    Director: Neeraj Pandey.

    Cast: Akshay Kumar, Anupam Kher, Manoj Bajpai, Jimmy Shergill, Kajal Aggarwal, Divya Dutta, Rajesh Sharma.

    Akshay Kumar aspires to join CBI but fails the entrance exams and is rejected. Undeterred, he forms his own personal CBI team with Anupam Kher, Rajesh Sharma and Kishore Kadam. This was the era of parallel economy, where much black money was involved in day-to-day transactions. The purpose of his “team” is to raid targets like jewellers and politicians in the name of the income tax department or the CBI as per need. The raids always go unreported: the targets dare not complain as it is a matter of black money. Kumar‘s team members are all spread out in different cities and how they came together is not explained.

    The team‘s targets so far have been small and medium range. Kher feels he is getting old and wants Kumar to plan one big heist so he can retire; Kumar has same plan in mind because his lady love, Kajal Aggarwal, a school teacher, is to be married off in a month‘s time. So, with a strict deadline, he plans to carry out one last job and vanish with his love.

    Meanwhile, Kumar‘s team raids a politician in Delhi. His modus operandi is simple but aggressive. He chooses his target and calls up the local police team of Jimmy Shergill and Divya Dutta as back up. This puts up a convincing show for the target. The politician is not willing to lodge an official complaint because it was all graft money and also because if leaked, the story would make him look like a fool among his people. However, since a real cop was witness and party to the incident, the police chief suspends him along with his aide, Divya Dutta while deciding to carry on the investigation off the record.

    Suspended and humiliated, Shergill has started his own investigation into the team. He approaches the real CBI, Manoj Bajpai. A chase around Delhi‘s crowded commercial areas to catch a criminal establishes Bajpai‘s sincerity, determination and bravery. His orders are to catch the fake CBI team and end their run of robberies which is about to reach half century. Meanwhile, Kumar‘s team is in the process of raiding a trader in Kolkata. But a real CBI team is already present there on their assignment. Kumar is a quick thinker and unfazed, he introduces his team as income tax officers, berates Kher for coming to wrong address and changes his target instantly. When the heist is over, he actually seeks the help of real CBI cops to carry the loot to his vehicle. The news reaches Bajpai, making him even more determined to catch the team.

    Aggarwal‘s wedding cards are printed and with the day nearing. Kumar plans his last big hit. It is the biggest jewellery shop in Mumbai, run by Tikku Talsania. However, he needs a huge team to carry out this job. He inserts a classified in a newspaper for aspiring young men and women for a job in CBI. Everything is carried out impressively. The candidates are interviewed at a five-star hotel and 26 candidates selected. They are to be trained next day in a two-hour lecture and finally tested in a raid which Kumar calls ‘Practical Training‘. Bajpai is in Mumbai along with Shergill keeping an eye on the happenings. He plants two of his own men in the team of 26. Thus is set up the climax, where Kumar and his gang will either escape or be caught.

    Special 26 sets a good pace with its first heist. One expects that pace to continue but that does not happen. The film goes onto dwell in the personal lives of the main protagonists. The second heist too is interesting but the proceedings quickly slow down again as Kumar plans his last trick. Finally, when it happens, the last raid makes the final half hour interesting and something to take away from the film.

    Coming from Neeraj Pandey, whose “A Wednesday” was a thrilling experience, Special 26 falls short on that count as it sags at times. It has Kumar but no scope for romance, music or action. The story does not go into the background of its characters nor how they came together. But overall the direction is good with an eye for details and in keeping with the ambience of 1980s.

    Performance wise, the film has unanimously good shows by all the actors. Kumar with his deadpan poker face is convincing as a CBI officer. Kher is excellent. So are Rajesh Sharma and Kishore Kadam. Manoj Bajpai as the determined CBI officer is very good. Jimmy Shergill, though cast in a side character, underplays very well. Divya Dutta, with just one line to speak every time, lends able support. Kajal Aggrwal has little to do.

    Special 26 has earned good reports and needs to improve over the weekend when it will require a huge leap at the box office to guarantee safe returns.

    ABCD: Any Body Can Dance 3-D Review

    Producers: Ronnie Screwvala, Siddharth Roy Kapur.

    Director: Remo D‘Souza.

    Cast: Prabhudheva, Kay Kay Menon, Ganesh Acharya, Dharmesh Yelonde, Salman Yussuf Khan, Lauren Gottlieb, Noorin Shah, Vrushali Chavan, Bhawna Khanduja, Punit Pathak, Mayuresh Wadkar, Sushant Pujar, Prince, Firoz Khan.

    ABCD: Any Body Can Dance is the first musical/ dance film in 3-D, which is used mainly in dance scenes. A dance film needs a cause, a challenge and a desire to do better than others. Prabhudheva, the master choreographer and dancer, finds all three when he is betrayed by his partner.

    Prabhudheva is a choreographer at Jehangir Dance Academy, run by Kay Kay Menon. The academy always wins first spot on a major TV dance competition. The competition is in its final round and, as usual, Menon‘s academy wins. However, Prabhudheva is not satisfied with the performance of the team of dancers he trained and says as much to his boss. Menon‘s answer is that it is not dancing that wins awards; it needs some manipulation, marketing and presentation. To this end, Menon has a plan to employ the services of a foreign choreographer and sideline Prabhudheva. Feeling let down by Menon, he decides to leave and head home to Chennai; after all he had built the academy.

    Prabhudheva books his ticket to Chennai but in the meanwhile takes refuge with Ganesh Acharya, a wannabe choreographer. Acharya does not want him to give up so easily and forces him to stay back and build a new team of dancers. Prabhudheva notices a few boys from the basti being chased by cops. He is impressed with the acrobatics and agility they use to dodge the cops. Later, he sees the same boys dancing during a Ganesh festival. He finds some hope in this bunch and decides to train them. The local politician provides him with a warehouse which is soon turned into a dance studio. There is rivalry between two groups in the basti so as one group of boys join the training, the other merely watches from the outside. Eventually, as they watch the process, they also join for after all there is a dancer in all of them and Prabhudheva‘s conviction is that Any Body Can Dance. The latest addition to the studio is a drug addict being chased by the police; he decides to mingle with the dancers to avoid the police. Not convinced he is one of the dancers, the police ask him to demonstrate. Funnily, his demonstration of dance is like an addict deprived of his regular fix. However, Prabhudheva sees a potential dancer in him too, one with a spark to become the lead dancer.

    The job looks near impossible as the dancers fumble and fall and keep fighting among themselves. There is no trust between the rival groups. Even in the elimination round, they start fighting on stage. They are instantly disqualified but Menon is delighted. He asks the organiser not to disqualify Prabhudheva‘s dancers as they can be the jokers of the competition and make people laugh. Menon wants to see Prabhudheva humiliated publicly. The disqualification is revoked. Prabhudheva is livid but decides to start all over again. He does that by first ending the enmity in the groups. Unless they unite, they cannot be a team.

    With the group ready and as if to rebuff Menon‘s taunt, they come dressed as jokers and get into second round and, eventually, into the decider. Now Menon sees tough competition for his academy; he tries to break Prabhudheva‘s group with handsome offers. The boys decline because they don‘t want to let their master down. The final round is announced but some manipulation by Menon has resulted in his team taking the opening slot which was otherwise allotted to Prabhdheva‘s dancers. Menon‘s dancers put up the same dance Prabudheva has choreographed for his dancers. Unknown to them, Menon had managed to lure at least one of their dancers who had given away his team‘s routine. Prabhudheva and his dancers have just ten minutes to think up a new routine before they are called on to stage. Prabhudheva tells them to go back to their roots, asking them to dance like they did on the streets at Ganpati. He wants them to dance like all Indians dance, with no rules or routine.

    This final dance and the one before that are the highlight of ABCD. After all, this is a dance musical and a story of a betrayed artiste and the underdogs he nurtures; when an underdog is contesting, the masses root for them. The final dance takes a bit from parts of India but is centred on a Ganesh stuti. Everybody loves Shri Ganesh and it turns out to be the masterstroke.

    ABCD is all about choreography and creating an atmosphere for music and dances. Director Remo D‘souza does that wonderfully. The disco number and the last two dances are excellent; the crowds are ably arranged and handled. The new talent in Dharmesh Yelonde, Salman Yussuf Khan, Lauren Gottlieb, Noorin Shah, Vrushali Chavan, Bhawna Khanduja, Punit Pathak, Mayuresh Wadkar, Sushant Pujar and Prince and Firoz Khan live up to expectations with their dances. Of the veterans, Prabhudheva plays the various shades and phases he passes through with total conviction. Kay Kay Menon in a small negative role is good. Ganesh Acharya is not much of an actor; he overacts. The expenses show in the costumes and sets as well as crowd scenes. Though tacky in parts, ABCD makes up with its second half and the climax.

    ABCD: Any Body Can Dance has a huge appeal for youth and masses and will have smooth sailing at the box office. The film‘s opening is very good.

  • Chaalis Chaurasi is entertaining in parts

    Chaalis Chaurasi is entertaining in parts

    MUMBAI: Chalis Chaurasi has that early era Hollywood storyline; one educated, English speaking ex-criminal leading a gang of three other criminals to make a big hit once and call it a day dreaming about a city and suburban homes, limousines and the works. It is a caper movie with four criminals with special talents getting together to make a final killing.

     

    Producer: Anuya Mhaiskar, Sachin Awasthee, Uday Shetty.
    Director: Hriday Shetty.
    Cast: Naseeruddin Shah, Kay Kay Menon, Ravi Kissen, Atul Kulkarni, Zakir Hussain, Manoj Pahwa.

    Naseeruddin Shah is an ex-professor out after doing 10 years in prison for having caused the death of his wife; he is called Sir by everybody and is the planner. Key Kay Menon, a car thief, has a thing for 1956 Fiat car, popularly known as Dukkar Fiat; he destroys any similar car he spots because he wants his own one to be the only car left. Atul Kulkarni is a pimp while Ravi Kissen is a drug peddler and how will the talents of these two be of any particular use in the operation is not bothered with nor are the details about how they came together!

    While the other three carry on with their respective enterprise, Naseeruddin Shah works as a chauffeur to Manoj Pahwa who trades Rs 20 million worth of genuine currency for Rs 30 million worth of fake kind. And, it is assigned to Naseeruddin Shah to execute the exchange.

    Naseeruddin does a recce of the premises where the exchange takes place and realises that at the end of all the exchanges, the gang, which he is convinced consists of just two persons, will be left with about Rs 200 million of genuine currency. He is tempted and gathers the other three and proposes they steal the money and retire for good with all the worldly comforts. To reach this stage, the film consumes the first half which has no story or purpose; the film takes off on a promising note as the gang of four posing as cops and wielding pistols drop in at a dance bar, kick the besura singer out and take to dancing and singing. There is nothing happening thereafter except some repeated scenes; whatever story the film has, happens only post interval and makes for interesting viewing. In the climax, the assumed two man fake notes gang turns out to be much bigger with some maniacal characters included and the director decides to treat all the action as buffoonery since the four men out to steal are novices.

    Chaalis Chaurasi, in most part, remains the one liner it would have started as, there is no cohesive script; gags are sorely lacking in first half while second half makes the film somewhat watchable. Director has not cared for details or finesse; some portions can easily be deleted. Music does not have a part to play in this film though the popular Hasan Jahangir number, Hawwa hawwa…. adds some pep. Dialogue is routine. Of the actors, Naseeruddin Shah tops followed by Ravi Kissen while Kay Kay Menon hams and Atul Kulkarni seems at sea except in one scene of straightening out a client. Zakir Hussain and Rajesh Sharma are good as usual.

    Chaalis Chaurasi is entertaining in parts but with its cast lacking a draw the opening is weak; with some hope of doing better over the weekend, it will eventually find better appreciation on video circuits.
     

    Sadda Adda is unlikely to survive the weekend

     

     

    Producer: Rajiv R Agarwal, Tarun R Agarwal.
    Director: Muazzam Beg.
    Cast: Karanvir Sharma, Bhaumik Sampat, Rohin Robert, Kunal Pant, Rohitt Kuldeep Arora, Shaurya Chauhan, Kahkkashan Aryan, Maryam Zakaria.

    There are two sides to a film like Sadda Adda, the good thing about it is that it brings forth new talent and makes some careers; the other side, the drawback is that, with new faces juxtaposed with high ticket rates, there are few takers for such films on the onset.

    Sadda Adda is about six young men from different backgrounds and regions sharing an apartment in Delhi who are in search of careers and yet find time to enjoy life in the company of each other as they share life, food, cigarettes and beers as well as their idea of dream romance.

    Karanvir Sharma, Bhaumik Sampat, Rohin Robert, Kunal Pant, Rohitt Kuldeep Arora are a bunch of friends who come to Delhi from other parts of India; one as different from the other as chalk and cheese, each with a goal to pursue. Despite their varied backgrounds and purposes in lives, they bond like childhood friends. They share each other‘s sorrows as well as joys and successes. One is biding time waiting to migrate to the US and has a rich family to back him and, hence, is the backbone of other roomies in need of cash; the other is studying to crack the IAS exams; the third one is a qualified management grad looking for a worthy job to support his family and marry the girl he is engaged to; fourth one wants to be a great actor and already has a Hollywood film assignment in his bag; the fifth one is an architect who is never given his due credit while the last and the youngest of the group is an uneducated lad who seems to have no future but turns out to be the most contented at the end even as others too find their due recognition. It is not all easy going for the boys as there are ups and downs and there is one casualty on the way as the IAS proves too tough for the one aspiring for it and leads to his suicide.

    Writer director Muazzam Beg, who has another recent youth centric film, Rock Star, to his credit as writer, adopts simple approach to treat this film, the tell it as it would happen kind; there are good moments as melodrama is avoided. Music blends with the theme though lyric sound uninspiring. Cinematography is good. Performances by the young actors are generally okay. Of the romantic angles, the one between Bhaumik Sampat and Kahkkashan Aryan is more mature kind.

    Sadda Adda has had no audience for the opening shows at various places and is unlikely to survive the weekend.

  • Hriday Shetty’s Chaalis Chaurasi to release on 12 January

    Hriday Shetty’s Chaalis Chaurasi to release on 12 January

    MUMBAI: Chaalis Chauraasi, produced by Maask Entertainment and Filament Glo (India), has been slotted for release on 12 January next year.


    “Everything has gone according to the plan. And now we have locked the date as well. 12 January 2012 is a date to remember,” said director Hriday Shetty in a statement.


    Chaalis Chauraasi revolves around a police van – MH-02-A- 4084 and four cops. Pankaj Suri aka SIR (Naseeruddin Shah), Albert Pinto aka Pinto (KK Menon), Bhaskar Sardesai aka Bobby (Atul Kulkarni) and Shakti Chinappa aka Shakti (Ravi Kishan) see an opportunity to a great future when they are given a mission to pull off. Things take a twist when another cop stops their van en-route and takes them as his backup to catch a dangerous gangster.


    The story unfolds through the night where the fine line between law and crime is repeatedly crossed, leading to unexpected situations, sometimes very hilarious. The foursome, who think of themselves as very rough and tough macho men, encounter situations where they are forced to reckon with a different truth about themselves.


    The film also casts Rajesh Sharma who has earlier worked in films like Ishqiya, No One Killed Jessica and Khosla Ka Ghosla.


    This crime film, which was scheduled to finish in 45 days, was in fact wound up in 41 days.


    Earlier, Shetty directed films like Plan (2004) and Pyaar Mein Twist in 2005.