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Tag: Rajesh Sethuraman

  • GCPL Indonesia CEO Rajesh Sethuraman takes on additional role as global business transformation & IT head

    GCPL Indonesia CEO Rajesh Sethuraman takes on additional role as global business transformation & IT head

    MUMBAI: Some executives climb the corporate ladder-Rajesh Sethuraman seems to be sprinting up it. The CEO of Godrej Consumer Products Limited (GCPL) Indonesia has now added another powerful title to his arsenal: Global business transformation and IT head. It’s a double act that promises to steer the multinational consumer goods giant into its next phase of innovation and digital excellence.

    Announcing his expanded role on Linkedin, Sethuraman shared, “I’m happy to share that besides being CEO Indonesia, I also take on the additional responsibility of global business transformation and IT head at Godrej Consumer Products Limited!”

    Sethuraman’s career reads like a corporate action thriller—each role a new challenge, each promotion another power move. He kicked off his career at Heinz India Limited, spent years crafting brand strategies at Hindustan Unilever, and honed his leadership across multiple continents at Unilever south Africa and Unilever Africa. From shaping Africa’s laundry strategy to spearheading homecare divisions, his trajectory was marked by sharp decision-making and market disruption.

    At Hindustan Unilever, he orchestrated large-scale integrated operations, rewiring business processes for a superior customer experience. Then came his Indonesian chapter at Godrej, where he transformed the entity into a formidable FMCG force.

    Godrej Consumer Products has consistently positioned itself at the forefront of consumer goods innovation. With Sethuraman’s expanded leadership, the brand signals a stronger commitment to efficiency, digital transformation, and unlocking new opportunities across international markets.

    Now, with his added global responsibilities, he’s not just leading—he’s redefining the future of business transformation and IT for GCPL. With this expanded mandate, Sethuraman is expected to merge operational efficiency with tech-driven transformation, pioneering innovations that don’t just boost the bottom line but reshape the industry’s playing field.

  • Godrej Indonesia CEO Rajesh Sethuraman gets additional biz transformation role at GCPL

    Godrej Indonesia CEO Rajesh Sethuraman gets additional biz transformation role at GCPL

    MUMBAI: 6 December will end up being a memorable day for Rajesh Sethuraman. That is the day when the CEO of Godrej Indonesia was given an additional responsibility by the management of Godrej Consumer Products Ltd (GCPL) in Mumbai led by Sudhir Sitapati: to lead the group’s business transformation and digital agenda. GCPL made the appointment  public by sending it to the Bombay stock exchange as is required by responsible and transparent companies.

    The reason the responsibility was thrust on him was because the executive responsible for business transformation and digital Vijay Kannan at GCPL Mumbai was relocating to be with family in the United Kingdom.

    Sethuraman is known to be a hardworking and focused senior executive who gets things done. The engineering graduate, and MBA from XLRI began his career as a product  executive in Heinz India. From global brand manager -Radiant in Hindustan Unilever, he quickly rose to regional category leader south Asia laundry and then was moved to south Africa as vice-president Africa laundry.

    His performance saw him being quickly promoted to vice-president home care division Africa. He once again shone over there and was transported back to Mumbai to help the mothership accelerate growth by rewiring its operation to deliver a superior  customer experience. And in his words :”Unlock this across core sales and  planning operations right through order to cash. Leverage external industry leading partners to deliver an integrated process tech and org combination which is future fit.”

    That brought him to the notice of the GCPL management led  by  Sitapati -a former Hindustan Unilever man himself and who had worked with him while he was there – which made him an offer to build Godrej Indonesia and establish it as a best in class entity in Indonesia.

    Which he has been in the process of doing. Rather successfully. Hence, the additional responsibility. Because Sethuraman is an executive who knows how to get things done, and mostly in time.

    “He has previously led the digital transformation of Unilever’s operations across many markets in core sales and planning operations, from order to cash processes, successfully designing integrated operations, and leveraging technology and partnerships for business success,” GCPL informed the BSE in the regulatory filing.
     

  • WhizCo partners with Blackberrys

    WhizCo partners with Blackberrys

    Mumbai: In a remarkable stride towards innovation, WhizCo, India’s premier influencer marketing agency in India, continues to redefine possibilities by venturing into the realm of augmented reality. In collaboration with Blackberrys, a renowned menswear brand, WhizCo has introduced a fascinating AR filter named “Cheer for India” tailored for the Cricket World Cup, 2023.

    The primary objective behind “Cheer For India” was to deeply resonate with the passionate Indian cricket fanbase, transforming their way of showing support for Team India. Concurrently, the collaboration aimed to establish a formidable brand identity for Blackberrys as the official clothing partner of this highly anticipated sporting event.

    WhizCo’s proficient AR Development team dedicated itself to developing an immersive and interactive 4-in-1 AR filter. “Cheer For India” is not merely an Instagram AR filter, but an engaging game that celebrates India’s love for Cricket. The filter’s first frame lets users feel the cricketing spirit as they hold a bat and don a helmet. In the second frame, they raise a slogan-bearing placard for spirited selfies. Frame three transforms’ users into press conference stars, holding a trophy and delivering champion speeches into virtual microphones, while the fourth frame adds patriotic flair with the Indian tricolour on users’ faces, perfect for capturing patriotic selfies or sharing heartfelt messages for Team India. The 4-in-1 AR Filter enables users to have an on-field experience and showcase their enthusiasm in a fun and engaging way.

    This creative initiative reflects Blackberrys and WhizCo’s dedication to delivering captivating and innovative augmented reality experiences that deeply resonate with the audience.

    WhizCo CMO & co-founder  Prerna Goel conveyed her excitement about the collaboration, stating, “The collaboration with Blackberrys has been an exhilarating journey for us. Our team’s dedication and ingenuity ensured the seamless execution of this AR filter venture.” She further added, “We are thrilled to have partnered with Blackberrys, a renowned menswear brand, and take pride in contributing to their endeavour to extend their reach to a wider audience”

    In the words of Blackberrys, “The ‘Cheer For India’ AR filter is a remarkable testament to our partnership with WhizCo and our collective commitment to redefining the way fans express their support for Team India in the digital landscape. Through this innovative filter, we’ve not only aimed to deeply resonate with the passionate Indian cricket fanbase but also to establish a powerful brand identity for Blackberrys as the official wardrobe partner of Star Sports Cricket Live for the much-anticipated Cricket season,” said Blackberrys VP – brand experience Rajesh Sethuraman.

    As a frontrunner in the influencer marketing and creator management sphere, WhizCo boasts a vast network of over 100,000 content creators. spanning more than 15 categories and 12 languages. The agency’s foray into augmented reality opens new avenues for brands to enhance their engagement strategies. WhizCo’s entrance into this innovative space mirrors its commitment to fostering creativity and building meaningful connections between brands and their audiences.

    In a digital landscape marked by constant evolution, WhizCo’s pioneering venture into augmented reality with The “Cheer For India” AR filter stands as a testament to WhizCo’s dedication tos innovation and its remarkable success in merging technology and emotion to craft a truly immersive experience.

  • Blackberrys partners with the Paralympic Committee of India as the “Official Ceremonial Partner”

    Blackberrys partners with the Paralympic Committee of India as the “Official Ceremonial Partner”

    Mumbai: Blackberrys, an aspirational Indian menswear brand that caters to the fashion needs of the global Indian, has joined hands with the Paralympic Committee of India (PCI) as the “Official Ceremonial Partner” for the upcoming fourth Asian Para Games to be held in Hangzhou, China later this month.

    As part of this collaboration, the iconic Indian clothing brand known for the impeccable quality of its innovative, stylish, and sharp-fitting range, will dress Paralympic athletes and representatives of India travelling to China for the championship scheduled between 22 and 28 Oct 2023.

    In a glorious press meet on the sendoff ceremony held in the capital city, Blackberrys unveiled and handed over the official ceremonial suit to the attending athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) and PCI delegates. Among the dignitaries who graced the event were Chef de Mission Gursharan Singh, Para Athletics chairperson Satyanarayana, Blackberrys co-founder and director Nikhil Mohan; Blackberrys VP- brand experience Rajesh Sethuraman; Blackberrys general manager – supply chain Praveen Gupta and para-athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw).

    “Embracing the inspirational ethos of ‘Keep Rising,’ Blackberrys takes immense pride in its partnership with the Paralympic Committee of India (PCI) as the ‘Official Ceremonial Partner’ for the 4th Asian Para Games. Our brand’s essence mirrors the unwavering spirit of para-athletes who consistently shatter boundaries and overcome the odds. Crafting the ceremonial suit for the Indian contingent is a moment of profound aspiration. We are fervently committed to celebrating the extraordinary journey of these athletes, who epitomize the triumph of determination and resilience. With every stitch, we weave a symbol of strength, style, and achievement, inspiring Team India’s path to glory”, said Blackberrys co-founder & director Nikhil Mohan.

    The ceremonial suit designed and meticulously constructed by Blackberrys showcases India’s monogram blending fashion and functionality.

    Paralympic Committee of India secretary-general Gursharan Singh stated, ”Our primary mission at the Paralympic Committee of India (PCI) is to foster inclusivity and excellence in para-sports. Aligned with Blackberrys’ ethos of ‘Keep Rising,’ this partnership exemplifies our shared commitment to determination, resilience, and the relentless pursuit of excellence. It encapsulates our unwavering belief in the potential of our para-athletes and mirrors Blackberrys’ inspiration for individuals to ‘Keep Rising’ through their product innovation and fit.  This successful collaboration symbolizes our collective dedication to the spirit of sportsmanship and achievement, inspiring Team India to triumph at the Asian Para Games”.

    Team India will be participating in 17 sports of the 4th Asian Para Games. The Indian contingent will compete in a range of categories, including archery, athletics, badminton, blind football, boccia, canoe, chess, cycling, judo, lawn ball, powerlifting, rowing, shooting, swimming, table tennis, taekwondo and wheelchair fencing.