ITV

Tag: Rajesh Ramaswamy

  • Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    MUMBAI: In a bid to broadbase the adoption of Britannia Nutrichoice Hi-Fibre biscuits, the company has signed on actors Farhan Akhtar and Siddharth (south markets) as brand ambassadors. A new commercial, which features the two stars will soon be aired across markets in India. 

    The new Britannia Nutrichoice Digestive campaign’s objective is to generate widespread adoption for NutriChoice Digestive by using the health hook of ‘high fibre.’

    The campaign, which has been conceptualised by Lowe Lintas, urges consumers to feel the fibre in every bite with the tagline – “Try it to believe it.”

    Commenting on the new campaign, Britannia marketing director Ali Harris Shere said, “Nutrichoice Digestive is the No 1 Hi Fibre biscuit brand in India. To expand the category, it is important to build the superior health credentials of the brand (high fibre) in a tangible manner. Extensive consumer work told us that the proof of the Hi-Fibre was in the unique taste of the product – natural and grainy. Therefore, we came up with a simple, yet powerful campaign idea ‘Feel the Fibre in every bite.’ We feel Farhan and Siddharth are celebrities who stand for taking the right and smart choices in life and they personify the values of the brand – Honest & Sensible.”

    Lowe Lintas creative head Rajesh Ramaswamy added, “There has always been an element of honesty in all Nutrichoice communication. We wanted to maintain that. And we needed someone with a certain degree of genuineness and authenticity. Farhan and Siddharth seemed like the perfect fit for this campaign.”

  • Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    Britannia NutriChoice ropes in Farhan Akhtar & Siddharth as brand ambassadors

    MUMBAI: In a bid to broadbase the adoption of Britannia Nutrichoice Hi-Fibre biscuits, the company has signed on actors Farhan Akhtar and Siddharth (south markets) as brand ambassadors. A new commercial, which features the two stars will soon be aired across markets in India. 

    The new Britannia Nutrichoice Digestive campaign’s objective is to generate widespread adoption for NutriChoice Digestive by using the health hook of ‘high fibre.’

    The campaign, which has been conceptualised by Lowe Lintas, urges consumers to feel the fibre in every bite with the tagline – “Try it to believe it.”

    Commenting on the new campaign, Britannia marketing director Ali Harris Shere said, “Nutrichoice Digestive is the No 1 Hi Fibre biscuit brand in India. To expand the category, it is important to build the superior health credentials of the brand (high fibre) in a tangible manner. Extensive consumer work told us that the proof of the Hi-Fibre was in the unique taste of the product – natural and grainy. Therefore, we came up with a simple, yet powerful campaign idea ‘Feel the Fibre in every bite.’ We feel Farhan and Siddharth are celebrities who stand for taking the right and smart choices in life and they personify the values of the brand – Honest & Sensible.”

    Lowe Lintas creative head Rajesh Ramaswamy added, “There has always been an element of honesty in all Nutrichoice communication. We wanted to maintain that. And we needed someone with a certain degree of genuineness and authenticity. Farhan and Siddharth seemed like the perfect fit for this campaign.”

  • Tanishq unveils new ad celebrating women’s special occasions

    Tanishq unveils new ad celebrating women’s special occasions

    MUMBAI: In its latest television commercial, Tanishq celebrates woman of today and the special moments that she cherishes.

    The film, created by Lowe, brings alive the brand’s latest diamond jewellery collection offering Zuhur as the ideal choice for the modern woman who loves celebrating social occasions.

    The ad film revolves around the camaraderie and bonhomie that comes out only when old friends get together for a re-union; the narrative is playful and reflects the spirit of the moment. The ad film ends with the essence of the occasion captured in the line, “beautiful diamonds for beautiful occasions.”

    Titan Company jewellery division GM marketing Deepika Tewari said, “The social occasions in a woman’s life have seen a lot of change; it’s no longer restricted to traditional functions or a family get-together. She is exploring newer occasions like girls night outs and brunches with friends. We have tried to celebrate one such occasion in our latest film in a very playful manner and this sentiment resonates with our latest offering Zuhur.”

    Lowe ECD Rajesh Ramaswamy added, “We got to explore a new relationship and occasion with this. A reunion of three close friends. It’s all about the camaraderie they share and of course the highlight being a classic from Nusrat being used in such a context, gives it a very different mood.”

  • Brand ‘Gone Mad’ – Kids stories to commercials

    BENGALURU: Karishma Lintas has conceptualised the first ever TV commercial for ‘Gone Mad Choco Sticks‘ from Garuda Foods with a new approach to fun foods. Created especially for kids (7-12 years old), Gone Mad Choco Sticks has been launched in Karnataka and Tamil Nadu in the first phase.

    The commercial explores the madness in all its endearing expressions as a deep human motivation, the philosophy that drives the brand Gone Mad – it denies order and says ‘break the normal‘. The TVC takes viewers on Murali‘s journey through friendship, love and endearing madness. Murali, the lucky kid, was hand-picked from one of the schools in Bangalore, while Gone Mad was exploring kids‘ creativity to create doodles to be used for packaging and outdoor advertising.

    Garuda Foods executive director G V Krishnan said, “We knew we had to be different, as different as the product and not just for the sake of being different. It‘s not just about the output, we wanted to have a completely different way of going about it. We stared right from naming it Gone Mad! It‘s easy to be mad, but what we were looking for is ‘how can we be mad and yet be loved by kids and mothers alike‘. That‘s a trick only kids know, and so we decided to leave it all to them.”

    The packaging was designed with doodles by kids. Karishma Lintas creative director Rajesh Ramaswamy elaborated, “We wanted something original that could only belong to Gone Mad. So we went to over 200 kids across all sections of society, and asked them to draw whatever made them happy. That became our raw material for every form of communication – packaging, print, outdoor, and in-shop.”

    The agency then decided to go back to the kids for stories that can be made into television commercials. “And now we have some really imaginative stories that we could never ever have thought of! It‘s funny that we do nothing on this brand and let the kids do all the work. And make sure that we keep it as raw as possible, without colouring and killing it with logic,” commented Ramaswamy.

    The TVC went on air on 17 March. It was produced by the production house Eeksaurus Productions and directed by E Suresh.