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Tag: Rajesh Mittal

  • Zee Media partners with Greenply for Hindustan Ki Shaan Awards season two

    Zee Media partners with Greenply for Hindustan Ki Shaan Awards season two

    Mumbai: Zee Media, in partnership with Greenply Industries, is thrilled to announce the second season of the prestigious Hindustan Ki Shaan Awards. This celebration is dedicated to recognizing India’s carpenters and contractors for their exceptional contributions to the interior design industry. Following a successful inaugural season, this year’s on-ground event, scheduled to take place in Mumbai on Saturday, 27 April 2024, aims to highlight and honour the remarkable skills and creativity of these vital artisans in shaping aesthetic and functional living spaces.

    Hindustan Ki Shaan Season 2 has been an impactful initiative as it included an active participation from all professional craftsmen within the wood-panel and interior furniture sectors across India, assessing entries based on criteria including design innovation, problem-solving, and the use of environmentally friendly materials. The jury panel included prominent industry figures such as Greenply Industries chairman & MD Rajesh Mittal; Greenply Industries JMD & CEO Manoj Tulsian; Wade Asia – surface reporter founder and director Vertica Dvivedi; and Furniture & Fittings Skill Council CEO Rahul Mehta who evaluated the entries based on design excellence, innovation in craft, and the use of environmentally sustainable practices and materials. The second season of the Hindustan Ki Shaan Awards will recognize and elevate the appreciation for the craftsmanship that goes into creating bespoke furniture and innovative interior solutions, with a strong emphasis on sustainability.

    Greenply Industries CMO Yatnesh Pandey highlighted “Celebrating these craftsmen not only fosters a sense of community among them but also builds loyalty among consumers who recognize Greenply as a brand that values the backbone of its industry. Our partnership with Zee Media magnifies the impact, ensuring that the stories of these talented artisans are appreciated on a national scale. It positions Greenply strategically as a leader committed to uplifting the entire woodworking and interior design ecosystems.”

    With Zee News as its exclusive telecast partner and Zee Media as its digital partner, the event will be covered extensively across all platforms, ensuring that the achievements of these craftsmen are recognized nationwide. This strategic partnership aims to amplify the voices of India’s artisans and connect viewers across the nation to the artistry and innovation within the craftsmanship community.

    Zee Media Corp Ltd chief revenue officer Mona Jain, expressed her enthusiasm about the collaboration, highlighted “Working with Greenply for the second season of the Hindustan Ki Shaan Awards aligns perfectly with our mission to create social and economic value by spotlighting sectors of our culture that are often overlooked. We are committed to enhancing the visibility of these skilled professionals, improving their career opportunities, and fostering greater appreciation for their work. This initiative is a step towards sustainable development and recognition of these essential industries.”

    Zee Media Corp Ltd marketing head Anindya Khare further added, “We are immensely proud to collaborate with Greenply for the second season of the Hindustan Ki Shaan Awards. This partnership allows us to shine a spotlight on the extraordinary talents of India’s carpenters and contractors, who play a pivotal role in enriching our everyday living spaces with their craftsmanship and innovation. Through this initiative, we aim to foster greater recognition and appreciation of their skills, which are crucial in driving the advancement and sustainability of the interior design and construction sectors.”

    The award ceremony promises not only to be a platform for recognition but also a venue for sharing transformative stories and discussing the ongoing evolution within the sector. It will underscore the critical role these craftsmen play in not just beautifying spaces, but also in making them functionally robust and environmentally sustainable.

  • “Greenply’s strength lies in sustainability and zero-emission products”: Greenply’s Manoj Tulsian

    “Greenply’s strength lies in sustainability and zero-emission products”: Greenply’s Manoj Tulsian

    Mumbai: Greenply Industries is among India’s largest interior infrastructure companies with over 30 years of experience in manufacturing and marketing a comprehensive range of plywood, block boards, decorative, veneers, flush doors, and other allied products has always been at the forefront of driving product innovations, ensuring a steady supply of health safe products to its discerning consumers. The company provides world-class interior products for the domestic and global markets and pioneered the concept of lifetime warranty in plywood.

    Greenply is constantly striving to build a sustainable operational framework crucial for continued value creation. Greenply has identified sustainability as an important strategic priority. Greenply is amongst the first ones in the sector to use Okoume – a natural timber harvested under the Sustainable Forest Management plan.  Greenply has also attained the FSC – FM (Forest Management) Certification from Forest Stewardship Council (FSC) for its sustainable plantation unit located in Tizit, Nagaland and is the first company to have successfully achieved the certification in the interior infrastructure segment in India. This certification addresses Greenply’s aim to maintain ecological harmony and provides an assurance to its consumers that the products they purchase are sourced sustainably.

    Indiantelevision.com caught up with Greenply Industries JMD & CEO Manoj Tulsian, who shared more information regarding the company and the sustainability initiatives that they have undertaken.

    Edited excerpts

    On Greenply Industries, its formation and its main USP

    Under Mr. Rajesh Mittal’s guidance, the company evolved from a sawmill in 1984 to a Nagaland plywood plant in 1988. Incorporated as “Mittal Laminates Private Limited” on November 28, 1990, it merged with Greenply Industries on April 1, 1994, and was renamed Greenply Industries Ltd in 1996. The flagship brand, Greenply, debuted in 1997.

    A leader in plywood, veneer, doors and MDF categories, Greenply is the first in the wood-panel industry in India to be FSC-FM certified. Its products are manufactured from sustainably procured raw materials and have become synonymous with quality.

    Greenply’s strength lies in sustainability and zero-emission products, showcasing an assurance of ecologically sensible practices. The E-0 line, with minimal formaldehyde emissions, has already set an industry standard for indoor air quality. With an amalgamation of sustainability and innovation, Greenply has not only advanced the industry but also fostered healthier living environments.

    On specific sustainability initiatives the company undertook to align with its green vision

    Greenply has always been one of the pioneers in sustainability in the industry with a commitment to reducing its carbon footprint and enhancing resource efficiency. Being the first company in the interior infrastructure sector to have released the ESG report, Greenply has invested in advanced technology and processes. Sustainable raw material sourcing is a priority for Greenply and so do promoting agro-forestry and empowering communities. It’s the first in the Indian wood panel industry to have conferred with FSC®-FM certification. Greenply has planted 24.85 million saplings till March 2023, and now under its ‘Green Vision’, Greenply aims to plant 50 million saplings by 2025. Other measures include stringent waste management and a substantial transition from coal to firewood chips (waste byproduct) to power our operations. Energy-efficient technologies and renewables are also adopted by Greenply, cutting emissions and costs, with EVs deployed in various plant operations.

    On the company’s  sustainability initiatives impacting their stakeholders, including customers, employees, and investors

    Greenply’s sustainable initiatives have already benefited its stakeholders and communities and will continue to do so, reflecting its environmental responsibility. Greenply’s responsible sourcing of raw materials and adoption of advanced technology reduces its carbon footprint, safeguards resources, and nurtures biodiversity. The company’s energy efficiency and ecological processes in its manufacturing processes are already showing positive results, slashing greenhouse gas emissions, and aligning with global climate goals. Agroforestry is a big part of our large-scale plantation activity, and it helps empower small-scale farmers and communities around our manufacturing facilities. Similarly, our product innovation of zero-emission plywood is beneficial for consumers as well as the environment as it is formaldehyde free and helps in reducing indoor air pollution.  

    These initiatives uplift the well-being of company stakeholders, augment the reputation of the brand, and reinforce bonds with its stakeholder and consumers.

    On the  company’s integrated environmental, social, and governance (ESG) principles into its business practices

    Greenply has been making all efforts to integrate environmental, social, and governance (ESG) principles into its business practices. It prioritises ESG integration, reducing environmental impact by way of waste reduction, energy optimization, and sustainable sourcing. Ecological processes and carbon footprint reduction are also followed by the company. Social initiatives of Greenply include community development, education support, and healthcare. Safe, fair working conditions for employees are of paramount importance to the company. Being transparent, adopting ethical governance and environmentally friendly products has further underscored the long-term success of Greenply. The company’s inaugural sustainability report has also showcased its ESG performance, goals, and progress.

    On the long-term benefits and implications for Greenply Industries as they continue to prioritise sustainability

    Implementation of sustainability offers lasting benefits for not only Greenply but to the industry and consumers at large. Integrating sustainability supports larger social objectives while fostering stakeholder relationships, creating an optimistic impact and enhanced goodwill. It augments the company’s reputation as an eco-conscious, socially responsible company, nurturing brand loyalty and customer trust. Sustainability also alleviates risks like supply chain troubles, and reputational issues. Novelty in products and processes is incited through sustainable approaches, enabling eco-friendly solutions, and meeting growing customer demands. Also, among mounting global ecological and social anxieties, prioritizing sustainability ensures Greenply’s readiness to adapt to market dynamics and shifts. This resilience places Greenply well in a modern business landscape.