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Tag: Rajesh Minocha

  • HMD and Sanya Malhotra ring in a new era of self-expression

    HMD and Sanya Malhotra ring in a new era of self-expression

    MUMBAI: HMD has turned up the volume on self-expression with its new ‘Issa vibe’ campaign, starring actor and brand ambassador Sanya Malhotra. The spotlight? The stylish new HMD Vibe 5G: a smartphone designed less for numbers on a sheet and more for personality on the street.

    Launched in Mumbai, the campaign marks a bold brand refresh for HMD in India. With the rallying cry “Claim your vibe,” the company is shifting gears from the usual spec-heavy smartphone chatter to something gen z craves more: authenticity, individuality and a touch of flair.

    “HMD is moving the conversation from megapixels to meaningful moments,” said HMD, ceo & vice president, India & APAC, Ravi Kunwar. “It’s about how the device enhances life, not just its features. With Sanya and the Vibe 5G, we’re celebrating young India’s energy, confidence and creativity.”

    The campaign film brings this ethos to life through Sanya’s dynamic presence, blending everyday moments with expressive style. “Claiming your vibe is about owning who you are with comfort and confidence,” said Malhotra. “For me, the Vibe 5g isn’t just a phone, it’s a creative partner.”

    Crafted by And And Brand Partners, the film pulses with youthful energy. Creative director, Rajesh Minocha explained, “We wanted every frame to feel like a heartbeat of self-assurance. Sanya carried that effortlessly, inspiring audiences to own their identity.”

    Beyond the screen, the campaign takes a 360-degree route: splashing across TV, print, digital, social, and even retail spaces. From bold digital storytelling to vibrant point-of-sale displays, HMD is ensuring the vibe is everywhere, right where young Indians are.

    For a brand known globally as Human Mobile Devices, the message is clear: HMD isn’t just selling phones, it’s selling a feeling. And with the Vibe 5G, it’s loud, proud, and unapologetically stylish.

  • HMD debuts in India with its first campaign

    HMD debuts in India with its first campaign

    Mumbai: HMD which stands for human mobile devices launched their first-ever brand campaign in collaboration with AndAnd Brand Partners in India, featuring Sanya Malhotra and Jimmy Shergill introducing their inaugural product lineup, the HMD Crest smartphone and the feature phones HMD 105 and 110, respectively. The digital and TVC campaign marks a significant step in establishing the brand in one of the world’s most competitive markets.

    “Successfully launching our first products, the HMD Crest 5G smartphones along with the feature phones HMD 105 and HMD 110, marks our intent to dig deep for the long haul in the competitive Indian market,” said HMD India CMO & online sales head Tathagat Jena. “We are a young-at-heart, style-forward, lifestyle brand, which hopes to connect with the trendy young consumers of India by breaking the mould of ‘over-the-top tech talk and let consumers enjoy our brand speak at all times.”  

    The smart devices, featuring best-in-class 50MP gesture selfies with the new HMD Crest series smartphones and equally feature-packed HMD 105 and HMD 110 models, highlight the brand’s commitment to addressing the real needs of Indian consumers through meaningful, user-friendly technology.

    The agency handling HMD’s mandate, AndAnd Brand Partners’ Rajesh Minocha added, “To bring a brand to life is way bigger than bring a script to screen. The task cut out for us was to create a great first impression for brand HMD. It comes in with its own values in an industry that is immensely cluttered. The campaigns and launches reflect how the brand enhances human capabilities through tech, without becoming overwhelming. So, it is not one campaign on a specific product line, what we have put together is an entire eco-system of creative assets for a new brand.”

    Sanya Malhotra has recently been appointed as the brand ambassador with HMD India for its entire smartphone range, starting with the HMD Crest series, which elevates and humanises the selfie experience with AI-enabled gesture control technology. The video campaign features Sanya taking selfies while showing off her breezy dance steps with easy gestures on the HMD Crest, highlighting one of the core features that allow users to capture hands-free selfies, enhancing their usability and creativity.  

    In a parallel world, Jimmy Shergill plays Jimmy Bhaiya to his butler Manohar in a humorous campaign bringing to life the easy-to-use feature phones, which include essential and user-friendly innovations like the “Phone Talker” feature and ever-increasing-use-case, digital payments enabled by UPI both by SMS and scan & pay. These designs enhance daily interactions and financial transactions, making the phones incredibly user-friendly and relevant to India’s evolving digital-first audience.

  • AndAnd Brand Partners expand their strategic leadership team

    AndAnd Brand Partners expand their strategic leadership team

    Mumbai: AndAnd Brand Partners (&&), a pioneering force in the advertising industry known for its innovative approach to client briefs, has announced a significant expansion of its senior leadership team. This strategic enhancement aims to bolster the agency’s capabilities and foster a new era of growth and creativity in response to the evolving market landscape.

    The agency, which has consistently adapted to the shifting dynamics of the advertising world, has now strengthened its leadership ranks with the addition of esteemed creative director, Abhi Sengupta. Sengupta, formerly at BBH, brings over 15 years of profound experience in understanding consumer behaviour and managing high-profile accounts like Pepsi, Pizza Hut, Max Life Insurance, Dettol, MMT, Fanta, Greenply and etc. His expertise is set to drive &&’s creative vision forward.

    Joining him on the creative front are Shyamakanta Pradhan and Nandini Pathania, both of whom have demonstrated exceptional talent and commitment to the agency’s creative endeavours. Pradhan, a veteran at &&, has an impressive track record with brands like Gionee and Future Group, while Pathania, who joined in 2021, has previously enriched her portfolio with significant stints at Mullen Lowe and Dentsu, working with key clients like Honda and Canon.

    On the client relationship side, && continues to rely on the robust partnership of Pinaki Sarkar and Diganta Sinha. Sarkar, with a vast background spanning over 17 years across various industries, and Sinha, known for his dynamic presence in the agency, together form a formidable team driving the agency’s business strategy and client relations.

    “We are extremely excited to welcome Abhi Sengupta as the creative director at AndAnd. The new world needs new ideas and the evolving landscape of advertising and marketing favours innovative minds. With our senior leadership in place, we are hopeful of delivering strategic solutions to the complex brand problems” said AndAnd Brand Partners, partner Rajesh Minocha. “This strategic move is set to not only enhance our service offerings but also solidify our position as a leader in the creative industry.”

    AndAnd remains committed to its roots in classical creativity while embracing the digital evolution that characterizes today’s advertising landscape. The agency is poised for its next phase of growth, focusing on delivering cutting-edge solutions that meet the complex demands of its clients and the market at large.