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Tag: Rajesh Mani

  • ITC Mangaldeep unveils ‘Dil se Karo Baat, Bhagwan Ke Saath’ campaign

    ITC Mangaldeep unveils ‘Dil se Karo Baat, Bhagwan Ke Saath’ campaign

    Mumbai: ITC Mangaldeep has announced its new campaign, ‘Dil se Karo Baat, Bhagwan Ke Saath,’ which translates to ‘Make God your close confidant.’ The campaign celebrates one’s divine connection with god. It illustrates the relationship between humans and god as that of between two friends where heartfelt conversations take place. With this campaign, the brand embraces a new positioning that encompasses a diverse set of lives, rituals, and ways of expressing beliefs.

    The ‘Dil se Karo Baat, Bhagwan Ke Saath’ embarks on a journey of strengthening the bond we share with god and persuades us to be transparent with him as he is our confidant. This joyful campaign reimagines this connection, fostering a personal and friendly bond with god. Inspired by everyday interactions where individuals share worries, seek solace, express gratitude, and celebrate events, the campaign emphasizes the human need for intimate communication with the divine.

    Being ‘an enabler of devotion and a sense of well-being’, the brand intends to be a part of both the grand festival celebrations as well as the prayers we do in between everyday moments. While Mangaldeep is an important part of temple visits, it also has a role to play in prayers which take place on the go, at workplaces, stadiums, and shops, when we are in need. The belief is that temples are the holy abode of our gods, but the brand also supports the perspective that god never leaves our side. Mangaldeep believes that prayers can bring our loved ones together while also strengthening our souls and creating a personal space of calm.

    Speaking on the launch of this creative communication campaign, ITC chief executive of the matches & agarbatti business (MAB) Gaurav Tayal said, “This campaign aims to illustrate our connection with god. Through this campaign, we move beyond the idea of god solely residing in places of worship and instead emphasize the possibility of experiencing the divine presence throughout our daily lives. Through relatable scenarios, we showcase how this connection fosters not just a sense of respect for god’s power, but also a sense of companionship.”

    To take this campaign to its target set of audiences, ITC Mangaldeep has launched a new ad visualised by Ogilvy India.

    Speaking about the campaign, Ogilvy India group creative director Rajesh Mani said, “Who do we have a heart-to-heart with? Usually, someone we feel really close to. There’s a sense of ease and comfort that we feel. In this campaign, we ask people to speak to that one person who is in all our hearts – god. He is the 24X7 friend, philosopher, and guide. He doesn’t mind how you pray or for how long, as long as it’s from the heart, he will listen. Mangaldeep brings forth this beautiful thought in a slice-of-life fashion expertly capturing the nuances and champions devotion and devotees. This film is a beautiful blend of tradition and modernity that is at the core of Mangaldeep.”

    In addition to the flagship TVC launch which will air from the 10 July in the states of Tamil Nadu, Andhra Pradesh, West Bengal, Arunachal Pradesh, and Kerala, Mangaldeep has a set of social media and influencer activities planned in line to promote this new positioning among its consumers.

  • Rajesh Mani joins McCann as EDC Mumbai biz

    Rajesh Mani joins McCann as EDC Mumbai biz

    MUMBAI: Rajesh Mani has joined McCann Mumbai as executive creative director.

    He has close to18 years of work experience in advertising and his last tenure was with Happy Mcgarrybowen, Bangalore.

    Mani mentions, “I am excited to come on board as McCann is truly raising the bar in terms of ideas, craft and effectiveness. It will be great to work under the leadership of Prasoon again and partner Abhinav to take things to the next level.”

    McCann Worldgroup chairman APAC CEO and chief creative officer Prasoon Joshi says, “I welcome Rajesh Mani back into the McCann family. Rajesh has a wealth of experience and talent. Moreover, he has immense maturity to create and guide great work. I am looking forward to his second innings with us and this time closely working along with Abhinav Tripathi.”

    Having worked with agencies like Triton, Ogilvy & Mather, Bangalore and Mumbai, Leo Burnett, Commonwealth, and BBH, he has also worked with clients like Ola, Suzuki Motor Cycles, Jabong, Marico, Magnum ice-creams, Tata Capital, Bajaj, Electrical and Appliances, HDFC Life Insurance, Vodaphone, General Motors, among others.

  • BBH: Why stereotype beauty

    BBH: Why stereotype beauty

    Mumbai: Nihar Naturals Coconut Hair Oil, the market leader in east India, launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian Women today – 64% of Indian Women have agreed that judgements passed on them has affected their ability to reach their true potential.

    BBH has conceptualised the campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style. It goes on to state that beautiful hair is not a sign of capability, it is only a sign of a potent hair oil.

    Marico Limited CMO Anuradha Aggarwal said, “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. This year’s campaign talks about how ‘Beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

    Vidya Balan added “This film through different creative sequences beautifully tries breaking yet another stereotype of judging women and their professions basis their hairstyles.”

    BBH India CEO & managing partner Subhash Kamath said, “Nihar Naturals’ hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea.”

    BBH India executive creative director Rajesh Mani added, “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women.”

  • BBH: Why stereotype beauty

    BBH: Why stereotype beauty

    Mumbai: Nihar Naturals Coconut Hair Oil, the market leader in east India, launched its latest campaign challenging the culture of beauty stereotyping ingrained in society.

    Women are often subjected to perceptions of being ‘more capable’ or ‘less capable’ based on their physical appearance and their choice of hairstyle. Nihar Naturals has always been at the forefront of challenging stereotypes. In 2015, Nihar partnered with Neilson to launch a nationwide study #IAMCapable, to build awareness amongst women about this culture of beauty stereotyping. The report drew attention to the biases faced by Indian Women today – 64% of Indian Women have agreed that judgements passed on them has affected their ability to reach their true potential.

    BBH has conceptualised the campaign, which reiterates Nihar Natural’s brand purpose & takes the conversation a notch higher. Featuring long-term brand ambassador Vidya Balan, the campaign drives a strong message that a woman’s capability should not be judged based on the choice of her hair style. It goes on to state that beautiful hair is not a sign of capability, it is only a sign of a potent hair oil.

    Marico Limited CMO Anuradha Aggarwal said, “Over the years Nihar Naturals through its various campaigns has communicated that a woman’s hair cannot be a parameter of judging her or her capability in anyway. This year’s campaign talks about how ‘Beautiful hair is not a sign of a woman’s capability, it is only a sign of a potent hair oil.’”

    Vidya Balan added “This film through different creative sequences beautifully tries breaking yet another stereotype of judging women and their professions basis their hairstyles.”

    BBH India CEO & managing partner Subhash Kamath said, “Nihar Naturals’ hair care category is a very competitive and cluttered one. So it’s quite a challenge to create a differentiated brand idea.”

    BBH India executive creative director Rajesh Mani added, “Nihar Naturals has, over the years, taken a humorous dig at societal judgements on women’s hair and equating it with their capability. So the TVC is like a playful theatre of the absurd. The photo studio and the changing of backgrounds according to a woman’s hair style bring about the subconscious judgements that people make about women.”

  • Commonwealth appoints Rajesh Mani as ECD

    MUMBAI: Commonwealth, the global JV between McCann Erickson Worldwide and Goodby Silverstein & Partners, has appointed Rajesh Mani as the executive creative director.

    Mani moved in from Leo Burnett, where he was working in the same capacity.

    McCann Worldgroup South Asia president Prasoon Joshi said, “I am pleased that Rajesh Mani is a part of Commonwealth. He has tremendous experience and talent which will further strengthen the operation. I am positive that Rajesh will be instrumental in creating and delivering stellar quality work.”

    Mani brings in over 12 years of experience in the advertising industry. Prior to joining Leo Burnett in 2011, he was with Ogilvy for five years. Besides Leo Burnett and Ogilvy, he has also worked with Temple Advertising in Bangalore and Triton Communications in Mumbai.

    Mani added, “Leo Burnett was a leap of faith and at Ogilvy I worked on one of the best brands in the country – Vodafone. Commonwealth offered an exciting prospect of working on one of the biggest car brands in the world at a global level and a rare opportunity to interact and imbibe from the best in the business – Prasoon Joshi, Jeff Goodby, Linus Karlsson and Washington Olivetto. On a global platform like Commonwealth, it is important to understand the finer points of cross-cultural communication challenges and pegging ideas on simple human truths that are geography agnostic. That said I think it‘s adrenaline time!”

    At Ogilvy, he had partnered Ogilvy India ECD Rajiv Rao in creating the popular Blackberry Boys version 1 and penned the Blackberry boy‘s song. He has also done some acclaimed films like Hutch callertunes, Vodafone 60P/minute film and was also part of the core team that launched zoozoos.

    At Leo Burnett he led the creative mandate for Tata Capital, HDFC Life and Bajaj Electricals.

  • Leo Burnett ropes in Rajesh Mani as ECD — Mumbai

    Leo Burnett ropes in Rajesh Mani as ECD — Mumbai

    MUMBAI: Leo Burnett has roped in Rajesh Mani as executive creative director at its Mumbai office.

    Mani moves in from Ogilvy and has 12 years of experience.

    At Leo Burnett, Mani will be working on various brands such as Bajaj Electricals, Tata Capital, Tashi, HPCL and Vedanta.

    Says Leo Burnett NCD KV Sridhar, “Being a Humankind Agency we are always eager to work with creatives who have human stories to tell in simple ways. Mani is completely that kind of person and it will be a pleasure to work alongside him on some of our key clients.”

    Besides his five-year stint at Ogilvy, Mani has also worked at Temple Advertising in Bangalore and Triton Communications in Mumbai.

    Mani added, “At Ogilvy I worked on one of the best brands in the country — Vodafone. Now it was time to seek new challenges and expand my horizons. Pops gave me an opportunity to do just that. I am happy and excited to come on board.”

    Mani’s most recent was being the BlackBerry Boys campaign, which he co-created with Rajiv Rao and wrote that hugely popular song ‘Blackberry boys’.

    Moreover, Mani was also part of the core team that launched zoozoos. His other internationally acclaimed work was for the global launch of Lenovo X300 laptops with a film that was showcased during the Beijing olympics titled ‘the flying sumos‘.