ITV

Tag: Rajesh Krishnan

  • Finale Countdown Hits a High Note with Zee5’s Sa Re Ga Ma Pa Live

    Finale Countdown Hits a High Note with Zee5’s Sa Re Ga Ma Pa Live

    MUMBAI: Cue the drumroll, Karnataka, your favourite musical face-off is tuning into the digital age like never before. Zee5 is turning up the volume with a first-of-its-kind exclusive livestream of the Zee Kannada Sa Re Ga Ma Pa grand finale, streaming before TV on 5 June 2025. One of the biggest digital leaps in Indian reality television, this grand event marks the platform’s most ambitious live telecast yet, and it’s pulling out all the stops from fan-voting rewards to legendary judges and Rs 99 subscriptions that come with a side of surprises.

    Hosted by fan-favourite Anushree, the finale brings together a power-packed panel of judges Vijay Prakash, Rajesh Krishnan, and Arjun Janya who’ve helped shape Karnataka’s contemporary music scene and mentored countless rising stars along the way.

    What’s more, viewers are now part of the action like never before. From 14 May till two days before the finale, fans can log into the Zee5 app and vote for their favourite singer to win the title of “Most Popular Singer.” One lucky superfan might even be crowned the “Most Favourite Voter”, unlocking exclusive goodies.

    Zee5 and Zee Kannada business head Deepak Sriramulu stated, “Regional content continues to be a key pillar of our growth at Zee5, along with music playing a powerful role in connecting communities. The Grand Finale of Zee Kannada Sa Re Ga Ma Pa is a celebration of Karnataka’s rich musical legacy, and we are proud to bring this iconic cultural experience live to audiences across the globe. With exclusive digital-first access on Zee5, we’re taking regional entertainment to the next level, making it more immersive, interactive, and accessible than ever before. This marks the first time such a landmark event is being brought to life in the digital space, and it sets the stage for many exciting opportunities in the future as we continue to redefine how audiences engage with regional culture and music.”

    With its growing emphasis on regional-first entertainment, Zee5 continues to hit the high notes when it comes to local engagement. The platform’s Rs 99 subscription offer not only gets users early access to the musical finale but also puts them in the running for rewards making bingeing both emotional and rewarding.

    So whether you’re team high-octane vocals or rooting for that soulful crooner, this June 5th, your living room becomes the front row of Karnataka’s biggest musical celebration streaming exclusively, only on Zee5.

  • Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Kartik Aaryan collabs with Disney+ Hotstar for #ItnaSabFreeKa campaign

    Mumbai: After emerging victorious in Asia Cup 2023, the excitement for ICC Men’s Cricket World Cup 2023 is palpable, with the entire nation rooting for Team India. As a run-up to the highly anticipated cricket tournament, Disney+ Hotstar has collaborated with the screen sensation, Kartik Aaryan, and released their ad film focusing on the platform’s ‘free on mobile’ offering of the tournament this year along with free first-class entertainment!

    The film starring the blockbuster star turns the table on the relationship between the star and his fans in a funny, light-hearted way. In his quintessential style, Kartik Aaryan interacts with his fans only to find out that his limelight has been stolen by Disney+ Hotstar and its free content offerings of ICC Men’s Cricket World Cup 2023- and first-class entertainment such as Freddy, Brahmastra Part One: Shiva, Cuttputlli, Vikram and many others. The ad film is conceptualised by the internal Disney+ Hotstar team and directed by Rajesh Krishnan.

    Talking about the collaboration, Disney+ Hotstar India head–marketing Sidharth Shakdher said, “We are delighted to collaborate with Kartik Aaryan for the ICC Men’s Cricket World Cup 2023 campaign for Disney+ Hotstar. His energy resonates with the spirit of the game, and together, we aim to elevate the cricket-watching experience for viewers across India. With this campaign, we want to reach our users in every nook and corner of India and provide them with first-class access to sports and entertainment.”

    Commenting on this association, Kartik Aaryan said, “ICC Men’s Cricket World Cup is more than just a game for me, it’s an emotion for me and I believe for everyone globally. I am excited to be associated with Disney+ Hotstar to celebrate ICC Men’s Cricket World Cup 2023 and there’s more – Disney+ Hotstar is offering first-class free entertainment, this makes it a double celebration for all of us.”

    Team India begin their ODI World Cup campaign on 8 October 2023, with an epic showdown against Australia at the iconic MA Chidambaram Stadium. The hosts will then lock horns with Afghanistan at the Arun Jaitley Stadium in New Delhi. The anticipation builds as India’s path leads them to a highly anticipated clash with arch-rivals Pakistan at the Narendra Modi Stadium on 14 October adding another thrilling chapter to the ‘Greatest Rivalry’.

    Tune in to Disney+ Hotstar to stream the ICC Men’s Cricket World Cup 2023, LIVE and free on mobile. It will also broadcast LIVE on the Star Sports Network.

     

     

  • The Viral Fever wins big at 22nd Asian Television Awards

    The Viral Fever wins big at 22nd Asian Television Awards

    MUMBAI: The Viral Fever, creators of the web content in India and makers of the series “TVF Pitchers”, “Permanent Roommates” have added another feather to their cap! Their original web series TVF Tripling which released last year has bagged the award for the best scriptwriting for web programme/series at the recently concluded 22nd Asian Television Awards in Singapore.

    TVF Originals head Sameer Saxena said, “Tripling is a very special show for TVF. Thanks to Sumeet & Akarsh, we had a story that was true to the experiences we share with family, and loved by Indian audiences. With this award, we are confident that these stories are true beyond India as well.”

    Directed by Rajesh Krishnan, the web series which premiered in August last year, is an unforgettable, unplanned road trip that the three siblings – Chandan (played by Vyas), Chanchal (played by Maanvi Gagroo) and Chitvan (played by Amol Parashar) – are on to meet their parents. The tale is loaded with the emotions that highlight the unique and enduring relationship between siblings. The show, which is written by lead actor and scriptwriter Sumeet Vyas along with Akarsh Khurana, has won this award in its 1st ever year. This was also The Viral Fever and India’s 1st nomination in this category. The series broke new grounds in digital entertainment in India with story-telling, production scale, and viewership. Tripling is available to watch on TVF’s original content platform, TVFPlay.

    Vyas said, “Tripling was created from very personal experiences. Beyond funny situations and crazy people, there’s a warm story that we were trying to tell, and I’m so so proud that people got it. Thank you ATA for recognising and appreciating our effort.”

    Khurana added, “The win was a wonderful surprise and a reminder of how much love there is for the series. It’s the perfect motivation for Sumeet and me as we are in the process of writing Season 2. It’s also lots of pressure!”

  • TVF goes “Tripling” with Tata Tiago

    TVF goes “Tripling” with Tata Tiago

    MUMBAI: Road tripping with your favourite people is bliss. We have all been there. Famous for its brainchild Pitchers and Permanent Roommates, YouTube’s series heavyweights The Viral Fever (TVF) has added a new feather to its hat.

    For those who have done it in the past, TVF’s new web-series Tripling will give them a flashback and those who haven’t will immediately start planning.

    Written by Akarsh Khurana and Sumeet Vyas, the five episodic show spanning over 20-25 minutes revolves around three distant siblings who come closer on a road trip trying to deal with their individual crisis.

    Chandan (Sumeet Vyas), a homeless and jobless man whose marriage seems to be falling apart with Chanchal (Maanvi Gagroo) married into royalty regretting the isolation and responsibility that comes with the title and Chitvan (Amol Parashar) a laid back DJ decide to hit the roads. The show is slated to launch on 28 August. It also stars Kunal Roy Kapoor, Kumud Mishra and Shernaz Patel.

    “I started working on the concept six months back and after three or four drafts we finalised the script. I was very keen on writing a road-trip story and wanted it to be different,” says Vyas.

    Targeted at the 14-45 age group who can relate to the content, TVF is making this web series in association with Tiago from Tata Motors. Directed by Rajesh Krishnan, the entire show has been shot by G Srinivas Reddy on a Cannon C300 using a two camera set-up.

    The series was shot at a stretch with a crew of 30-40 in various places- Mumbai, Rajasthan, Jodhpur, Manali, etc. The catchy music has been composed by Amar Mangrulkar.

    According to sources close to the development, Tata Motors has shelled out an eye-popping amount of Rs 2.5-3 crore for backing the production.

    “Just like our past shows, TVF will not push this series exceedingly. We will target audiences from the tier 2 and tier 3 cities,” adds producer of the show Sameer Saxena. He is also working on the second season of Pitchers that will be launched early in 2017.

    Except teasers and a few hoardings in the top five metro cities, the trailer of the show has been successfully launched with 3,000 likes on the channel within 24 hours. Going by one of the dialogues from the show, Crisis ke time pe family hi kaam aati hai, TVF definitely has one more winner on its hands.

  • TVF goes “Tripling” with Tata Tiago

    TVF goes “Tripling” with Tata Tiago

    MUMBAI: Road tripping with your favourite people is bliss. We have all been there. Famous for its brainchild Pitchers and Permanent Roommates, YouTube’s series heavyweights The Viral Fever (TVF) has added a new feather to its hat.

    For those who have done it in the past, TVF’s new web-series Tripling will give them a flashback and those who haven’t will immediately start planning.

    Written by Akarsh Khurana and Sumeet Vyas, the five episodic show spanning over 20-25 minutes revolves around three distant siblings who come closer on a road trip trying to deal with their individual crisis.

    Chandan (Sumeet Vyas), a homeless and jobless man whose marriage seems to be falling apart with Chanchal (Maanvi Gagroo) married into royalty regretting the isolation and responsibility that comes with the title and Chitvan (Amol Parashar) a laid back DJ decide to hit the roads. The show is slated to launch on 28 August. It also stars Kunal Roy Kapoor, Kumud Mishra and Shernaz Patel.

    “I started working on the concept six months back and after three or four drafts we finalised the script. I was very keen on writing a road-trip story and wanted it to be different,” says Vyas.

    Targeted at the 14-45 age group who can relate to the content, TVF is making this web series in association with Tiago from Tata Motors. Directed by Rajesh Krishnan, the entire show has been shot by G Srinivas Reddy on a Cannon C300 using a two camera set-up.

    The series was shot at a stretch with a crew of 30-40 in various places- Mumbai, Rajasthan, Jodhpur, Manali, etc. The catchy music has been composed by Amar Mangrulkar.

    According to sources close to the development, Tata Motors has shelled out an eye-popping amount of Rs 2.5-3 crore for backing the production.

    “Just like our past shows, TVF will not push this series exceedingly. We will target audiences from the tier 2 and tier 3 cities,” adds producer of the show Sameer Saxena. He is also working on the second season of Pitchers that will be launched early in 2017.

    Except teasers and a few hoardings in the top five metro cities, the trailer of the show has been successfully launched with 3,000 likes on the channel within 24 hours. Going by one of the dialogues from the show, Crisis ke time pe family hi kaam aati hai, TVF definitely has one more winner on its hands.

  • Ogilvy & Mather bags Center Fresh campaign

    Ogilvy & Mather bags Center Fresh campaign

    MUMBAI: Center Fresh will now be available in a different flavour. The refreshing chewing gum as an natural extension to the brand has launched the Paan flavour. The flagship brand of Perfetti Van Melle India roped in Ogilvy & Mather for the new campaign.

    The Center Fresh Paan campaign devised by Soda Films reaffirms the base brand positioning, while announcing the arrival of the new flavour. Directed by Rajesh Krishnan and produced by Ameya Dahibavkar, the TVC translates into its tagline Zubaan Pe Rakhe Lagaam (Keeps your mouth shut).

    Commenting on the launch, group product manager Chaitanya Shekar said, “Center Fresh and Paan have significant synergies, given their mouth-freshening properties and it was only a matter of time in getting this logical extension on the brand. We are extremely excited about this new launch and we believe this format will open up new avenues for consumption of Paan in a quick and fun way.”

    Giving an insight into the TVC, Ogilvy & Mather national creative director Abhijit Avasthi said, “We have all come across the not-so-pretty sight of people stuffing Paan into their mouth and talking. Half of the time it‘s not even clear what they are saying. But they go on, without caring whether the spit is staining their clothes or flying off from their mouth and landing on the other person‘s face. We took this insight and crafted a funny ad that showed the consequences a dhobi‘s son has to face due to his talking while chewing Paan.”