Tag: Rajesh Kejriwal

  • Kyoorius Announces Speakers for Kyoorius Designyatra, 2014

    Kyoorius Announces Speakers for Kyoorius Designyatra, 2014

    MUMBAI: Sowing the seeds for great ideas to flourish and pushing people to chart their own paths is what Kyoorius Designyatra is known for.

     

    Kyoorius continues its mission to facilitate by fueling inspiration for the creative industry by providing a platform that brings radical and divergent ideas into focus, and has announced the speakers’ lineup for IAA Kyoorius Digiyatra and Kyoorius Designyatra 2014. It includes a diverse pool of creative minds from India and the globe, which will engage delegates in stimulating discussions both on and off stage.

     

    IAA Kyoorius Digiyatra is an entire day dedicated to all things digital, and will be held on 11th September. Delegates can expect to hear from the likes of:

     

    1.     Dhairya Dand – Designer, Researcher & Artist at MIT Media Lab

    2.     Elizabeth McGuane – Content Strategist & User Experience Designer

    3.     Fernanda ‘Fefa’ Romano – Chief Creative Officer, Naked Brazil

    4.     Gaston Legorburo – Executive Director & Worldwide Chief Creative Officer SapientNitro

    5.     Christian Etter – Founder of Etter Studio

    6.     Tim Malbon – Founding partner of Made by Many

     

    Designyatra, which takes place from 12th to 13th of September, will offer delegates the opportunity to imbibe knowledge and insights from some of the most innovative thinkers and entrepreneurs, share their experiences and have meaningful face-to-face interactions with peers.

     

    Speakers include:

    1.     Ajaz Ahmed – CEO and founder of AKQA

    2.     David Berman – Founder, David Berman Communications

    3.     David Law – Founder, Co-Owner, Executive Strategic Creative Director, SomeOne

    4.     David Sherwin – Fellow, Frog Design

    5.     Ivan Chermayeff – Principal, Chermayeff & Geismar & Haviv

    6.     Liam Paton – Co-Founder & Music Director, Silent Studios

    7.     Michael Wolff – Founder, Michael Wolff & Company

    8.     Morihiko Hasebe – Executive Creative Director, Hakuhodo Inc.

    9.     Jonathan Ford – Founding Partner & Chief Creative Officer, Pearlfisher

    10.  Mat Heinl – Chief Executive Officer, Moving Brands

    11.  Natasha Jen – Partner, Pentagram

    12.  Nathan Prince – Co-Founder & Creative Director, Silent Studios

    13.  Simon Manchipp – Founder, Co-Owner, Executive Strategic Creative Director, SomeOne

    14.  Stalin K – Director & Managing Trustee, Video Volunteers

    15.  Todd Rovak – Managing Partner, Fahrenheit 212

     

    Both Designyatra & Digiyatra will be moderated by Patrick Burgoyne – Editor, Creative Review

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “Year after year our aim has always been to exceed our own expectations and this year too we have aimed to get the best of the best at Designyatra. Our speakers will discuss their approach to design and share their insight into ideas that are taking the world by storm in design, digital, branding, communication and more.”

     

    This year, Kyoorius Designyatra will be held from 11th to the 13th of September at Grand Hyatt, Goa and will be attended 1300 delegates. The theme is What if?, which will be explored through a variety of formats such as talks, breakout sessions, portfolio reviews and more.

  • What if, asks Kyoorius Designyatra

    What if, asks Kyoorius Designyatra

    MUMBAI: All great things are achieved by making that extra effort. Kyoorius Designyatra, in its ninth year, will explore what it takes to create something new and unprecedented.

     

    The annual conferences on creativity, themed ‘What if?’ will bring together speakers from around the world who redefine conventions and use radical approaches that push people to think beyond clichés. Where others see risks and obstacles, they see opportunities.

     

    Kyoorius founder and CEO Rajesh Kejriwal said, “If you are looking to discuss the latest trends in digital, design and brand strategy or simply expose yourself to the most radical thinkers today, Designyatra is the platform to do just that. Here the barriers between young and old, senior and junior are dissolved, and interaction between designers, marketers, brands as well as young professionals and students, is welcomed and encouraged.”

     

    The event will be held from 11 to 13 September and will be attended by 1300 delegates over three days at the Grand Hyatt in Goa. Kyoorius Designyatra brings radical and divergent ideas into focus through formats ranging from talks and workshops, breakout sessions to portfolio reviews, allowing the audience multiple levels of interaction.

     

    Speakers will curate talks keeping in mind the Indian context.

     

    IAA Kyoorius Digiyatra will look at the latest in digital – discovering new ways to realise its potential as a marketing and communication tool for India’s mobile audiences. An entire day will be dedicated to deconstructing the newest technological innovations, decoding online marketing, exploring content strategy for consumer engagement and ways to humanise digital.

     

    Kyoorius Designyatra will engage in stimulating discussions, creative collaborations and interactions. Designyatra offers the opportunity to expand professional networks, meet the most innovative entrepreneurs and mingle with industry professionals.

  • Kyoorius concludes the Fourth Edition of FYIday

    Kyoorius concludes the Fourth Edition of FYIday

    MUMBAI: Kyoorius – a not-for-profit initiative by Transasia Fine Papers today concluded the fourth edition of KyooriusFYIday: Future of Branding with Michael Johnson.

     

    The seminar featured Creative Director – Michael Johnson, who is at the forefront of brand thinking worldwide, responsible for changing the way we look at brands.

     

    Based out of London, he shared insights on branding’s past, present and future. There are certain things about branding that are irrefutable; companies, products and organizations will always need to position or reposition themselves in a market, yet many of the ‘truths’ that we took for granted are being refuted as brands look to the future.

     

    Sharing case studies he discussed how Johnson banks re-positioned legacy brands such as Virgin Atlantic & Science Museum, in addition to turning brand theory on its head with examples culled from his global portfolio from projects spanning Japan, New York, Paris and London.

     

    Michael Johnson, Creative Director and Principal, Johnson Banks said, “I feel Kyoorius FYIDay is a great learning opportunity and platform for exchange of new and innovative ideas. In this day and age the brand is more powerful than advertising. This has led to a paradigm shift across the USA and UK. However in India and China, I still feel the Indian creative minds need to find their Indian voice and not look at selling the international style. Having said that there is immense scope in a young nation like India with lots of interesting times ahead.”

     

    Rajesh Kejriwal, Founder CEO, Kyoorius said, “India is becoming a place where the best of design in Asia is coming alive and it is imperative to nurture this talent. We are in a developing stage when it comes to branding and I am sure the learning’s from this FYIDay would help benefit the industry and budding talent four fold.”

     

    Across the FYIday format, Kyoorius are working closely with D&AD’s young blood program to create value for young creative minds through an annual series of seminars and workshops.

  • The Kyoorius Awards to become 100% Carbon Neutral

    The Kyoorius Awards to become 100% Carbon Neutral

    MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD headline a number of sustainable initiatives aimed at supporting the creative community in India.

     

    In keeping with the Kyoorius ethos, the Kyoorius Advertising Awards are unlike any other awards in India, not only because of the rigorous judging standards, but also because entry fees are fed back into the industry. Kyoorius has galvanized the creative community in India since 2006, developing resources that can benefit creatives at all levels in their careers. Funds are used in developing the annual education programme, Kyoorius FYIdays, an initiative aimed at educating and stimulating creative professionals and students – India’s future creative superstars.

     

    But it doesn’t stop there. In another first, Kyoorius Awards is pledged to be a 100% Carbon Neutral event, making it the first awards programme to do so in India, if not the world. 5000 trees have already been planted, with more on the way. And participants can contribute INR 500 towards planting 5 trees, thereby making their entry Carbon Neutral as well.

     

    The audit measured carbon footprint of the event by identifying all sources of event-related greenhouse gas emissions. Major emission sources included travel to the host city, local road transportation, energy consumed by the event venue and energy used through stays at local hotels or homes. Smaller emission sources include transportation of goods the event needs, event organizer travel during planning and preparation, energy consumed by the event office, paper use and waste generation.

     

    Rajesh Kejriwal, Founder CEO commented, “We are in the process of conducting an carbon emission audit of Designyatra and our other events and by August 2014 we will ensure that all Kyoorius Events and Awards will be carbon-neutral – a first in India and amongst the very few globally”

     

    The Kyoorius Awards have been conceptualized in close partnership with D&AD, from defining the format and scope of the Advertising Awards, to the selection of judges and jury process. A mix of the top international, regional, and Indian creative minds have been selected to ensure that work is compared against industry best practices, while keeping the Indian context in mind. 

     

    The aim is to create a truly neutral and ethical platform that recognises the best of the advertising industry solely on the basis of merit. Unlike any other advertising awards, all jury members gather in India to review, discuss and elect the best of the best over an intensive three-day session. All voting is private, never by a show of hands.

  • Star India defines the future of digital media consumption at the Kyoorius Student Awards

    Star India defines the future of digital media consumption at the Kyoorius Student Awards

    MUMBAI: The only awards for India’s student community returns with10 new briefs set out by some of India’s biggest brands. Kyoorius, a not-for-profit initiative by Transasia Fine Papers, in association D&AD has announced the launch of the second edition of the Kyoorius Student Awards.

     

    Kyoorius has created India’s only awards programme dedicated to the next creative superheros of India. In a format that’s never been seen before, real clients have set out briefs for students. Partnering with some of India’s biggest brands and creative business — briefs have been set out for specialist categories — Identity, Typography, Illustration, Packaging Design, Motion Design, Graphic Design, Product Design, Digital Design, & two Open Briefs.

     

    Star India has partnered with Kyoorius to create a brief for the digital design category asking students to define the way India will watch TV on the go. Gone are the days where media and content is consumed on a single screen shared by the family; on demand and personal is the need of the hour. And this is an emerging trend that is especially prevalent with the youth.

     

    Students will work on challenges such as the approach of how a user will navigate the site, the filtering of content and the UX, and the behaviour of this experience across devices such as laptops, tablets and smartphones.

     

    All entires in response to Star India’s digital design brief and indeed all entries at the Kyoorius Student Awards will be judged by an international jury that will be flown down to India for the jury session to be held on ground and will be managed by D&AD

    .

    Students are encouraged to work on and submit their entries over a two month  period, the entry deadline being — 19th of May 2014. Priced at just Rs. 500 per entry, Kyoorius and D&AD stay committed to their not-for-profit causes and to help develop, recognise and reward the young creative talent across India. Winners of the awards stand to
    win the Red Elephant Trophy, a cash prize of Rs. 50,000/- and a student pass for Kyoorius Designyatra 2015 alongside being featured in the Kyoorius Awards Annual.

     

    Gayatri Yadav, EVP, Marketing & Communications at Star India said “We believe that innovation is at the forefront of growing the media industry. And the students are its creative torch bearers. Encouraging and engaging such talent is part of Star’s culture and this platform plays a significant role in preparing them for the industry. With the Kyoorius Student Awards, Star wishes to celebrate this juncture of art & commerce that will define the future.”

    Rajesh Kejriwal, Founder CEO of Kyoorius commented, “Design is most effective when it works. And Star is a great example of great design working hard for a great brand. The Kyoorius Student Awards are a great opportunity for younger creative minds to showcase their talent all while getting involved with creating real world solutions for real brands — brands that they can relate to.”

     

  • Kyoorius launches “Great Ideas Sold – Here, there everywhere”

    Kyoorius launches “Great Ideas Sold – Here, there everywhere”

    MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.

    The book “Great Ideas Sold – Here, there & everywhere” showcases the winning and nominated works of the Kyoorius Awards 2013. It also aims at acting as a reference and inspiration for the design industry and more importantly design buyers. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)

    Commenting on the initiative, Kyoorius founder and CEO Rajesh Kejriwal said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”

    Kyoorius founder & CEO Rajesh Kejriwal with student Saachi Mehta

    The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman – Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.

    The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co. Design and the Temple Pavilion Installation by Abhin Design Studio.
    The Blue Elephant winning agencies featured in the book include works by:
    –       O&M, New Delhi
    –       Leo Burnett Mumbai
    –       BBH India
    –       Alok Nanda & Company
    –       NH1 Design
    –       Umbrella Design
    –       DDB Mudra Group

  • Kyoorius launches Great Ideas Sold – Here, there everywhere

    Kyoorius launches Great Ideas Sold – Here, there everywhere

    MUMBAI: Post the recent completion of the 9th annual edition of Kyoorius Designyatra, it has taken another initiative to celebrate and honour outstanding creative work in the Indian visual communications sphere for both professionals and students.

    The book “Great Ideas Sold – Here, there & everywhere” showcases the winning and nominated works of the Kyoorius Awards 2013. It also aims at acting as a reference and inspiration for the design industry and more importantly design buyers. It is divided into intriguing sections namely Design for: Identity, Packaging, Communications, Digital, Space, Books, Editorial, Photography and Craft (photography, calligraphy, illustration and typography)

    Commenting on the initiative, Kyoorius founder and CEO Rajesh Kejriwal said, “Good Ideas Sold- Here. There. Everywhere.” is the culmination of our Kyoorius awards initiative by us to bring to the corporate spotlight the best design work that comes out of the country. Through this platform we hope to reward the finest talent in Indian design landscape and also inspire professionals by setting up a high benchmark of creativity.”

    The entries were judged by a panel of eminent jury members from across the globe including professionals like jury foreman – Simon Sankarrya, Elsie Nanji, Tania Singh Khosla, Jeremy Leslie, Gabor Schreier, and Ton Van Bragt. Kyoorius awards is the first design award in the country to be judged by a team of international jury members. While the truly neutral jury process was managed by D&AD’s jury manager – adhering to the strictest and highest guidelines.

    The Black Elepahant (best of show) winners featured two of the most exciting projects – Dekho by Co. Design and the Temple Pavilion Installation by Abhin Design Studio.
    The Blue Elephant winning agencies featured in the book include works by:
    –       O&M, New Delhi
    –       Leo Burnett Mumbai
    –       BBH India
    –       Alok Nanda & Company
    –       NH1 Design
    –       Umbrella Design