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Tag: Rajesh Kejriwal

  • Designyatra 2023 day 2: Transforming ideas into design masterpieces

    Designyatra 2023 day 2: Transforming ideas into design masterpieces

    Mumbai: Kyoorius, since its inception, helmed by the creative evangelist Rajesh Kejriwal has worked relentlessly to empower the creative community in India.

    Kyoorius has a wide range of creative properties like ZEE Melt, Kyoorius Creative Awards & the Kyoorius Design Yatra.

    As a non-profit organisation, Kyoorius encourages the creative industry to excel through these endeavors.

    That’s a wrap on day two of Designyatra 2023! As it has been before, each day brings something, and someone, new to the table. With plenty of food for thought to go around, there was a fantastic lineup of speakers serving it. And an equally fantastic, and loud, audience.

    We kicked today off with Pau Garcia, the man who’s delivering data with storytelling. He, and his team at Domestic Data Streamers, have built everything from a time machine to a system of storing synthetic memories. Because to create impact, numbers aren’t enough. After running the delegates through his excellent portfolio of work, the duo that banded together, Anil Aykan and Jonathan Barnbrook took the stage. As a couple, the two form both halves of electronic band, Fragile Self, and their talk took us through the eclectic and unique cover art, release album, and music videos for the band. And in typical Jonathan Barnbrook style, type was the hero. As they exited stage left, the audience welcomed the legendary Dick Powell. If you have a steam iron or a spaceship, you can be almost sure that Dick had a hand in making it better. But his talk centred around the practicalities of what design needs to do; make things better for the people who use them. After a quick lunch, the show was stolen by the queen of sustainable fashion, Shamyra Moodley aka LaaniRaani. Through her talk she took the audience through the seen and unseen parts of her life, from growing up in Apartheid-era South Africa to leaving her accountant career behind to pursue her passion in fashion. And she’s done it all herself. DIY to her core. She stunned the audience with an impromptu fashion show, comprised completely of delegates that attended the conference. Her inspiring and innovative story is sure to stay with the audience. But that wasn’t even close to the end of the excitement. Manavendra Singh Shekhawat took the stage next and spoke about his mind-blowing efforts to turn desolate land into a destination. He’s built one of the most successful boutique hotels and his eyes now lie on creating a new sustainable city called Dhun; a project that has already brought life to a land that was previously devoid of it. And creating a cultural library that preserves pieces from the past so that they don’t get lost in our rush to the future. Next in line we welcomes Nathan Yong. Energetic, funny, and insightful, Nathan believes that every object has a story to tell. And he’s hell bent on using the materials he has to create functional and fun products. From furniture to a ring made of 124 concrete blocks that brought people together, Nathan showcased the emotion behind design, without any pretence. As one designer left, another visionary entered. We welcomed Christopher Bauder to the stage, and from minute one, the only sound you could hear is the gasps and applause of the crowd. His kinetic light sculptures, insane scale of work, and the heart behind it left everyone with not just admiration, but pure drive to create something that they’ve never done before. As the light and sound show of Christopher’s work subsided, Murthovic and Thiruda brought their own brand of an experimental and sensational music and visual performance. Rooted in the cultural history of India, there was everything from game design to character creation to the multidisciplinary Elsewhere in India performance that showcased their skill in making sound and sight synonymous with each other.

    At the end of the day, delegates left with their brains, and bellies, filled to the brim. Thankfully, there’s day three to make sure they’re satiated with all the exploration and inspiration they can digest until next year.

    The theme for the season is “Reset”, an attempt to look at how the world, the work, and most importantly how we work has changed. Designyatra, presented by Zee5, powered by Pidilite, with experience partner Absolut, will continue on the 27 and 28 October.

    For more information about the event, visit designyatra.com

  • Designyatra 2023: Where creativity thrives with ‘Reset’ as the theme

    Designyatra 2023: Where creativity thrives with ‘Reset’ as the theme

    Mumbai: Kyoorius, since its inception, helmed by the creative evangelist Rajesh Kejriwal has worked relentlessly to empower the creative community in India.

    Kyoorius has a wide range of creative properties like ZEE Melt, Kyoorius Creative Awards & the Kyoorius Design Yatra.

    As a non-profit organisation, Kyoorius encourages the creative industry to excel through these endeavors.

    Day one at Designyatra was exactly like you would expect for the in-person comeback of one of India’s biggest and most beloved design festivals. Filled with old friends reuniting once again, new friendships being formed, and a whole boatload of inspiration.

    The day kicked off with Abha Narain Lambha, the master restoration architect bringing back heritage buildings from the dead. From high-altitude Buddhist temples to some of the most iconic buildings like The Royal Opera House, her talk showcased not just her skill, but also her love for the work she does. Next up, the crowd gave a roaring welcome to Sindiso Nyoni, and was then immediately left speechless after looking at his unique brand of Guurill(art). Focusing on protest art, his talk centred around his hard-hitting posters, slick animations, and inspired installations. By the end, the audience was roaring again. And that theme continued on as Khyati Trehan took the stage. A Designyatra alumnus, Khyati’s talk went into her life behind the scenes, before she was the inspiration she is today. And then she brought it to her present, outlining the tenets that have helped her become a freer, more explorative designer. Candid, playful, and obviously well-designed, her presentation received several whoops from around the room. The dynamic duo, Yael Mer and Shay Alakaly, took the stage next. From their love for pushing design ideologies with playfulness at the core, to their stellar product design portfolio. They’ve pitched to Louis Vuitton with paper models, cooked wood to change its colour, and made furniture that is adored by people around the globe, but mainly their children. As the audience bid adieu to the power couple, Shubhi Sachan took the stage. The founder of the Material Library of India, she showed how waste can become wonderful, if treated the right way. And outlined how important it is for the world to make the most of what we have before we deem it useless. The day ended on a massive high as Jonathan Barnbrook leaped onto stage. His talk left the audience laughing, crying (because they were laughing so hard), and braver than when they walked in. With a new perspective unlocked, and new inspiration in their back pocket, Designyatra is, and always will be, the place where creativity prospers.

    The theme for the season is “Reset”, an attempt to look at how the world, the work, and most importantly how we work has changed. Designyatra, presented by Zee5, powered by Pidilite, with experience partner Absolut, will continue on the 27 and 28 October.

    For more information about the event, visit designyatra.com

  • Journalist, author and A&M industry thought leader Anant Rangaswami no more

    Journalist, author and A&M industry thought leader Anant Rangaswami no more

    Mumbai: Journalist, author and keen observer of the media and advertising industry Anant Rangaswami has passed away on Tuesday morning in Bengaluru.

    Rangaswami wore many hats during his career. He was editor of Storyboard, the advertising, media and marketing show on CNBC-TV18. Previously, he was the founding editor of Campaign India and senior editor at Firstpost.com. A lifetime spent in the industry Rangaswami was associated with leading media companies including Star TV, Sony, and BCCL’s Times Television and Times FM. He also served as vice president at TBWA India.

    Rangaswami has authored two books ‘Watching from the Sidelines’ and ‘The Elephants in the Room: The Future of Advertising in India’.

    Most recently, Rangaswami was working with close friend Rajesh Kejriwal as editor and curator of the flagship industry event Zee Melt organised by the Kyoorius Group.

    Those who followed Rangaswami on his social media handles know him for his incisive and witty takes on the latest advertisements shaping our culture. He was also a vocal advocate for the issues that shaped the moral and social fabric of the times we live in. Rangaswami had changed his Twitter name to Don’tLetHateWin@AnantRangaswami in recent times, which says a lot about how strongly he felt about the state of affairs in the country.

    Rangaswami was a dear friend to many in the media and advertising industry. This publication does not mourn his passing but rather celebrates the legacy he left behind.

     

     

  • ZEEL to fund 75% of entry cost incurred by creative agencies for Kyoorius Creative Awards

    ZEEL to fund 75% of entry cost incurred by creative agencies for Kyoorius Creative Awards

    MUMBAI: In an industry-first move, Zee Entertainment Enterprises Ltd (ZEEL) has expanded its support to the creative community in India. The media conglomerate will fund 75 per cent of entry cost incurred by creative agencies for Kyoorius Creative Awards. ZEEL MD and CEO Punit Goenka and Kyoorius founder and director Rajesh Kejriwal announced the initiative on Thursday. One of the main aims of the partnership is ensuring entries of agencies who, for reasons of commerce, were not able to participate earlier.

    The move will make the participation of creative agencies in the Kyoorius Creative Awards much easier and significantly more cost-efficient. Recognising the budget constraints and immense pressure on margins experienced by agencies, ZEEL has announced this support to ensure that every creative work finds its due share of recognition and appreciation.

    A significant reason for ZEEL’s support to the advertising fraternity is that, as an entertainment company with strong and established businesses in the realm of broadcast, films, music, digital and LIVE entertainment, the company has been a direct beneficiary of the immense creative talent of the industry. With this initiative, ZEEL recognises and applauds the creative quotient of the industry, which complements the entertainment environment through the creation of television commercials, and the significant contribution of the community through their involvement in TV programming, films and content for digital platforms.

    Speaking on this announcement, Goenka said, “We are extremely proud of our symbiotic relationship built with the advertising fraternity, both media and creative, in this journey of entertaining the world. We firmly believe that no creative work should be deprived of being showcased, appreciated or recognized due to commercial constraints. Our association with the Kyoorius Creative Awards enables us to make this disruptive and much-needed change in the current ecosystem. I am glad that this initiative is also in line with IAA’s overall approach of democratising the advertising world.”

    Kejriwal added, “As we step into the seventh year of the Kyoorius Creative Awards, it gives us a great sense of satisfaction to witness the immense support expressed by the creative community and marketers. This initiative would not have achieved the success levels which it has without the investment of time and energy of all the players in the value chain. We are delighted that ZEE has taken a yet another thought leadership stance by supporting the creative community through its association with the Kyoorius Creative Awards. The support from ZEE will not just democratise the awards ecosystem, but will also disrupt the existing power structures.”

  • Kyoorius Launches ‘The Shortlist’

    Kyoorius Launches ‘The Shortlist’

    MUMBAI: Make informed investment decisions that maximise your award efforts. Let your work be audited in The Shortlist by a world-class jury before entering international award shows.

    It’s no secret that the advertising, media and digital agency businesses are challenged with pressure on margins, forced by increased competition. In this environment, agency management is searching for areas in which costs can be cut without compromising on the quality of their output.

    It’s this simple understanding of what the agency is going through that has provoked Kyoorius to launch ‘The Shortlist’, an initiative that helps agencies manage costs in the area of awards entries.

    Rajesh Kejriwal, co-founder & CEO, Kyoorius, comments, “Our continuous dialogue with the marketing communications fraternity is the reason behind The Shortlist. Awards are expensive investments – the reasons for entering an award show are many. As the economic climate in which agencies operate gets tougher, wiser decisions have to be made to ensure better ROI. The Shortlist provides valuable feedback and validates what eventually can or should be entered into awards shows.”

    Every entry to The Shortlist will be evaluated by a world-class jury comprising international and Indian judges, as has been the case with every Kyoorius award, such as the Kyoorius Creative Awards, the Kyoorius Design Awards, the Times of India Power of Print Awards, the STAR Re-Imagine Awards, etc.

    “The Shortlist is the truth told by some of the best creative minds in the world,” says Josy Paul, chairman and chief creative officer, BBDO India. “It’s not just about awards but a honest and objective assessment of where our ideas stand in the larger global scheme. Think of it as the qualification round for the creative world cup. Winning is the byproduct.”

    “Kyoorius seems to have hit on a super pragmatic idea for today’s cash-strapped times for agencies,” comments Amer Jaleel, group chief creative officer and chairman, MullenLowe Lintas Group. “All of us rue the fact that there are too many awards these days but to take that insight and come up with a pre-awards idea, takes a special talent. To me this idea sounds as big as The Gunn Report which aggregated points for agencies post awards. This one is pre and it can be used as a predictive tool so agencies can focus on where to invest their increasingly hard-earned revenue.”

    “I believe The Shortlist is a great idea that I wish existed a decade ago,” says Sidharth Rao, co-founder and CEO, Dentsu Webchutney. “All agencies will agree that there is huge wastage of time, resources and money when it comes to selection of entries to awards that we all aspire to win. A high quality jury will help the industry optimise its budgets, resources and expectations.”

    “It is much needed insightful initiative by Kyoorius,” says Manish Bhatt, founder director, Scarecrow M&C Saatchi. “In the 1990s, legends like Neil French and David Droga used to help award aspirants personally in Ogilvy and Publicis (respectively) to shortlist and curate award-worthy ideas from our international wish-list. New age agencies and young aspirants of today's era need such world-standard mentorship to shortlist their dhobi-list of potential entries especially in this financially challenged phase of our industry. What better than a dynamic platform like The Shortlist to take a step in this direction and help the industry meaningfully.”

    “This is an idea that CCOs and CFOs will love,” says Bobby Pawar, chairman and chief creative officer of Havas Group India. “It’s so on the nose, so obviously brilliant that I wonder that no one (including me) thought of it before. In far too many cases the approach to entering awards was ‘spray and pray’.  The Shortlist can effectively put a bullet to the head of the long-shot and ‘no shot’ entries. There is the added advantage of being able to tell teams who won’t quit whining, ‘If your work can’t make The Shortlist, it has a snowball’s chance in hell of making it anywhere.”

    “The Shortlist will ensure nothing but quality and pure creativity,” says Santosh Padhi, co-founder and chief creative officer, Taproot Dentsu. “The Shortlist to me is like the Ranji Trophy format which ultimately helps the Indian team, it’s a good platform to focus country first, which we have always played on the backfoot. Another advantage is most of the time when we enter the work it’s finished and released so the bullet is already fired, in this case one can send semi-finished ideas too and if the feedback is well defined, well directed and if implemented accordingly this can make a great difference to the final product”.

    The Shortlist has been set up in partnership with Zee Entertainment Enterprises Ltd, and with the support of The One Club For Creativity, organisers of the prestigious One Show and the ADC Awards.

    "The Shortlist is a highly useful new resource that will greatly assist creative directors as they determine their awards show entries,” says Kevin Swanepoel, CEO, The One Club for Creativity.  “The decision to enter a piece of work to an award show must be well thought-through, and The One Club has worked closely with Kyoorius to develop this platform to help agencies make that determination.  The Shortlist utilises a robust evaluation process, designed specifically to provide an actionable audit.  At the end of the process, creative directors will have greater confidence in then submitting their 'shortlisted' work to The One Show global awards."

    Details on the call for entries, categories, submission guide and jury to be revealed soon at theshortlist.kyoorius.com

    The evaluation of entries to The Shortlist will be announced in February 2019.

    Since 2006, has been at the forefront of connecting the creative community in India through programmes that inform, inspire and stimulate. An initiative of Transasia Fine Papers, Kyoorius is a not-for-profit organisation that celebrates all aspects of creative communication and marketing. Through events, regular publications and other initiatives, Kyoorius is committed to galvanising creativity in India and inspiring future innovators.

  • Creating an IP in events is tough: Kyoorius’ Rajesh Kejriwal

    Creating an IP in events is tough: Kyoorius’ Rajesh Kejriwal

    MUMBAI: At a time when content, technology and disruption are mentioned in the same breath in every marketing and digital summit, design often takes a backseat. It’s an open secret that several marketers, traditional or digital, neglect design, so much so that a couple of years ago the art of creating the right design and its role in aiding brands was practically non-existent. Feeble efforts were undertaken to boost the conversation around design and innovation.

    Things would have remained the same were it not for Rajesh Kejriwal who came up with the concept of Kyoorius, a common ground for designers, brands, creatives and every stakeholder in between.

    Now, the Kyoorius Creative Awards is in its fifth edition and has the likes of Arun Iyer, Nandini Dias, Tarun Katial and Kainaz Karmakar on board as jury members. The awards this year are scheduled on 1 June 2018 at Mumbai following a two-day disruptive marketing conclave Zee MELT on 30 and 31 May.

    In a candid chat with Indiantelevision.com, Kyoorius founder and CEO Rajesh Kejriwal spoke about a range of topics, including his journey, the paper business, the struggle, Kyoorius awards and design in India. Excerpts:

    You started off with a fine paper business but eventually moved into events. How has that journey been for you and how did that happen?

    The core of our Kyoorius business is paper merchandising and the creative community and design community are a large influencer on the choice of paper. Instead of targeting print guys who are always bothered about price, we thought of targeting designers because if they specify our paper, we are good to go. Then I thought that if I have to change my relationship with the creative and design community from being a vendor to a friend, I have to do something that helps them in their professional life and that is when we started Kyoorius as a not-for-profit organisation.

    But a lot has changed since you started off…

    The paper business grew by around 75 per cent year-on-year till 2010. Then China entered the market and the industry went downhill and the way paper was used changed completely. Back in 2004, 80 per cent of our business came from papers used for stationary sale but today stationary only contributes to two per cent of our business and everything has gone to brochures and catalogues. From being a premium fine paper business, it has now become a paper commodity business. My paper business continues to run but the influence of design on papers has come down drastically. But, because Kyoorius is running, we continue with the business and that’s why it is a non-profit non-loss organisation. We hadn’t evangelised this scenario when we started with the paper business but it has come to this. Had Kyoorius been a CSR activity, we would have stopped doing it in 2011.

    But why non-profit?

    I actually prefer referring to the organisation as ‘not for loss’ because the idea was that initially everyone starts awards thinking of it as a marketing exercise and then at some point in time when business goes up and down, the marketing budget also goes up and down. When it goes down, you stop doing marketing activities and I didn’t want Kyoorius to stop doing what it was doing. That is when the idea of not-for-loss organisation came about, thinking that whatever we do, we should at least sustain and be able to carry on even if the paper business goes in any direction.

    How have the entries been this year since there is a global decline in agency participation in awards due to budget cuts?

    We have just finished with our entries and we received 20 per cent more entries as compared with last year while most others are seeing a decline. The number of entries received this year is 2100 whereas we received 1800 entries last year, which is quite an encouraging number.

    Any new sponsor on board? Do you think sponsors are now more cautious about which events they associate with?

    All our sponsors that came on board have stayed with us, including Colors, Lokmat, Surewaves, Times Group and Kinetic. This year, Honda and Nestle have also come on board as sponsors for three years. All our sponsors have associated with us not only for Kyoorius awards but also for Zee Melt and Design Yatra. Our sponsors show faith in us and keep coming back to us because we don’t allow two sponsors from the same category. Today, sponsors look at events and awards with a business objective and whether they need to support industry events. It is no longer about just advertising your brand at any irrelevant event.

    Do you have to micromanage things for the awards?

    No, I don’t and I can’t because if you want to grow you have to let other people take charge and if they make mistakes, you correct them. If every year you make the same mistake, people will stop coming to your event. We are very clear that sponsors can’t have speaker slots. This year, we let go of Rs 30 lakh because someone wanted to sponsor us only if we gave them a speaker slot.

    Do you think events have become a harder business to be in over the years?

    Events are anyway not easy to do but if you want to create an IP, that is hard. Everyone keeps saying, ‘I have an IP’ and that is just silly. An IP happens when your sponsors stay with you, your participation increases year-on-year, people feel proud to be associated with you and other event guys want to copy you. Anyone can do an event today and every publishing house or broadcaster keeps doing an event every now and then with a budget of Rs 10-20 lakh. Those are events and not IPs. While they may say they are IPs but they are just events and that is not hard to do. If people are talking about your event a month before and after the event, then that is an IP.

    Is there anything new that you are bringing to Kyoorius this year?

    We have a team flying down from Amsterdam to design the stage and creative for the awards. Kyoorius has the largest LED screen for an award show in India. Moreover, we are the only award show globally to be carbon positive for three consecutive years. This year, we have created 503 tonnes of carbon emission for Kyoorius awards and to offset this carbon emission, we had to plant 11,000 trees. National Geographic is our green partner for Kyoorius and Zee Melt. Also, since we want to limit our plastic waste, we are bringing in a shredder to the venue that will turn the plastic into granules, which will later be shipped to Pune and converted into biofuel. I think people need to think about the sanctity of their act whether it’s right or wrong. 80 per cent of the ads today talk about social messages and water conversation and there you have people wasting water at the award venue!

    What is your view on creativity and design in India? Do you think we are doing a better job than the West or do we have our own challenges?

    I think people keep talking about how great international creativity is but they keep forgetting that their ad budgets are two to three times higher than ours. They spend a million dollar on a campaign whereas, in India, the best agencies get Rs 2 crore to make a film. Most of the times, the CEO or the CMO wants five films but the budget is of only Rs 1.5 crore, which results in silly films and then they wonder why their work didn’t win. Clients need to understand that less is more but I don’t think the scenario will change anytime soon.

    Do you see digital budgets increasing in the next few years? Have we truly understood the essence of digital and how much money is to be put in the medium?

    The digital budgets may or may not increase but they will become more rationalised with time as five years ago nobody understood digital in India but everybody said ‘I want to be on digital’ and they spent money on the medium without even understanding it or what it is doing for them. Brands have now learnt digital and are spending wisely. It is an effective medium and brands cannot avoid it but they just need to be wise about their investment.

    Which has been the most creative campaign that you’ve come across in recent times?

    The Sindoor Khela campaign has been the most creative campaign for me as it was not only about a social cause but was brought out effectively and with a great message. It was executed beautifully. Also, some of the Tanishq ads are beautifully executed as they do not hammer on the social cause and the company is not doing it to win awards. This year, the Aditya Birla Capital campaign stood out for me which is predominantly outdoor along with the classic Amul campaigns, which have been the most tactile. They are short and creative. Why can’t creative people think of that? I think outdoor in general is becoming too cluttered and brands and agencies continue to make the mistake of putting too much in too little space.

    So, what’s next for Rajesh Kejriwal?

    Doing more well by doing more better! We will kickstart a few training programmes for the industry from July, which will focus on personal development, body language and negotiation skills. We are also looking at starting a portal for jobs where you just upload all your work and anybody can browse through them and hire you. There is a huge gap between designers/creative people and agencies and this portal will help in that regard.

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    Zee melt, largest convention forming synergies between mar-comm-tech is back with its 4th edition

  • Zee melt, largest convention forming synergies between mar-comm-tech is back with its 4th edition

    Zee melt, largest convention forming synergies between mar-comm-tech is back with its 4th edition

    ZEE MELT, a pioneering convention forming the cross-pollination of creativity, marketing, communication, technology and digital space since its inception has announced the 4th edition to take place on 30th and 31st May, 2018. The two-day festival will be held at NSCI, Mumbai and features an impressive line-up of keynote speakers, who have established themselves as disruptors and creative thinkers in the global marketing arena.

    The speakers include:

    · Chuck Porter: Co-Founder & Chairman, CP&B. An American advertising executive, marketer and author

    · Fernando Machado: Head of Brand Marketing, Burger King. A global marketer with a passion for growing brands and businesses. Burger King became ‘Client of the Year’ at the D&AD in 2016 and Creative Marketer of the Year in Cannes 2017 under his leadership

    · Tom Fishburne: Chief Marketoonist. A veteran marketer and cartoonist.The brainchild behind combining content marketing with a sense of humour

    · Tom Goodwin: Executive Vice President and head of innovation, Zenith Media. A self-established marketing provocateur and commentator on the future of marketing and business

    · AnindyaGhose: Prof. of Information, Operations & Mgmt. Sciences, Leonard N. Stern School of Business. The youngest ever recipient of the prestigious INFORMS ISS Distinguished Fellow Award

    · Mark Shayler: Autho. A public speaker, trainer, a founding partner of the Do Lectures and runs Do Workshops. He also helps run Good for Nothing – a collaborative group that deliver design and strategy work for good causes, for nothing.

    · Matthew Quint – Director, Center on Global Brand Leadership – Columbia Business School. Co-producer of the acclaimed BRITE Conference which brings together big thinkers from industry and academia to discuss how innovation and technology help build strong brands.

    Speaking about Zee Melt 2018, Kyoorius, Founder and CEO, Rajesh Kejriwal said, “Zee Melt continues to march forward with its focus on bringing the biggest and the creative minds together on one platform and change the way marketing is perceived. Year after year, we look forward to unfold a highly-energized and knowledge driven convention. Having such notable speakers on-board for the sessions fortifies this objective and we are certain this edition will add immense value to all the attendees.”

    Over the years Zee Melt has been an all-encompassing arena of 150+ speakers, 280+ sessions, 6000+ delegates and 100+ partners. The convention this year too will be an insightful hub that reverberates with powerful, resourceful ideas, striking content and creativity across keynote sessions, speaker presentations, panel discussions, seminars, workshops and an exhibition.

  • Kyoorius Group announces partnership with The one club for creativity to serve as official representative in india

    Kyoorius Group announces partnership with The one club for creativity to serve as official representative in india

    MUMBAI: Kyoorius Group today announced it has formed a partnership with The One Club for Creativity, the leading global non-profit organisation behind The One Show, ADC Annual Awards and other programming, to serve as the club’s official representative in India.

    Under the agreement, The One Club will also contribute to the composition of the jury for all future editions of Kyoorius Creative Awards (http://awards.kyoorius.com), as well as provide the club’s high-integrity judging process and proprietary back-end voting technology platform.

    The One Club for Creativity (https://www.oneclub.org) is the world’s foremost non-profit organisation recognizing creative excellence in advertising and design.  In this new partnership, Kyoorius Group (http://kyoorius.com) will work closely with agencies, media and the entire creative community in India to support and promote the club’s awards programs including The One Show, ADC Annual Awards, Creative Week, Young Guns, Young Ones student awards, One Screen Short Film Festival, Creative Hall of Fame and others.

    In addition to these awards and recognition initiatives, The One Club for Creativity also gives back to the creative community through nearly 20 programmes throughout the year representing its four pillars: Education, Inclusion & Diversity, Professional Development and Gender Equality.  Programming includes Creative Boot Camps and Portfolio Nights for young creatives, Creative Leaders Retreats for senior creatives, Executive Creative Summits for agency founders/CCO/managing partners and more.  Kyoorius will work with agencies throughout India to sponsor local versions of these and other One Club programming starting in 2018.

    “India is a very important market for the global advertising industry, and for The One Club in particular,” The One Club for Creativity, CEO, Kevin Swanepoel said.  “There is tremendous work coming from agencies here, and we look forward to working with the Kyoorius team to help recognize and promote the country’s creative community.”

    An initiative of Transasia Fine Papers, Kyoorius is a not-for-profit organization that celebrates all aspects of creative communication and marketing.  It seeks to provide a platform to empower and sustain the creative industries in India, and secure their rightful place in shaping the growth of the country.  Surpluses go straight to educational programs created for students and professionals.

    “Since 2006, Kyoorius has been at the forefront of connecting the creative community in India through programs that inform, inspire and stimulate,” Kyoorius Group, founder and CEO, Rajesh Kejriwal said. “We are very excited to serve as the official representative of The One Club for Creativity in India because their recognition, education and professional development programs are the perfect fit for our mission to support and promote creatives in India.

    Kyoorius also runs Designyatra, one of the foremost international design conferences attracting creative minds from all over the world, and MELT (the magazine, the event, as well as the portal) focuses on the changing face of marketing communications as seen through the lens of the marketer.

    Through events, publications and other initiatives, Kyoorius is committed to galvanizing creativity in India and inspiring future innovators.

    For more information about Kyoorius, please visit http://kyoorius.com.

  • Kyoorius Designyatra’s ‘Optimism’ to be in Goa for its 12th edition

    Kyoorius Designyatra’s ‘Optimism’ to be in Goa for its 12th edition

    MUMBAI: The 12th edition of Kyoorius Designyatra will be held in Goa this year, with the theme: “Optimism.” The event will be held at the Grand Hyatt Hotel, over a period of three days – 12 October to 14 October, 2017.  “Optimism” brings attention to the light beyond the gloom, and focuses on how even though the world around us has changed there is hope for a brighter tomorrow.

    Kyoorius Designyatra is an annual conference on design and innovation. The event will include workshops, discussions and breakout sessions which will offer delegates an opportunity to gain insights and knowledge on industry trends and enable them to interact with some of the most innovative thinkers and entrepreneurs from across the globe.  Every year, Kyoorius Designyatra attracts some of the biggest names in global creative and design industry from different fields.  Designyatra offers the opportunity to expand professional networks while celebrating creativity.

    This year the line-up of speakers includes:

    o    Andy Chen, Partner, Isometric Studio

    o    Cheryl Heller, Chair, MFA Design for Social Innovation at SVA

    o    Graham Fink, Chief Creative Officer, Ogilvy & Mather, China

    o    Stephen Burks, Principal, Stephen Burks Man Made

    o    Waqas Jawaid, Partner, Isometric Studio

    o    Lord Christopher Laverty,, Author, Clothes on Film

    o    Leeroy New, Artist and Designer, Lab New

    o    Jackson Tan, Creative Director and Co-Founder, BLACK and PHUNK

    o    Prasanna Sankhé, Founder & Creative Head, HYPHEN

    o    Lizzie Mary Cullen, Pen and ink Illustrator and Writer, Lizzie Mary Cullen

    o    Jon Noorlander, Executive Creative Director, Method Studios

    o    Madhav Raman, Partner, Anagram Architects

    o    Morag Myerscough, Founder & Designer, Studio Myerscough

    o    Thomas Widdhershoven, Director and Designer, Thonik

    o    Noriaki Onoe, Creative Director, Dentsu Inc.

    Kyoorius founder and CEO Rajesh Kejriwal says: “The 12th edition of Kyoorius Designyatra is aimed at reflecting the hope people have imbibed in today’s gloomy environment. It is acting as a platform where creativity and design will signify new hope and a better tomorrow. As a platform, Designyatra allows the participants to not only discuss the latest trends in creativity, brand, design and digital but also creates a unique pool of varied creative minds from across the world.”

     

  • Kyoorius invites entries for design awards

    MUMBAI: The 5th edition of the Kyoorius Design Awards invites entries for a total of 10 categories and 74 sub-categories.

    Submissions for physical entries for the awards close on 6 September while the last date for submission of online entries is 30 August. The awards focus on recognising the exceptional creativity and talent from various new studios and designers.

    Kyoorius Design Awards cater to design industry across multiple categories, including editorial, branding & identity, product design, packaging design and design for books amongst others. The awards call entries from individuals as well as companies and it’s not limited to advertising agencies or design studios.

    Kyoorius founder and CEO Rajesh Kejriwal said, “At Kyoorius, we have an open jury process ensuring complete transparency. We are committed to providing an entirely unbiased platform that recognises the best of design works, year after year.”

    The jury sessions are open to the industry people to watch, learn, check and benefit from the discussions and display of entries. The Jury session will be held in Mumbai at the Ecole Intuit Lab on 15 and 16 September, 2017.