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Tag: Rajesh Kaul

  • Tata Motors announces ‘India Ki Doosri Diwali’ campaign

    Tata Motors announces ‘India Ki Doosri Diwali’ campaign

    MUMBAI: Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a scratch card system. These gifts range from bumper prizes like gold vouchers of varying denominations worth 5 lakhs, 3 Lakhs & 1 Lakh INR and many more exciting gifts like LED TV, Washing Machine, Mobile Phone, Juicer Mixer & Fuel coupons. The Assured Gift is in addition to the attractive consumer offers on the entire SCV Cargo & Pickup range. The campaign is valid until November 30, 2019.

    The campaign has been launched to commemorate the success of Tata Ace, which has sold over 22 lakh units and is the number 1 CV brand in India. Celebrating this achievement, the company has announced a variety of lucrative offers for its SCV, cargo and Pickup customers.

    Speaking on the campaign,  Tata Motors  Head – Sales & Marketing Rajesh Kaul said, “At Tata Motors, we always believe in making customer-centric offerings and maximizing revenues of our customers. Our SCV range offer superior safety, versatile performance in varied conditions, comfort and cost-effectiveness to its customers. We are glad to offer products that have positively changed lives by helping people start and grow their businesses. The buzz around this campaign has led to an increase in footfall across showrooms. We look forward to a boost in sales of all Tata SCVs owing to the ongoing festive spirits as well as the attractive incentives offered on every SCV purchased in this month.”

    Tata Motors has planned a marketing campaign across print, radio and digital to communicate the campaign to its customers. The Company continues to keep its promise of delivering best-in-class product and service experiences.

    The special offers are applicable to the Tata Motors SCV cargo & pickup range of products comprising of brands such as Ace Gold, Ace HT, Zip, Mega, Super Ace Mint, XL Range, Yodha and the newly launched Tata Intra. The range consists of multiple fuel variants (Diesel & CNG) and applications (ARAI certified Container body, High Deck Load Body, various municipal applications, etc.

  • Abu Dhabi T10 & Sony Pictures Networks India to capture massive global audience

    Abu Dhabi T10 & Sony Pictures Networks India to capture massive global audience

    MUMBAI: Sony Pictures Networks India (SPN) has joined with Abu Dhabi T10 as their official broadcast partner for the third consecutive year to bring the unique cricket extravaganza to a worldwide viewership of nearly a billion fans.

    All twenty-nine Abu Dhabi T10 matches will be telecast live on Sony Pictures Network India’s massive viewer base of 700 million on Sony Six and Sony Ten 3 channels. In addition to this, SonyLIV and Jio will allow another 300 million viewers to live-stream the tournament on their mobile phones through their OTT platforms, bumping potential viewership numbers for the event to truly astronomical levels.

    Sony Pictures Networks India, chief revenue officer, distribution and head – sports business Rajesh Kaul said, “Cricket dominates the viewership in India and our aim is to serve the interests of our viewers. The T10 League is extremely engaging and its fast-paced format has attracted a loyal following across demographics since its inaugural edition on Sony Pictures Networks in 2017. The T10 League is considered the latest avatar of the most watched sport in the country and this edition awaits a higher degree of thrill and excitement with the inclusion of some of the biggest names in the sport.”

    The move comes as the next strategic step in positioning the Abu Dhabi T10 franchise as a truly world-class sporting spectacle, after moving to the United Arab Emirates capital and forging key partnerships with local government entities there.

    The prime mover behind the deal and the originator of the only ICC-sanctioned ten-over cricket league in the world, T10 Sports Management chairman Shaji Ul Mulk, spoke glowingly about the significance of ten-over cricket and the new broadcast partnership: “This is a very fast format and I’m sure children will take a liking towards the league. It is like watching a football match, the action is over in 90 minutes and there is lot of drama and entertainment. It is the next big thing in the world of cricket. As the format gathers more fans, we want to make sure that no one is left disappointed and so we have partnered with Sony Pictures Networks India and Jio to telecast the cricket extravaganza live on their platforms.”

    In addition to its massive subscriber base, Sony Pictures Networks India brings broadcast expertise and strong credentials to its part of the deal. The network is the premier destination for cricket in India, with rights to eight international cricket boards including England and Wales Cricket Board and was also the official broadcaster of the recently concluded Ashes.

    On Monday, Sony representatives and Abu Dhabi T10 officials mingled with celebrities and cricket superstars to celebrate the partnership deal. England’s World Cup-winning captain Eoin Morgan and former India speedster Zaheer Khan were on hand as official ambassadors for the Abu Dhabi T10 which is set to kick off from 14 November 2019 to 24 November 2019 at the Zayed Cricket Stadium in the UAE capital.

    Morgan spoke of the shift in perception with the new deal and the move to Abu Dhabi: “More people are watching because it’s a faster game and we’re playing in a city that loves to do things big. Big stars, big audiences, big action on the pitch. And players love playing in Abu Dhabi because it represents an audience that loves one-of-a-kind entertainments. That’s T10 in a nutshell.”

    For this year’s Abu Dhabi T10, eight teams will face each another in 29 action-packed matches across 10 days. The star-studded line-up of international cricket talent shines a light on the game’s global appeal, with the likes of Australian icons Shane Watson and Cameron White, West Indians Darren Sammy, Andre Russell, Kieron Pollard and Dwayne Bravo; Sri Lankan duo Angelo Matthews and pacer Lasith Malinga; and Afghanistan’s Mohammad Shahzad and Rashid Khan all set to participate in November.

    The global appeal of cricket and the attraction of Abu Dhabi as a travel and sporting destination create a winning formula for local government stakeholders, as well, including the Department of Culture and Tourism Abu Dhabi and Abu Dhabi Sports Council, according to CEO of Abu Dhabi Cricket, Matthew Boucher: “This media agreement is truly unique, broadcasting the destination of Abu Dhabi to over 700 million homes in India via 6 of the most renowned television and streaming channels in India. Together with the Department of Culture & Tourism Abu Dhabi we are thrilled to be partnering with Sony Pictures Network to amplify the Abu Dhabi T10 broadcast so comprehensively into one of our key source tourism markets.”

    With potential viewership numbers approaching those of elite global sporting events such as the FIFA World Cup and the Olympics, some have speculated that the T10 format may play a key role in taking cricket to the Olympics as an official competitive sport.  

    Former Indian pacer, Zaheer Khan, said, “The success of Abu Dhabi T10 can lead to greater things for cricket. As more people enjoy the game live or on TV, this can lead to greater development and the spread of cricket to other non-traditional countries.”   

    During the first season of the league Kerala Knights were crowned as champions while second season saw Northern Warriors come out on top. This year with more international stars coming into the league, fans can expect more entertainment on the field with the level of cricket set to improve manifolds. 

  • Sony Pictures Networks India retains the exclusive media rights of the world’s largest MMA promotion the Ultimate Fighting Championship (UFC), until 2023

    Sony Pictures Networks India retains the exclusive media rights of the world’s largest MMA promotion the Ultimate Fighting Championship (UFC), until 2023

    Sony Pictures Networks India Private Limited (SPN) has retained the exclusive media rights for the premier mixed martial arts promotion, the Ultimate Fighting Championship (UFC) till 2023. The extended partnership with UFCÒ will help SPN to build on the enduring popularity of combat sports in the Indian subcontinent. Fans can watch the LIVE telecast of all the UFC Fight Nights and PPVs, featuring the best MMA talent battle it out inside the world-famous OctagonÒ, live and exclusive on SONY TEN 2 and SONY TEN 2 HD channels. UFC content will also be available on SPN’s premium video on demand (VOD) service, SonyLIV.

    In order to meet the growing demand for UFC, owing to the rise in its popularity, SPN is telecasting thematic content ranging from highlights of recent UFC events as well as iconic bouts, fighter stories, countdown shows, and previews of upcoming UFC events. Viewers can tune in at 7:00 PM every Monday to Friday to watch this engaging content on SONY TEN 2 and SONY TEN 2 HD channels. In addition to this, there will also be a repeat telecast at 11:00 PM for viewers who missed the original airing. Top MMA fighters like UFC lightweight champion Khabib Nurmagomedov, UFC flyweight and bantamweight champion Henry Cejudo, UFC women’s bantamweight and featherweight champion Amanda Nunes, UFC light heavyweight champion Jon Jones, UFC featherweight champion Max Holloway, former UFC featherweight and lightweight champion Conor McGregor, former UFC women’s bantamweight  champion Holly Holm, and UFC heavyweight Derrick Lews, along with past fighters such as former UFC women’s bantamweight champion Ronda Rousey and  former UFC heavyweight champion Brock Lesnar will be prominently featured.

    Comments:

    Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

    “UFC is the gold standard for the sport of MMA across the globe and features the highest level of talent in their roster. Over the past few years, we have seen a steady growth in consumption of the sport and around 100 million viewers watched UFC on Indian television in 2018. UFC has garnered a dedicated fan base over the past few years and is one of the most watched fight sports properties in India. To meet the growing demand for UFC content, we will telecast both live events and non-live content on the SONY TEN 2 channels.”

    Fans can also catch the exciting content on SONY TEN 2 channels at 7:00PM and the repeat telecast at 11:00PM.

    ·         Monday – Countdown shows on the most iconic moments and fighters in in the history of UFC

    ·         Tuesday – Highlights of the most recent UFC event

    ·         Wednesday – Throwback stories behind individual classic and iconic bouts in UFC history

    ·         Thursday –A ‘best of’ compilations of popular fighters or classic bouts

    ·         Friday – Contemporary UFC news and preview stories ahead of the upcoming UFC event on the weekend

  • Sony Pictures Sports Network ropes in 17 advertisers for The Ashes & India tour of West Indies

    Sony Pictures Sports Network ropes in 17 advertisers for The Ashes & India tour of West Indies

    MUMBAI: Sony Pictures Sports Network (SPSN) has bagged more than 17 advertisers for The Ashes and India tour of West Indies. The network has roped in regular Indian cricket advertisers as well as international advertisers.

    SPSN has bagged Xiaomi, Idea/Vodafone, Bajaj Auto, Pernod Ricard, Naukri.com, Ultratech, Amazon.in, Byju’s, Pharmeasy, My Team XI.com, Shikhar pan masala, Apple, Netflix, Mankind pharma, Bharat Matrimony, My circle 11.com and Kent amongst others on board for the series.  

    Sony Pictures Networks chief revenue officer, distribution and head – sports business Rajesh Kaul in an interaction with Indiantelevision.com said, “The Ashes and India tour of West Indies are both marquee cricket series and we definitely have sponsor interest for both the properties. There are regular Indian cricket advertisers as well as international advertisers who are interested in using these series as a platform to communicate and advertise.”

    Kaul also believes that the timing of both the series are a great opportunity for brands to make use of the platform for upcoming festive season promotions and campaign. “It is no secret that cricket is a religion in the country and the respect and admiration towards the sport ensures that there always will be advertiser’s interest during any marquee cricket event like The Ashes and India tour of West Indies. Both these cricket series have been enjoyed by fans for years together and we expect this year to be no different,” said Kaul. 

    Sony Pictures Sports Network has launched a #MoreCricket campaign for both the events. “The campaign #MoreCricket drives inspiration from every Indians’ insatiable appetite for cricket. The on-air promo for the campaign captures the sentiments of every Indian this monsoon, as the top cricket teams and players in the world in two exciting series will feature on Sony Pictures Sports Network. The 40-second film derives a similarity between an Indian cricket fan and a peacock, as both are going to have a thrilling monsoon this year. The campaign has a television, radio, print, digital and social media rollout,” informed Kaul. 

    Speaking on strategies to reach the larger audience, Kaul said, “As a global multi-sport arena, we are leaving no stone unturned to provide the best content to audiences across India. Through key initiatives like regional language feeds, second screen engagements, associations and tie-ups we have increased outreach to the masses for various marquee properties in 2019 and will be doing the same in the future as well.”

    This year so far, the network has recognised the appetite for WWE in South India, launched Tamil and Telugu feeds for WrestleMania and tied up with India’s leading multiplex operator, PVR Cinemas for WWE WrestleMania 35 and UEFA Champions League Finals across various cities in India. “For the rest of this year and in the future, our audiences can expect many more activations from us to ensure high rates of engagement,” opined Kaul.

    Speaking on the consumption of non-cricket sports, Kaul said, “Cricket has been the most consumed sport in India for a long time and probably will remain so for some more years, however, the scale has been tipping in favour of a multi-sports viewing culture. Other sports like wrestling, football, tennis, volleyball and more are gaining popularity every year. We take a lot of pride in the fact that it’s been our pioneering objective to promote a multi-sport viewing culture in India and with our vast bouquet of properties, we have undertaken various initiatives to drive up the consumption of non-cricket sports.”

    Kaul also informed that apart from cricket, WWE attracts a lot of viewers from tier 2 & tier 3 markets. Tier 2 and tier 3 markets are avid sports consumers and the network is looking at opportunities to engage further with them as and when possible.

    Throwing some light on how has the current year been for Sony Pictures Sports Network Kaul said, “The current year started on a high note in terms of revenue with two fantastic semi-finals in UEFA Champions League culminating to a big final in Madrid. We also had a great end to the NBA season and the multitude of football tournaments and leagues we air from across the globe contributed to the increase in the revenue. We also aired the biggest WWE PPV event – WrestleMania 35 which also contributed to the growth of our revenue.”

  • Sony Pictures Networks points finger at organisers for World Cup Kabaddi no-show

    Sony Pictures Networks points finger at organisers for World Cup Kabaddi no-show

    MUMBAI: Last week, India won the men’s and women’s World Cup Kabaddi 2019 beating Iraq and Taiwan respectively. While the men eased past Iraq 57-27, the women scored a convincing 47-29 win at the Mini Stadium Bistari in Melaka, Malaysia. Now, if you’re wondering why the twin triumphs escaped your attention or found no mention on your social media feeds, the reason is quite simple. The matches were not televised by the media rights holder Sony Pictures Networks India (SPN) for the Indian audiences.

    SPN had acquired the exclusive media rights for World Cup Kabaddi 2019, which was held from 20-28 July. The network had got into an agreement with the Malaysia Kabaddi Federation for rights to televise the tournament on its sports channels across eight countries India, Pakistan, Bangladesh, Sri Lanka, Nepal, Maldives, Bhutan and Afghanistan. SPN was also to make it available to consumers on its streaming service SonyLIV.

    “While we were all set to broadcast the World Cup Kabaddi Melaka 2019 for all our Kabaddi fans in India, we were unable to do so as the organisers did not produce the event for television broadcast due to some issues that they were facing,” SPN said in a statement.

    World Cup Kabaddi was billed as the marquee event for the World Kabaddi, a body formed just over a year ago. World Kabaddi describes itself as the governing body for the sport in all its three formats – National Style, Beach Kabaddi and Circle Style. It was established following a meeting of more than 50 countries from five continents in Bengaluru in March 2018 with Ashok Kumar Das as president

    “The addition of World Cup Kabaddi 2019 to our portfolio augments the positioning of the sports cluster of Sony Pictures Networks India as a global multi-sporting arena with the best international content. We have always worked towards building a multi-sport viewing culture in India with our diverse sports portfolio of international tournaments and marquee events. Kabaddi is one of the more popular sports in the country and we are delighted to be the official broadcasters of an international tournament that positions Kabaddi as a mainstream international sport,” SPN chief revenue officer, distribution and head – sports business Rajesh Kaul had said after securing the exclusive media rights for the World Cup Kabaddi.

  • Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon

    Sony Pictures Sports Network brings more cricket and excitement to fans across India this monsoon

    Sony Pictures Sports Network (SPSN) launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels. In their first appearance after the Cricket World Cup, India will take on West Indies in the Caribbean islands and USA from August 3 to September 3, 2019 and the historic rivalry between England and Australia will be revived for The Ashes from August 1 to September 16, 2019.

    The campaign, #MoreCricket captures the story of every Indian cricket fan, who loves to watch India cricket but is also no stranger to The Ashes. Four great teams are going to play in two rocking series and make the monsoons even more exciting for audiences across the country. The 40-second on-air promo showcases a cricket fan bored with the channels assigned in his pack. The cricket fan in him gets excited when he learns about the two upcoming smashing cricket series on Sony Pictures Sports Network. The film derives a similarity between a cricket fan and a peacock as both are going to be massively excited this monsoon. The campaign will have television, radio, print, digital and social media rollout.

    India’s tour of West Indies & The 2019 Ashes – This monsoon only of the Sony Pictures Sports Network: https://youtu.be/fW9DdJ2piGA

    India tour of West Indies, comprising 3 T20Is, 3 ODIs and 2 Tests, will be played across five scenic venues in Florida, USA and in West Indies from August 3 to September 3, 2019. The 60-second on-air film, featuring Mahesh Manjrekar, takes on an amusing approach embodying every Indians undying love for cricket. Expectations will be high from the Indian team, but the prowess of the hosts’ is not to be underestimated. The Men from the Caribbean have shown many flashes of brilliance which they will use to halt the Indian juggernaut. With fast bowling and furious batting from both teams, the India tour of West Indies is going to be an unmissable series for viewers.

    India’s tour of West Indies 2019 – A Furious & Fast Cricket Series!: https://youtu.be/KmrpBxboWTM  

    The 2019 Ashes series will be played in England from August 1 to September 16, 2019 at iconic venues like Lord’s, The Oval, Old Trafford, Edgbaston and Headingley. Narrated by actor Vijay Raaz, the 55-second promo film for The Ashes highlights the long and intense history of the rivalry between England and Australia. Australia are the defending Urn holders as they drubbed the English side 4-0 in 2017-18 series. The intensity of the rivalry makes all the players come in with their strongest performances as The Ashes is considered as one of the most important titles in their careers. With the crest and troughs in their current form, none of the teams are a clear winner but the advantage is with the English as they take on the mighty Australians. While the Aussies have not won an Ashes away series since 2001, with the return of Steve Smith and David Warner, the team from down under is a formidable one.

    The Ashes 2019 – The Platinum Standard of Test Cricket: https://youtu.be/vmwX3HyegJc

    Comments:

    Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India:

    “Our campaign, #MoreCricket captures the sentiments of every Indian this monsoon. India has an insatiable appetite for cricket and starting August this year, our viewers can catch the top teams and players in the world in two of the most exciting cricket series on Sony Pictures Sports Network. With over 275 days of live cricket on our network this financial year, we will deliver on our commitment to showcase the best of cricket from around the world starting with the exciting India tour of West Indies and the hard-fought Ashes. This will be followed by multiple series hosted by Cricket Australia, Sri Lanka Cricket, Pakistan Cricket Board and Cricket South Africa which includes amongst others the New Zealand tour of Australia, England tour of South Africa and Australia tour of South Africa.”

    The stakes for all the teams in the highly anticipated series are upped as both are a part of the inaugural edition of the ICC World Test Championship. Fans can catch #MoreCricket live and exclusive on SONY SIX, SONY TEN 1 and SONY TEN 3 channels August 1, 2019 onwards.

    The Ashes will be telecast live and exclusive on SONY SIX channels from August 1 to September 16, 2019. Audiences can watch the India tour of West Indies on SONY TEN 1 (English) and SONY TEN 3 (Hindi) channels from August 3 to September 3, 2019.

  • SPN India launches its consumer education campaign with Amitabh Bachchan

    SPN India launches its consumer education campaign with Amitabh Bachchan

    MUMBAI: Sony Pictures Networks India (SPN) has launched a comprehensive consumer education campaign, related to the new MRP (maximum retail price) way of TV channel subscriptions provided by DTH / cable operators. 

    The #RishtaPakkaSamjho campaign has been launched with Amitabh Bachchan. 

    The intent of this campaign, which is being rolled-out in phases, is to empower the consumer with knowledge about various pricing options to choose from, so that the consumer can make an informed choice about which Sony channels they want to watch. Accordingly, consumers can request their respective DTH / cable operator/s to provide them those channels, either on a la carte basis or as a combination / bouquet. 

    According to SPN chief revenue officer distribution and head — Sports Rajesh Kaul said, 

    "The 45-seconder TV spot talks to the Sony Network viewers, urging them to choose from SPN's 'Happy India' pack, wherein the channel bouquets are simply packaged to allow the consumer to choose the best channel combinations (across genres) at the lowest possible price points. Our content has always brought joy to people and so will our 'Happy India' pack."

  • Facebook to sub-license La Liga India broadcast rights to Sony

    Facebook to sub-license La Liga India broadcast rights to Sony

    MUMBAI: Social media giant Facebook, which recently acquired the Indian sub-continent La Liga rights for three years, has struck a sub-licensing broadcast deal with Sony Pictures Network (SPN) India, a source close to the development has confirmed to Indiantelevision.com.

    SPN has also renewed its Serie A deal for a three-year term. Sony Six and Sony ESPN will broadcast the matches, which will be streamed on its OTT platform SONY LIV.
    The high-profile move of Cristiano Ronaldo from Real Madrid to Juventus has undoubtedly increased the buzz surrounding the league this term. 

    The five-time Ballon d’Or winner made his Serie A debut for Juventus in a 3-2 win at Chievo on 18 August 2018 after a €100 million move from the Champions League winners.

    SPN had reportedly paid $32m (€28m) when the La Liga rights for India were up for sale in 2014.

    Earlier this year, the Mark Zuckerberg-led company unseated the broadcaster as it bagged the rights for the 2018/19-2020/21 cycle for an undisclosed fee.
    The landmark agreement La Liga’s first broadcast deal with a social media platform.

    At the time, Facebook had stated it was open to working with broadcasters in the region to increase the reach of the league. In a sense, the deal with SPN is consistent with the company’s vision and position.

    While Facebook steams the La Liga content for free, it remains to be seen whether SPN’s OTT will stream the matches with a delayed feed or not.

    Amazon, the tech giant, was the first platform to strike a deal to stream Premier League matches in the UK, with 10 matches to be shown on Amazon Prime on two separate days for three seasons starting from 2019.

    In April 2018, Amazon wrote a large cheque for the exclusive UK rights to the US Open tennis, giving subscribers who pay £79 a year for its Prime Video service access to three of the four grand slams. 

    Last year, Facebook bid for the five-year global media rights of the Indian Premier League (IPL), which went to Star India for a hefty sum of Rs16,347.50 crore.

  • Sony India unveils #KoiKasarNahi campaign for Asian Games

    Sony India unveils #KoiKasarNahi campaign for Asian Games

    MUMBAI: The 18th edition of Asian games is all set to go on floors from 18 August to 2 September 2018 in the Indonesian cities of Jakarta and Palembang.  Meanwhile Sony Pictures Networks India (SPN) today announced its marketing and digital initiatives for the pan-Asian multi-sport event. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high.

    Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launched its campaign ‘Koi Kasar Nahi’.

    As a part of the campaign, SPN will be hosting a ‘Fan Flame’ on its microsite   https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes.

    In order to show support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes.

    Sony Pictures Networks India sports and distribution business president Rajesh Kaul said, “At Sony Pictures Networks India we have always promoted a multi-sport culture and it doesn’t get bigger than the 18th Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic fans, it’s our utmost duty to give our unrelenting support to our athletes just as they will give on this stage.”

    Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory.

    2018 Asian Games will be telecast with Hindi commentary on Sony Ten 3 channels and with English commentary on Sony Ten 2 and Sony ESPN channels from 18 August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta.

    Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.

  • SPN India strengthen’s regional presence with six language feeds for FIFA WC

    SPN India strengthen’s regional presence with six language feeds for FIFA WC

    MUMBAI: With the 2018 FIFA World Cup set to kick off on June 15, the official broadcaster Sony Pictures Networks (SPN) India, increased its regional outreach with the addition of Tamil and Telugu live language feeds. This will be the first time that the FIFA World Cup will be telecast in multiple languages in India. 

    The two new languages are in addition to the already announced English, Hindi, Bengali and Malayalam live feeds taking the tally to six languages.

    SPN India president, sports and distribution business Rajesh Kaul, “The telecast of 2018 FIFA World Cup Russia will be done in six languages. It is our endeavor to reach out to every football fan in the country as per our commitment to go beyond to serve best sporting action through our programming initiatives. We have congregated some of the best international football players with great experience to provide incisive insights to our viewers. The live studio show Football Extraaa and the breakfast show Kick-Off will enrich the die-hard football enthusiast’s viewing experience of 2018 FIFA World Cup Russia.”

    Additionally, SPN announced a star-studded panel for Football Extraaa, the pre, mid and post-match live studio show that will be telecast in English and Hindi. The show will feature a list of Indian and international football stars like Sunil Chhetri, Bhaichung Bhutia, Gurpreet Singh, Robin Singh, Luis Garcia, Louis Saha and David James.

    In addition to Football Extraaa, SPN India will also showcase detailed insights for its viewers with a morning dose of football through its breakfast show Kick-Off. The show will satiate the hunger of football enthusiasts with in-depth analyses on the previous night’s game along with forecast for the forthcoming matches of the day.

    The WC will also be aired live on SonyLIV. The digital arm of Sony has launched the #ScreamLoud campaign that cuts across football fans in the country who exhibit their undying passion through a light-hearted film. Fans will have a sore throat which is going to be their constant companion through the football season as they cheer and scream. 

    The film conceptualised by Publicis Ambience and produced by Offroad Films, has been inspired by those fans whose enthusiasm and fervour for the sport sees no limits. Ardent fans of the game can now stream all matches live on their mobile devices and have a truly amazing FIFA experience.

    SPN India head marketing, subscription and content licensing- digital business Abhishek Joshi said, “FIFA is one of the biggest sporting events in the World and the excitement from fans is palpable. While conceptualizing this film, we realised that visual humour and story-telling isn’t being used much in advertising and hence we created a light-hearted film. The story is filmed from the perspective of football die-hards who lose their voices while cheering for their favourite country. This campaign will connect with fans across India and unify them for the love of the game. all types of football fans can enjoy the game on their personal devices anywhere on SonyLIV.”

    Also Read:

    SPN launches first campaign for FIFA WC 2018 Russia

    Sony bets big on 2018 FIFA World Cup