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Tag: Rajesh Kamat

  • ‘Big Brother’ comes a knocking on Sony this November

    ‘Big Brother’ comes a knocking on Sony this November

    MUMBAI: Big Brother, Endemol’s top format show of 2005 in terms of turnover, is all set to launch on Sony Entertainment Television this year.

    Likely to hit the air waves right after the Champions Trophy ends in November; the show will have 12 celebrities from the films, television, music, modelling and sports frat under house arrest for 100 days and that too under constant surveillance by 35 cameras. Some of the personalities that the channel is in talks with are Pooja Bedi, Simone Singh and Arshad Warsi, to name a few.

    Big Brother, which contributes to over 25 per cent of Endemol’s revenues internationally, also has a lot of scope for spin-off segments. “We can have segments with psychiatrists talking about the behaviour of people who are participating in the show. There will also be an eviction talk show, wherein people who are voted out in each episode can speak about what transpired inside and why they feel they were voted out. More such spin-offs on the show like Big Brother’s Little Brother, Big Brain and Big Mouth will also be there,” says Endemol India managing director Rajesh Kamat.

    What’s more, Sony will also be looking at streaming Big Brother episodes on the internet. “Web streaming is definitely a possibility and we are looking at it very seriously,” says SET India senior vice president and programming head Anupama Mandloi.

    “In India we have seen that soaps and stories that are told well, deliver. Big Brother is a queen of all soaps and is very unpredictable too. We are sure that it is going to be huge and will break the clutter. The show will also be toned to match Indian sensibilities and culture,” Mandloi adds.

    Apart from Big Brother, preparations are also underway to launch Extreme Makeover some time early next year, which is being produced by Miditech. The call for entries began on 4 July and will continue till 18 July.

    And if you thought that was all from the Sony stable, think again! Shooting for the second season of Fear Factor India is also currently under way in Argentina. While last time we saw telly actors participating in the show, this time round one can look forward to some Bollywood actors doing some real time stunts – minus the body doubles – in Fear Factor India. Akshay Kumar and Ajay Devgan are two action stars who come top of mind… well we’ll have to wait and watch if they’re there!

    So it’ll sure be another reality bonanza on Sony!

  • Endemol India to produce Star One show TGILC Dwitiya

    Endemol India to produce Star One show TGILC Dwitiya

    MUMBAI: Endemol India will produce the upcoming Star One show The Great Indian Laughter Champions Dwitiya. Launching on 14 July, the show will attempt to showcase the best talents from both Season one and two of Laughter Challenge.

    In it’s second avtaar, The Great Indian Laughter Champions has become snazzier and is spruced up with unimaginable comical histrionics and a host of film stars, claims an official release. If Hritik Roshan, Bipasha Basu, Priyanka Chopra, Soha Ali Khan, Dia Mirza and Suniel Shetty enthralled the viewers on The Great Indian Laughter Challenge Dwitiya, celebrities like Riya Sen, Isha Koppikar, Mahesh Manjrekar and Udita Goswami amongst others, will team-up with Shekhar and Sidhu on The Great Indian Laughter Champions Dwitiya. The show has also been revamped as Shekhar and Sidhu judge the contest separately, adds the release.

    Announcing the launch, Endemol India MD Rajesh Kamat said, “We are glad to team-up with Star One and present The Great Indian Laughter Champions Dwitiya to the viewers in India. As a production house we have tried our best to present a dose of whacked-out humour with panache and flamboyance to cure Friday night blues with experimental laughter therapy! We intend to successfully develop some more path-breaking shows and be an integral part of this sunrise industry in the country.”

    Endemol has already delivered formats like Fear Factor India, Deal Ya No Deal and Heart Beat, besides producing shows like The Great Indian Laughter Challenge Dwitiya.

  • Endemol India upbeat as ‘Fear Factor’ opens well for Sony

    Endemol India upbeat as ‘Fear Factor’ opens well for Sony

    MUMBAI: Endemol India is upbeat as the opening numbers of Fear Factor India have come in. The show opened with TVRs of 4.6 in the C&S 4+ Hindi speaking markets (HSM), whereas it garnered TVRs of 3.2 in the C&S 4+ all India markets.

    Fear Factor, which airs on Sony Entertainment India’s flagship channel SET, has opened as the channel’s top rated show.

    And it’s not just Fear Factor India that the production company is buoyant about. At present Endemol has three shows on two channels in the 8 pm – 11 pm band. On Sony it has Deal Ya No Deal from 8 – 9 pm and Fear Factor from 9 – 10 pm. On Star One, Endemol has The Great Indian Laughter Challenge Dwitiya (TGILCD), which airs from 10 – 11 pm.

    Speaking to Indiantelevision.com on Fear Factor India, an elated Endemol India managing director Rajesh Kamat said, “We are very happy with the opening numbers of Fear Factor and they have met our expectations. We are confident that the numbers from here on will only be on the rise as word of mouth is sure to bring in new viewers to the show.”
    Dwelling on the factor that worked for the show, Kamat said, “Fear Factor has a novelty aspect, which has a potential of clicking with the audience. Apart from that, the chance of seeing celebrities in real life situations that involve thrill and drama has also worked for the show.”

    Kamat is of the opinion that even without the celebrity factor, the show will continue to deliver numbers because of its freshness.

    Now moving on to TGILC Dwitiya on Star One, which opened at a TVR of 5.06 in the C&S 4+ HSM. This was the first major project Endemol started work on after setting shop in India. If one had to compare the opening ratings of the first season, TGILC has surely seen a considerable increase in ratings. The first season opened with TVRs of 2.3.

    Kamat said, “This is surely a good sign for us as the show has opened at 5 TVRs. One must keep in mind the fact that Star One is having connectivity problems in Mumbai and despite that the ratings is good. If we had had no problems in Mumbai, I’m sure the show would have opened at a TVRs of 7, because at the end of the day Mumbai is an important for any channel.”

    The format of Deal Ya No Deal underwent a revamp when the anchor R Madhavan called it quits. Post his departure, in came the suave Mandira Bedi who has kept the show going. However, on the numbers front, Deal Ya No Deal hasn’t managed to deliver much.

    But there’s more to come from Endemol India’s kitty. The high-tension game show Heartbeat will soon be launching on Star One. So one can expect a lot of activity from Endemol in terms of new programming and also good ratings.