Tag: Rajesh Jejurikar

  • M&M leads the Indian auto-pack with record-breaking 674 patents in FY24

    M&M leads the Indian auto-pack with record-breaking 674 patents in FY24

    Mumbai: Mahindra & Mahindra [M&M], the automotive and farm equipment flagship of the Mahindra Group, has received a record 674 patents in FY24, the most of any Indian four-wheeler automobile/farm equipment manufacturer. This is a 380 per cent increase in the number of patents issued to M&M over FY23.

    M&M is constantly pushing the boundaries of innovation by investing in research and the use of cutting-edge technology. Our strategy of prioritizing R&D has helped us to come up with futuristic automotive brands with world-class features. We firmly believe that by staying at the forefront of technology, we can deliver the loftiest expectations of our customers.

    So far, we have been conferred 1185 patents across multiple geographies, and we currently have 193 applications awaiting patent approval, as of 31 March 2024. Cumulatively, we have filed 2212 patent applications to date. The patent portfolio also includes fillings of M&M’s subsidiary, Mahindra Electric Automobile Ltd. In addition to our patents, we have also got 115 designs registered and 178 new applications filed. This record-breaking achievement is a testament to our cutting-edge research prowess.

    Speaking about the achievement, Mahindra & Mahindra ED & CEO [auto & farm sectors] Rajesh Jejurikar said: “We are constantly working to push the frontiers of what is possible in the automobile and farm equipment segments. Our relentless pursuit of cutting-edge technologies has enabled us to create the safest and most advanced products and positioned us as a true innovator in the industry. We understand the importance of being future-ready; therefore, we have made significant R&D investments to ensure that we stay ahead of the curve in terms of technology and talent.”

    M&M’s patent portfolio covers a range of critical functions, such as powertrain (ICE & EV), vehicle mechanical systems, electronics, manufacturing processes, electric tractors, and advanced engineering, among others. These patents have led to pioneering new technologies that have redefined the automotive and tractor segments, creating the safest and most cutting-edge customer experiences.

    Our investment in the development of these technologies has been in areas related to innovation, customer experience, and safety. This includes active safety systems, advanced driver assistance systems, advanced automotive electronics, lightweight technologies, enhanced vehicle dynamics, connected vehicle technologies, high-precision hydraulics, smart combine harvesters, smart connected implements, and hill farming, among others.
     

  • Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for Auto and Farm business

    Mahindra to sponsor ICC Men’s Cricket World Cup 2023 on Disney Star for Auto and Farm business

    Mumbai: Mahindra & Mahindra Ltd., leaders in farm and auto sectors, today announced the expansion of its cricketing association as the associate sponsor with Star Sports for the much-anticipated ICC Men’s Cricket World Cup 2023 and ‘co-powered by’ sponsor on the digital platform, Disney+ Hotstar. This represents one of Mahindra’s most significant forays into sports sponsorships. In addition to the ICC Men’s Cricket World Cup 2023, this collaboration ensures visibility for Mahindra’s Automotive and Tractor brands during the upcoming Asia Cup 2023.

    With its strong presence during the ICC Men’s Cricket World Cup 2023, Mahindra aims to foster a deeper connection with customers, fortifying the trust and bond they share with the brand. Additionally, Mahindra dealerships will host a series of engagement activities during the cricket season for customers.

    The ‘Click to Book Test Drive’ feature, set to be prominently showcased during the ICC Men’s Cricket World Cup 2023 broadcasts on Disney+ Hotstar, highlights the brand’s commitment to leveraging technology and innovation. This enhanced feature will offer cricket enthusiasts a smooth bridge from the excitement of the match to the allure of experiencing Mahindra’s cutting-edge products first-hand.

    Mahindra & Mahindra Ltd executive director & CEO – Auto & Farm sectors Rajesh Jejurikar said, “We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians. We see a strong synergistic resonance between our SUVs and Tractor brands and the vibrant spirit of Indian cricket. Through this sponsorship and our upcoming engagement activities, we aim to create cherished memories and strong bonds with our customers.”

    The ICC Men’s Cricket World Cup 2023, coinciding with India’s festive spirit, presents a golden opportunity for Mahindra to connect with a vast audience. As India proudly hosts the entire tournament, cricket enthusiasts are gearing up for 48 thrilling matches, notably the India vs Pakistan showdown on 14 October. These matches, broadcast on the Star Sports Network and streamed on Disney+ Hotstar in various languages, offer Mahindra a prime platform to engage with potential customers. Hotstar’s initiative to provide free access to mobile users further amplifies this reach. With viewership spanning across India, Mahindra is poised to deepen its connection with a diverse and expansive audience during this cricketing spectacle.

    From the goalposts of the FIFA World Cup to the association with multiple teams of the electrifying Indian T20 league to the IBA Women’s World Boxing Championships, Mahindra’s presence has been a testament to its dedication to excellence, both in the automotive & farm sectors and the sporting arena.

  • Zeel designates Ashish Sehgal as chief sales officer

    MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) has re-designated its head – network sales Ashish Sehgal as chief sales officer.

    Indiantelevision had reported in November last year that Sehgal was promoted as head of network sales following the exit of Joy Chakraborthy.

    Sehgal will continue to report in to Zeel president Rajesh Jejurikar.

    The announcement was made by Jejurikar in an internal mail.

    Sehgal had joined Zeel in 2006 as AVP and was looking after the northern region and subsequently was promoted to EVP sales. Prior to Zeel, Sehgal was at Star India, serving as All India Sales Head of Star Gold.

    Also Read:

    Zeel promotes Ashish Sehgal to sales head