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Tag: Rajesh Gangwani

  • Kishore Tadepalli to head JWT Mumbai after Rajesh Gangwani announces exit

    Kishore Tadepalli to head JWT Mumbai after Rajesh Gangwani announces exit

    MUMBAI: J Walter Thompson India has announced senior leadership changes. With Rajesh Gangwani, head of JWT Mumbai moving out to explore other avenues, Kishore Tadepalli will take over as the head of JWT Mumbai.

    Kishore has around three decades of experience in advertising and marketing communications and is currently the senior vice president and managing partner of JWT Bengaluru. Under his leadership, JWT Bengaluru has shown remarkable growth and has produced some of the best work. A Thompsonite at heart, he has spent over 17 years with the agency and over the years, he has worked on a multitude of brands across categories in addition to leading large teams successfully. Having worked in JWT Mumbai in an earlier role, he has a deep understanding of the market, clients and their business challenges.

    Commenting on Kishore Tadepalli, J. Walter Thompson CEO Tarun Rai says, “Kishore has been leading our office in Bengaluru for the past couple of years. Under his watch the office has shown aggressive growth in addition to building new capabilities. Kishore is no stranger to Mumbai having lived and worked here most of his life. He is looking forward to his new role and I am confident that he will contribute significantly both to our clients as well to JWT Mumbai”

    Kundan Joshee takes over from Kishore as the head of JWT Bengaluru. This is a ‘Homecoming’ for Kundan having spent around 5 years at JWT Delhi in an earlier stint. He brings around 20+ years of experience as a Marketing and Communications professional having worked both at agencies as well as a client. In his long career he has worked on brands like Samsung, Pepsi, Slice, Tropicana, Aquafina, Zee TV, Vodafone, Maruti Suzuki, Whirlpool, Sony, National Geographic, Fox Life, Apollo Munich to name a few. He joins from Cheil Worldwide.

    The changes come into effect from October 15, 2018.
    Tarun Rai adds, “Rajesh has been a ‘lifer’ at JWT, having started his career with us in 1991 at our Mumbai office. He grew through the ranks and got the opportunity to head our Bengaluru office in 2008 and was given the additional responsibility of Chennai in 2011. He came to head Mumbai in 2014. Under his leadership, JWT Mumbai has diversified its capabilities and built a very strong team. The office has shown strong growth since he took over. Rajesh has had an excellent career with us and I thank him for his contribution to the agency over the years and wish him the very best for the future.”

  • Goodknight Cool Gel targets semi-urban, rural consumers

    Goodknight Cool Gel targets semi-urban, rural consumers

    MUMBAI: Goodknight has come up with a new commercial for its recently launched product, Goodknight Cool Gel.

    The TVC conceptualised by J Walter Thompson (JWT) India showcases a typical summer night in a small town in Northern India, where people prefer sleeping on roof tops to keep the heat at bay and how the mosquito menace does not let them sleep until Cool Gel comes to their rescue. The ad is a parody on a popular old Hindi song – ‘Hai re Hai’.

    The ad film opens with a senior member – grandfather – in a joint family trying to sleep on the rooftop of his house one summer night; however, mosquitoes do not let him sleep. To address the issue in a comic manner, the grandfather claps his hands and starts singing an old Hindi song – ‘Hai re Hai’. Another man gets up with a blanket on his head and continues the song – ‘Neend nahi aye’. One more grown up man slaps himself on the face and continues singing – ‘Machhar bada sataye’. Then a young girl joins in and sings – ‘Cream chip chipaye’, the girl touches sticky arms and frowns. Her brothers pop up in the same frame and make a hand gesture depicting the irritability caused by the sticky and oily mosquito repellent cream they have applied.

    Just then the mother in the family enters the rooftop area with a solution to all their problems where she is shown applying Goodknight Cool Gel to her youngest son. After applying Goodknight Cool Gel, the family is shown sleeping peacefully. The TVC further informs that unlike other mosquito repellents, Goodknight Cool Gel is a non-sticky and gel-based repellent with the goodness of aloe vera. Goodknight Cool Gel not only keeps mosquitoes at bay for eight hours but also gives a cooling sensation and helps one sleep peacefully. The ad film also introduces the new Goodknight Cool Gel sachet available at Rs 10.

    Godrej Consumer Products CEO of India and SAARC Sunil Kataria says, “Goodknight is a brand that has its focus on consumer bases not only in metro cities, but also smaller towns in India. We have cost effective and efficient solutions for the mosquito menace for all our consumers. Brand Goodknight has always understood mothers and their struggle to protect their families from the mosquito menace. The new ad film aptly captures this emotion.”

    “Goodknight Cool Gel is an innovative product in the personal repellent category. It comes in a tube and a sachet format for the convenience of consumers,” Kataria added.

    J Walter Thompson managing partner Rajesh Gangwani mentions, “The campaign is targeted towards semi-urban and rural consumers who normally sleep outdoors/open air during warm summer nights. The key benefit that we wanted to propagate is that unlike other mosquito repellent creams, our product contains Aloe Vera gel, which is non-sticky and has a cooling sensation. The communication is crafted keeping in mind the rural sensibilities and is delivered through an engaging and catchy sing-song between the family members.”

  • JWT Mumbai launches next phase of AMFI campaign

    JWT Mumbai launches next phase of AMFI campaign

    MUMBAI: In its continued association with Association of Mutual Funds in India (AMFI), J. Walter Thompson, Mumbai, has rolled out the next phase of the multimedia campaign aimed at creating investor awareness about mutual funds.

    Phase one of the ‘Mutual Funds Sahi Hai’ campaign was launched a year ago with the objective of getting potential investors to be comfortable with mutual funds by dispelling the myths surrounding them. The campaign was brought alive depicting slice-of-life situations in a conversational tone of voice.

    The campaign garnered positive response from investors and industry captains alike. It was recently awarded the bronze metal at the AME Awards 2018 in New York, becoming the only Indian entry in the financial services category to achieve this honour.

    The results were quite resounding as mutual fund companies saw an overall addition of 32 lakh new investors over the last one year. The industry also witnessed AUM growth of almost 25 per cent from March 2017. Monthly SIP contribution for the industry touched Rs 7119 crore from 2.11 crore SIP accounts (Source: AMFI). Moreover, 60 per cent of respondents recalled specific campaign messages like ‘everybody can invest in mutual funds’ and ‘One can start with Rs 500’. (Source: Research by Nielsen)

    It was evident that people had warmed up to the conversation and were interested in knowing more. The new campaign takes the conversation forward and aims to build greater confidence in mutual funds and guides investors on finding out more through the microsite, mutualfundssahihai.com, while addressing some barriers as earlier.

    The films, shot over a week, encourage investors to take active steps towards investing in mutual funds. Each TVC carries forward the conversation using the same characters albeit in a different set up while keeping the tonality, and execution framework consistent for continuity and relatability. The films will be supported by Print, Radio, Outdoor and Digital communication.

    AMFI chairman, A Balasubramanian said, “The campaign has worked really well for us. Research results and industry data only prove to show the magnitude of the campaign effect. At AMFI, as an industry association body, it is our constant endeavour to propel the category further through a collaborative effort. With new insights and deeper understanding of the audience’s mindset we are set to achieve that.”

    JWT Mumbai managing partner Rajesh Gangwani added, “The AMFI campaign connected with the audience because of its easy conversational style which reassured investors that mutual funds were right for them. The new campaign takes them on to the next leg of the journey by challenging some misconceptions and importantly guiding them about what to do next as far as investment in mutual funds was concerned”

  • Campaign for investor awareness ‘Sahi Hai’

    MUMBAI: Association of Mutual Funds in India (AMFI), the trade association of Asset Management Companies (AMCs) of all Mutual Funds in India today launched a comprehensive media and communication campaign, as a part of the mutual fund industry’s investor awareness outreach program, that is aimed to position Mutual Funds as a preferred investment option for potential investors.

    In order to create better awareness about mutual funds as a distinct asset class, SEBI has mandated mutual funds to set apart a small portion of their net assets i.e., 2 bps for investor education, out of which half the amount is now being pooled with AMFI for better utilisation of the funds at the industry level. With these funds, AMFI has launched a new media campaign with an aim to increase the number of mutual fund investors multi-fold.

    The campaign is being launched with the message – “Mutual Funds Sahi Hai” – through different media such as TV, Digital, radio, print, cinema and outdoor hoardings with simple, but very clear messaging through interesting advertisements in different languages. With everyday situations as the backdrop, the campaign impresses on the mind of the prospective investors that mutual funds are the right option for them – Mutual Funds Sahi Hai – as the tag line of the campaign says.

    The campaign was launched by SEBI member G. Mahalingam, who said, “It is for the first time in the history of financial services, that all industry participants have come together to promote the category.”
    AMFI chairman A Balasubramian said, “There is a need to encourage households to shift from physical savings to financial avenues, especially mutual funds.”

    J. Walter Thompson (JWT) was entrusted with the creative work for the campaign. JWT managing partner Rajesh Gangwani said, “We see this as a big platform idea which is multi-layered, multimedia and multi-narrative and can run over a long time frame.”

    JWT Mumbai VP & ECD Hanoz Mogrelia said, “Sahi hai may seem like a very simple idea. But, to execute this idea, we had decided to stay in the space of warm, real conversations between friends. We shot eight commercials over a fortnight using absolute ‘non-models’, we shot at real locations, using live sound recording.”

  • JWT India announces leadership changes

    JWT India announces leadership changes

    MUMBAI: After an excellent show at Cannes Lion this year, JWT has announced leadership changes across the agency’s key offices in Mumbai, Bengaluru and Sri Lanka.

     

    JWT south head Rajesh Gangwani has been appointed as JWT Mumbai senior VP and managing partner effective immediately.

     

    JWT group companies Colombo president Himanshu Saxena will succeed Gangwani as JWT south senior VP and managing partner.

     

    Joy Chauhan will be taking over from Saxena as JWT group of companies Colombo president.

     

    Announcing their appointment, JWT south Asia CEO Colvyn Harris said, “Rajesh and Himanshu are both dynamic leaders with strong connections to the markets, the consumers and the clients. By leveraging their strengths and strategic insights, JWT is uniquely positioned to maximise growth in these critical markets.”

     

    “Having successfully established brands like Pepsi foods, Nestle and more recently Airtel, Joy’s move to Sri Lanka will help develop his career further. He has managed large teams and big brands and that experience will hold him good stead. JWT Colombo is one of the most admired agencies in Sri Lanka and that will continue under Joy’s leadership,” he added.

     

    It’s a homecoming for Gangwani, who joined JWT Mumbai as a management trainee in 1991 and worked on Hindustan Unilever, and other Mumbai clients. He was later transferred to Bengaluru in2002 and has been leading the office since January 2008 and later as head of south, since 2011.

     

    JWT India NCD Tista Sen will be Gangwani’s creative partner and together they complete the leadership team at JWT Mumbai.

     

    “I look forward to my second innings in Mumbai and to the opportunity of leading our flagship office. Having been part of some amazing journeys on brands like Nike, Levi’s, Madura, Lifestyle and others, it’s going to be exciting times ahead.  Mumbai has a great portfolio of brands, a fabulous client mix and a fantastic talent pool,” said Gangwani.   

     

    With 22 years of experience in advertising, branding, consumer research and sales, Saxena comes in with diverse experience of leading brands, offices and cross functional teams. As head of the JWT Group in Sri Lanka, Saxena was overseeing JWT and the recently set up Contract advertising.

     

    “In our 150th year JWT India has reached great heights of achievement.  It is both an honour as well as a huge responsibility to lead a region as dynamic as JWT south. I look forward to carrying on the good work and pushing the bar higher. Leading JWT Sri Lanka was truly an enriching experience and I am glad to move on to the next professional assignment after three years in Colombo,” said Saxena.

     

    JWT India NCD Senthil Kumar will continue to lead JWT south and Kolkata as Saxena’s creative partner.

     

    “It is an immensely exciting opportunity for me to be a part of a great legacy like JWT Sri Lanka. To be a part of a growing market like Sri Lanka, is the high that I really wanted at this point in my career. Armed with the rich experience of some of the best national and international brands like, Pepsi foods, Nestle, Hero and Airtel, I feel my learning will help me grow the brands and businesses at JWT Sri Lanka. JWT will continue to shine,” says Chauhan on his move to Sri Lanka.