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Tag: Rajesh Dogra

  • Brand Street India handed on-ground activation for Gulf Engine Oil

    Brand Street India handed on-ground activation for Gulf Engine Oil

    MUMBAI: Integrated marketing agency, Brand Street India has won the mandate to handle on-ground activities for Gulf Engine Oil, a Hinduja Group Indian Company. Brand Street India executed activities at multiple locations such as garages and retail stores in order to approach and inform customers about the most suitable car lubricant for their vehicle’s engine.

    Currently, Gulf Engine Oil has a number of engine oil related products floating in the market. With the help of Brand Street India, the company aims to increase the effectiveness of its sales, along with creating a valuable consumer interaction and engagement to help build a positive brand image.

    The campaign aims to educate consumers about the product that best suits the engine of their car along with explaining long-term benefits of the same.  Some of the major products which it intends to promote are Ultrasynth X, 10W- 40, SW-30, Multi G Max, 20W-50,  Formula GX, 5W-40, Super Diesel X-10, 15W-40,  Multi G Max, 20W-40 and more.

    Brand Street India is also handling inventory management, pre and post sales reports compression, mechanic meeting for sales improvement and consumer feedback for Gulf Engine oil. Furthermore, they are using this platform to identify future buyers even in the absence of recent intent in order to improve brand awareness as well. This campaign will be carried throughout the month of November 2017.

    Brand Street India national head Surendra Singh says, “Gulf engine oil has a rich heritage of 100 years and a global recognition with millions of trusted consumers. In order to drive revenue growth for such a huge company, it is imperative that the sales team ensures personalised engagements with their prospects and customers. This is exactly what Brand Street India is delivering by driving this campaign. This is indeed a prestigious feather in Brand Street India’s cap.”

    Rural Street senior manager Rajesh Dogra adds, “We at Brand Street India are proud to support and further build on our strong relationship with Gulf Engine Oil.  We are confident that our association will help us showcase our strategic brilliance which will bring to light the true essence of not just one  but both the brands.”

    Brand Street India will also be holding these activities in association with a number of housing societies within the city. With special kiosks designed to promote Gulf Engine Oil, the present volunteers will share informative insights regarding engine oils with the residents of the society as well.

     

     

  • Brand Street hires DAN’s Dogra for rural marketing initiative

    Brand Street hires DAN’s Dogra for rural marketing initiative

    MUMBAI: Brand Street India, an integrated marketing agency, has launched ‘Rural Street,’ an identity for its rural marketing branch.

    Rajesh Dogra has been tasked with the agency’s planning and implementation of rural projects nationally. The agency continues its expansion into the space through cutting-edge initiatives and a multi-functional dedicated team. After a few successful rural campaigns such as TVS Motor Company, Tata Motors and TI Cycles, Brand Street India is all set to create new channels.

    With more than two decades of experience in planning and implementation at hand, Dogra has managed numerable projects in the hinterlands. Before joining he had the exposure of working with the rural teams of Dentsu Aegis Network, Percept Out of Home, Dr. Jain’s Video on Wheels and more. Brand Street India stands to have the ability to recognise rural opportunities and develop innovations to tap that space along with their other markets.

    Brand Street India national head Surendra Singh said, “Rural consumers are aspiring to purchase high quality products. Now is the perfect time for us to allocate required dedication and resources towards it.”

    Brand Street India business director Argha Sengupta said, “We are now building a dedicated rural team that will be headed by Rajesh Dogra. He is a very senior member in the rural domain and I am sure it will take the agency to greater heights in the rural markets.”

    Senior manager Dogra said, “The rural consumer is evolving, and they are increasingly changing their consumption patterns. I will be able to utilise my knowledge and experience to pioneer innovations that will take rural marketing to an altogether different horizon.”