ITV

Tag: Rajesh Bhatia

  • Neo@Ogilvy appoints Flipkart’s Ankush Talwar

    Neo@Ogilvy appoints Flipkart’s Ankush Talwar

    MUMBAI:  Neo@Ogilvy India has announced the appointment of AnkushTalwar as Analytics & Insights head of Neo@Ogilvy. 

    With an experience of more than 12 years in data science, analytics & insights Talwar was an analytics leader with Flipkart before joining Neo@Ogilvy. At Neo, he will develop and scale the analytics capabilities for digital and performance media.

    Neo@Ogilvy India president and country head Rajesh Bhatia said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’sjourney into analytics.”

    Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning eCommerce, retail, bankingand utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.

    In his last role, Talwar was the head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest e-commerce portal in India.

    During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Rewarded multiple times for his contributions, he created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India. He was also the brain behind delivering incremental Rs 500 crore revenue for India’s largest retail chain.

    Before that his experience includes working with some of the best Fortune 500 companies & Tech startups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to 50plus  data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.

  • Neo@Ogilvy appoints Flipkart’s Ankush Talwar

    Neo@Ogilvy appoints Flipkart’s Ankush Talwar

    MUMBAI:  Neo@Ogilvy India has announced the appointment of AnkushTalwar as Analytics & Insights head of Neo@Ogilvy. 

    With an experience of more than 12 years in data science, analytics & insights Talwar was an analytics leader with Flipkart before joining Neo@Ogilvy. At Neo, he will develop and scale the analytics capabilities for digital and performance media.

    Neo@Ogilvy India president and country head Rajesh Bhatia said, “The client expectation from their digital media partners is changing rapidly. With so much focus on data and analytics, brand owners are increasingly looking at digital, specifically media partners, to provide always on insights and intelligence. I am delighted to have someone like Ankush who will lead Neo@Ogilvy’sjourney into analytics.”

    Talwar has a legacy of incubating and building world class analytics and data science units. He has experience across multiple industry sectors spanning eCommerce, retail, bankingand utilities where he created the ability to grow on the path of data driven decision making and inturn saving precious marketing dollars.

    In his last role, Talwar was the head of Customer and Brand Strategy Analytics at Flipkart, where he was responsible for enabling companywide deep customer understanding based on vast amounts of transaction, visits and views data. He was instrumental in providing deep insights about Customer NPS (Net Promoter Score) and support moving it northwards for the largest e-commerce portal in India.

    During his stint at Payback, Talwar led the Insights and Analytics teams for the largest loyalty network in India. Rewarded multiple times for his contributions, he created a suite of predictive solutions to predict the Next Logical Customer Spend, thus enabling the Next Best Action from brands and clients. Here, along with his team, he delivered the first Digital Consumer Spend Bureau for India. He was also the brain behind delivering incremental Rs 500 crore revenue for India’s largest retail chain.

    Before that his experience includes working with some of the best Fortune 500 companies & Tech startups, including Accenture and American Express, where he started and scaled advanced analytics teams from just a handful of members to 50plus  data science and analytics professionals. He also created models for complicated consumer marketing problems like Lifetime Value and Spend Intent.

  • Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

    Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

    Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

     

  • Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    Biraja Swain appointed Chief Growth and Innovation Officer of Neo@Ogilvy India

    MUMBAI:Neo@Ogilvy India  has  appointed Biraja Swain as chief growth and innovation officer. Other than leading the Neo Center of Excellence, Biraja will also drive growth and build capability in the mobile space and lead innovation for Ogilvy’s current businesses.

    Prior to this role, Biraja was the Digital and Emerging Media lead for OMD’s operations across India & South Asia with over fifteen years of digital media expertise.

    Neo@Ogilvy, India president and country head Rajesh Bhatia welcomed Swain with, “I am thrilled to have him as part of our network and I am certain that he will play a leading role in driving business, innovation and growth, not just for Neo, but Ogilvy India as a whole.”

    Biraja is well known for his penchant for innovation especially in the field of mobile and among the accolades that he has received include acclaimed awards like Cannes and FOMA. As a founding member of OMG and PhD, he created one of South Asia’s largest digital agency networks from scratch scaling to a team strength of over 250 people with the largest digital advertiser in India (Unilever) on board during his tenure. Under Biraja’s leadership Unilever was awarded “Digital Marketer of the year” and “Mobile Marketer of the Year”, for 3 years running across India and APAC respectively.

    In his previous role, Biraja was National Director at MEC Interaction (Mediaedge: CIA) where he led the “Digital Strategy” for clients such as Citi, Beiersdorf, Singapore Airlines & Sony Ericsson. His experience includes work at some of the best technology and media setups in India, including Baazee/Ebay India and Smile Technologies/Quasar. He also has extensive experience of working in international markets of Middle East and Africa during his previous stints based out of Dubai.

     

  • Cheil Worldwide SW Asia reinforces digital offering

    Cheil Worldwide SW Asia reinforces digital offering

    MUMBAI: In a move to strengthen its digital presence, Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as senior vice president new business digital.

     

    Nanda, moves from Web Chutney where he was partner & president, until it was acquired by Denstu India. He comes with more than 19 years of experience and expertise across various sectors including digital marketing, application development, mobile communications, DTH including an ISP.

     

    Reporting to Cheil Worldwide SW Asia SVP & head digital Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

     

    Cheil Worldwide SW Asia COO Hari Krishnan said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.” 

     

     “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. I am delighted with his coming on board,” added Bhatia.

     

    Nanda who started his career with the National Informatics Centre as a management analyst said, “I find this new role to be about future-proofing the agency and creating a truly ‘digitally-integrated’ agency.”

     

    A techie at heart, Nanda is an Economics Graduate from Delhi University, and holds a Masters in Business Administration with a specialisation in IT from FORE School of Management.

  • Cheil Worldwide SW Asia powers up digital quotient

    Cheil Worldwide SW Asia powers up digital quotient

    MUMBAI: Cheil Worldwide SW Asia announced the appointment of Avinash Joshi as media director, where he will be responsible for the agency’s social media practice.

     

    Joshi is a digital marketing expert with over 15 years of experience in leveraging social insights, trends in emerging technology and human interaction to understand, explain, predict and influence consumer behaviour in digital, social and emerging channels. 

     

    Cheil Worldwide SW Asia COO Hari Krishnan said, “Avinash is an incredibly passionate yet methodical advocate of social media. His multi-faceted experience across project management, creative, technology and media will be immensely valuable for our clients at Cheil India.”

     

    “While most of the digital verticals are headed by seasoned skill leaders at Cheil India, social media leadership had remained a gap area for us.  With Avinash coming onboard, am sure, we will not just offer best in class social solutions but strengthen our overall digital offering to clients”, added Cheil Worldwide SW Asia senior VP & digital head Rajesh Bhatia.

     

    Joshi joins from SapientNitro were he was serving as digital account director and social media lead-India, growing the practice through relationships in North America, Europe and APAC.

     

    Over the years he has managed brands including Coca Cola – Burn, Sprite and Thums Up, Citibank India, Citibank US, Unilever – Lifebuoy & Lipton, Pernod Ricard – Chivas Regal & Blenders Pride, Yum – Taco Bell India, Fiat Chrysler – Fiat and Jeep India, Abbott, MetLife, Carlton and United Breweries, Lava International – Xolo, United Nations, UNICEF, United Nations Statistics Division, United Nations Development Programme, United Nations Development Coordination Office/Development Group and WHO, Red Cross (Thailand), National Statistical Office, Government of India, State Planning Commission, Government of Madhya Pradesh (India), HIV AIDs Data Hub, Asia Pacific among others.

     

    Prior to SapientNitro, Joshi has worked with GutsGo, Avalon Information Systems, UNICEF DevInfo Support Group, Wisitech (formerly, Orient InfoSolutions) and Sunstar Communication Systems Ltd.