ITV

Tag: Rajesh Aggarwal

  • ixigo unveils its first integrated marketing campaign

    ixigo unveils its first integrated marketing campaign

    MUMBAI:  ixigo.com, a travel planning and search engine, has kicked off its first ever integrated marketing campaign across television, OOH, radio and social media.

     

    Speaking about the campaign, ixigo co-founder and CEO Aloke Bajpai said, “Since ixigo’s inception in 2006, it has been our goal to become the most trusted travel planning and research website in India. We strive to make travel an enjoyable and informed experience for our users with our apps, in-depth content and smart comparison of the best deals across travel sites.  We are optimistic that our first ever marketing campaign  will  help  us  reach  out  to  many  more  travellers  across  geographies  and  strengthen  our positioning of being the most trusted travel website in India.”

     

    The campaign, in line with the brand essence of “know & go”, aims to position the portal as the ‘go to’ destination for travel information and planning. This has been rendered in the form of a TVC which is the backbone of the campaign and highlights the pitfalls of unplanned travel.

     

    In addition to the TVC, ixigo has partnered with leading radio channels to engage listeners ‘on the go’ through contests and trivia based activities. Innovative ixigo branding using TVC motifs will also be seen across major airports and OOH media.  Along with a strong offline campaign,  ixigo  will  also  be promoting interesting ‘know & go’ facts, videos and contests across social media and online channels.

     

    Added, vice president marketing and product strategy Saurabh Srivastava, “Our marketing campaign is clearly aligned with our core brand message of “know & go”. With our first marketing campaign, we are confident that ixigo will find resonance and preference amongst users across the spectrum and through our innovative mobile apps and responsive website, we will be able to help people travel in the know.”

     

    The creative idea dramatises the pitfalls of travelling without knowing. The execution is built around one of the most famous travel destinations of the world – The Taj Mahal. It isdirected by E Suresh from Eeksaurus films and conceptualised by ixigo’s creative AOR From Here On.

     

    From Here On founder and MD Rajesh Aggarwal said, “In the crowded space of travel advertising, our cue was simple – demonstrate the peril of traveling without knowing, in a quirky manner, which breaks the clutter and creates a memorable and sticky visual metaphor for the brand.”
     

  • Jawhar Sircar, CVL Srinivas, Suhel Seth to talk at Social Media Week

    Jawhar Sircar, CVL Srinivas, Suhel Seth to talk at Social Media Week

    MUMBAI: Seven days to go for Social Media Week (SMW) which will make its debut in the maximum city on 23 September.

    The event will see an exciting list of some of the most renowned professionals as speakers. Interacting with the crowd of Mumbai and speaking in special sessions on every possible aspect of social media will be names like:

    1.Subramanian Swamy, President, Janata Party

    2.Suhel Seth, Managing Partner, Counselage India

    3.Milind Soman, Runner, Model, Actor and Film Producer

    4.Gul Panag, Actress and Activist

    5.Jawhar Sircar, Chief Executive Officer, Prasar Bharati

    6.Dr. Sharad Kale, Padma Sree Award Winner, Professor- Homi Bhabha National Institute

    7.Devika Bhojwani, Socialist

    8.Alex Oberberg, Global Head of Markets Engagement, Social Media & Digital at Nokia

    9.Toby Daniels, CEO & Founder, Social Media Week

    10.Richard Lui, Journalist, MSNBC

    11.CVL.Srinivas, CEO, GroupM South Asia

    12.Max Hegerman, Managing Director, Edelman

    13.Simon Ashwin, Head of Digital, Mindshare North Asia

    14.Kiruba Shankar, Digital Entrepreneur, Author, Teacher & Farmer

    15.Kiran Khalap, Co-Founder, chlorophyll

    16.Kalyan Varma, Freelance Wildlife Photographer

    Mantralaya is one of the main venues where multiple events will take place for the government employees. Further, many Govt. of Maharashtra officials are actively taking part in this mega festival. Ajay Ambekar, Deputy Secretary Protocol, is on the Advisory Board and Rajesh Aggarwal, Secretary, Directorate of IT, will initiate the proceedings at Mantralaya with an opening address on 24 September.

    Multiple venues across the city are hosting the various events at SMW Mumbai. Catch these 100 plus exciting events across five days at iconic venues like: National Centre for Performing Arts (NCPA), blueFROG, Barking Deer, GroupM office, Westin and Trident.

    Kick start the week running with Milind Soman and end it with a ‘Chai & Pakoda’ bike ride with more than 250 bikers, while partying every evening at various hotspots of the city.

    One can register on www.socialmediaweek.org/Mumbai. Registration for all events is free of cost except for some events on the opening & the closing Day.

  • From Here On to handle communication duties of Canon Pixma Pro series

    MUMBAI: Delhi-based integrated advertising agency From Here On has won the full service communication duties of Canon India‘s recently launched printer series Canon Pixma Pro Series.

    The agency won the account against Dentsu that had also participated in the pitch.

    From Here On managing partner Rajesh Aggarwal said, “Yes, we have won the account. We have already started working on the account. The first communication campaign of the brand will roll out in February.”

    Targeted at professionals, Canon Pixma Pro series include three ranges Pixma Pro-1, Pixma Pro-10 and the Pixma Pro-100. Pixma Pro-1 is the flagship of the series and is priced at Rs 94,860 while Pixma Pro-10 and Pixma Pro-100 are priced at Rs 65,995 and Rs 47,995 respectively.

  • From Here On bags iXiGO’s communication & media biz

    MUMBAI: Delhi-based integrated advertising agency From Here On has won the creative, digital, media duties of the global travel search engine iXiGO.com.

    The agency won the account following a multi-agency pitch that was initiated in September last year and saw participation of 10 agencies.

    The account size is pegged at around Rs 100-150 million.

    FHO managing partner Rajesh Aggarwal said, “Yes, we have won the account.” When asked how the company will go ahead with the mandate, Aggarwal refused to divulge any information.

    From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen.

  • From Here On bags iXiGO‘s communication & media biz

    MUMBAI: Delhi-based integrated advertising agency From Here On has won the creative, digital, media duties of the global travel search engine iXiGO.com.

    The agency won the account following a multi-agency pitch that was initiated in September last year and saw participation of 10 agencies.

    The account size is pegged at around Rs 100-150 million.

    FHO managing partner Rajesh Aggarwal said, “Yes, we have won the account.” When asked how the company will go ahead with the mandate, Aggarwal refused to divulge any information.

    From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen.

  • Aureole Inspecs awards creative and media mandate to From Here On

    MUMBAI: Delhi based integrated advertising agency From Here On Communications has won the creative and media mandate for eyewear brand Aureole Inspecs. The account size is pegged between Rs 120-150 million.

    The agency will partner Aureole Inspecs in its vision for transforming into a lifestyle brand. From Here On‘s understanding of the eyewear sector helped bag the account, the company said in a statement. The incumbent agency on the creative business was Innocoan Worldwide India. This is the first time the eyewear brand has roped in a media agency for the media responsibilities. Before this, the media duties were handled by an in-house team.

    “It is a great opportunity for us, as this segment offers exciting possibilities in building a brand,” said From Here On managing partner Gullu Sen.

    Aureole Inspecs is an Indo-British joint venture company that holds the license for brands like Austin Reed, Superdry, Sisley, CAT, Animal, Baby Phat, Speedo and Manish Arora along with private labels like MTV, Barbie and Flying Machine in India. The company also manufactures and supplies eye-gear to the defense sector for extreme condition eyewear.

    The company recently launched Mayhem, its signature range of eye wear including sunglasses and spectacle frames in India. Aureole Inspecs is now planning to diversify into bags, belts and T-shirts.

    From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen. The agency recently also won the creative duties for location based check-in service provider Hoppr.

  • From Here On bags Aureole Inspecs account

    MUMBAI: Delhi-based integrated advertising agency, From Here On Communications, has won the creative and media mandate for eyewear brand Aureole Inspecs.

    The account size is between Rs 120 to 150 million.

    The agency will partner Aureole Inspecs in its vision for transforming into a lifestyle brand. From Here On’s understanding of the eyewear sector helped bag the account, according to the agency.

    The incumbent agency on the creative business is Innocoan Worldwide India. This is the first time the eyewear brand has roped in a media agency for the media responsibilities. Before this, the media duties were handled by an in-house team.

    “It is a great opportunity for us as this segment offers exciting possibilities in building a brand,” said From Here On managing partner Gullu Sen.

    Aureole Inspecs is an Indo-British joint venture company that holds the license for brands like Austin Reed, Superdry, Sisley, CAT, Animal, Baby Phat, Speedo and Manish Arora along with private labels like MTV, Barbie and Flying Machine in India. The company also manufactures and supplies eye-gear to the defense sector for extreme condition eyewear.

    The company recently launched Mayhem, its signature range of eye wear including sunglasses and spectacle frames in India. Aureole Inspecs is now planning to diversify into bags, belts and T-shirts.

    From Here On was formed in September 2011 by ex-Dentsu professionals Rajesh Aggarwal and Gullu Sen. The agency recently also won the creative duties for location based check-in service provider Hoppr.

  • Hoppr awards creative duties to ‘From Here On Communications’

    MUMBAI: Delhi-based creative agency, From Here On Communications (FHO), has won the creative duties for location-based check-in service Hoppr.

    The size of the business is in the range of Rs 150 to 200 million. In the initial phase, the focus of the agency will be planning and executing BTL activites for the brand.

    FHO had to compete with three other agencies to bag the account.

    FHO managing partner Rajesh Aggarwal said, “ Hoppr is a great product idea to emerge on the mobile space in India. We are very excited to partner this hottest mobile start-up on the block.”

    Hoppr is promoted by Y2CF allows consumers to explore rewards and offers available with brands in their neighbourhood. Y2CF Digital Media is the debut venture of Bharti Soft Bank (BSB) – a mobile internet joint venture between Sunil Bharti Mittal-promoted Bharti Enterprises and Japan‘s SoftBank Corp.