Tag: Rajeev Shukla

  • Made for each other

    Made for each other

    MUMBAI: Times have changed considerably, couples no longer share the same equation they once did. In this age and time when independence is craved for by both men and women, couples who work together open new vistas for them. Not only does working together keep them connected through out the day but also streghtens the understanding of each other as individuals.

    On this Valentine Day, let’s have a look at the copuples who celebrate their lives togehter; professionally and persoanlly.

     

    Discovering love at work

     

    He was her boss and she was just starting her career, and now after 15 years, they are a couple to reckon with. One is a proud owner of an independent advertising agency while the other with over three decades of experience is an industry veteran.

    Priti Nair and KS Chakravarthy aka Chax recently celebrated their fifteenth wedding anniversary. They’ve been around for decades now and what started as a fan’s devotion for her idol turned way serious as time progressed.

    “What I am today in my profession is all thanks to Chax. He taught me everything about advertising,” says Priti, who feels that if a couple are in the same industry, it becomes easier to understand each other.

    Priti Nair and KS Chakravarthy, advertising professionals

    “Our industry is very demanding and schedules can go haywire anytime so if the other person doesn’t understand that, it can cause issues. A couple needs to understand and respect what each person does, no matter in which field because unless there is respect for each other, a relationship will never work,” she says.

    Like any other couple, Priti and Chax too went through their share of ups and downs. The seven-year itch hit them hard and they both decided to live separately to sort out issues rather than complicate things further. However, after seven years of separation, they got back together last year. Ask if there are any special plans for V-Day and Priti laughs it off saying she’s been celebrating V-Day for the last seven years with her family and so the two of them will spend it with family this year as well…

    The two make it a point to spend some time with family and watch a movie or a series together every week to keep work out of the equation.

     

    Keeping monotony out for a life-long affair

     

    He’s Bengali and she’s Maharashatrian but Maximum City seems to have diminished the regional divide.

    Pranali and Soumya Sarkar met 10 years back while working in the same media agency. They were part of the same team but their clients were different. But it didn’t matter as they dated each other for a year before tying the knot.

    Working the same hours with the same set of colleagues can be a boon for many but Soumya feels it is the understanding between the couple which helps strengthen a relationship. Working in the same industry can have its pros and cons, especially when the industry is a demanding one. “One cannot ignore personal life as one can interconnect their personal and professional lives as they work in the same space,” he says, stressing one can’t take the other for granted, thinking he/she will ‘understand’.

    Pranali and Soumya Sarkar, media planners

    The media planners will celebrate their ninth wedding anniversary in March with a vacation abroad. A vacation every year and an outing every month is a norm for this couple which feels the busy work-home schedule leaves one with little or no time for weekly recreation. They have a daughter and firmly believe spending time outside of work is a must for every couple else life will become monotonous.

     

    Living dreams together

     

    21 years of teasing, fighting, mood swings, grudges… but they’re still together. We’re talking about Sumeet and Shashi Mittal, founders of Shashi Sumeet Productions aka Two’s Company.

    It was love at first sight for Shashi who was but 15 years of age and in class Xth. The duo studied in the same school in Ahmedabad. Shashi proposed Sumeet and they got hitched in 1991.

    Sumeet Mittal and Shashi Mittal

    In 1998, they shifted base to Mumbai to foray into the entertainment industry. Sumeet, who had always wanted to become an actor, went on to launch his own production house. For Sumeet, Shashi has been his biggest support.

    With V-Day almost upon us, we asked them how they find time for each other while working in this industry.

    “Nowadays when you are working together for more than 18 hours a day, we don’t get quality time to spend with each other. You become more kind of co-workers rather than a couple. We have always kept our professional lives higher than our personal lives. There are differences at times,” says Sumeet. How do they keep a work-life balance? “At work, you should be a good acquaintance and at home, a good husband-wife. We have struggled to maintain that for ages,” says Sumeet. “She has been a great support throughout. She has stood by me always. I am happy and lucky to have her in my life.”

    About keeping the romance alive after all these years, he says: “Now we argue also smilingly. We have learnt to deal with things now. This is our new funda to keep ourselves charged up during work,” he laughs.

    This V-Day is very special for them. “We have our home in Mumbai, so this year on V-Day, it is our new home’s first anniversary. We are very excited about it. In a way we are renewing our relationship. In a way celebrating our first anniversary,” he signs off.

     

    Mutual respect makes it easier

     

    She is one of the few women behind a successful news channel and a TV production house while her husband is into journalism, TV production and the political scene. BAG MD and chairperson Anurradha Prasad still manages to balance her personal and professional life with hubby Rajeev Shukla. Dismissing V-Day as a marketing gimmick, Prasad says that with such a busy schedule, the quality rather than quantity of time matters. Having been in the same field, both of them understand the busy nature of their lives and refrain from cribbing about it. “It was difficult to explain to my family as to why I had odd work hours but Rajeev understood it. It’s necessary to respect each other as well as your professions,” says Prasad.

    Anurradha Prasad and Rajeev Shukla, media professionals

    Earlier, going out on ‘dates’ was common but now, quality time is all about spending time at home with daughter Vaanya. “We dedicate an hour or two every morning, before we leave for work, to talking about home and office affairs because once you leave home, you never know what time you will be back,” she says, adding that V-Day shouldn’t be restricted only to couples. She signs off advising those in love to keep the respect in the relationship intact and always be happy…

     

    Love at first sight became a life-long affair

     

    She had returned from London and got herself enrolled in Miranda House, Delhi University, where she got actively involved in theatre. He, on the other hand, was completing his Master’s at St. Stephen’s College, DU. He, who was popular for his good looks besides his wittiness, was the star of the theatre circuit organising auditions for The Serpent – a biblical play. She was driven by her close friend Mira Nair for the auditions, who thought the guy was worthy of checking out. He was already in love with her before she could check him out.

    Siddhartha and Anita Kaul Basu, TV personalities

    It was love at first sight for Siddhartha Basu and his wife Anita Kaul Basu. The couple, who got married in 1983 after eight years of courtship, is still as much in love as they were when they started their relationship. “The little things of life haven’t shaken the bond that we share,” says Anita while talking about her relationship with her husband, with whom she spends almost her entire day at the Big Synergy Media office.

    It’s been more than 25 years that the production house was started and the couple still manages to churn out amazing stuff. While Siddhartha made a mark in the TV industry as a quiz master in the early eighties, Anita made a name in journalism. It was their diverse knowledge that became the back-bone of the production house where Siddhartha works as the Chairman and Managing Director and Anita is the Director.

    The good work from Big Synergy has all been because of the understanding that the couple shares, believes Anita. “What has kept us strong is that for both of us, money, power, popularity, etc. comes much later. Our understanding is of the utmost importance and that helps us in our work also,” she says.

    They both go to office together and come back together. Except a few outstation trips that keep them apart for a little while, the Basus are always together. “While I use my organizational skills, Sid uses his managerial skills to keep the company going ahead,” she says.

     

    Sky is the limit with love around

     

    They are almost the rulers of the television world with credit to some of the most popular and interesting drama series on the tube. Their stories touch the emotional chords of the masses.

    We are talking about the owners of DJ’s Creative Unit – Tony and Deeya Singh, who set out to live their dreams together. It was the summer of 91 when the two started working together, which also started a new chapter of in their lives. The cupid struck them while they were busy meeting the work deadlines. Nobody could guess the romance that was brewing but the feeling was so strong that they got engaged within six months and married by December 91. In 1993, the couple launched their own production house and delivered hit shows like Jassi Jaissi Koi Nahin, Banegi Apni Baat, Just Mohabbat, Left Right Left among many others.

     

    Tony and Deeya Singh

    As love is in the air, we asked them about their way to celebrate love amid work and the pressure to meet deadlines and if working in the same industry is a boon? “We celebrate Valentine’s Day on our shows. It keeps us bonded,” says Deeya.

    Their kids also play a major role in keeping the love and affection intact. Spending quality time with kids is of more importance to the couple now. “My kids do a lot for us on this day. It’s more about family love now,” she laughs.

    Her best moments are when in the middle of work, they take out time for each other. “Sometimes, eating at the road side is more fun than at the five star hotels. A quite candle light dinner on the terrace with the entire family also becomes a great moment,” she remembers.

    There are quite a few pros of working in the same industry, believes Deeya as she thinks there’s always someone to back you. “There are more pros to it because in an industry like this you need a very strong support system. The vision and goals are the same. However, it’s not fun to think similar. It’s good to be a little contrary and think differently,” she concludes.

  • Yes Bank inks five-year sponsorship deal with IPL

    MUMBAI: Yes Bank has come on-board as the on-ground sponsor of cash-rich Indian Premier League (IPL) in the financial services category for a period of five years.

    Citi was the official on-ground sponsor of the IPL in the financial services category till IPL season 5 before it decided not to renew the deal.

    Yes Bank is the third official on-ground sponsor apart from title sponsor Pepsi and associate sponsor Vodafone, which renewed its association with IPL last year.

    Yes Bank Founder, MD & CEO Rana Kapoor said, “IPL is the foremost event property in India, which through its vibrant and innovative platform brings together the entire country, irrespective of regional or demographic diversity.

    “We are confident that Yes Bank‘s association with IPL for five years will facilitate our brand recognition, and further propel our pan India retail banking franchise. We look forward to deepen our relationship with our stakeholders through various exciting and creative initiatives around the IPL in our Retail branch serving areas across India.”

    IPL chairman Rajeev Shukla said, “Pepsi IPL welcomes Yes Bank on board. Our relationship will only get stronger in the weeks and months to come, and we shall together ensure that we deliver a stupendous tournament.”

    The IPL season 6 will be played from 3 April to 26 May involving a total of 76 matches to be played over a period of seven weeks.

  • Pepsi pours in Rs 3.96 bn for IPL title sponsorship

    MUMBAI: The Brand IPL has once again proved that it hasn‘t lost its sheen despite the pessimism as soft drink major Pepsi poured in a Rs 3.96 billion bid to bag the five-year title sponsorship rights of cricket‘s richest property.

    Telecom major Airtel was the lone other bidder. Airtel‘s bid of Rs 3.16 billion fell short of Pepsi‘s which was almost double of what DLF was offering.

    A possible cola war was also averted as Coca-Cola decided not to put in bids despite buying the tender document. The reason: the company did not consider the rights lucrative enough to bid for it following an internal evaluation.

    However, industry sources told Indiantelevision.com that Coke was deterred by the steep floor price which is Rs 600 million per year. Apart from Coca-Cola, Kolkata-based sports marketing agency Gameplan Sports had also bought the tender but did not put in bids.

    The bids were opened today at BCCI‘s marketing committee meeting in Mumbai.

    IPL Chairman Rajeev Shukla said, “PepsiCo are one of the largest sponsors in world sport and we look forward to working with them over the next seasons. I would also like to take this opportunity to thank DLF for its confidence in the IPL to become the league‘s first title sponsor in 2008.”

    The bidding process was initiated following real estate major DLF‘s refusal to renew the Rs 2 billion deal that was signed in 2008 when the property was launched by its former chairman Lalit Modi.

    With IPL rights, Pepsi has reiterated its position as the biggest spender on cricket which also includes the ICC sponsorship deal. It is also beverage partner of IPL teams like Chennai Super Kings, Pune Warriors India and Rajasthan Royals.

    The only property where Pepsi doesn‘t have a presence is the Indian cricket team‘s home matches whose title sponsorship rights are incidentally held by Airtel till 2013. The telco pays Rs 33.3 million per match for the series sponsorship rights.

    GroupM ESP Managing Partner Hiren Pandit believes the deal was a no-brainer for Pepsi since IPL is the biggest cricket property and it happens during summer, a peak season as far as cola brands are concerned.

    “Knowing Pepsi and the kind of campaigns that they have done around cricket, I think they will milk this association. I think Pepsi will be able to leverage the association which is the most important aspect of a title sponsorship deal,” Pandit averred.

    According to Pandit, the price paid by Pepsi is not on a higher side since it can get value for its money through activations and the visibility that IPL gets.

    Gameplan Sports Director Jeet Bannerjee shares similar sentiments. “Pepsi has been synonymous with cricket. IPL is a great property and as the title sponsor Pepsi will activate its sponsorship deal. It‘s a great property for advertisers to promote their brand,” Bannerjee said, echoing Pandit‘s sentiments.

    PepsiCo India Chairman Manu Anand said, “I am delighted that we have succeeded in rebranding the tournament as Pepsi-IPL, thus cementing a five year partnership between two brands which enjoy an iconic status not only in India but globally. With our continuing sponsorship of the ICC World Cup, we are the now biggest supporters of the game of cricket. We have reaffirmed our passion and commitment to cricket and this investment reiterates the importance of India business in the PepsiCo global system.”

    PepsiCo said it has organically grown eight Rs 10 billion plus brands in a short span of 20 years in India including Pepsi, 7UP, Mirinda, Slice, Lay’s, Kurkure, Mountain Dew and Aquafina. The company which has sustained double digit growth across its foods and beverage businesses has been consistently investing in India in brand building, capacity expansion and developing market infrastructure.

    Explaining the rationale behind the bid, PepsiCO India Vice President – Beverage Marketing Deepika Warrier said, “No scale association with cricket is possible in India without a sizeable IPL presence. IPL – the biggest cricket event in the subcontinent has now become the new face of Indian cricket which combines the best of cricket with entertainment, regional club passion & international glamour.”
    “Brand Pepsi is an iconic youth brand and one of the most recalled and trusted brands across categories in the country. Now with this association we hope to catapult brand Pepsi to an even higher orbit as the most universal, popular, trend setting youth brand. The title association of Pepsi IPL & other benefits will allow brand Pepsi and other PepsiCo brands to gain more than conventional sponsorship benefits and generate immense universality across the country,” Warrior added.

    Talking about the next IPL campaign, she further said: “Pepsi has given some of the most recalled brand campaigns such as Yehi Hai Right Choice Baby, Nothing Official About it, Ye Dil Mange More and Change the Game. We are working on innovative and exciting campaigns around IPL and we will Change the Game once again.”