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Tag: Rajeev Sharma

  • Elan Group & NY Cinemas host 900 Gurugram cops for Singham Again screening

    Elan Group & NY Cinemas host 900 Gurugram cops for Singham Again screening

    Mumbai: Elan Group and NY Cinemas hosted an exclusive screening of Singham Again for over 900 Gurugram police officers and their families at NY Cinemas in Elan Epic Mall, Sector 70. This event was a gesture of gratitude to the police force for their dedication to maintaining law and order.

    The action-packed film, which embodies courage, justice, and heroism, offered officers and their families a thrilling cinematic experience that reflected the values they uphold in their daily work.

    Elan Group head – business development Sumit Chaudhary said, “At Elan Group, we are deeply grateful for the dedication, service and sacrifice that Gurugram’s police officers embody every day. Hosting this special screening of Singham Again is our way of recognizing their invaluable contributions. We hope this gesture not only provides a moment of enjoyment and relaxation for them and their families but also reflects our utmost respect and appreciation.”

    DCP Headquarters, Gurugram IPS Dr Arpit Jain said, “We are thankful to Elan Group and Mr. Ajay Devgn for this thoughtful gesture, which acknowledges the dedication and hard work of our officers and families. It is an immense honour to be recognized alongside our colleagues and loved ones. The movie Singham Again embodies the values of courage, justice and service that we strive to uphold every day. This experience inspires us to continue serving with pride and commitment.”

    NY Cinemas COO Rajeev Sharma said, “NY Cinemas extends its heartfelt gratitude to the dedicated police officers for their commitment and service. We are honored to have hosted this special screening for the Gurugram police. NY Cinemas is deeply committed to creating meaningful experiences and making every community feel valued in each city we operate in.”

    Elan Group has shown its commitment to community engagement by organising exclusive movie screenings for frontline healthcare workers, educators, and underprivileged children, offering them a chance to relax and enjoy. These events express Elan’s gratitude for their positive impact on society. Through such initiatives, Elan reaffirms its dedication to honoring those who make a difference in others’ lives.

  • NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    NY Cinemas’ first multiplex launched in Delhi NCR at Elan Epic Mall, Gurugram

    Mumbai: NY Cinemas, owned by Ajay Devgn, has launched its first multiplex in Delhi NCR at Elan Epic Mall, Sector 70, Gurugram. It stands out as one of the most admirable multiplexes in the region. Elan Epic, a paragon of modern retail, is strategically located at sector 70 on the Southern Peripheral Road (SPR), offering effortless connectivity to the entire city. Just a three-minute drive from NH-8 and with proximity to Golf Course Extension Road, it ensures smooth access.

    Ajay Devgn, the four-time National award-winning actor and director, who is extremely passionate about his art, founded NY Cinemas in 2017, a multiplex chain that curates its cinemas with Indian ethos and values and aims to revive the old-world charm of single screens in multiplexes and bring audiences closer to their favourite films and film stars. NY Cinemas stands out as a differentiating player in the cinema industry.

    This cinema goes beyond just movie screening by providing an array of premium amenities. Spanning an impressive 46,000 Sq. Ft, this state-of-the-art property features a 5-screen multiplex housing 890 seats, each equipped with the cutting-edge Dolby Atmos sound system, ensuring an immersive audio-visual experience. The cinema is beautifully crafted in three parts viz. The pre-lobby area, main lobby and the ultra-luxurious AMOR lounge. Patrons can experience the elegant lounge area, savour unique creations at the Mocktail Bar, and enjoy culinary delights from the live cooking stations meticulously designed by in-house chefs, making every visit a comprehensive and enjoyable experience. Adding to its distinct appeal is the unique open box office, which enhances the overall ambience and convenience for moviegoers. Among its standout features is the opulent Amor Auditorium, which offers plush recliners for unmatched comfort, allowing guests to relax in style and enjoy VIP treatment while watching their favourite superstars on-screen.

    NY Cinemas founder Ajay Devgn stated, “NY Cinemas is expanding and making its way to Gurugram, Delhi NCR. Our endeavour is to create an impeccable experience for audiences watching films at the theatre. I have received a lot of love from my audiences there, and this is my way of giving them the best entertainment experience.”

    NY Cinemas CEO Rajeev Sharma said, “NY Cinemas and Elan Group is bringing to Gurgaon the most visual, hatke & filmy experience like no other. Both the companies put their best minds to use and the result is for everyone to witness. Being a differentiating player, I am confident that Delhi / NCR would have not experienced a Classical and Filmy theatre like us till now. Not only the interiors but the audio and video experience too will win the hearts of everyone. “For the Love of Cinema” Ajay’s vision is truly delivered with NY Cinemas Elan Epic.”

    Elan Group MD Ravish Kapoor said, “Elan Epic is a premier destination in Gurugram for luxury shopping, dining, and entertainment. The arrival of Delhi NCR’s first NY Cinemas at Elan Epic marks a pivotal moment in our journey to curate an unparalleled lifestyle experience. We are confident that NY Cinemas will seamlessly integrate world-class moviegoing with our existing offerings of luxury retail and fine dining, creating a truly one-stop destination for discerning patrons in Gurugram.”

    Sprawling across a majestic four-acre in Gurugram’s Sector 70, Elan Epic redefines the luxury retail experience. This strategically located premium destination, situated right off the Extended Golf Course Extension Road, boasts effortless accessibility via Sohna Road and NH8. Step inside and be captivated by a central atrium featuring a one-of-a-kind, expansive water body – a marvel of modern Indian architecture by UHA London & Architecture by ACPL. It houses renowned brands including Anytime Fitness, Adidas, Bicameral, Intune and Molecule among others. Elan Epic promises an unparalleled blend of luxury, entertainment, and convenience, all under one magnificent roof.

    Embracing a vibrant filmy theme, the décor and environment further elevate the luxurious cinema experience and offer patrons a selfie opportunity at every step. With this launch, NY Cinemas expands its presence to 14 cities and has ambitious plans to introduce 20 more screens this year, reinforcing its commitment to providing unparalleled entertainment across the country.

  • Ajay Devgn’s NY Cinemas Launches India’s First Thematic Multiplex in Ratlam

    Ajay Devgn’s NY Cinemas Launches India’s First Thematic Multiplex in Ratlam

    July, 04 2019, Ratlam – NY Cinemas, a venture by Ajay Devgn, launched its first thematic multiplex in one of the rising cities in the Indian heartland, Ratlam. The brand new 2-screen multiplex hosts Ratlam’s biggest screen with a capacity of 460 seats, 3D-equipped 2K projection and 7.1 surround sound, bringing the latest in multiplex technology to the city. Its biggest attraction is the railways-inspired interior which transports you through the different ages of the train and how it has evolved in both India and cinema.

    NY Cinemas is also introducing the concept of Photo Time Machine in its cinemas where movie-goers can teleport themselves to different eras, even dimensions, and take back memories with them that will last forever. Apart from the Photo Time Machine, NY Cinemas Ratlam will also house the NY Store, where you can purchase exclusive memorabilia and merchandise autographed by Ajay Devgn himself. The NY Cafe, on the other hand, will provide cine-lovers with a plethora of food and beverage options, combining perennial cinema favourites with local cuisine.

    NY Cinemas is a multiplex chain launched by Ajay Devgn, with a brand philosophy of “For the Love of Cinema”, aimed at providing an international cinema experience across India with an ethos that pays homage to Indian cinema.

    Speaking on the same, Ajay Devgn said, “We are dedicating this Ratlam multiplex as an ode to the iconic railway network of the country through the years of Indian cinema. We are glad to introduce this thematic movie watching experience with an exclusive concept powered by advanced technological solutions to our audience.”

    NY Cinemas CEO, Rajeev Sharma further commented, “Indian movies are all about their varied themes and taking this further we are introducing cinemas which provide an overall experience. We are proud to present this thematic multiplex catering to all the needs of the audience. With our constant endeavor for innovation, we look forward to welcome movie lovers in Ratlam and are confident that our audience will love the complete experience.”

    The idea behind NY Cinemas is to create a unique, concept-driven multiplex theatre design that will be unlike any other cinema experience in India. NY Cinemas currently has screens operational in Bhuj, Hapur, Ghazipur, Raebareli and Surendranagar. 

  • Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    Ajay Devgn venture ny cinemas engages ccs for branding & cinema styling strategy

    MUMBAI: NY Cinemas, a venture by Ajay Devgn, plans to launch a 100 new multiplex theatres across India in the next one year, and has entrusted Mumbai-based creative agency Colour Craft Studio (CCS) with creating a brand and cinema styling strategy that will give Indian audiences a never-seen-before cinema experience.

    NY Cinemas – CEO, Rajeev Sharma said: “This will be the first cinema chain in the world owned and promoted by a mega movie star, and who better to do it than Ajay Devgn, who is not only respected across every strata of Indian society, but who also has a genuine love for cinema and the process of making films. Ajay expressed his desire to bring audiences closer to the film-making experience through this venture, especially in smaller towns which are often left out by mainstream cinema chains. We wanted a creative agency who could do justice to his vision and brand value.”

    CCS Co-founder and Creative Director, Ankit Jain spoke about acquiring this prestigious account through a multi-agency pitch. “It is truly a privilege to work with Mr. Ajay Devgn and the team at NY Cinemas to shape a unique movie-going experience that has not been seen in India yet. It is a challenge we cherish and we are confident that we will be able to translate Mr. Devgn’s love for cinema and his larger-than-life personality to a blockbuster cinema experience.” 

    CCS is a creative agency in Mumbai that provides its clients with 360 degree strategy + design solutions. They will be providing NY Cinemas with brand consulting and design, interior styling and marketing strategy for their cinemas.  

  • Challenge to denial of security clearance by Home Ministry not maintainable before TDSAT

    Challenge to denial of security clearance by Home Ministry not maintainable before TDSAT

    NEW DELHI: Can the Telecom Disputes Settlement and Appellate Tribunal examine denial of security clearance to multi system operators? Clearly, chairman justice Aftab Alam and member B B Srivastava have held that this falls outside the ambit of Section 14A of the Telecom Regulatory Authority of India Act.

    A petition by Positiv TV Pvt Ltd was dismissed by the tribunal as Information and Broadcasting ministry counsel Rajeev Sharma said permission to set up teleport (uplinking hub) at Guwahati and Noida had been refused because the Home ministry had refused to give security clearance as required under clause 9.2 read with clauses 10.4, 5.8 and 5.9 of the Guidelines for Grant of Permission dated 5 December 2011.

    The I and B ministry had refused permission in a letter issued on 3 March.
    The tribunal noted that the core question that arose for adjudication was not the cancellation of permission by the MIB but the decision of the MHA to not grant the security clearance to the petitioner.

    Home ministry counsel Anshuman Upadhyay described as incorrect the statement by Positiv counsel Mukul Gupta that his client had not been informed about the Home ministry decision.

    The tribunal said: “We are clearly of the view that the decision of the MHA to grant or not to grant security clearance to a telecom service provider does not come within the ambit of section 14 A and thus lies beyond the jurisdiction of the tribunal”. 

    It therefore dismissed as not maintainable the petition, “without expressing any opinion on the merits of the case”.

    However, the tribunal said it will be open to the petitioner to seek its remedies before an appropriate forum in accordance with law.

  • Challenge to denial of security clearance by Home Ministry not maintainable before TDSAT

    Challenge to denial of security clearance by Home Ministry not maintainable before TDSAT

    NEW DELHI: Can the Telecom Disputes Settlement and Appellate Tribunal examine denial of security clearance to multi system operators? Clearly, chairman justice Aftab Alam and member B B Srivastava have held that this falls outside the ambit of Section 14A of the Telecom Regulatory Authority of India Act.

    A petition by Positiv TV Pvt Ltd was dismissed by the tribunal as Information and Broadcasting ministry counsel Rajeev Sharma said permission to set up teleport (uplinking hub) at Guwahati and Noida had been refused because the Home ministry had refused to give security clearance as required under clause 9.2 read with clauses 10.4, 5.8 and 5.9 of the Guidelines for Grant of Permission dated 5 December 2011.

    The I and B ministry had refused permission in a letter issued on 3 March.
    The tribunal noted that the core question that arose for adjudication was not the cancellation of permission by the MIB but the decision of the MHA to not grant the security clearance to the petitioner.

    Home ministry counsel Anshuman Upadhyay described as incorrect the statement by Positiv counsel Mukul Gupta that his client had not been informed about the Home ministry decision.

    The tribunal said: “We are clearly of the view that the decision of the MHA to grant or not to grant security clearance to a telecom service provider does not come within the ambit of section 14 A and thus lies beyond the jurisdiction of the tribunal”. 

    It therefore dismissed as not maintainable the petition, “without expressing any opinion on the merits of the case”.

    However, the tribunal said it will be open to the petitioner to seek its remedies before an appropriate forum in accordance with law.

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Rajeev Sharma moves on from Leo Burnett

    Rajeev Sharma moves on from Leo Burnett

    MUMBAI: After spending more than 23 years at the agency, Leo Burnett national planning director Rajeev Sharma has decided to move on to explore newer avenues.

    Sharma joined Leo Burnett in 1994 as vice president based out of the agency’s Delhi office and after three years he moved to Mumbai to lead planning as national planning director.

    Rajeev spearheaded strategy for many brands and partnered them in their success for years together. Some of the brands he has worked on include McDonald’s, Godrej Consumer Products, Bajaj Auto, Heinz, Complan, Glucon D, Thums Up, Maaza, Minute Maid, Limca, Reebok, Ariel, Ezee, Cinthol, Bajaj Electricals, HDFC Life, HDFC Bank, Anchor, Sony Entertainment Television, Tata Capital, Dabur, Pillsbury, Iodex, etc.

    Rajeev has played a significant role in building Leo Burnett’s reputation as India’s most trusted integrated communications company that has a sharp focus on strategy. He is also instrumental in bringing Leo Burnett’s best global practices to India.

    Commenting on this development Sharma said, “After 23 years, it is time for me to bid a fond farewell to a fabulous organisation, amazing colleagues and equally amazing clients. I am proud of what the agency stands for, for what it has achieved and what it is in the process of becoming. The momentum we have gained recently will give us the scale and the capability to play a big role in the transformation the industry is going through. As I prepare for the next chapter of my life, I shall watch with great satisfaction the success Leo Burnett is sure to notch up in the future.”

    Leo Bunett CEO for South Asia Saurabh Varma added, “Rajeev set up Leo Burnett’s planning function from scratch and since then has led a robust team that has grown many brands in complex market scenarios, in the process winning many awards. Under his leadership, we produced some of the most iconic and culturally rooted campaigns by approaching consumers through a human lens. I thank Rajeev wholeheartedly and wish him the very best for his future endeavours.”

  • Prasar Bharati moves TDSAT against Mumbai based FM radio licensee

    Prasar Bharati moves TDSAT against Mumbai based FM radio licensee

    NEW DELHI: Indian pubcaster Prasar Bharati has moved the Telecom Disputes Settlement and Appellate Tribunal (TDSAT) against Mumbai based FM radio licensee Pan India Network Infravest Pvt Ltd for not vacating its properties in different cities even after the end of the lease period.

     

    To this regard, Prasar Bharati has admitted eight petitions for hearing to TDSAT.

     

    The petitions have been filed by the pubcaster from Allahabad, Amritsar and other parts of Punjab, Jalgaon, Varanasi, Akola, Agra, and Nanded.

     

    TDSAT chairman Aftab Alam and members Kuldip Singh and B B Srivastava admitted the petition after hearing Government counsel Rajeev Sharma. No one appeared for Pan India Network Infravest.

     

    Pan India Network was directed to file a reply within three weeks and rejoinder by Prasar Bharati, if any, two weeks thereof.

     

    The case was listed for 15 December before the Registrar’s court for getting the pleadings completed. 

     

    FM operators were given some land by Prasar Bharati on its land in many cities for putting up transmitters etc under conditions set out in agreements with each of them.

  • Anchor unveils new campaign to fight blind spot in the category

    Anchor unveils new campaign to fight blind spot in the category

    MUMBAI:  In the competitive oral hygiene market, the biggest issue that brands face is blind spots. Hundreds of campaigns are launched but only a few are able to cut through consumers’ mind.

    In order increase the recall value of Anchor toothpaste, Leo Burnett has launched a new campaign depicting how one can stand up against wrongdoings, under the tagline ‘Bindaas Daant, toh Bindaas Aap’.

    Anchor Beauty and Health Care managing director Sanjay Shah said, “The work done in the toothpaste category is usually very stereotypical, which has led to a blind spot in the minds of consumers. With a product having one of the best formulations in the market, we needed to communicate a higher order benefit of strength. We believe that when you are strong from within, you can stand strong for what you believe in. We chose to make kids our brand ambassadors as they are the real change agents in society. As a brand, we not only believe in delivering the best products but also in holding strong moral values. We believe that as a brand we should stand up for the right and fight for it. Our films deliver a societal and moral message along with a strong product promise.”

    The campaign, which features two films, is based on the insight that physical strength (of teeth in this case) evokes moral strength.

    Leo Burnett chief creative officer Rajdeepak Das said, “In a category that is driven by product demonstrations, the new Anchor toothpaste campaign pleasantly surprises by showing kids fearlessly taking a stand against what is wrong. The films effectively take the core product proposition of “making teeth so strong that they are not afraid of anything” into a bigger life context of fearlessness against wrongdoing. This takes India’s mood of driving change and standing up for what you believe into a new high.”

    One film titled “Milkman” is already on air while another is to follow later this month. The two films showcase an ordinary day in the life of a kid who stands up and expresses his views strongly and does not back down even as the odds are stacked against him, thanks to Anchor White toothpaste.

    Leo Burnett national planning director Rajeev Sharma said, “In  every product category, there is a central benefit. The key benefit Indian moms seek from toothpaste is ‘strong teeth’. We saw an opportunity in the fact that the culture has evolved, and that this benefit was crying out for a more human expression than the category had ever witnessed. What we have seen in the category is the obsession with lab coats and children either delivering or being the recipients of lectures of dental care. So our strategy was to create a memorable idea about the benefit of strong teeth in the form of fearless teeth or Bindaas Daant. The idea was to showcase what fearless teeth can do. What has emerged is a pretty potent combination. We believe it will create quite a stir in the category.”

    Leo Burnett ECD Vikram Pandey added, “Every mother wants her family to be strong physically as well as morally. So to convey the promise of strong teeth, we wrote stories where kids’ strong moral values are well supported with the physical strength of the teeth. All thanks to Anchor White toothpaste.”