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Tag: Rajeev Rakshit

  • IKEA India’s festive spot celebrates the joy of unscripted moments

    IKEA India’s festive spot celebrates the joy of unscripted moments

    Mumbai: As the festive season approaches, it’s that magical time when people across India give their homes a refresh with makeovers, big and small. Closer to the day, everything else is also planned to the T—whether it’s deep cleaning, decorating, meal prep, inviting guests, or picking out the right outfits—the checklist is endless. But the heart of the celebration lies in those little moments that add an extra touch of magic.

    IKEA India’s new film, ‘Make Room for All Things Festive’ conceptualised by Leo Burnett, captures banter between a young couple as they try and plan their festive party before their guests arrive—chit chatting in the living room, an early dinner followed by ghazals and capturing the perfect group selfie on the couch, leaving viewers with unexpected twists classic of any festive gathering.

    Complementing the main film, the campaign includes a series of 10-seconders highlighting how IKEA products transform to get your home festive-ready. From a cocktail glass doubling as a chic mithai serving bowl to an armchair that turns from a relaxation spot into a perfect selfie zone, a mood-setting lamp that becomes the perfect mic for karaoke nights, and a bed that’s both cosy for sleep and spacious enough for lively mehendi parties—IKEA makes every corner of the home festive-ready.

    IKEA India country marketing manager Anna Ohlin said, “Festivals in India are vibrant celebrations of togetherness, where quality time with loved ones is at the heart of the experience. At IKEA, we are passionate about making Life At Home better for the many people, and we know that the biggest festive moments bring families and friends together. Our ‘Make Room for All Things Festive’ campaign showcases how our adaptable, affordable, solutions enrich festive experiences, making room for loved ones, traditions, unexpected moments, and cherished memories. With IKEA you can always feel ready for whatever unplanned moment the festive celebrations might bring.”

    Leo Burnett India executive director Rajeev Rakshit said, “The campaign captures how Indian festivities truly unfold—plans are made, but the real magic happens when the unexpected takes over. IKEA is there through it all, not by changing the way people celebrate, but by being a natural part of every spontaneous moment. It’s a celebration of how homes come to life during the festive season.”

  • Leo Burnett India onboards Rajeev Rakshit as executive director, Bangalore

    Leo Burnett India onboards Rajeev Rakshit as executive director, Bangalore

    Mumbai – Leo Burnett India, part of the Publicis Groupe India, has announced the appointment of Rajeev Rakshit as executive director, Leo Burnett, Bangalore. Rajeev will be reporting to Leo Burnett – South Asia CEO Amitesh Rao and is entrusted with taking the agency forward to the next level across client relationships, solutions, talent and growth. The appointment comes on the back of the agency’s strong partnerships with Bengaluru based clients including Ikea, RedBus, Kingfisher, Heineken, Lenovo, Acko, Flipkart to name a few.

    Speaking about the announcement, Rao said “Leo Burnett is a formidable creative force in Bengaluru with great momentum, energy and ambition, working with some incredible brands, and lucky to have some of the most talented people onboard.  Rajeev comes with a distinctive blend of a future facing orientation, maturity and deep industry knowledge, and we are delighted to have him join us in building on the foundation of our Bengaluru operation to take it to greater heights.”

    Added Rajdeepak Das, Chief Creative Officer – Publicis Groupe, South Asia and Chairman – Leo Burnett, South Asia says “The Bangalore team energy is infectious and we currently work with some of the best clients of India from there. We already have Pravin Sutar leading the creative mandate from Bangalore and together with Rajeev who comes with solid hands -on experience, and we are confident of building meaningful solutions for our client partners.”

    Speaking about his appointment, Rakshit commented, “Having had a substantive stint with Leo Burnett in the past, it feels like coming home. The agency’s inspired creativity, portfolio of iconic brands and numerous client success stories has resulted in its staggering momentum and I am excited to be a part of this journey. I have always admired Leo Burnett’s ability to reimagine and redefine industry norms and look forward to collaborating and contributing to propel the agency towards its next significant milestone.”

    Rajeev joins Leo Burnett with over two and a half decades of hands on experience in the field of Upstream Marketing, Strategic Planning, Digital Strategy, Account Management, General Management and Business Head (Country & Region). His last stint was as Group CEO and Managing Partner – Thinking Folks, an independent upstream advertising and marketing solutions organisation. Rajeev has previously worked at Publicis Groupe’s L&K Saatchi & Saatchi, Leo Burnett and Publicis in various stints spanning his career.

    He has also worked at JWT/WPP (Global Team Ford) where he was the Managing Partner and India head for GFT an integrated agency created exclusively for Ford; and McCann Erickson India, Saregama (RPG group) and Everest brand solutions. 

  • L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba

    L&K Saatchi & Saatchi hires Rajeev Rakshit as president – North; ups Sanjeev Gauba

    MUMBAI: As part of the organisation’s restructuring in Delhi, Law & Kenneth Saatchi & Saatchi has appointed Rajeev Rakshit as president – North.

     

    On the other hand, the agency has promoted L&K Saatchi & Saatchi senior vice president – Delhi operations Sanjeev Gauba as executive vice president.

     

    Law & Kenneth Saatchi & Saatchi CEO and managing partner Anil Nair said, “Rajeev will focus on growing the branch and organically exploring growth opportunity with our key clients. Sanjeev Gauba, who was our senior vice president of Delhi operations, is going to focus more on consolidation with our largest businesses in Delhi and has been promoted to executive vice president. With these two senior resources spearheading Delhi, I’m sure Law & Kenneth Saatchi & Saatchi Delhi will be the fastest growing agency in the market.”

     

    Rakshit added, “With Delhi as a focus, the organisation has prioritised the office to be a key growth engine. With ambitious plans, I am looking forward to the challenges ahead. Also, with an extremely talented and motivated team already in place, this is a tremendous opportunity to manoeuvre it to greater success.”

     

    Armed with 25 years of experience, Rakshit has previously worked with companies like HMV Saregama, Orchard (Leo Burnett), Everest Y&R, Publicis, Euro RSCG, McCann and Bates Clarion.