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Tag: Rajeev Kheror

  • Zee Mundo aims to quench thirst for Bollywood in Hispanic areas

    Zee Mundo aims to quench thirst for Bollywood in Hispanic areas

    MUMBAI: The Hispanic population has always been associated with entertainment and merrymaking. Much of the Spanish-speaking areas are also big television addicts. Given that Spanish is the second most widely spoken languages of the world, there is also a bustling TV market that caters to the vast Spanish regions.

    That doesn’t deter them from experimenting with newer content. Hispanics have also been bitten by the Bollywood bug due to its affinity for fun and frolic in several of its movies. Catering to this demand is Zee Entertainment Enterprises Limited (ZEEL) channel Zee Mundo. Launched in September 2016 for the Hispanic market in the US and then for the Latin American market in 2017, it is the first pay-TV channel that shows Bollywood entirely dubbed in Spanish with over 200 movies on display and two series.

    It recently underwent a revamp of its website to include a video-on-demand (VOD) catalogue.

    Hispanics are among the fastest-growing ethnic groups in the US and are the country’s youngest demographic, with a median age nearly a decade younger than the population at large. There are 11 million Hispanic pay subscribers in the US.

    The popularity of the platform is covering 12 countries. ZEEL content business evangelist & president strategy – international business Rajeev Kheror says, “Zee Mundo has 3 million subscribers in the Americas including Mexico, Central America, Colombia, Peru, Chile and US Hispanic. It will be launching in Argentina soon. The Facebook fan following is more than 400k with a total reach of 7MM. Furthermore, the launch of its website carrying exclusive content has doubled its page views three months after it launched.”

    Adding to this, ZEEL head of business, US Hispanic & Latin America Javier Lopez Casella says, “The website zeemundo.com is the first to exhibit movies in streaming. We have 3MM subs in 12 countries, launching soon in Colombia, Chile and Argentina. Within 3 months of the launch, we have 300k page viewers.”

    ZEE Mundo has access to the entire library of Zee movies and series and plans to premiere two top recent Bollywood movie hits per month exclusively dubbed in Spanish and in HD. To add on, Kheror says that it has launched a new property named Zee Mundo Specials including breathtaking Bollywood show business, red carpet, facts of celebrity life, award events and concerts.

    “Zee Mundo has 100 per cent of rights for all digital platforms: catch up, VOD, OTT and TV everywhere. It is unique in the market, second window of Bollywood and has content that has never seen in Spanish in Pay,” added Casella.

    Both romance and action movies are the most watched as well as the internationally awarded epic stories like Jodha Akbar. However, the most interesting fact is that Spaniards are in love with Shah Rukh Khan. “Shah Rukh Khan leads the list of talent favoured by all Spanish-speaking Americas followed by top talents such as Aishwarya Rai, Deepika Padukone, Ashkay Kumar and Kareena Kapoor,” shares Kheror.

    The expansion for Mundo in the Americas consists of spreading awareness among the consumers to know about the latest of Bollywood content and celebrities through local media in key markets, movie bloggers and influencers. Kheror adds that they will be generating engagement involving the consumer (Bollywood dance contest, become a Bollywood movie critic), educating the consumer of similarities between the Bollywood culture and Latin Americas through ZEEMILITUDES (Zeemilarities in English) campaign, by launching ‘positive acceptance campaign’ of the Spanish word Si (yes) = Zee, by promoting and showcasing celebrity and off-air content via zeemundo.com, partnering with local sites to generate brand and channel awareness and by participating in Bollywood-driven (for example dance and movie showings) and Indian influenced (Holi, the festival of colors) programmes.”

    In the content bouquet of Zee Mundo, movies and shows of different genres like romance, drama, action, comedy, suspense, thriller and more are available. Surprisingly, Zee Mundo has a classic collection of both old and new Bollywood movies including Badlapur, NH10, Don, Shamitabh, Chennai Express, Laksh, Khoobsurat, Naach, Main Prem ki Deewani Hoon, Vivah, Mausam and many more.

    Last year, a notable exception was the Spanish-language Netflix series Narcos that went raging through the world. Many critics and fans appear to have embraced the Spanish stars speaking in their own language instead of English.

    Also Read:

    Regional OTT content more than just catch-up TV    

    2017: The year OTTs went regional in India

    Zeel numbers up on higher ad revenue in third quarter

  • ZEEL takes Bollywood movie channel to Latam

    MUMBAI: Setting a new landmark, leading Indian content company, Zee Entertainment Enterprises Limited (ZEEL) has announced its expansion into Latin America with the launch of its Spanish-language Bollywood movie channel, Zee Mundo in Mexico and Ecuador. With this, ZEE becomes the first-ever Indian broadcaster to take mainstream channels to LATAM. Zee Mundo will be available in Mexico on Sky, a leading Pay-TV satellite provider and in Ecuador on TV Cable.

    Commenting on ZEE’s foray into LATAM, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “After Zee Mundo’s success in the US Hispanic market, where the channel’s unique offering has captivated viewers, we are now set to increase our footprint with a strategic expansion into Latin America. This is a key market for us and we want to take this channel to the length and breadth of audiences in both Spanish-speaking and Portuguese-speaking Latin America. We are launching our channel on the region’s biggest platforms – Sky in Mexico and TV Cable in Ecuador and soon we will be expanding across Latin America.”

    Sharing further details, Rajeev Kheror, President – Strategy, International Business, ZEEL said, “There is a cultural synergy between India and Latin America, with Indian content and storylines resonating strongly with Latin American values and traditions. With our carefully curated Spanish-language Bollywood channel, Zee Mundo, we aim to deliver a never-seen-before experience with the best of Bollywood movies, telenovelas and series. The channel has already received a positive response amongst US Hispanic audiences, with viewers finding the variety and quality of content compelling. We wish to deliver a similar experience to our audiences in Latin America with content that is high-quality, unique and entertaining.”

    Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL, “We are excited to entertain Latin American audiences with the region’s first dedicated Bollywood movie channel, Zee Mundo which will be present on the biggest platforms in the region – Sky in Mexico and Central America, and TV Cable in Ecuador. Even before its launch, the content and concept of the channel has already received great acceptance on social networks in Mexico. Going ahead, with our appealing value proposition, we hope to satisfy viewers’ demands for content that is fresh and different from what is currently available.”

    ZEE Mundo will be available throughout Mexico and Central America on Sky channels – #203 in SD and #1228 in HD and in Ecuador on TV Cable – Channel Nos. #151 and #362. Headquartered in Miami, Florida, the specially-customised channel will bring ZEE’s entire library of HD movie titles to LATAM audiences, meticulously dubbed in Spanish, crossing five genres – action, romance, suspense, drama and comedy and featuring some of the world’s biggest movie stars including Shah Rukh Khan, Priyanka Chopra, Anil Kapoor, Deepika Padukone and Irrfan Khan.

  • Z Living premiering three series in US

    Z Living premiering three series in US

    MUMBAI: Leading Health Entertainment Network, Z Living is premiering three new series in an all-new primetime programming block kicking off January 2017 in the US.

    ZEEL president – content & strategy, international business Rajeev Kheror said, “More than two years ago, in October 2014, we created an entirely new category – ‘Health Entertainment’ in the US with the launch of the Z Living Network. This January, the Z Living Network takes another momentous step as we further strengthen the original programming with the launch of our three new series – ‘Altar’d’, ‘Finding Fido’ and ‘POPSUGAR Presents: Conquered’. These programs which embrace our positioning, will further define Health Entertainment to the world.”

    All three original shows evoke Z Living’s mission of creating content focused on all aspects of healthy living, including food, fitness, family, relationships, lifestyle and more.

    Altar’d airs at 8 pm ET/PT, followed up by Finding Fido, featuring award-winning photographer and New York Times Best-Selling Author Seth Casteel (“Underwater Dogs,” “Pounce”), at 9 pm ET/PT and POPSUGAR Presents: Conquered at 10 pm ET/PT. New episodes for all three series will air weekly on Tuesday nights.

    Altar’d captures the journeys of six engaged couples who are determined to lose weight and adopt healthy lifestyles before saying “I do.” Three months prior to their nuptials, the future bride and groom are paired with acclaimed fitness trainers Chris Marhefka and Erin Stutland to shape their transformations. However, in a twist that none of the participants see coming, the couples will be separated, unable to see each other for the entire 90 days until they are reunited for an incredible and emotional reveal at the altar. While the arduous process brings many of the couples closer together, it offers others a newfound clarity that could prompt them to re-evaluate their anticipated walk down the aisle. Altar’d is produced by Bodega Pictures. Josh Ackerman and Benjamin Nurick are executive producers. Tim Krubsack serves as executive producer for Z Living.

    In each episode of Finding Fido, Casteel plays matchmaker to hopeful pet owners-to-be and dogs in need of homes. After meeting with prospective “pet parents,” he gets to know their environment, assesses their health, wellness and lifestyle needs, and then locates three potential canine candidates. The future owners spend time with each dog – at home and in public – before finally determining their perfect match. Throughout each episode, Casteel also demonstrates quick and easy dog behavioral tests that can help evaluate a specific canine’s personality and demeanor. Finding Fido is produced by 3 Ball Entertainment. Todd A. Nelson, Ross Weintraub, DJ Nurre, Jeff Altrock, Tim Krubsack and Jay Bluemke are executive producers.

    From POPSUGAR Studios, Conquered unveils unique and uplifting stories about people – from the everyday to the influential – who have broken boundaries and conquered obstacles in order to achieve their goals. Each half-hour episode will explore such themes as physical achievement, career, personal relationships and health, among others. POPSUGAR Presents: Conquered is produced by POPSUGAR Studios. Executive producers for POPSUGAR are Nicole Lucas Haimes, Ted Haimes, Jordan Allen and David Grant. Tim Krubsack executive produces for Z Living.

  • Z Living premiering three series in US

    Z Living premiering three series in US

    MUMBAI: Leading Health Entertainment Network, Z Living is premiering three new series in an all-new primetime programming block kicking off January 2017 in the US.

    ZEEL president – content & strategy, international business Rajeev Kheror said, “More than two years ago, in October 2014, we created an entirely new category – ‘Health Entertainment’ in the US with the launch of the Z Living Network. This January, the Z Living Network takes another momentous step as we further strengthen the original programming with the launch of our three new series – ‘Altar’d’, ‘Finding Fido’ and ‘POPSUGAR Presents: Conquered’. These programs which embrace our positioning, will further define Health Entertainment to the world.”

    All three original shows evoke Z Living’s mission of creating content focused on all aspects of healthy living, including food, fitness, family, relationships, lifestyle and more.

    Altar’d airs at 8 pm ET/PT, followed up by Finding Fido, featuring award-winning photographer and New York Times Best-Selling Author Seth Casteel (“Underwater Dogs,” “Pounce”), at 9 pm ET/PT and POPSUGAR Presents: Conquered at 10 pm ET/PT. New episodes for all three series will air weekly on Tuesday nights.

    Altar’d captures the journeys of six engaged couples who are determined to lose weight and adopt healthy lifestyles before saying “I do.” Three months prior to their nuptials, the future bride and groom are paired with acclaimed fitness trainers Chris Marhefka and Erin Stutland to shape their transformations. However, in a twist that none of the participants see coming, the couples will be separated, unable to see each other for the entire 90 days until they are reunited for an incredible and emotional reveal at the altar. While the arduous process brings many of the couples closer together, it offers others a newfound clarity that could prompt them to re-evaluate their anticipated walk down the aisle. Altar’d is produced by Bodega Pictures. Josh Ackerman and Benjamin Nurick are executive producers. Tim Krubsack serves as executive producer for Z Living.

    In each episode of Finding Fido, Casteel plays matchmaker to hopeful pet owners-to-be and dogs in need of homes. After meeting with prospective “pet parents,” he gets to know their environment, assesses their health, wellness and lifestyle needs, and then locates three potential canine candidates. The future owners spend time with each dog – at home and in public – before finally determining their perfect match. Throughout each episode, Casteel also demonstrates quick and easy dog behavioral tests that can help evaluate a specific canine’s personality and demeanor. Finding Fido is produced by 3 Ball Entertainment. Todd A. Nelson, Ross Weintraub, DJ Nurre, Jeff Altrock, Tim Krubsack and Jay Bluemke are executive producers.

    From POPSUGAR Studios, Conquered unveils unique and uplifting stories about people – from the everyday to the influential – who have broken boundaries and conquered obstacles in order to achieve their goals. Each half-hour episode will explore such themes as physical achievement, career, personal relationships and health, among others. POPSUGAR Presents: Conquered is produced by POPSUGAR Studios. Executive producers for POPSUGAR are Nicole Lucas Haimes, Ted Haimes, Jordan Allen and David Grant. Tim Krubsack executive produces for Z Living.

  • Komal Nahta to host Zee chat show

    Komal Nahta to host Zee chat show

    MUMBAI: Taking storytelling beyond boundaries, leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst, Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities.

    Produced in-house, Starry Nights premieres on ZEE’s international channels starting the first week of January 2017.

    ZEEL international broadcast business CEO Amit Goenka said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

    Speaking on his association, host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years I have spoken of box-office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

    Sharing further details on the new property, ZEEL president – content & strategy, international business Rajeev Kheror said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here we come closer to the individual personality of the celebrity, their true character and their desires. The 40 episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish and Arabic.”

    ‘Starry Nights’ has been conceptualised and produced by Zee International programming head Fatema Contractor. Speaking on the concept, she said “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”

    The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. So get ready to witness the perfect blend of comedy, drama, romance and admiration with your favorite Bollywood stars on the couch.

    Starry Nights launches worldwide in the 1st week of January 2017. To catch your favourite celebs, tune in to:

    · Zee Cinema (US) every Friday @ 1930

    · Zing (US) every Sunday @ 1930

    · Zee Bollywood every Saturday @ 1930

    · Zee TV (US) every Sunday @ 1800

    · Zee TV (Canada) every Saturday @ 1800

    · Zee TV (Caribbean) every Sunday @ 1730

    · Zee TV (APAC) every Saturday @ 1830

    · Zee TV (Africa) every Sunday @ 1530

    · Zing (Europe) every Sunday @ 1930

    Zee Entertainment is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, Zee entertains over a billion viewers across 171 countries.

  • Komal Nahta to host Zee chat show

    Komal Nahta to host Zee chat show

    MUMBAI: Taking storytelling beyond boundaries, leading content conglomerate, Zee Entertainment Enterprises Limited (ZEEL) has created yet another milestone with the launch of its new celebrity chat show ‘Starry Nights’, exclusively for international territories. Hosted by top trade analyst, Komal Nahta, the show promises to reveal his fun and witty side as he indulges in heart-warming and hilarious conversations with Bollywood celebrities.

    Produced in-house, Starry Nights premieres on ZEE’s international channels starting the first week of January 2017.

    ZEEL international broadcast business CEO Amit Goenka said, “With a presence in 171 countries and content available in 9 foreign languages, ZEE has emerged as a truly world-scale player, offering rich, innovative and engaging content to a wide cross-section of audiences. Bollywood’s popularity is growing across continents and with Starry Nights, it will be the first time that a celeb chat show of this stature has been produced. Featuring the best of Bollywood, the show aims to reach over 332 million viewers across all international territories.”

    Speaking on his association, host and popular trade analyst Komal Nahta said, “I was thrilled at the offer to host Starry Nights as it was outside my comfort zone. All these years I have spoken of box-office collections but this show has given me an opportunity to be associated with the glamour instead of the grind.”

    Sharing further details on the new property, ZEEL president – content & strategy, international business Rajeev Kheror said, “Starry Nights is about the journey of our favorite film celebrities. It is different from other chat shows where celebs talk about their films and latest releases. Here we come closer to the individual personality of the celebrity, their true character and their desires. The 40 episode series will feature the best of the industry, including global superstars like Aamir Khan, Karan Johar, Hrithik Roshan, Anushka Sharma, Kangana Ranaut, Alia Bhatt, Anil Kapoor, Sushant Singh Rajput, Vidya Balan and Manish Malhotra among others. While the show has been shot in English, to reach local audiences across the globe, it will be dubbed or sub-titled in several languages including German, Spanish and Arabic.”

    ‘Starry Nights’ has been conceptualised and produced by Zee International programming head Fatema Contractor. Speaking on the concept, she said “We are honored to be creating a celeb chat show at a global level in association with Komal Nahta. Starry Nights manages to go beyond the reel and reveal the real side of celebrities.”

    The starry line-up of guests includes Arjun Kapoor, Sonam Kapoor, Farah Khan, Aditya Roy Kapoor, Shraddha Kapoor, Zoya Akhtar, Imtiaz Ali, Tiger Shroff and many more. So get ready to witness the perfect blend of comedy, drama, romance and admiration with your favorite Bollywood stars on the couch.

    Starry Nights launches worldwide in the 1st week of January 2017. To catch your favourite celebs, tune in to:

    · Zee Cinema (US) every Friday @ 1930

    · Zing (US) every Sunday @ 1930

    · Zee Bollywood every Saturday @ 1930

    · Zee TV (US) every Sunday @ 1800

    · Zee TV (Canada) every Saturday @ 1800

    · Zee TV (Caribbean) every Sunday @ 1730

    · Zee TV (APAC) every Saturday @ 1830

    · Zee TV (Africa) every Sunday @ 1530

    · Zing (Europe) every Sunday @ 1930

    Zee Entertainment is amongst the largest producers and aggregators of Hindi programming in the world, with an extensive library housing over 222,000 hours of television content. With rights to more than 3,818 movie titles from foremost studios and of iconic film stars, Zee entertains over a billion viewers across 171 countries.

  • Zee enters US Hispanic market; to conquer second-largest spoken language

    Zee enters US Hispanic market; to conquer second-largest spoken language

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, ‘Zee Mundo’.

    Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.

    Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”

    Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”

    Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, “Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.” Zee Mundo’s head office is located in Miami, Florida.

    Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world.

  • Zee enters US Hispanic market; to conquer second-largest spoken language

    Zee enters US Hispanic market; to conquer second-largest spoken language

    MUMBAI: Zee Entertainment Enterprises Limited (ZEEL) has set a new milestone by becoming the first-ever Indian company to enter the massive Hispanic market with the launch of its Spanish-language Bollywood movie channel, ‘Zee Mundo’.

    Zee Mundo – ¡Te encanta! (‘Mundo’ means ‘World’ and ‘¡Te Encanta!’ means ‘You’ll Love It’ in Spanish) is a premium, major studio-level, HD movie channel presenting the very best of modern Bollywood cinema, dubbed in Spanish.

    Commenting on ZEEL’s entry into the Hispanic market, Amit Goenka, CEO – International Broadcast Business, ZEEL said, “Both the markets share strong cultural similarities in terms of family structure, socio-economic conditions, food, music, art and culture. We are confident that Zee Mundo’s programming will cross frontiers with storylines and themes that are relatable to the Hispanic audiences. With Zee Mundo, we have an exclusive Hollywood-quality product that is designed to attract and captivate Pay-TV subscribers through the best of Bollywood productions.”

    Rajeev Kheror, President – Strategy, International Business, ZEEL said, “With top-rated, worldwide blockbuster masterpieces, our goal is to make Zee Mundo an entertainment destination like nothing the Hispanic market has ever witnessed or imagined before. Zee Mundo will bring ZEE’s entire library of HD movie titles to Latino audiences across the U.S., meticulously dubbed in Spanish, crossing five genres (action, romance, suspense, drama and comedy) and featuring some of the world’s biggest movie stars including Priyanka Chopra, Shah Rukh Khan, Anil Kapoor, and Irrfan Khan.”

    Speaking on the plans for the region, Javier Lopez Casella, Head of Business, US Hispanic & Latin America, ZEEL said, “Showcasing a sensational foreign film genre that is feverishly adored by more than a billion fans, Zee Mundo will premiere global blockbusters and feature the biggest worldwide stars the Americas have yet to fully discover. After successfully capturing the US Spanish market, we will be expanding over the next few months, into other LATAM markets including Mexico, Argentina, Colombia, Peru and Chile. Zee Mundo is available on DISH Latino, the first of several planned distribution deals in the US Hispanic market, which will eventually take the channel to other LATAM countries as well.” Zee Mundo’s head office is located in Miami, Florida.

    Zee Entertainment Enterprises Limited is one of India’s leading television media and entertainment companies. It is among the largest producers and aggregators of Hindi programming in the world.