Tag: Rajeev Khandelwal

  • Deltin launches ‘Relive’ campaign with Rajeev Khandelwal

    Deltin launches ‘Relive’ campaign with Rajeev Khandelwal

    Mumbai: Homegrown luxury gaming and entertainment brand Deltin has launched its new campaign called ‘Relive the Deltin life.’ The marketing campaign focuses on providing the users with state-of-the-art “best assured” safety protocol, said the brand.

    The campaign includes a video featuring actor Rajeev Khandelwal that will be promoted across social/digital platforms and will also be amplified through out-of-home (OOH) media. The video emphasises the new experience and framework Deltin has curated to welcome its users.

    “I believe that we will add a new set of onlookers who search not only for a thrilling lifestyle but also for a glamourous, and safe ambiance,” stated Deltin general manager – marketing Arindam Basu. “We are looking forward to welcoming our guests to the new Deltin Life with our premium quality services coupled with best-in-class safety and hygiene protocol – Best Assured.”

    The gaming enthusiasts will again get a chance to show their skills, ride their lucky streak and let go of the major pandemic blues that had gripped the nation. Deltin stands firm and strong with its high-end hospitality framework and safe environment, said the statement.

    “One can only be present here and experience the global standards with which Deltin functions. I am glad to be the face of the campaign and also of the ‘Best Assured’ safety protocol,” said Khandelwal.

  • Rajeev Khandelwal begins new innings with chat show on Zee TV

    Rajeev Khandelwal begins new innings with chat show on Zee TV

    MUMBAI: The makers of popular chat show Koffee with Karan are back with a new one. Bringing back Rajeev Khandelwal in a new chat show is Zee TV with Juzzbatt…Sangeen Se Namkeen Tak. Co-produced by Sandip Sikcand Telefilms and Sol, the show will premiere on 5 May and will air on weekends at 7 pm.

    Khandelwal, who was last seen in ALTBalaji’s original Haq Se, is returning to television after three years. After anchoring the controversial show, Saach Ka Saamna, the new show promises to take audiences on an exhilarating whirlwind ride. The show is likely to also be shown on its digital platform Zee5.

    “The show will reveal the journey of celebrities from what they were to what they are now in their respective fields. It will be a mixture of drama and reality. There is no exact format for this show because every person comes with a different story irrespective of who they are. Every show, whether it is fiction or non-fiction, has got a different texture. Likewise, in this show every person has got a different story to tell. So there can’t be any proper format.  And also there will be a surprise element in each episode,” said Zee TV deputy business head Deepak Rajadhyaksha.

    “Though Zee makes content for every category of audience, this time the primary target audience will be women between 30 and 40 years of age,” he added. In keeping with the channel’s brand philosophy, ‘Aaj Likhenge Kal’, this weekend primetime offering is going to be a 26-episode series.

    A while ago, Zee TV celebrated its 25th anniversary and this show is one special offering for audiences. “We had a celebrity chat show many years back called Jeena Isi Ka Naam Hai, but this time we thought of coming up with something that we haven’t done before. Though Juzzbazz will have some glimpses of Jeena Isi Ka Naam Hai, it’s not a carbon copy of it,” said Rajadhyaksha. Commenting on marketing strategies, he said that focus will be on social media, print, radio and outdoor.

    Sol co-producer Fazila Allana said that the show will mainly rope in TV actors as they haven’t been given their due. “Their fans are very curious to know as to who the people behind these celebs are. Juzzbaat is trying to make audiences see the real human beings the actors are behind the TV. The celebrities are no different than us. They pretty much face the same challenges in their daily lives that we face,” she said.

    The choice of anchor couldn’t have been better than Khandelwal who has an aura that people trust. “He is such a face whom people don’t often see on television. But at the same time he is experienced, mature and is in that stage of his career where he knows a lot of people – old and the new ones. It’s necessary that the host should know more people so that the guests can open themselves freely,” she added.

    Some of the faces that will be seen on the show include Rohit Roy, Ronit Roy, Divyanka Tripathi, Vivek Dahiya and Dheeraj Dhoopar.

    Also read:

    Zee Anmol leads GEC (U+R) in BARC week 16

    Zee, Turner to work independently for subscription revenue

  • Rajeev & Surveen’s digital debut on ALTBalaji’s Haq Se

    MUMBAI: OTT platform for original and exclusive shows ALTBalaji has announced the star cast of its new show Haq Se. Ekta Kapoor has brought two extremely popular faces together, Rajeev Khandelwal and Surveen Chawla.

    Rajeev will be debuting his digital innings with ALTBalaji’s Haq Se. There is a lot of buzz around the lead pairing, which is, needless to say, both fresh and inspiring. Creators of the show are really excited about them playing the lead roles. Other than them, famous actors like Simone Singh and Karanveer Sharma are playing important roles.

    Haq Se is set in the beautiful valleys of Kashmir, apart from being a beautiful love story Haq Se is also a captivating story about four sisters Meher, Jannat, Bano and Amal in Kashmir, Haq Se explores their ambition how are they bound down by their geographical situation and the rising fundamentalism in the region. The show is directed by Ken Ghosh, who has directed films such as Amit Sahni ki List and Phir Se and quite a few web shows prior to Haq Se.

    Notable cast also includes: Parul Gulati as Jannat Mirza, Aanchal Sharma as Bahira Mirza and Nikeesha Rangwal as Amal Mirza.

  • ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra  and ‘Fever’ don’t impress

    ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra and ‘Fever’ don’t impress

    MUMBAI: Budhia Sing- Born To Run is a biopic about a five-year-old lad from Orissa who, at that tender age, hogged the media limelight nationally and created for and against opinions about his promise to someday become a marathon runner of the Olympics standards. At this young age, he showed that kind of talent, stamina and inclination. While the whole of Orissa hailed his strengths making him a hero, the media too basked in the stories of his achievements and relished splashing them. He was the youngest marathon runner.

    Manoj Bajpayee runs a sort of Judo school for the homeless and for children from poor background along with the help and support of his wife, Shruti Marathe. Besides training them in self-defense, he also feeds, clothes and houses them under the same roof. That is when he brings along Budhia, played by Mayur Mahendra Patole, to join the rest. Shruti mentions the space constraint but Manoj convinces her saying there are already 22 of them around so one more won’t matter.

    Shruti is as enthusiastic about the kids and their wellbeing as Manoj but, while tending to the kids in the house like a mother, she also feels the need for a child of her own.

    Budhia is a mischievous child who refuses to take orders from Manoj. As a punishment, Manoj asks him to make rounds of the judo arena until ordered otherwise. Manoj leaves on an errand and forgets all about Budhia till he returns and is informed that the lad has been running since he left without stopping. He has not stopped for water or nourishment nor has he complained.

    Manoj realizes that the boy is gifted and has a solid stamina. He sees the potential in the boy to run long distances with little or no demands. The boy lives up to Manoj’s hopes, who sees an Olympic-level marathoner in him and starts training him for 2016 Olympics.

    Budhia is full of enthusiasm and small things like an extra share of milk, fruits and a pair of new running shoes in his favourite red besides a promise of a red-colored cycle are enough to propel him to the goals set by Manoj.

    Budhia goes on setting new milestones as he starts small and goes on to run a full marathon of 42 kms. The lad is now a media star across India and the toast of Orissa state. But, the controversies follow on the merit of making such a young boy undergo such a strenuous regime and running such long distances. Politicians decide to use the controversy to their advantage.

     Manoj now decides to make Budhia run a 70 kms distance between Puri and Bhubaneshwar. At the event, covered by national and international media and backed by the CRPF (Central Reserve Police Force), Budhia almost makes it, collapsing just a few of kilometers before the destination. This incident gives enough fodder to the politicians. Manoj is put behind bars for a while as Budhia is taken to the state sports hostel.
    Politics get the better of a budding star.

    Despite being a biopic, Budhia Singh – Born To Run has been made interesting on script level starting with keeping Budhia in the centre while changing other players in the story and also rewriting some stuff. Till the end when the politics enters the story, it is more fun as Budhia blends instantly with the other 22 kids in the house and they also accept him as one of their own. No envy is in play when Budhia is given special attention or rations. Budhia’s character is sketched to be stubborn but determined in the goal set by Manoj while also enjoying running.

    Direction is taut and competent. Full marks to writer-director Soumendra Padhi. Cinematography complements the concept very well. Dialogue is true to life yet funny. Editing is skilful.
    Performances by Manoj and Shruti are seasoned but the one who steals the limelight is Mayur as Budhia; not for a moment do you think he is not the real Budhia. Tillotama Shome supports well along with rest of the cast.

    Budhia Singh-Born To Run is a must watch film. With a National Award in its kitty for Best Children’s Film, it does deserve a tax-free tag to help it cater to the kids.

    Producers: Gajraj Rao, Subrat Ray, Subhmitra Sen.

    Director: Soumendra padhi.

    Cast: Manoj Bajpayee, Mayur Mahendra Patole, Shruti Marathe, Tillotama Shome,

    The Legend Of Michael Mishra –‘Bad’ time story!

    Love story is one of the popular genres, especially if backed by good music and a thriving chemistry between the lead pair. While such love stories also work with new stars, the preference by filmmakers has generally tended to popular pairs which have jelled well on screen on a regular basis.

    There are teenage love stories and then there are mature love stories. In The Legend Of Michael Mishra, Warsi is Michael Mishra; no explanation given for his mixed identity. And you expect him to portray a comic character. But, a love story of Arshad Warsi? Now that is plain suicidal! The casting is only the beginning, what follows in the name of entertainment is utterly and unbelievably confounding.

    There is a town in Bihar where Warsi has graduated to becoming a local don from stitching clothes and retailing mutton. Such a background to sudden transformation as a don makes no sense. The whole town seems to be scared of him including the police, and he lords his way around.

    Earlier in his teens, Warsi had fallen in love with a young girl and given her a locket with his picture as a parting gift. One fine day the don remembers his childhood love at first sight and he is determined to find her. All he has to remember her by is the way she said ‘Hello’! The girl grows up to be Aditi Rao Hydari who loved to dance since her childhood. Warsi, always in search of her, lands up at a “Bihar’s got talent” kind of show where she is putting on a dance show.

    Warsi finds out where she lives and shifts into the same housing complex to be close to her. Soon, the sign language exchange of love messages starts flying between the two, later turning into written messages. As Warsi professes his love for her, a reply comes saying he must change his ways before she contemplates his proposal. Warsi, whom no police dare touch, gives himself up to the police.

    As happens in all such films, Warsi is welcomed to the jail by veteran jailbirds who gang up against him and get him into a fight. However, the don in Warsi comes to the fore and he licks all the goons. But, he still has the jailor to contend with and he is one tough cookie. Again, as used to happen in last-century’s films, Warsi saves the jailor from a tough situation and the jailor becomes his sympathizer!

    The jailor hears Warsi’s love story and advises him to escapes from the jail which, according to him, was the only way he could find his love. Warsi duly obliges. So much for paying for his crimes and taking to the honest way of life!

    When Warsi comes back to Hydari, it turns out that all that messaging was not meant for him; it was for the lad staying above him! Warsi is heartbroken but Hydari changes tracks to soon profess her love for him—she loved him from the time he gifted her the locket which she has completed by adding her own picture on the other side of Warsi’s picture!

    The Legend Of Michael Mishra has no story, script or sense of any sort. Nothing to be said about the direction and other aspects, all of which amount to zilch.

    The Legend Of Michael Mishra is filmmaking at its worst.

    Producers: Kishor Arora, Shareen Mantri.

    Director: Manish Jha.

    Cast: Arshad Warsi, Aditi Rao Hydari, Kayoze Irani, Boman Irani, Yuri Suri

    Fever….If you watch it!

    Fever is a suspense thriller with its claim to recognition being two foreign female actors gracing its cast. These foreign actors being ex James Bond star, Caterina Murino, and a British TV actor, Gemma Atkinson, are supposed to give the film some draw! Besides that, the film is sought to be made to look like one out of Hollywood with a subject to match. The film is shot extensively on the picturesque locations of Switzerland.

    Rajeev Khandelwal is lying in a hospital with most of his memory lost. His amnesia is total except that he remembers his name that he is from Paris and the visuals of a murder that haunt him. Soon he meets Gauhar Khan and he tries to piece together his past.

    As it turns out, Rajeev is a contract killer as efficient with guns as he is in his approach with women. While Rajeev tries to recall his past, he demonstrates his memory loss with long drawn pauses to talk about it. Also, while recalling his past, he comes up with what is supposed to be the USB of this film that is steamy sex scenes with women in his life.

    When inspired by numerous past masters of the suspense thriller genre, better would be to just stay inspired and not pick their props and treatment. While many have tried to create a really thrilling script of the suspense genere in past many decades among Hindi filmmakers, here too the attempt is bland and falls flat. Direction is average in keeping with the script. Music is soothing and would have worked had the film worked. The cinematography is a plus considering the film has beautiful locales to shoot at.

    Performances are purely functional with Rajeev doing okay. The two foreigner actors contribute nothing to this department. Gauhar is passable.
    Fever has had a poor opening and is expected to remain so through rest of the week.

    Producers: Ravi Agrawal, Mahesh Balekundri, Ajay Chabbria and Rajath Manjunath.

    Director: Rajeev Jhaveri.

     Cast: Rajeev Khandelwal, Gauhar Khan, Gemma Atkinson, Caterina Murino,
    Ankita Makwana.

  • ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra  and ‘Fever’ don’t impress

    ‘Budhia Singh- Born To Run’ – a must watch; The Legend Of Michael Mishra and ‘Fever’ don’t impress

    MUMBAI: Budhia Sing- Born To Run is a biopic about a five-year-old lad from Orissa who, at that tender age, hogged the media limelight nationally and created for and against opinions about his promise to someday become a marathon runner of the Olympics standards. At this young age, he showed that kind of talent, stamina and inclination. While the whole of Orissa hailed his strengths making him a hero, the media too basked in the stories of his achievements and relished splashing them. He was the youngest marathon runner.

    Manoj Bajpayee runs a sort of Judo school for the homeless and for children from poor background along with the help and support of his wife, Shruti Marathe. Besides training them in self-defense, he also feeds, clothes and houses them under the same roof. That is when he brings along Budhia, played by Mayur Mahendra Patole, to join the rest. Shruti mentions the space constraint but Manoj convinces her saying there are already 22 of them around so one more won’t matter.

    Shruti is as enthusiastic about the kids and their wellbeing as Manoj but, while tending to the kids in the house like a mother, she also feels the need for a child of her own.

    Budhia is a mischievous child who refuses to take orders from Manoj. As a punishment, Manoj asks him to make rounds of the judo arena until ordered otherwise. Manoj leaves on an errand and forgets all about Budhia till he returns and is informed that the lad has been running since he left without stopping. He has not stopped for water or nourishment nor has he complained.

    Manoj realizes that the boy is gifted and has a solid stamina. He sees the potential in the boy to run long distances with little or no demands. The boy lives up to Manoj’s hopes, who sees an Olympic-level marathoner in him and starts training him for 2016 Olympics.

    Budhia is full of enthusiasm and small things like an extra share of milk, fruits and a pair of new running shoes in his favourite red besides a promise of a red-colored cycle are enough to propel him to the goals set by Manoj.

    Budhia goes on setting new milestones as he starts small and goes on to run a full marathon of 42 kms. The lad is now a media star across India and the toast of Orissa state. But, the controversies follow on the merit of making such a young boy undergo such a strenuous regime and running such long distances. Politicians decide to use the controversy to their advantage.

     Manoj now decides to make Budhia run a 70 kms distance between Puri and Bhubaneshwar. At the event, covered by national and international media and backed by the CRPF (Central Reserve Police Force), Budhia almost makes it, collapsing just a few of kilometers before the destination. This incident gives enough fodder to the politicians. Manoj is put behind bars for a while as Budhia is taken to the state sports hostel.
    Politics get the better of a budding star.

    Despite being a biopic, Budhia Singh – Born To Run has been made interesting on script level starting with keeping Budhia in the centre while changing other players in the story and also rewriting some stuff. Till the end when the politics enters the story, it is more fun as Budhia blends instantly with the other 22 kids in the house and they also accept him as one of their own. No envy is in play when Budhia is given special attention or rations. Budhia’s character is sketched to be stubborn but determined in the goal set by Manoj while also enjoying running.

    Direction is taut and competent. Full marks to writer-director Soumendra Padhi. Cinematography complements the concept very well. Dialogue is true to life yet funny. Editing is skilful.
    Performances by Manoj and Shruti are seasoned but the one who steals the limelight is Mayur as Budhia; not for a moment do you think he is not the real Budhia. Tillotama Shome supports well along with rest of the cast.

    Budhia Singh-Born To Run is a must watch film. With a National Award in its kitty for Best Children’s Film, it does deserve a tax-free tag to help it cater to the kids.

    Producers: Gajraj Rao, Subrat Ray, Subhmitra Sen.

    Director: Soumendra padhi.

    Cast: Manoj Bajpayee, Mayur Mahendra Patole, Shruti Marathe, Tillotama Shome,

    The Legend Of Michael Mishra –‘Bad’ time story!

    Love story is one of the popular genres, especially if backed by good music and a thriving chemistry between the lead pair. While such love stories also work with new stars, the preference by filmmakers has generally tended to popular pairs which have jelled well on screen on a regular basis.

    There are teenage love stories and then there are mature love stories. In The Legend Of Michael Mishra, Warsi is Michael Mishra; no explanation given for his mixed identity. And you expect him to portray a comic character. But, a love story of Arshad Warsi? Now that is plain suicidal! The casting is only the beginning, what follows in the name of entertainment is utterly and unbelievably confounding.

    There is a town in Bihar where Warsi has graduated to becoming a local don from stitching clothes and retailing mutton. Such a background to sudden transformation as a don makes no sense. The whole town seems to be scared of him including the police, and he lords his way around.

    Earlier in his teens, Warsi had fallen in love with a young girl and given her a locket with his picture as a parting gift. One fine day the don remembers his childhood love at first sight and he is determined to find her. All he has to remember her by is the way she said ‘Hello’! The girl grows up to be Aditi Rao Hydari who loved to dance since her childhood. Warsi, always in search of her, lands up at a “Bihar’s got talent” kind of show where she is putting on a dance show.

    Warsi finds out where she lives and shifts into the same housing complex to be close to her. Soon, the sign language exchange of love messages starts flying between the two, later turning into written messages. As Warsi professes his love for her, a reply comes saying he must change his ways before she contemplates his proposal. Warsi, whom no police dare touch, gives himself up to the police.

    As happens in all such films, Warsi is welcomed to the jail by veteran jailbirds who gang up against him and get him into a fight. However, the don in Warsi comes to the fore and he licks all the goons. But, he still has the jailor to contend with and he is one tough cookie. Again, as used to happen in last-century’s films, Warsi saves the jailor from a tough situation and the jailor becomes his sympathizer!

    The jailor hears Warsi’s love story and advises him to escapes from the jail which, according to him, was the only way he could find his love. Warsi duly obliges. So much for paying for his crimes and taking to the honest way of life!

    When Warsi comes back to Hydari, it turns out that all that messaging was not meant for him; it was for the lad staying above him! Warsi is heartbroken but Hydari changes tracks to soon profess her love for him—she loved him from the time he gifted her the locket which she has completed by adding her own picture on the other side of Warsi’s picture!

    The Legend Of Michael Mishra has no story, script or sense of any sort. Nothing to be said about the direction and other aspects, all of which amount to zilch.

    The Legend Of Michael Mishra is filmmaking at its worst.

    Producers: Kishor Arora, Shareen Mantri.

    Director: Manish Jha.

    Cast: Arshad Warsi, Aditi Rao Hydari, Kayoze Irani, Boman Irani, Yuri Suri

    Fever….If you watch it!

    Fever is a suspense thriller with its claim to recognition being two foreign female actors gracing its cast. These foreign actors being ex James Bond star, Caterina Murino, and a British TV actor, Gemma Atkinson, are supposed to give the film some draw! Besides that, the film is sought to be made to look like one out of Hollywood with a subject to match. The film is shot extensively on the picturesque locations of Switzerland.

    Rajeev Khandelwal is lying in a hospital with most of his memory lost. His amnesia is total except that he remembers his name that he is from Paris and the visuals of a murder that haunt him. Soon he meets Gauhar Khan and he tries to piece together his past.

    As it turns out, Rajeev is a contract killer as efficient with guns as he is in his approach with women. While Rajeev tries to recall his past, he demonstrates his memory loss with long drawn pauses to talk about it. Also, while recalling his past, he comes up with what is supposed to be the USB of this film that is steamy sex scenes with women in his life.

    When inspired by numerous past masters of the suspense thriller genre, better would be to just stay inspired and not pick their props and treatment. While many have tried to create a really thrilling script of the suspense genere in past many decades among Hindi filmmakers, here too the attempt is bland and falls flat. Direction is average in keeping with the script. Music is soothing and would have worked had the film worked. The cinematography is a plus considering the film has beautiful locales to shoot at.

    Performances are purely functional with Rajeev doing okay. The two foreigner actors contribute nothing to this department. Gauhar is passable.
    Fever has had a poor opening and is expected to remain so through rest of the week.

    Producers: Ravi Agrawal, Mahesh Balekundri, Ajay Chabbria and Rajath Manjunath.

    Director: Rajeev Jhaveri.

     Cast: Rajeev Khandelwal, Gauhar Khan, Gemma Atkinson, Caterina Murino,
    Ankita Makwana.

  • Sony to end two prime time shows to pave way for ‘Pyaar Ko Ho Jane Do’

    Sony to end two prime time shows to pave way for ‘Pyaar Ko Ho Jane Do’

    MUMBAI: Sony Entertainment Television is making a couple of changes in its prime time programming to make way for the Mona Singh -Iqbal Khan starrer Pyaar Ko Ho Jane Do produced by Balaji Telefilms. 

     

    To accommodate the new one hour show, which will be aired in the 9 – 10 pm slot, the channel is pulling the plug on its one month old 9.30 pm show 2025 Jaane Kya Hoga Aage. Additionally, the 9 pm show Reporters will also be concluding with the last episode being aired on 19 October.

     

    Pyaar Ko Ho Jane Do will launch on 20 October and will be aired from Monday – Friday.

     

    While the last episode of the Rajeev Khandelwal and Kritika Kamra starrer Reporters, produced by Shristi Arya, will see the logical culmination of the show’s first season, Sony’s other show 2025 Jaane Kya Hoga Aage is being pulled off after a run of little more than a month. The futuristic comic show set in the year 2025, produced by Optimystix Entertainment, was launched on 31 August.

  • &TV to unveil two new shows in September

    &TV to unveil two new shows in September

    MUMBAI: Come September and &TV is all set to unveil its new weekend programming lineup. In order to keep the momentum alive, the channel will launch a fast paced crime and mystery series titled Agent Raghav – Crime Branch. &TV will also bring back the international format show Deal or No Deal on Indian television after a decade.

     

    Produced by Contiloe Productions, Agent Raghav – Crime Branch will replace the channel’s singing reality show The Voice India. The new show will go on air starting 5 September, every Saturday and Sunday at 9 pm. 

     

    Endemol Shine’s big ticket family game show Deal or No Deal will also go on air in September on &TV. It may be recalled that way back in 2005, the game show ran for three seasons on Sony Entertainment Television as Deal Ya No Deal and was hosted by actors R Madhavan (season 1), Mandira Bedi (season 2) and Rajeev Khandelwal (season 3).

  • Fox Life to go places!

    Fox Life to go places!

    MUMBAI: Fox Traveller which underwent a vibrant makeover to become Fox Life has decided to visit places. Yes, the channel has got a new philosophy and tagline-Go Places!

     

    This was recently revealed by NGC Network India and Fox International channels managing director Keertan Adyanthaya who said that “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next journey with Fox Life, it will only get bigger and better.”

     

    The makeover which took place on 15 June saw a change in the name, logo and also packaging of the channel. The channel catering to the lifestyle segment was originally launched in Italy and now reaches to 73 countries in 19 different languages. In its new form, the channel will host a mix of both US and India produced reality programmes, designed to match its modern target audience.

     

    Adyanthaya made the announcements at a launch party to welcome the new avatar. The event saw many celebrities, among these were Michelin Star Chef Vikas Khanna, designer Rocky S, India’s rock stars Uday Benegal, Indus Creed and Hipnotribe.

     

    Indus Creed lead vocalist Uday Benegal said, “It’s been a great journey with Fox Life and the show Soundtrek. The channel definitely took me on a fun journey and I am certain it will be the same for its viewers.”
     

    Vikas Khanna commented, “My association with Fox Life for the show Twist of Taste has been a great experience. The channel gave me the chance to explore exciting journeys.”

     

    NGC and Fox International Channels vice president marketing and communication Debarpita Banerjee had earlier said, “Being leaders in the category, it was necessary for us to reinvent, in order to grow. Also, this gave us the opportunity to align with the global brand Fox Life.” 

     

    Celebrities like Gul Panag, Rajeev Khandelwal, Purab Kohli, Shibani Dandekar, Kirat Bhattal, Siddhartha Basu, Keith Sequira, Diandra Sores, Sameer Kochchar, Manish Paul, Gaurav Kapoor, Raghu Ram and Rajiv Lakshman were also present at the launch party

  • 2014, a year of spy films?

    2014, a year of spy films?

    MUMBAI:However, it seems it’s going to change soon with a line-up of many detective movies in the coming year. So while we have Dibakar Banerjee’s highly anticipated spy thriller, Byomkesh Bakshi starring Sushant Singh Rajput and actress-turned-producer Dia Mirza’s Bobby Jasoos with Vidya Balan in the lead produced under her banner Born Free Entertainment, we also have a detective film for kids Jagga Jasoos with Ranbir Kapoor playing a 17-year-old. And not just this, there’s a franchise in the offering too – the Rajshri banner led by Kavita Barjatya with Samrat & Co starring Rajeev Khandelwal has announced a franchise of detective films.

     

    Samrat & Co that is set for release on 1 May, 2014 aims to target India’s young audiences with the very nuances of crime solving, human nature and the world of standalone private investigators will be presented on the big screen.

     

    The filmmakers seem to be investing some precious time in developing the detective characters. Dibakar Banerjee has been quoted as saying that the idea of an urban sleuth simply does not exist in the Indian popular culture and the Hindi film viewers have been watching recycled imitation that combine James Bond with a Sherlock Holmes and thus he is giving full-time in the development of his detective character.

     

    Even for Samrat & Co., it’s learnt that Kaushik Ghatak, the director of the film along with the producers is spending a lot of time on the lead character so that the storyline can be fleshed out well.

     

    It seems finally Indian filmmakers are taking a different route and experimenting with newer ideas.

  • Balajis bright new sparks

    Balajis bright new sparks

    MUMBAI: Even as television channels churn out soap operas in a bid to outdo each other, more and more youngsters are finding themselves dreaming of making it big in films and television.
    Glamour struck as these young guns are, more often than not, they are not really equipped to deal with the big, bad world that lurks beneath the shiny surface.

    This is where companies like Balaji Spark aim to step in to handhold and nurture the new talent. “Our philosophy is about nurturing. We want to do everything a parent does for a child,” exults Balaji Motion Pictures CEO Tanuj Garg about Balaji’s new talent management arm.

    With its mission to identify and manage new talent, Spark will represent both on-screen and directorial talent discovered and launched by BMPL and Balaji Telefilms in films and television, respectively. The unit will be under BMPL, and will be helmed by Firoz Engineer, who will report into Garg.

    Spark’s job will also be about guiding new talent, managing their image and PR among other things. Garg clarifies that among the hundreds of applications Balaji receives every day, its casting directors single out only such talent that they feel is worth grooming. “We are not looking at 100 people or so. It is just going to be a handful of them, who we will oversee so that there is some kind of class and pedigree involved,” he says.

    With the likes of Yash Raj Films and Viacom18 Media too having established units offering similar services, what would differentiate Spark from the rest? “We clearly don’t look at ourselves as agencies or brokers because we don’t think that’s the way talent is managed or launched. Some of the biggest names in the industry have been launched by us, and we continue to do so. It is our responsibility to help them and not use them as commodities,” quips Garg.

    Spark is all about about parenting and not deal making like others, says Tanuj Garg
    Indeed, actors such as Smriti Malhotra-Irani, Sakshi Tanwar, Ram Kapoor, Prachi Desai, Rajeev Khandelwal, Shweta Tiwari, Sushant Singh Rajput, Ronit Roy, Hiten Tejwani, Urvashi Dholakia and more recently, Rajat Tokas and Paridhi Sharma of Jodha Akbar fame, rose from the Balaji stable to achieve iconic status. Garg points out that currently, Spark will focus on the selected lot of actors instead of searching for newer faces. “We don’t want to disturb the applecart and lure people to come to us. We might do that later but as of now, our immediate plans are to nurture the talent we want to launch in TV or films,” he says.

    Spark will have a simple fee structure where it gets management fee, which is a certain price of the deal. All value-added services like paperwork, PR etc. will be part of the deal. Spark will get anything between 10-25 per cent of the deal, which is in keeping with industry standards. The contract timeframe will be a minimum of three years, though it may vary from deal to deal.
    Elaborating on Spark’s low intensive business model, Garg says: “Consumers don’t have to know about us. What matters is people in the industry know us for they will consume our talent.”

    Hats Off Production’s JD Majethia agrees. “Take the example of Sushant Singh Rajput; if he didn’t have the push of Balaji, do you think he would have been where he is today? Balaji has launched so many faces and since there are so many opportunities, it is bound to set new limits,” he says.

    Beyond Dreamz’s Yash Patnaik too feels Spark will only benefit the industry as new talent will get an umbrella where they can get groomed and hone their skills.

    Not just budding youngsters, Spark will also be managing Balaji head honcho Ekta Kapoor. “People want her for shows, as speaker or to host them. She is a brand to reckon with, and she has realised it is high time she came out if there is an interesting and exciting offer. So we will be handling her,” says Garg excitedly.

    Spark plans to partner with other entities across the nation to work with its artists to recognise the right opportunities for them in terms of brand and cause endorsements, performances and appearances on various shows and events.

    With a record-breaking career graph thus far, we are sure, Balaji will only forge ahead with this venture…