ITV

Tag: Rajeev Gopalakrishnan

  • Birla launches campaign with Kangana

    MUMBAI: Aditya Birla Group latest campaign starring Kangana Ranaut, made Lowe Lintas, highlights is on the new-age fabric designed to instil incredible fluidity into garments, from the house of Birla Cellulose.

    Talking about the vision of the brand LIVA and why a TVC is the best progression for the brand LIVA, Rajeev Gopal (CMO, Birla Cellulose) states that the vision of brand Liva is to provide Indian consumers a choice of fabric, which can allow them to dress fashionably and yet be comfortable and fluid. Also this brand promises fluidity, this comes out alive, much better in a moving medium than in a print medium, so I think it’s a natural progression for the brand to now move from print to television

    A lot goes in to making a fashion film, as stated by – Deepa Geethakrishnan National Creative director, Lowe Lintas, “This was really a very challenging ask for us, because we were to communicate so many things about LIVA, over and above everything else it had to be a fashion film and it had to look really edgy, so it was a long journey to manage to get a concept ready which infuses everything in it.”

    About the concept of the film, Mikon Van Gastel Director says: “LIVA transforms a fabric and it makes it really fluid, so it becomes all about metaphors and movement and it is little bit complicated to think about and to translate that into visuals but that’s what makes it exciting.”

    The brand ambassador of LIVA, Kangana Ranaut too stated that: Liva fluid is all about comfort, it’s about being your own person, having your own style and just to be comfortable in it and the TVC is very stylish and the concept is very fresh for an advert.

  • Bata decides to walk with DDB Mudra

    MUMBAI: Footwear retailer Bata has appointed DDB Mudra Delhi as its integrated marketing and communications agency to shoulder marketing communication responsibilities starting December.

    The agency will be responsible for strengthening the Bata brand and highlighting its contemporary and youthful product range. The Delhi branch of the agency will be in charge of the account.

    Bata India plans to maintain an aggressive momentum on retail expansion, having added 168 new stores so far this year and will be launching new styles for the entire family.

    Group Managing Director Bata India Limited Rajeev Gopalakrishnan said, “DDB Mudra’s robust experience in media, OOH, retail and experiential lifestyle retail has positioned them as our preferred choice. Their understanding of our brand integrated seamlessly with our foreseeable plans. Given the complexities of the retail marketplace and our diverse portfolio of products, it was crucial to select a creative and passionate team to partner Bata in our growth endeavour.”

    DDB Mudra Group group CEO and managing director Madhukar Kamath said, “I am elated about this new win for DDB Mudra Delhi. Bata, is one of the oldest and most respected brands in India and represents a very special addition to our list of clients. I am confident that our team in Delhi, consisting of Vandana Das, Talha Mohsin, Mahesh Parab, Xavi Bech and Radhika Das will do an excellent job partnering and building brand Bata.”

    DDB Mudra Group president Vandana Das said, “Bata is one brand we all have grown up with. Needless to say that it’s a prestigious business and it delights us even more to win it particularly at a time when the brand is going through an evolution. There are a host of new offerings planned for the year ahead and we are all geared up and excited.”