MUMBAI: And yet another appointment at Sahara One Television.Hungama’s marketing head Rajeev Chakrabarti is joining Sahara One Television as head of marketing and PR. He is slated to begin his new assignment at Sahara One in the first week of July.
Confirming the appointment to Indiantelevision.com, Sahara One Television chief operating officer Purnendu Bose said, “Rajeev is a marketing professional with an impressive track record and we are happy to have him on board.” Chakrabarti’s appointment comes post the exit of Satish Menon who was president – sales, marketing and distribution as well as heading public relations.
Menon’s portfolio has been divided with Chakrabarti now taking on the marketing and PR role.
Also, structurally the heads of different portfolio’s will now be reporting straight to Bose. Chakrabarati will be involved in drawing up a 360 degree marketing plan as well as public relations. In the last three months, the Hungama hand Abhijeet Mitra joined as head of non-fiction & on air promotion head while Soumen Ghosh came on board as head of broadcast operations & engineering.