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Tag: Rajeesh Rajagopalan

  • Cholayil goes eco-friendly with Medimix soap Ganesha idols

    Cholayil goes eco-friendly with Medimix soap Ganesha idols

    Mumbai: Cholayil’s ayurvedic brand Medimix came up with a novel initiative to celebrate Ganesh Utsav in an eco-friendly way this year. In order to educate people and inculcate in them a sense of responsibility towards the environment, the brand carved Ganesha idols on the Medimix soap.

    The campaign was conceptualised by Grapes Digital and renowned voice-over artist Ninad Kamat lent his voice to the video.

    In limited series production, Medimix provided more than 500 such Ganesha idols for the festival on a first come first serve basis. After carrying out the ritual worship, the idols were immersed in a bowl. Many people posted photos and videos on social media platforms to share how they switched to an eco-friendly Ganesha with the help of Medimix soap.

     

     

    “With the campaign, we want to make people aware that there are more sustainable ways of celebrating the festival. There is a need to foster a love for the environment,” said Cholayil head of marketing Ashish Ohlyan. “We want to encourage people to switch to nature-friendly options for a better future while relishing the festivities.”

    Speaking about the campaign, Grapes Digital national business head Rajeesh Rajagopalan said the immersed idol can be further reused for washing hands. “In many states, the government has imposed restrictions in the lieu of pandemic which is need of the hour. We wanted to create something that consumers can easily switch to and celebrate the festival with utmost happiness. Hence, we created this campaign for the brand,” he added.

  • Grapes Digital expands Mumbai ops, strengthens core team

    Grapes Digital expands Mumbai ops, strengthens core team

    MUMBAI: Grapes Digital, a full-fledged digital marketing agency founded by Himanshu Arya has expanded its Mumbai operations and strengthened its core team.

    The Mumbai operations will be spearheaded by Rajeesh Rajagopalan and Nakul Pingale, who bring 10 years of experience in digital marketing. Rajeesh and Nakul have also had an entrepreneurial stint running their own content marketing company.

    Rajeesh has worked with leading brands, such as Godrej Consumer Products and Mahindra while Nakul has been with companies such as Digitas and Accenture.

    Along with winning mandates for 5 brands, Grapes Digital has also moved to a bigger office space at Kanakia Wall Street, Andheri East. It will now be handling digital marketing and social media presence for Bajaj Finance, Pantaloons, Mahindra First Choice Wheels, Axis Mutual Fund, and Indian Blue Book from Mumbai. 

    Commenting on this expansion, Grapes Digital founder and CEO Himanshu Arya said, “After building and strengthening our Delhi team last year, we are now all geared to expand our territories. Mumbai is a rapidly growing market for digital and offers us a very different clientele. We have identified the difference in requirements as well as trends in Delhi and Mumbai and are all excited to provide innovative solutions to our client.”

    “We are extremely excited to be part of the Grapes team. The talent we have on board is young, enthusiastic and comes with relevant experience. Our creative strength coupled with strategic prowess and a strong media background will help a lot of brands be disruptive in the digital space," said Grapes Digital Mumbai head Rajeesh Rajagopalan.

    Grapes Digital ECD-Mumbai Nakul Pingale said, “We don’t have employees, we have assets! Assets who are full of creativity as well as a vision, both at an organizational and at an individual level raring to head, lead and guide the Mumbai clientele. We are really excited and buckled up to be a part of the Grapes family.”