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Tag: Rajeeb Dash

  • Amazon, Tata Housing tie up for Rio-De-Goa

    Amazon, Tata Housing tie up for Rio-De-Goa

    MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited 1BHK – 3BHK units in Rio-De-Goa starting 39 lacs. This unique invite code would ensure and allow customers to login on 21 December and book these limited homes on a first come first basis. Spread across five acres, Rio-De-Goa is a premium resort themed residential project currently offering 1 BHK, 2BHK and 3BHK homes. It is strategically located, in close proximity to the Goa International Airport at Dabolim and only 4-5 km from Bogmalo beaches.

    Tata Housing AVP – Sales & Marketing Rajeeb Dash said, “Rio-De-Goa is designed keeping in mind the resplendent beauty of Goa and the association of leisure with the location.”

    Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013.Tata Housing maintains a complete transparency in all its transactions and the consumer has an option to go through the entire project on the YouTube page and the website. Apart from that he/she can also speak to the customer care to clarify any doubts with regards to the project.

    Tata Housing has listed all its projects online spanning affordable, premium and luxury segments. The company has 29 projects with around 70 million sq. ft. under various stages of development at 13 locations across the country.

  • Amazon, Tata Housing tie up for Rio-De-Goa

    Amazon, Tata Housing tie up for Rio-De-Goa

    MUMBAI: Tata Housing, one of India’s leading real estate companies, announced its partnership with amazon for an exclusive scheme on Rio-De-Goa. The company has launched limited 1BHK – 3BHK units in Rio-De-Goa starting 39 lacs. This unique invite code would ensure and allow customers to login on 21 December and book these limited homes on a first come first basis. Spread across five acres, Rio-De-Goa is a premium resort themed residential project currently offering 1 BHK, 2BHK and 3BHK homes. It is strategically located, in close proximity to the Goa International Airport at Dabolim and only 4-5 km from Bogmalo beaches.

    Tata Housing AVP – Sales & Marketing Rajeeb Dash said, “Rio-De-Goa is designed keeping in mind the resplendent beauty of Goa and the association of leisure with the location.”

    Tata Housing pioneered the concept of online home buying in India when it partnered with The Great Online Shopping Festival by Google in December 2013.Tata Housing maintains a complete transparency in all its transactions and the consumer has an option to go through the entire project on the YouTube page and the website. Apart from that he/she can also speak to the customer care to clarify any doubts with regards to the project.

    Tata Housing has listed all its projects online spanning affordable, premium and luxury segments. The company has 29 projects with around 70 million sq. ft. under various stages of development at 13 locations across the country.

  • Everybody loves the Amul girl!

    Everybody loves the Amul girl!

    MUMBAI: April was an eventful month or so for Amul, the iconic brand marketed by Gujarat Cooperative Milk Marketing Federation (GCMMF).

    On the one hand, GCMMF crossed Rs 18,000 crore in 2013-14; a jump of 32 per cent from the previous year, apart from posting the fastest growth ever for a four decade-old dairy cooperative. On the other hand however, Amul has been served legal notice by the Sahara Group for its hoarding ‘Besahara Parivar’ where Sahara employees are shown begging to collect Rs 5,000 crore for group chief Subrata Roy’s bail.

    Indeed, Amul has built a reputation for its witty but unflinching stance on a wide range of issues of national importance. At the same time, it has also come under fire for force-fitting itself. Indiantelevision spoke to some industry experts for their views on the Amul brand of marketing.

    “Amul advertising is today iconic in its genre. A powerful set of topical creatives gives this brand high scale visibility across a relatively small set of hoardings and selective print vehicles across the country. It can be noted that sometimes, due to the pressure of wanting new creatives, the brand has been force-fitting itself. I do believe it needs to set a standard that it will not fall below,” said Harish Bijoor Consults CEO and brand expert Harish Bijoor. According to him, the creative around the Sahara Group is a terrific one, as usual. “The brand is used to receiving legal notices I am sure. This is all part of the game”, he said.

     

    Tata Housing head of marketing services Rajeeb Dash, pointed out that Amul has always rolled out ads that are a break-through of sorts. “Sometimes, taking a strong stance helps brands create break-through via communication strategies. Amul seems to have taken that route since a while.”

    Curry-Nation founder Priti Nair, expressed the view, “Amul usually puns on something and connects it to the butter. Sometimes good, sometimes not so good. I don’t think this deserves a legal notice.” For Nair, the hoardings are iconic. “Amul as a brand has used a spin on current happenings as its communication strategy. Be it other brands or cricket or politics or Bollywood. Whatever is in the news and has eyeballs, Amul always does a spin on that and nobody minds cause it is always in good spirit.”

    One thing that came across was that the fraternity loves the li’l Amul girl and everything about her. No matter the challenges, she looks set to win hearts…