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Tag: RajDeepak Das

  • Leo Burnett India expands its senior creative team

    Leo Burnett India expands its senior creative team

    MUMBAI: Close on the heels of the announcement of RajDeepak Das joining the Leo Burnett Group as chief creative officer comes new of Prajato Guha Thakurta and Sachin Kamble joining the agency.

     

    The two will join in as associate executive creative directors. Thakurta and Kamble will be based at the head office in Mumbai and will work closely with RajDeepak.

     

    Leo Burnett Group CEO Saurabh Varma said, “Leo Burnett continues to be a magnet for incredible creative talent. We want to build the momentum with the hire of Prajato and Sachin.  They have an excellent track record and have proven their mettle by creating some outstanding integerated campaigns. We look forward to having them join a super charged Leo Burnett.”

     

    Added Das, “With a special affinity for digital, design and technology, I am really happy to have the duo on board.  It will be fun working together with them on integrated campaigns across Leo Burnett India’s diverse portfolio of brands.”

     

    “Times are changing and getting even more demanding and dynamic by the day. Leo Burnett is recognized for the wonderful integrated campaigns they’ve created for their clients worldwide. I am very keen and excited to be a part of this great agency and working on some of the iconic brands in their portfolio,” said Thakurta

     

     “It is an exciting and opportune time to be at Leo Burnett India. I am thoroughly excited to be a part of the trajectory path of Burnett 2.0 as drawn by Saurabh and visualised and articulated by RajDeepak in our interactions. It would be amazing to see what new we can do together,” mentioned Kamble.

  • After Pops, exits continue at Leo Burnett

    After Pops, exits continue at Leo Burnett

    MUMBAI: It was in the month of April this year that the advertising fraternity got a shock with K V Sridhar’s exit news from Leo Burnett. Pops as the industry fondly calls him quit the creative agency after 17 years of association. Looks like with the legend leaving a few others too have decided to follow suit.

     

    Indiantelevision.com has learnt that over a dozen mid-level creative professionals have put in their papers at the agency. Highly placed sources within Leo Burnett confirmed the news.

     

    Leo Burnett chief creative officer RajDeepak Das was not reachable for comments at the time of filing the story.

     

    It can be noted that executive creative director Ashwini Iyer Tiwari who too had put in her papers a few months back is all set to make her debut in filmmaking.

     

    With Pops and Arvind Sharma, who bid adieu to the agency last year, gone the recent exits have definitely raised a few eyebrows. With the new leadership in place will the agency win back the confidence of creative guns? Only time will answer that.

  • KV Sridhar joins SapientNitro

    KV Sridhar joins SapientNitro

    MUMBAI: World is surely moving towards digital, maybe that’s why KV Sridhar (Pops) decided to join digital agency SapientNitro.

     

    Very excited to join this new breed of agency which is redefining storytelling, he wrote on his facebook page. He will join the agency as chief creative officer in India, starting 1 July.

     

    After spending 17 years in Leo Burnett, his exit left everyone shocked. A t the time of leaving the agency Pops had said, “It has been a purposeful journey for me at Leo Burnett, growing with and having a chance to play a key role in shaping the agency’s creative prowess. I have had the opportunity to work with and get to be friends with some of the brightest creative minds in the world, work on some of the most exciting campaigns, with some of the most amazing clients. I wish Saurabh Varma (CEO of the agency in India) and Leo Burnett great success.”

     

    His current move has left everyone surprised as well. On his appointment, he said, “I am excited about joining SapientNitro, it allows me to connect with the new generation. This is something completely future facing, there are very few senior guys actually embracing new media today.”

     

    Leo Burnett recently replaced Pops with BBDO’s RajDeepak Das, who will head the agency’s creative function across India.

     

    SapientNitro, part of Sapient, is a USA-based agency with interests in what it calls integrated, omni-channel commerce. The agency has offices in 31 cities spread across The Americas, Europe and Asia-Pacific.

     

    Globally, the agency has over 1,000 clients including names such as Chrysler, Citi, The Coca-Cola Company, Lufthansa, Target and Vodafone.

  • RajDeepak Das joins Leo Burnett as chief creative officer

    RajDeepak Das joins Leo Burnett as chief creative officer

    MUMBAI: Last week, the industry got the news of KV Shridhar (Pops) moving on after 17 years with Leo Burnett.

     

    Today, the agency announced the appointment of RajDeepak Das as the chief creative officer (CCO), Leo Burnett India. In his new role as CCO for India, he will be looking at operations across Mumbai, New Delhi, Bengaluru and Chennai.

     

    Das will be based in Mumbai and will work closely with CEO Saurabh Varma. He said, “I always believed that ‘Agencies don’t create iconic brands, people do.’ And that is what Leo Burnett stands for. In Leo Burnett I want to bring in new trends of communications to make our brands future ready.”

     

    Leo Burnett Worldwide chief creative officer Mark Tutssel who was personally involved in the recruitment process that spanned several continents, said that Das, with his proven track record behind world-class, award-winning work for global brands including P&G, Pepsi, Visa, Pizza Hut and Tesco among others is a new breed of creative, modern-day leader, a holistic thinker with sharp business acumen.

     

    “Raj brings with him an exuberant amount of global experience, creativity, focus and best-in-class leadership.  He understands today’s creative landscape is always-on and always integrated. The decision to bring Raj on board as our CCO holds immense promise for our clients and our creative product. I strongly believe that Raj, alongside Saurabh will form a perfect unity of creative and strategy, making the agency, one of India’s leading creative agencies today, the best integrated agency in the region going forward,” Tutssel said.

     

    “The appointment of Raj and his partnership with Saurabh represents a new beginning and milestone for Leo Burnett India. India’s growing importance as an economic force on the world stage and its rapid change from a traditionally print and TV dominated market to one that will see online ad market reach $1.12 billion next year are key indicators of transformation in our clients’ businesses. We are focused on ensuring that Leo Burnett is at the forefront of this change, with the agility to meet the needs of today’s marketers. I have no doubt that under the combined power of Saurabh’s strategy and Raj’s creative leadership, they will be able to jointly take the agency to the next level and evolve into the new model of HumanKind communications company. Both of them will have the full support of the network to make Leo Burnett the fastest growing and most creative integrated agency in India,” said Leo Burnett Asia Pacific president Jarek Ziebinski.

     

    Varma added, “Five months back we communicated our intention to be the best integrated communication company in India. With the appointment of Raj, we have made a decisive step in that direction. Raj and I will partner to create work that is not only human, but also participative by design. We will focus on work which brings out the purpose of our brands. Ultimately, the route to building the most popular brands is in creating work which creates believers not just consumers.”