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Tag: Rajat Uppal

  • Abp Network launches Bae, its live entertainment vertical

    Abp Network launches Bae, its live entertainment vertical

    MUMBAI: Abp Network has found its new Bae, and it is not what you think. The media powerhouse has launched BAE (Before Anyone Else), an experience-first entertainment vertical that promises to reinvent live events with concerts and large-format experiences built to stay in memory long after the night ends.

    The move marks Abp’s entry into India’s fast-growing live entertainment sector, which crossed Rs 10,000 crore in 2024 with a 15 per cent rise, according to the EY media & entertainment report. The industry is expected to touch Rs 16,700 crore by 2027, driven by audiences who value immersive moments over material mementos.

    “The event industry in India is experiencing unprecedented growth,” said ABP Network CEO Sumanta Datta. “We are excited to announce Bae, our new entertainment vertical that will curate memorable experiences for audiences.”

    Leading this new chapter is Rajat Uppal, who recently Abp Network joined as Bae business head. Uppal recently stepped down from his role at Stage Aaj Tak, the consumer events vertical of the India Today Group launched earlier this year. Before that, he served as national marketing and programming head at India Today Group’s radio network, 104.8 ishq fm.  

    Uppal added that the brand will focus on crafting events that resonate with the country’s evolving cultural pulse. “Audiences, especially Gen Z, are increasingly spending on experiences. With Bae, our goal is to create diverse and memorable live experiences that truly connect with them,” he said.

     

  • Red FM’s Rajat Uppal resigns

    Red FM’s Rajat Uppal resigns

    NEW DELHI: Red FM national marketing head Rajat Uppal has decided to move on from his current role, he told Indiantelevision.com.

    He had joined Red FM in 2012 and was responsible for running the marketing function, events vertical and the non-traditional revenues vertical. Under his leadership, the network strengthened its position in the industry.

    Uppal has over seventeen years of experience in marketing and has previously worked with brands like Fever 104 FM, Big 92.7 FM, and Radico Khaitan Ltd.

    He chose to remain mum about his next project. 

  • RED FM sweeps Indian Radio Forum Awards yet again

    RED FM sweeps Indian Radio Forum Awards yet again

    MUMBAI:  Red FM 93.5 added several more feathers to its cap last evening at the prestigious India Radio Forum by winning 13 awards across5 different categories. The esteemed ‘Excellence in Radio Awards’ by India Radio Forum celebrates the very best of Indian radio, by honouring innovative and creative programming, popular on-air personalities, outstanding marketing & promotional activities within the fraternity. This year also marked Red FM’s 11th year partnering with IRF as Premium Presenting Partners

    Marking another remarkable year of creating impact in the industry, Red FM was honoured with multiple awards. Red FM Delhi’s famous Bauaa was bestowed as Best Radio Sparkler of the year. Red FM Pune’s Morning No.1 show was honoured as the Best Radio Program (Marathi). While Red FM Mumbai’s Morning No.1 and Suryam FM’s Blade No.1shows took away the Best Breakfast Program award in Hindi and Tamil categories respectively. Red FM Hyderabad’sZabardasth Masthi was recognized as Best Program (Non-Breakfast) in Telugu category. Red FM came out shinning with four of the RJs receiving RJ of the year awards. RJ Blade Shankar from Suryan FM Chennai, RJ Dhrumil from Red FM Rajkot, RJ Sowmya from Red FM Kochi and Red FM Pune RJ Sangram stole the limelight with RJ of the year trophy in Tamil, Gujarati, Malayalam and Marathi categories respectively. Red FM Mumbai’s popular show Special 26, Red FM Hyderabad’s Red FM Sankranthi and Red FM Mysore’s Pani to Police initiative were well recognized for Best Radio Promo (In-house) in Hindi, Telugu and Kannada category. Red FM Delhi’s famous social initiative – ‘Himmat Ki Kimat Delhi’ was conferred the Best Community Service Award.

    Speaking about IRF and the Excellence Awards, an elated Nisha Narayanan, COO, Red FM said, “It is a moment of immense pride for Team Red FM.  In a constantly evolving and challenging industry scenario, being recognized for creativity, innovation and clutter breaking campaigns is an encouraging impetus. We have aggressive plans for the coming year both in programming and marketing and listeners in each of our stations can look forward to some great listening experiences.”

    The Indian Radio Forum is an annual one-day event that presents and discusses latest industry developments and issues and challenges. This year, the theme of discussion was dedicated to the revolution of on-air marketing, boosting radio relevance and amplifying the bond between sound and soul. Red FM being the Premium Presenting Sponsor at IRF, the session began with an opening address by Rajat Uppal, National Marketing Head at Red FM. He spoke about the importance of creating strong business and financial structures and building an engaging brand by creating content on digital. Nisha Narayanan, COO – Red FM moderated the panel discussion on “Radio Selling beyond FCT”; a session that discussed the benefits of collectively using the powers to widen the horizons for Radio in India. 

  • RED FM sweeps Indian Radio Forum Awards yet again

    RED FM sweeps Indian Radio Forum Awards yet again

    MUMBAI:  Red FM 93.5 added several more feathers to its cap last evening at the prestigious India Radio Forum by winning 13 awards across5 different categories. The esteemed ‘Excellence in Radio Awards’ by India Radio Forum celebrates the very best of Indian radio, by honouring innovative and creative programming, popular on-air personalities, outstanding marketing & promotional activities within the fraternity. This year also marked Red FM’s 11th year partnering with IRF as Premium Presenting Partners

    Marking another remarkable year of creating impact in the industry, Red FM was honoured with multiple awards. Red FM Delhi’s famous Bauaa was bestowed as Best Radio Sparkler of the year. Red FM Pune’s Morning No.1 show was honoured as the Best Radio Program (Marathi). While Red FM Mumbai’s Morning No.1 and Suryam FM’s Blade No.1shows took away the Best Breakfast Program award in Hindi and Tamil categories respectively. Red FM Hyderabad’sZabardasth Masthi was recognized as Best Program (Non-Breakfast) in Telugu category. Red FM came out shinning with four of the RJs receiving RJ of the year awards. RJ Blade Shankar from Suryan FM Chennai, RJ Dhrumil from Red FM Rajkot, RJ Sowmya from Red FM Kochi and Red FM Pune RJ Sangram stole the limelight with RJ of the year trophy in Tamil, Gujarati, Malayalam and Marathi categories respectively. Red FM Mumbai’s popular show Special 26, Red FM Hyderabad’s Red FM Sankranthi and Red FM Mysore’s Pani to Police initiative were well recognized for Best Radio Promo (In-house) in Hindi, Telugu and Kannada category. Red FM Delhi’s famous social initiative – ‘Himmat Ki Kimat Delhi’ was conferred the Best Community Service Award.

    Speaking about IRF and the Excellence Awards, an elated Nisha Narayanan, COO, Red FM said, “It is a moment of immense pride for Team Red FM.  In a constantly evolving and challenging industry scenario, being recognized for creativity, innovation and clutter breaking campaigns is an encouraging impetus. We have aggressive plans for the coming year both in programming and marketing and listeners in each of our stations can look forward to some great listening experiences.”

    The Indian Radio Forum is an annual one-day event that presents and discusses latest industry developments and issues and challenges. This year, the theme of discussion was dedicated to the revolution of on-air marketing, boosting radio relevance and amplifying the bond between sound and soul. Red FM being the Premium Presenting Sponsor at IRF, the session began with an opening address by Rajat Uppal, National Marketing Head at Red FM. He spoke about the importance of creating strong business and financial structures and building an engaging brand by creating content on digital. Nisha Narayanan, COO – Red FM moderated the panel discussion on “Radio Selling beyond FCT”; a session that discussed the benefits of collectively using the powers to widen the horizons for Radio in India. 

  • Red FM takes outdoor route to create election awareness

    Red FM takes outdoor route to create election awareness

    MUMBAI: With an aim to encourage people to vote in the general elections 2014, Red FM has associated with the Election Commission of India. The idea behind the association was to motivate people to vote in the upcoming general elections. Red FM has been supporting the Election Commission of India in urging people, especially the first time voters, to come out on the polling day, and press the button of the voting machines to elect the 16th Lok Sabha.

     

    Red FM has been running campaign titled, “Dabaa Ke Bajaa” to reach out to the masses. Dabaa Ke Bajaa has Red FM RJs represent themselves as youth ambassadors of the Election Commission of India, in their respective cities. One RJ per city who is the youth ambassador takes up the responsibility of the entire population in his or her city and gets them on board as a part of the electorate who will pledge to vote this time. A series of on-air and on-ground activities are being done to engage with the listeners on the same.

     

    For the outdoor leg of the campaign, Red FM took DDB MudraMax on board to handle their OOH innovation. They have installed huge hoardings with integrated digital LED pledge-meters that reflect the number of people who have pledged to vote. The hoardings are located at strategic junctions. The number keeps changing real-time, and is a cumulative of the number of pledges received on SMS, calls, Facebook application and the tablet application that volunteers are taking to people.

     

    The meter which keeps ticking, denotes the exact number of people who have pledged to go. These hoardings have been taken in five locations including, New Delhi, Mumbai, Ahmedabad, Kolkata and Pune.

     

    Commenting on this innovative marketing initiative, Red FM, GM- marketing, Rajat Uppal, said, “Dabaa Ke Bajaa is our attempt at channelizing the energy of people in all parts of India into one simple, and yet difficult act- pressing the button on the voting machine! We have partnered with the Election Commission of India to increase the voter turn-out in the upcoming General Elections. The digital hoarding and the pledge-meter have proved to be highly successful in getting people to pledge to vote, and in reminding them of their responsibility till the D-day. As a brand we have always tried to innovate and this is yet another innovation which stands out amongst the clutter of OOH. DDB MudraMax has executed the project very well. We have also been amplifying the campaign with several on-ground initiatives across the country.”

     

    “We have been proud of creating spectacles which generate word of mouth for RED FM constantly. This was an important one to get the country to stand up to a cause. An Important cause”, mentioned, DDB MudraMax OOH, retail and experiential, president, Mandeep Malhotra.