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Tag: Rajat Mukarji

  • 61st Idea Filmfare Awards 2013 to be held in July

    61st Idea Filmfare Awards 2013 to be held in July

    MUMBAI: The 61st Idea Filmfare Awards 2013 (south) will be held at the Sports Development Authority of Tamil Nadu (Nehru Indoor Stadium), Chennai on 12 July 2014. It is expected to be an evening where the luminaries of Tamil, Telugu, Malayalam and Kannada cinema come together to celebrate and honour the best in their fields.

     

    The Filmfare Awards have always strived for a perfect balance of public opinion and critical appreciation. This year too Filmfare readers and movie buffs around the world have already voted for their favourites across 10 categories in Tamil, Telugu, Kannada and Malayalam films. The list of nominees will be chosen after carefully tabulating the data from the vote count. Subsequently, a specially-appointed jury will pick the winners from among the nominees, in each regional category.

     

    Speaking on the announcement Worldwide Media chief executive officer Tarun Rai said, “We are proud of our 60 years association with south Indian cinema. And in these years the industry here has grown tremendously. From just a handful of films in the initial years we have over 607 films competing to get the, much sought after, Black Lady this year.”

     

    Commenting on the association with the property Idea Cellular chief corporate affairs officer Rajat Mukarji said, “In the sixth year of our association, we will once again honour and recognise talent from diverse southern film industry. Idea is a champion brand in AP and Kerala and a strong challenger brand in Karnataka and Tamil Nadu, with 25 per cent of our subscribers coming from these markets. The Idea Filmfare Awards South gives us an unique opportunity to connect with our millions of consumers with innovative marketing and engagement programs.”

     

    The first Filmfare Awards (south) were held at the prestigious Kalaivanar Arangam in Chennai and the venue was then shifted to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards, but Malayalam and Kannada films became part of the event in 1966 and 1969 respectively. The film fraternity and all its fans consider Filmfare Awards (south) as the ultimate form of recognition in cinema excellence. The thought of winning a Black Lady is still as alluring as ever.

  • Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 cricket team.

     

    Idea Cellular, in its fourth year of association with GMR Sports owned team Delhi Daredevils, has developed exclusive mobile based content such as wallpaper, ringtones, videos, team anthem, news updates etc. which will be made available for its subscribers, exclusively, through the Idea WAP portal. The service will be available to over 137 million Idea subscribers across the country.

     

     The launch of ‘Idea Delhi Daredevils Fan Page’ took place in the home town of the T-20 team, in the presence of team coach Gary Kirsten, team captain Kevin Peterson, batsman and wicket-keeper Dinesh Karthik, all-rounder JP Duminy, along with GMR Sports CEO Hemant Dua, Idea CMO Sashi Shankar, Idea CCAO Rajat Mukarji,and Idea Cellular COO-Delhi and Haryana Sanjeev Govil.

     

    “India is a cricket crazy nation and Idea has always offered the best in cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season,” informed Shankar.  

     

    Added Dua, “We are happy to take our association with Idea into the fourth year. The telecom service provider has given us the platform to connect with team Delhi Daredevils fans on-ground, off-ground and now online. We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”

     

     Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the fan page, subscribers can dial a toll free short code 530301 to receive the WAP link. Videos can be downloaded for Rs 5 and wallpapers, photos and ringtones for Rs 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.

     

    “Idea’s long association with Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi. This year again, Idea is taking the fans closer to their cricket heroes from team Delhi Daredevils by giving them an opportunity to watch the matches being played on the ground, meet and greet with players, and help them connect through the fan page on their mobile devices,” concluded Govil.

  • 59th Idea Filmfare Awards 2013 to be held on 24 January

    59th Idea Filmfare Awards 2013 to be held on 24 January

    NEW DELHI: The 59th Filmfare Awards will be held on 24 January, 2014 at YRF Studios in Mumbai.

     

    Awards will be given in 31 categories. Filmfare will continue its association with Idea as its partner and title sponsor, sixth time in a row. The announcement was made at a press meet held in New Delhi.

     

    The announcement was made jointly by Bhaag Milkha Bhaag star Farhan Akhtar along with Worldwide Media CEO Tarun Rai, also the publisher of Filmfare magazine, and Idea Cellular chief corporate affairs officer Rajat Mukarji.

     

     “It has been another astounding year for Bollywood. More than 130 films have been produced. For the first time seven films have crossed the Rs 100 crore mark. It will be a tough task for the Filmfare readers and jury to select the winners as we have both popular and critics’ awards. And, of course, you can look forward to a spectacular Awards night on 24 January. It will be nothing like what we have done before or people have seen so far,” said Rai.

     

    Extending their association to yet another magnificent year, Mukarji said, “The 59th Idea Filmfare Award marks another glorious year of Idea’s association with Filmfare. Idea has always been committed to provide the best in class mobile telephony service to its customers. With Idea’s 3G services and devices, over 128 million subscribers will get an opportunity to experience the best mobile experience across various platforms. Idea will also enable its subscribers to access movie content and results of the Idea Filmfare awards on their mobile phones.”