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Tag: Rajat Khurana

  • Asics steals the spotlight at New Delhi Marathon’s historic 10 edition

    Asics steals the spotlight at New Delhi Marathon’s historic 10 edition

    MUMBAI: Asics took centre stage at the Apollo Tyres New Delhi Marathon, marking a grand celebration of its 10 edition with an overwhelming turnout of over 25,000 runners. As the official sports goods partner, Asics reinforced its commitment to fostering a thriving running culture and elevating the experience for elite athletes and fitness enthusiasts alike.

    Asics athlete Harmanjot Singh dominated the Half Marathon, securing a remarkable victory and further solidifying Asics’ legacy in long-distance running. His triumph highlighted the brand’s dedication to performance, endurance, and innovation, underscoring the transformative power of running.

    The 2025 marathon edition underscored Asics’ mission to redefine the running experience with cutting-edge footwear, apparel, and accessories. Designed for maximum endurance, Asics’ gear played a crucial role in helping runners push beyond their limits. As thousands crossed the finish line, they carried forward a legacy of resilience and fitness culture in Delhi.

    Speaking on the partnership, Asics India managing director Rajat Khurana, expressed pride in Asics’ continued association with the marathon, “We are delighted to continue this association with the Apollo Tyres New Delhi Marathon for the second consecutive year. This association reinforces Asics’ vision of promoting wellness and active lifestyle through running. At Asics, we believe in the transformative power of running and its ability to inspire people to achieve their individual fitness goals. The overwhelming participation and spirit showcased by Singh, who claimed victory in the Half Marathon, truly embody our philosophy of a sound mind in a sound body. We remain committed to supporting the running community in India and providing world-class performance gear to help athletes achieve their best.”

    Echoing this sentiment, NEB Sports chairman & managing director Nagraj Adiga, praised Asics’ impact on the event, “The partnership between Asics and the Apollo Tyres New Delhi Marathon is a perfect synergy of performance, endurance, and dedication. Asics’ commitment to providing world-class running gear elevates the race experience for participants and further strengthens India’s growing marathon culture. It’s truly humbling to witness participants from across India and beyond coming together in Delhi to be a part of this marathon event.”

    Asics continues to dominate the global running space, earning the trust of professional athletes and fitness enthusiasts worldwide. With technologically advanced running products and initiatives such as the Asics Running Club, the brand remains steadfast in fostering an inclusive and supportive running ecosystem across India.

    As the marathon concluded, one thing was clear Asics isn’t just about selling shoes. It’s about building a movement, one stride at a time.

  • Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise

    Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise

    MUMBAI: They are putting their best foot forward – Asics , the Japanese sportswear pioneer that seamlessly merges performance and style and the 20-year old Tata Mumbai Marathon run by the well-known and admired Singh brothers – Anil and Vivek of Procam International. 

    Yesterday, Asics  unveiled its twentieth edition limited merchandise for the Tata Mumbai Marathon 2025, celebrating one of Asia’s prestigious athletic events. Uniting the spirit of sports and fashion, the collection was launched at Mumbai’s vibrant Linking road Asics store by actor-triathlete Saiyami Kher, along with Asics brand athletes Rohan Bopanna and Saurav Ghosal.

    This isn’t just merchandise—it’s a testament to the rich, evolving legacy between India and Japan, ready to stride confidently into the future,  said a company statement..

    This year’s limited-edition merchandise pays homage to Mumbai’s iconic Marine Drive, known as The Queen’s Necklace. The designs capture the vibrant essence of Mumbai’s shoreline, blending urban energy with the natural rhythm of the sea. The merchandise features t-shirts adorned with tetrapod patterns and wave-inspired graphics, symbolising the resilience and harmony of the city.

    Asics also revealed the Gel-Kayano 31 limited edition, reflecting  Mumbai’s spirit. With colours inspired by the city’s dynamic skyline, such as Illuminate mint and safety yellow for men and summer dune for women, the shoe combines a 4D guidance system for stability, FF Blast Plus Eco cushioning, and PureGel technology for smooth strides over any distance.

    The collection aims to unite Tata Mumbai Marathon participants in a shared sense of purpose and community. Designed to celebrate Mumbai’s vibrancy, the merchandise creates a connection between runners and the city’s unyielding spirit.

    Said Asics India & south Asia MD Rajat Khurana: “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community.  This collection reflects Mumbai’s vibrant spirit and  every participant’s  resilience. We remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”

    Added  Procam International MD Anil Singh:  “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark twentieth edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. Asics has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.”

    The official Tata Mumbai Marathon merchandise is available at Asics flagship stores nationwide and online at www.Asics.co.in/tmm2025

  • ASICS introduced the latest footwear Gel Quantum 360 VIII with Shraddha Kapoor

    ASICS introduced the latest footwear Gel Quantum 360 VIII with Shraddha Kapoor

    Mumbai: ASICS India hosted a memorable brand event in Lucknow with their Brand Ambassador and leading actor Shraddha Kapoor—the event, held at the ASICS Store in Phoenix Palassio, Lucknow on 30 June 2024. The store provides customers an immersive shopping experience with an extensive collection of high-performance athletic footwear, trendsetting activewear and essential accessories, designed to elevate their fitness journey. The actor and fitness enthusiast Shraddha with ASICS launched the latest footwear ‘Gel Quantum 360 VIII’ from the SportStyle category.

    Shraddha’s presence infused the evening with glamour, elevating the audience’s excitement during the event and creating a delightful experience as Shraddha engaged with fans, showcasing her passion for fitness and healthy living while embodying a perfect blend of fashion, style, and an active lifestyle. Shraddha’s fans were thrilled with the opportunity to meet her in person at the store, where she also explored ASICS India’s latest collection of innovative fitness and lifestyle products.

    Reflecting on the success of the event, ASICS India & South ASIA Rajat Khurana managing director expressed, “We are delighted to be in the capital city of Uttar Pradesh, Lucknow with our Brand Ambassador Shraddha Kapoor. Witnessing the city steadily emerging as a strong sports hub, with the rising number of sports facilities coming up in the city to support the rising athletes participating in both national and international sports tournaments, brings it on the radar for us as an important market, even from a sales standpoint. And just as Shraddha continues to inspire millions of people to be fit and pursue a healthy lifestyle while sharing the sentiment of a sound mind in a sound body, we too aim to inspire more individuals to embrace an active lifestyle, making every step count on the path to better health and well-being.”

    Shraddha Kapoor, equally thrilled to be in Lucknow representing ASICS India, said, “I am delighted to be in the captivating city and looking forward to relish the rich cuisines, in fact, I am driven to workout just so that I can continue to pursue my love for food. The warmth and energy of this city are truly special. This event gave me an incredible chance to engage with my fans and I look forward to spreading the message to adapt an active lifestyle and making every step count with ASICS. Let’s embark on this exciting journey together!”

    The event showcased ASICS India’s latest collection of footwear and apparel, featuring a unique blend of advanced technology and contemporary design. The attendees enjoyed fitness demonstrations, interactive sessions with Shraddha, and a glimpse into her fitness routine. The overwhelming turnout and energetic atmosphere made the event a resounding success, celebrating fitness, fashion, and the vibrant spirit of Lucknow.

  • ASICS Athlete Peter Mwaniki leads to victory at TCS World 10K Bengaluru 2024

    ASICS Athlete Peter Mwaniki leads to victory at TCS World 10K Bengaluru 2024

    Mumbai: ASICS, a global Japanese sportswear brand celebrates the 16th edition of TCS World 10K Bengaluru 2024. The 10K distance is widely regarded as the first milestone in long-distance running where athletes participate to give their personal best performance and others for running experience. The continued association of ASICS India with Procam International as the Official Sports Goods partner for TCS World 10K Bengaluru has been a remarkable journey with an astounding registration number of over 30,000 and dynamic competition amongst the runners across levels. ASICS athlete Peter Mwaniki with a remarkable timing of 28:15 minutes emerged as a winner showcasing his phenomenal performance and implacable commitment.

    The event marked a significant milestone for ASICS as the official sporting goods partner, exhibiting the brand’s commitment to providing the best technology-enabled shoes and apparel that includes the limited-edition NOVABLAST 4 with FF BLAST PLUS and FF BLAST PLUS ECO cushioning to create the perfect bounce effect concurrently encouraging softer landings, made with 20 per cent recycled bio content, in addition with superior apparel collection for both men and women to elevate the overall running experience.

    ASICS has experienced substantial growth in the running space across regions, solidifying its position as a preferred choice amongst athletes and fitness enthusiasts worldwide. This wave of movement has built strong running communities across India year-on-year and will continue to inspire more people to experience the uplifting benefits of movement.

    ASICS India and South ASIA, managing director Rajat Khurana said, “We are committed to support and inspire individuals to achieve their fitness goals and embrace a healthier, more active lifestyle through the power of running. With this continued association our focus remains to inculcate the runners about the power of movement to balance their physical and mental well-being. Witnessing 30,000 runners participate in this event is truly inspiring. This record-breaking turnout not only illustrates the growing passion for running in India but also solidifies ASICS’ role in nurturing this vibrant community. With 12 stores in the city and 25 stores in the region, South India remains a priority market for us.”

    Speaking of the collaboration Procam International, Jt, managing director Vivek Singh “It has been an exciting journey to have ASICS as our Official Sports Goods partner for the TCS World 10K Bengaluru 2024. Every year, the brand has set new benchmarks with top-of-the-line event merchandise that is highly sought after by our participants. Together, we are committed to promoting sportsmanship and fitness across the nation.”

    ASICS is leading the Running Movement in India, this phenomenal participation at the TCS World 10K Bengaluru reinforces ASICS’ position as a preferred choice for athletes and fitness enthusiasts in India. In addition to the technology and innovation-leading products, ASICS represents the brand’s commitment to nurturing the running community by giving them access to the ASICS Running Club. Through this initiative, ASICS emphasizes the holistic benefits of movement – not just empowering physical fitness, but also mental well-being which is widely talked about in ASICS global ‘Move Your Mind with ASICS’ campaign. 

  • ASICS unveils Delhi Marathon gear with star athletes

    ASICS unveils Delhi Marathon gear with star athletes

    Mumbai: ASICS, the Japanese sportswear brand, launched limited-edition merchandise for the upcoming Apollo Tyres New Delhi Marathon 2024. ASICS Brand Athletes Prasidh Krishna, T Gopi, Joshna Chinappa and Saurav Ghosal along with ASICS Management unveiled the new collection at the ASICS store in Ambience Mall, Gurugram.

    ASICS is dedicated to creating best-in-class products to help them enhance their overall performance and achieve new milestones. The Apollo Tyres New Delhi Marathon 2024 merchandise unveils a design theme inspired by the organic and flowing forms found in nature, drawing on elements like landscape contours and a captivating satellite-like view from the top, seamlessly integrated with the Apollo Tyres New Delhi Marathon’s route map. By emphasising the mental and emotional benefits of exercise, this collection is designed to promote holistic well-being and foster personal growth.

    ASICS, with its foundation deeply embedded in consumer-centric design, places paramount importance on addressing customer needs by engaging in comprehensive primary data collection worldwide. Through feedback and direct customer interactions, ASICS gathers insights from consumers globally. These inputs fuel the research and development ensuring each product is meticulously crafted to meet and exceed consumer expectations. ASICS remains dedicated to deliver Apollo Tyres New Delhi Marathon 2024 merchandise that resonates with athletes and enthusiasts.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to announce our collaboration with the Apollo Tyres New Delhi Marathon 2024, a vibrant celebration of athleticism and community spirit. With our esteemed ASICS athletes Prasidh Krishna, T Gopi, Joshna Chinappa, and Saurav Ghosal onboard, we unveil our official merchandise collection. Inspired by Delhi’s dynamic energy and the essence of this prestigious event, our goal is to empower athletes of all levels with apparel designed to unleash their full potential. This collection reflects our unwavering commitment to supporting individuals in achieving their athletic aspirations.”

    NEB Sports chairman & managing director Nagraj Adiga said, “We are thrilled to have ASICS onboard and excited to offer the best quality products to the runners. Delhi is undoubtedly one of our largest races and it’s with privilege and responsibility that we carry the National Marathon Championship title.  It’s humbling to see people from all parts of India and outside travelling to Delhi to participate in our event.  We are geared up to deliver a wholesome experience and look forward to some amazing performances.”

    The running community in Delhi NCR is witnessing remarkable growth. ASICS Running Club an inclusive running group led by experienced runners where weekly training programs are organized to help one achieve personal fitness goals. The increasing awareness of the health benefits of running further fuels the adoption of running as a regular exercise routine.

    The official Apollo Tyres New Delhi Marathon 2024 merchandise will be available to shop on flagship ASICS stores across the country and online brand stores

  • ASICS Strengthens its team of athletes with top squash player Saurav Ghosal

    ASICS Strengthens its team of athletes with top squash player Saurav Ghosal

    Mumbai: ASICS, the renowned Japanese sports performance brand has announced the addition of India’s distinguished squash player Saurav Ghosal, to its team of brand athletes. The official announcement underlines ASICS’ unwavering commitment to nurturing and empowering India’s sports talent, year on year.      

    Saurav Ghosal made history by qualifying as the first Indian men’s squash player to break into the World Top 10, boasting exceptional skills and a record of 13 national championships so far. With nine medals at the Asian Games and a Commonwealth Games singles bronze, Saurav Ghosal’s triumphs remain unmatched. His association with ASICS signals a promising journey towards setting new benchmarks and elevating his performance.

    Talking about the announcement ASICS India and South ASIA, managing director Rajat Khurana commented “We proudly welcome Saurav Ghosal to the ASICS family. His unparalleled achievements, breaking into the senior singles top 10, being the first Indian Junior World No. 1 to an Arjuna Award, and numerous podium finishes, exemplifies his discipline and dedication towards sports. We look forward to supporting him as he continues to redefine the boundaries of squash on the global pedestal.”

    Expressing his thoughts on this collaboration, Saurav Ghosal commented, “I am thrilled to join the prestigious ASICS family.  Their ethos of ‘Sound Mind, Sound Body’ resonates deeply with me, as I constantly strive to maintain the perfect harmony between mental and physical well-being. I look forward to this rewarding association with ASICS India I am committed to enhancing my performance and achieving new milestones for the nation.”

    As part of this association, ASICS will be supporting Saurav with their best-in-class footwear and apparel during his training and competitions. Now with Saurav onboard, ASICS has a strong roster of athletes that includes Tennis stars Sumit Nagal, Rohan Bopanna and. Karman Kaur Thandi, Cricket star Prasidh Krishna, T. Gopi Marathon champ, Squash star Joshna Chinappa and Manpreet Singh Hockey sensation.

  • ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024

    Mumbai: ASICS the Japanese sportswear brand launched the limited-edition merchandise for Tata Mumbai Marathon 2024. ASICS brand athlete Rohan Bopanna along with actress & avid runner Gul Panag unveiled the new collection at ASICS store on Linking Road in Mumbai.

    The vibrant design of this collection by ASICS conveys a strong story of energy, persistence and passion for running. The Gel Kayano™ 30 limited edition shoes are designed with a unique blend of colours like electric blue/aquarium for men and white sun coral for women to appeal to both male and female runners.

    The specially crafted GEL-KAYANOTM 30 running shoe has Mumbai 2024 emblazoned on the side. The shoe provides maximum comfort and style reflecting Mumbai’s colourful culture. The GEL-KAYANOTM 30 shoes are equipped with advanced features like a 4D guidance system for stability and FF BLASTTM PLUS ECO cushioning for softness the shoes aim to energise runner’s every stride of their run.

    The limited-edition race day t-shirt design shows the circular pattern that encapsulates the spirit of unity via the “Enso” motif from Japanese traditions. It is crafted in seven symbolic colours denoting various facets of life, the collection aims to bring all marathon participants together in a harmonious cooperation towards a shared goal. The t-shirt and shoe bring out the complete essence of the city of Mumbai and will connect and bond well with the runners of Tata Mumbai Marathon 2024.

    ASICS India and South ASIA managing director Rajat Khurana said, “We are delighted to have Rohan Bopanna and Gul Panag on board to reveal our official merchandise for the Tata Mumbai Marathon 2024. Inspired by the dynamic energy of this city and event, our goal is to design apparel that empower athletes at every skill level to unleash their complete potential. This collection is a testament to our dedication in fostering a commitment to help individuals achieve their athletic goals.”

    Commenting on the event, ASICS brand athlete Rohan Bopanna said, “I am glad to be a part of this special day being a Brand Athlete for ASICS India and unveiling the official merchandise for the Tata Mumbai Marathon 2024 is truly special. As an athlete, I believe having the innovatively designed gear that seamlessly blends style with high performance is paramount. These specially crafted GEL-KAYANOTM 30 shoe and t-shirt perfectly captures the vibrant energy of the city.”

    Procam International managing director Anil Singh said, “ASICS has been a longstanding partner of the Tata Mumbai Marathon and the Procam family. They have continuously set new benchmarks with top-of-the-line event merchandise which are highly sought after by our participants. As we gear up for the 19 edition of the Tata Mumbai Marathon, here’s a race filled with inspiration, determination and the beating heart of India in every step #HarDilMumbai.”

    The TATA Mumbai Marathon 2024, is a world athletics gold label road race and will be hosted on Sunday 21 January 2024.The event will be flagged off from the historic Chhatrapati Shivaji Maharaj Terminal.

  • ASICS India onboards Hockey star Manpreet Singh as brand athlete

    ASICS India onboards Hockey star Manpreet Singh as brand athlete

    Mumbai: ASICS, the renowned Japanese sports performance brand, proudly announces the newest addition of Indian hockey sensation Manpreet Singh to its esteemed roster of brand athletes. With a shared commitment of the brand’s value, ASICS India is delighted to align with Manpreet Singh, a defender and the former captain of the Indian Men’s Hockey team.

    ASICS’ brand philosophy, “sound mind, sound body,” emphasizes the need to maintain a perfect balance between mental and physical well-being. The brand envisions to not only supporting but also encouraging the young talent of the country to achieve new heights and set benchmarks. Following the brand’s direction and ideation, ASICS India is onboarding Manpreet Singh as its newest brand athlete, considering his vision and dedication towards both sports and life aligns seamlessly with the brand philosophy.

    Manpreet Singh Pawar, one of India’s most celebrated hockey icons, has achieved remarkable success in his career. Under his leadership, India also won a Bronze medal at the 2018 Asian Games, Silver medal at the Champions Trophy and Gold medal at the Asian Champions Trophy. He led the team to earn a Bronze medal at the Tokyo 2020 Olympics, ending India’s 41-year wait for an Olympic medal in hockey. Singh has also been recognized for his individual achievements with the Arjuna Award and the FIH Player of the Year Award.

    ASICS India and South Asia MD Rajat Khurana,” We are delighted to announce ASICS India’s association with Manpreet Singh as our newest brand athlete. We are glad to share that Manpreet stands as India’s most revered Hockey icons and his inspirational journey shines as a guiding light for young athletes nationwide, perfectly embodying our brand philosophy of ‘Sound Mind, Sound Body. Together, we look forward to inspiring individuals across the nation to embrace a holistic approach of well-being, where mental and physical health go hand in hand. We are confident that this association will help us inspire more people to achieve their fitness goals.”

    Talking about this collaboration Singh commented, “As an athlete, my journey has been defined by unwavering commitment, teamwork and the pursuit of excellence. Joining hands with ASICS, a brand that shares my belief in the synergy of a ‘sound mind and a sound body’, is an exciting new chapter in my career. I am honored to be part of a brand that not only supports athletes but also encourages holistic well-being. Together, we aim to inspire and empower individuals to strive for their best, both on and off the field. I look forward to this incredible partnership and the journey ahead as we continue to champion the values of sportsmanship, resilience and balance.”

    As part of this association, Manpreet will wear ASICS apparel and footwear during his training and competitions. Last month ASICS India announced the onboarding of tennis star Sumit Nagal as well.

  • ASICS launches online marketplace in India

    ASICS launches online marketplace in India

    MUMBAI: Fitness brand ASICS has announced the launch of its e-commerce website for the Indian market. The newly launched website is a one-stop destination for all ASICS products across its categories and has been specifically introduced to meet the growing demand in the country with a focus on catering to the fast-paced lifestyle of millennials.

    A company statement shares that the e-commerce site is a step to make the brand more accessible to consumers in tier II and III markets, strengthening its reach in the country by extending a safe avenue to access authentic brand offerings. The new e-commerce portal is designed to make ordering, deliveries and payments easier and faster for all ASICS consumers.

    ASICS India MD Rajat Khurana said, “With the launch of the website, we are looking to rapidly expand our consumer base and delight users across new and upcoming markets. The launch of the website allows us to be a step closer to our consumer so that we can directly and constantly communicate with them.”

    ASICS brand ambassador Bhuvaneshwar Kumar said, “It is very important for an athlete to have the right kind of fitness gear for an effective training and ASICS not only provides the necessary support but has also devised path-breaking technologies which can impact one’s performance greatly. Considering the fast-paced lives in today’s world, it’s of great convenience to everyone to be able to shop the best – quality and authentic ASICS products online. The launch of the retail website makes it easier for fitness enthusiasts to shop for good sportswear at their ease.”

    The new ASICS website will host all the latest collections and favourites from the brand portfolio, including many global top sellers, like GEL Kayano, Hyper GEL, GEL KENUN, GEL Nimbus among other popular styles.

    In the future, the website will have an ASICS One ID integrated on the website, which will enable consumers to buy apparels and shoes from all three brands; ASICS, Onitsuka Tiger, and ASICSTIGER all in one cart.