ITV

Tag: Rajat Jain

  • MAGGI crafts new ‘Happy Bowl’ with love

    MAGGI crafts new ‘Happy Bowl’ with love

    Mumbai: Continuing with its spirit of culinary innovation, MAGGI has unveiled the Happy Bowl. The new product combines irresistible taste with goodness of atta, and is a source of protein, calcium, vitamin A, and fiber. Available in two delightful flavours, ‘Yummy Masala’ and ‘Twisty Tomato,’ this new offering is crafted to delight young palates while embodying MAGGI’s commitment to delivering great taste through innovation.

    Nestlé India director, foods business, Rajat Jain shared his enthusiasm for the new product and said, “At MAGGI, we are deeply passionate about the food we create, and MAGGI Happy Bowl holds a truly special place in our hearts. It promises to continue MAGGI’s legacy of creating beloved products for everyone in the family and provide them with more options. MAGGI Happy Bowl is our offering for the kids and a gift to moms, offering joyful simplicity in every bite”

    Supporting the launch, MAGGI has rolled out a comprehensive marketing campaign that spans TV, digital media, print, and outdoor advertising across major cities. The campaign highlights the dual appeal of great taste and goodness, aiming to make the Happy Bowl a new favorite at family tables.

  • MATCH. MAGGI. MASALA campaign spices up cricket with Smriti Mandhana

    MATCH. MAGGI. MASALA campaign spices up cricket with Smriti Mandhana

    Mumbai: As the cricket fever heats up with the excitement of supporting different teams, there is one thing that dials up the thrill even further – the irresistible taste of MAGGI noodles. MAGGI has yet again stepped up to the crease as the ultimate team player, fostering moments of friendship and camaraderie with its latest campaign ‘MATCH. MAGGI. MASALA’, featuring the dynamic cricket icon Smriti Mandhana.

    Talking about the roll-out of the campaign Nestlé India director Rajat Jain said “Our campaign Match. MAGGI. Masala. highlights the shared joy of indulging in an irresistible bowl of MAGGI despite supporting different teams, making the match even more masaledaar. We are proud to onboard the champion herself, Smriti Mandhana who now as a viewer cannot resist a bowl of MAGGI. We believe that the campaign will heighten the spirit of cricket by bringing ultimate delight to the consumers.”

    Talking about her association with the campaign, Smriti Mandhana said, “MAGGI is my first love and I am ecstatic to be associated with the brand which brings together the two most precious things for me. The thought is true to what I feel even when I watch the match with my friends and is truly a Match. MAGGI. Masala.”

    The campaign comprises a digital film & social media activation. The film focuses on the love for MAGGI through its irresistible taste even in situations when friends have different teams to support.

  • MAGGI Magic sparks up MasterChef India on Sony LIV

    MAGGI Magic sparks up MasterChef India on Sony LIV

    Mumbai: Sony LIV is reigniting the country’s passion for the art of cooking like never before, as MasterChef India is streaming exclusively on the platform from Monday to Friday at 8 p.m. This new season promises to be an absolute feast for viewers across the country. In a unique momentous collaboration, Sony LIV has joined hands with MAGGI Masala-ae-Magic, to set a new benchmark of culinary excellence on MasterChef India.

    MAGGI Masala-ae-Magic by Nestle comes on board as the ‘co-powered by’ sponsor for MasterChef India, bringing with it a unique blend of innovation and flavours. The brand will infuse the show with numerous themes like zero waste, sustainability and fuelling home cooks’ entrepreneurial aspirations.

    Through this partnership, the brand aims to engage with a wide range of consumers and become a trusted ally to home cooks across the country in enhancing the flavour of everyday meals. Nestle and MasterChef India’s share a common vision of celebrating culinary arts, nurturing talent and inspiring food enthusiasts across the nation.

    MasterChef India marks the return of Chef Vikas Khanna and Chef Ranveer Brar, along with the latest addition, Chef Pooja Dhingra, on the judging panel. With their unrivalled expertise serving as the guiding light, 12 passionate home cooks will engage in a fierce culinary battle in the iconic MasterChef kitchen, each vying to emerge as the ultimate MasterChef of the season.

    MasterChef India, co-powered by MAGGI Masala-ae-Magic, streaming exclusively on Sony LIV at 8 p.m.!

    Sony LIV head of ad sales revenue, Ranjana Mangla stated, “ MasterChef India exclusive on Sony LIV has opened to a grand reception. The show with its blend of intense competition and innovative culinary delicacies, offers a plethora of opportunities for curated content innovations. This dynamic environment opens doors for brands to seamlessly integrate their stories in effective and meaningful ways. Nestle’s collaboration with Sony LIV marks a significant milestone to drive associative value and enhance the brand’s core proposition through customized solutions that will enhance the thrill of the competition and reflect our shared commitment to fostering culinary talent.”

    Nestlé India Head – Foods Business Rajat Jain commented, “MAGGI Masala-ae-Magic has been an integral part of Indian kitchens for more than a decade. With a deep understanding of the ever-evolving cooking requirements, we stand as a trusted ally in making everyday meals extraordinary. We look forward to this first-ever association of MAGGI Masala-ae-Magic with MasterChef India. With this association, we hope to inspire all Indian home cooks to believe that they can create magic in their daily cooking.”

  • MAGGI launches “MAGGI Oats Noodles with Millet Magic”

    MAGGI launches “MAGGI Oats Noodles with Millet Magic”

    Mumbai: Nestlé India has added a new offering in their Millet-based product portfolio with the launch of MAGGI Oats Noodles with Millet Magic, under MAGGI Oats Noodles sub-brand. Consumed by nearly two-thirds of the Indian households, MAGGI noodles can contribute positively to make millet mainstream in India.  

    The new product offers a combination of two millets – Sorghum (Jowar) and Finger Millet (Ragi), along with goodness-filled oats. MAGGI has taken the flavorful Masala direction to make millets enjoyable and elevate the experience.

    Commenting on the launch, Nestlé India director – foods business Rajat Jain said, “We are excited to introduce the new MAGGI Oats Noodles with Millet Magic with goodness of millets. This launch is in line with MAGGI’s commitment to provide consumers with diverse options by recalibrating innovations. With this new product we have combined oats with Indian Millets to offer consumers a product which is a source of fiber and protein. Over the four decades of our existence in India we have received immense love from our consumers. We are confident that the MAGGI Oats  Noodles with Millet Magic will be received by our consumers with equal love and enthusiasm.”

    The MAGGI Oats Noodles with Millet Magic comes as a part of Nestlé India’s new millet-based offerings across categories. Nestlé R&D Centre India Private Limited, Manesar (a subsidiary of Nestlé  S.A and a part of Nestlé’s global R&D network) signed an MOU with Nutrihub-IIMR with an aim to collaborate in areas such as millet processing, health and nutrition benefits, millet sustainable regenerative agriculture practices and start-up collaborations. Coming from the house of MAGGI, consumers can be assured of great taste, with a tastemaker combining 20 spices & herbs.  

    MAGGI Oats Noodles with Millet Magic will be available at major metros and will be priced at Rs 175 for a pack of four serves (298 g). 

  • Hungamathon runs well in Kolkata, Delhi next on agenda

    Hungamathon runs well in Kolkata, Delhi next on agenda

    MUMBAI: After Mumbai, the Hungama TV organized kid’s mini-marathon which was postponed in the other two cities, finally kicked off in Kolkata on 4 February at the Ladies Golf Course Ground (Maidan Area). The Britannia Tiger Hungamathon in Delhi is slated to take place on 18 February.

    Currently, Disney acquired children’s channel Hungama TV tied-up with West Bengal Athletic Association to ensure appropriate adjudication of the event and Total Sports Asia to handle the planning, promotion and execution of the event. Hungama TV captain 2007 from Kolkata was judge for “the crazily dressed kid” category.

    Following the mishap that took place at the Mumbai venue the other events had to be re-scheduled. As per the original schedule, the Delhi event was slated to take place on 14 January followed by Kolkata on 28 January. The channel claims to have received a response from over 15,000 kids at Kolkata.

    The Walt Disney Company (India) managing director Rajat Jain said, “In the second year of this event, we are going to three cities with an overwhelming response of over 30,000 registrations received in each city. We at Hungama TV, celebrate this friendship and solidarity with our young fans. Being a brand in the kids and family space is one of immense responsibility. This run was a medium for us to communicate to the millions of children across the country to see the joy and freedom of being outdoors and having fun as a team.”

    West Bengal Athletic Association president Prasun Mukherjee said, “One of the aims of the West Bengal Athletic Association (WBAA) is to promote sports in the state. Through this marathon, we want more children to take up sport and promote the spirit of running. The WBAA looks forward to a successful event this Sunday.”

    Total Sports & Entertainment India Pvt Ltd. managing director Navneet Sharma said, “The Hungamathon provides the ideal platform for kids to maintain the competitive spirit and also to have fun. We are very happy to partner with Hungama TV on this fantastic event.”

    Speaking about Britannia’s association with the event, Britannia Industries Ltd vice-president and head of marketing, sales and innovation Neeraj Chandra said, “Britannia is very happy to be associated with ‘Hungamathon 2006-2007’. It is an excellent initiative to encourage kids to indulge in physical activities which involves fun and energy, which is what the brand Tiger symbolizes.

    “Tiger is a very popular brand among kids and is a great source of their daily energy dose. The response to this mini-marathon has been tremendous and it is a great way for kids to have fun and we will always continue encouraging these kind of activities.”

  • Hungama TV names board of directors for this year

    Hungama TV names board of directors for this year

    MUMBAI: The former UTV owned kids channel Hungama TV made its first official announcement today following its acquisition by the Walt Disney Company. Hungama TV announced their annual selection of their board of directors called the Captains Club which includes ten children from across key cities who act both as a network of local information systems as well as official spokespersons for the channel.

    Representing Hungama TV was VP programming and production Aparna Bhosle who has recently joined the Disney bandwagon and will report Walt Disney Company (India) managing director Rajat Jain. Hungama TV however, appears to be scouting for a head. Bhosle declined to divulge details of the same.

    After coming under the Disney banner, gradual changes are likely to be expected in the acquired channel. However, both parties say that the positioning of the channel will remain the same. On the programming front, the first fruits of these changes are visible as Toon Disney’s Power Rangers series has been added to Hungama’s portfolio of shows, as of 1 January.

    In addition, driver properties on Hungama TV like Doreamon and Shinchan are likely to be pushed further with the support of Disney’s Consumer Products Division with merchandising activities on the anvil.

    When queried by Indiantelevision.com about the occurrence of a conflict of interest as being a natural outcome following the buy out, Bhosle said Hungama TV compliments the offerings of the Disney pair and so far there have been no such demands to implement any such adjustments.

    Kicking off the New Year, Hungama TV has been swift in getting down to business by taking the opinions of the newly appointed board of directors to plan for the year ahead. This board will meet on a quarterly basis to discuss business, an area in which they will be trained by industry experts from each of their local centers. They will also spearhead all local activities of the channel in each of their cities.

    What appears to be a glaring demand among these kids is the need for more live action content. Primarily governed by ‘tweens’, this board will act as a critique for the channel and keep them abreast of the growing competition.

    On speaking to the Captains some of them freely spoke of the changes they would like to see implemented on the channel. Being given priority is the live action show Hero, which the kids see as unrealistic and far fetched.

    Instead, they have suggested a more practical approach based on science rather than imagination. In additions, they also proposed that more on-ground activities need to be executed to drive kids to the channel. They will be required to put into perspective “What children want to see on television across the nation.” This is a culmination of a three month long event titled Parle G Hungama TV Captains Hunt 2006- 2007.

    Bhosle of course said that considering their suggestions has helped the channel in the past and that changes in live action content such as Hero are likely to be seen, as the core focus for the channel is the belief in “kid’s empowerment.”

     

  • Disney comes to Mumbai in search of princess

    Disney comes to Mumbai in search of princess

    MUMBAI: The Walt Disney Company in India today launched the country-wide promotion titled – “Disney’s Little Princess”, an elaborate, across-the-line event around Disney Princess franchise in Mumbai.

    The search for Disney’s Little Princess is powered by major lines of businesses of The Walt Disney Company India namely Consumer Products, Disney Channel, Internet Group and Home Entertainment divisions.

    Little girls turned up in hundreds to sing, dance, act and display other talents at auditions conducted today. Dia Mirza, former Miss India/ Miss Asia-Pacific and Bollywood star is the face of this nationwide campaign. She was present at the venue to cheer the participants.

    Little girls across India can participate in this festive event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the “Disney’s Little Princess” contest.

    Disney Princess spans across categories with merchandise to include toys, clothing, footwear, games, home videos, home products, paints, stationery, television, theatrical content, and mobile downloads. The franchise also extends itself to an on-ground experiential delight last year – Disney Channel’s ‘ My Little Princess Hunt -2005’.

    “Disney Princess success is an example of the company’s focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories, ” said The Walt Disney Company (India) managing director Rajat Jain.

    Besides Mumbai, the auditions have been held in malls around New Delhi, Bangalore, Chennai and Hyderabad. The event in each of these cities is being recorded and aired in special interstitials on the Disney Channel.

    Speaking on the occasion, Dia said, “As a kid I grew up with the Disney Princesses. They inspire confidence in girls to follow your dreams and intelligence to deal with any life situation. They teach values that are close to every Indian parent’s heart. It has been truly fulfilling experience for me to be a part of this campaign. I wish all the participants the very best.”

    “The Disney Princess franchise has added a noticeable sparkle to the company’s entertainment offerings in the previously underserved segment of girls aged 4-14. The strong presence of the franchise is set to delight little,” the company said in a statement.

    Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. “All licensees have come together for this special promotion,” the release said.

  • Disney forays into publishing, teams up with Infomedia to launch ‘Disney Adventures’ in India

    Disney forays into publishing, teams up with Infomedia to launch ‘Disney Adventures’ in India

    MUMBAI: The Walt Disney Company’s publishing arm, Disney Publishing Worldwide India (DPW) has entered into a strategic alliance with Infomedia India Ltd., special interest publications firm, to unveil Disney Adventures, a tweens and kids’ magazine in India.

    Disney Adventures is targeted at Indian tweens in the age group 8-13 years and will feature local content, beginning with the first issue that will include a special feature on latest Bollywood release – Dhoom 2.

    An official release states that the international format of Disney Adventures has been adapted to suit Indian tweens and kids, as it contains over 35 per cent local content. The 100-page monthly publication will feature the Indian tweens’ favourite Disney and Bollywood characters, comic pages, jokes, games, tech news and reviews, fashion, and contests. Other Indian language editions for this magazine are also being considered.

    The first monthly issue of magazine will be priced at a cover price of Rs 40.

    “Kids and their families have an affinity for Disney content. The launch of Disney Adventures significantly advances our strategic priorities, which include – first and foremost – delivering high-quality, compelling creative product to consumers across all platforms” said The Walt Disney Company (India) MD Rajat Jain.

    Infomedia India MD Prakash Iye said, “Our tie-up with Disney is a perfect fit for the two brands as we are leaders in our respective space and will complement the strengths of both the groups. The tweens’ magazine sector in India has still not been explored and we are confident that the launch of Disney Adventures will meet the expectations of the growing Indian teens’ demands for consuming the best in International content.”

    The magazine was first published in the United States in early 1990s and has seen many evolutions in its content mix, in keeping up with the evolving tweens and kids.

  • Disney rolls out ‘Disney’s Little Princess’ promotional activity across categories

    Disney rolls out ‘Disney’s Little Princess’ promotional activity across categories

    MUMBAI: The Walt Disney Company in India has launched a country-wide promotion titled – “Disney’s Little Princess”, an across-the-line event around Disney Princess franchise.

    Little girls across India can participate in this festive event by purchasing any Disney Princess product worth Rs 100 or more and win an entry to audition for the ‘Disney’s Little Princess’ contest. Disney Princess spans across categories with merchandise to include toys, clothing, footwear, games, home videos, home products, paints, stationery, television, theatrical content and mobile downloads.

    The Disney Princess franchise has added a noticeable sparkle to the company’s entertainment offerings in the previously underserved segment of girls aged 4-14. The strong presence of the franchise is set to delight little girls throughout the festive season with a host of initiatives and launches planned across all product categories. Disney Princesses are popular across the globe. The franchise is on track to become the largest girls franchise in 2006 with 40 per cent growth in 2005 and 300 per cent growth over the last three years, states an official release.

    “Disney Princess success is an example of the company’s focus on content, creativity and innovation and demonstrates our ability to provide a 360 degree entertainment experience for kids. We have a strong heritage in great story telling and have cemented a rock-solid emotional connection with our consumers through our popular Disney characters and stories,” said Walt Disney Company (India) managing director Rajat Jain.

    Little girls turned up to sing, dance, act and display other talents at auditions in Gurgaon. Besides, auditions will also be held in malls around Mumbai, Bangalore, Chennai and Hyderabad. The event in each of these cities will be recorded and aired in special interstitials on the Disney Channel. The search for ‘Disney’s Little Princess’ is powered by major lines of businesses of The Walt Disney Company India namely consumer products, internet group, home entertainment divisions and ofcourse Disney Channel.

    Disney Princess licensees in India include: United Toys, Me n Moms, Prasima Marketing, Mahindra Intertrade, Bodycare, Nerolac, Sterling Metaplast, Ramlax Exports, Kores India Ltd., H.M. International, Envogue Furnishings and many others. All licensees have come together for this special promotion, adds the release.

    Funskool (India), the licensees for Princess dolls and role play range GM Sales and Marketing R. Jeswant says, “Funskool (India) Ltd has had a long association with Disney. The market response to Disney Princess Dolls and Playsets has been particularly encouraging. This year is being celebrated as the year of the Mermaid and therefore, ‘Ariel, the Little Mermaid’, will be the focus of attention. A full range of Ariel Dolls and Playsets will be on the shelves of leading toy stores shortly. We cherish our association with Disney and expect the relationship to flourish and grow in years to come.”

    Commenting on the popularity of Princess themes of Disney Nerolac Paints- Nerolac GM marketing C. Venugopal says, “Every little girl dreams of a fantasy world where clothes are spun of gold and balls are held in her honor. The princess range allowed Nerolac to do just the same. With a wide range of characters, huge business potential, Disney Nerolac Paint’s Disney Princess range bring the little girls into a world filled with romance and royalty where she can feel as special as a princess.”

    “Disney’s classic Princess stories are extremely popular with kids across the country. We have 12 princess titles in three different formats and each of these are loved not just by kids but also their parents alike. The stories reflect values and ethos that Indian readers relate to. We are proud to bring these stories from the Disney stable to kids across India,” adds Sterling Publishers Pvt. Ltd. director Gaurav Ghai.

    Furthermore, Disney Princess is also being promoted in the television space with a branded block – Disney Princess hour. Viewers can also experience the magical world of Disney Princesses through Disney Movie Magic, every weekend in select Adlabs locations in cities across India through classic titles like Snow White, Beauty and the Beast, Aladdin and the Prince of Thieves.

    The latest Princess platinum title movie was released in October on Home Video – Little Mermaid, a special edition DVD. Taking home, Disney’s Classic, the ‘Little Mermaid’ will also help little girls gain an entry to participate in the mega event this festive season, Excel Home Videos MD M.N. Kapasi said, “Disney Princess celebrates the spirit of the endearing female characters created by the Walt Disney Company over the years. We are pleased that Little Mermaid’s DVD will be an opportunity for children to participate in this prestigious event.”

    This franchise also extended itself to an on-ground experiential delight last year – Disney Channel’s ‘My Little Princess Hunt -2005’.

  • Disney’s ABC News Now to be available via Dish TV

    Disney’s ABC News Now to be available via Dish TV

    MUMBAI: Disney-ABC Television Group’s ABC News Now channel will soon launch on Dish TV, the direct-to-home platform.

    This is the first deal outside of United States that the Walt Disney Company’s Buena Vista International Television-Asia Pacific (BVITV-AP) has entered into.

    The 24-hour ABC News Now channel is likely to launch on Dish TV later this year – subject to downlinking approval by the information and broadcasting ministry, according to an official statement.

    ABC News Now is a 24/7 international news channel that provides live breaking news coverage, complete shows, exclusives, news specials, in-depth coverage and more. The channel also offers viewers exclusive uncut interviews from award-winning ABC news programming such as 20/20, Primetime and World News with Charles Gibson as well as insightful, original programs with the latest on health, money and Hollywood.

    “We are delighted to have signed this agreement with Dish TV for the ABC News Now channel, and look forward to working closely with them to bring ABC’s first class news service to the Indian audience,” commented BVITV-AP senior vice president and managing director Steve Macallister. “India is a key strategic market for our company so this deal marks a particularly significant achievement.”

    “This is a major step forward for ABC News Now,” said ABC News president David Westin. “As ABC News strives to reach news audiences anytime and anywhere around the globe, we are delighted that one of the largest English-speaking countries in the world should be our first step.”

    “As technology rapidly evolves in the Indian media landscape, a new generation of consumer is embracing all it has to offer. With Dish TV, the Walt Disney Company would be able to provide top-of-the-class global news coverage to a savvy and discerning Indian audience,” said The Walt Disney Company India MD Rajat Jain.

    “In the last year, Dish TV has emerged as one of the fastest growing digital platforms in Asia. Our association with ABC News Now is in line with our commitment to provide the best of infotainment, available in India or abroad, to our subscribers. We are sure that Dish TV subscribers would be happy to access ABC News Now in India shortly,” mentioned Dish TV business head Jawahar Goel.