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Tag: Rajasthan

  • MIB recants, says only explicit condom ads banned during the day

    MIB recants, says only explicit condom ads banned during the day

    MUMBAI: After stirring the hornet’s nest on the contentious issue of restricting condom ads to only water-shedding hours, the Ministry of Information and Broadcasting (MIB) has clarified that such ads can be aired on TV during daytime. 

    In an advisory earlier this month, the MIB had asked all TV channels to air condom advertisements only between 10pm to 6am to avoid exposure of such material to children.

    But in a clarification dated 21 December 2017, the ministry said the ban on condom advertisements during daytime applies only to commercials that have sexually explicit content.

    In a release, the ministry quoted that “advertisements that do not sexually objectify women and are aimed at informing citizens regarding devices/products/medical interventions to ensure safe sex are not covered under the said advisory.”

    The ministry had earlier stated that it had taken note of objections regarding condom ads that are “targeted at a particular age group” being aired on some channels that are considered as ‘indecent especially for children.’ It used Rule 7 (7) and Rule 7 (8) of the Cable TV Networks Rules, 1994 to tell broadcasters to refrain from telecasting ads of condoms that could be considered inappropriate/indecent for viewing by children. 

    The relaxation on the issue came after the Rajasthan high court issued a notice to the Centre challenging an advisory of the MIB barring TV channels from showing condom ads during prime time.

    The petition underlined the fact that condom ads don’t violate Rule 7 of the Cable Television Network Rules, 1994 which apply to anything which endangers the safety of children or create in them any interest in unhealthy practices or shows them begging or in an undignified or indecent manner. 

    The Advertising Standards Council of India (ASCI) had approached the ministry earlier this month for guidance after several people complained regarding the inappropriate nature of the condom ads being telecast during primetime viewing on most channels. 

    Also Read:

    I&B tightens up on condom ads on TV

    ‘Sanskari’ India wants condom ads off primetime

    MIB categorises all non-Hindi and non-Eng TV channels as regional

  • The creative storytelling in tourism ads

    The creative storytelling in tourism ads

    MUMBAI: Tourism ads have had the same ingredients for years: panning through scenic views, mountains, palaces, forts, rivers and people dressed in traditional state outfits. Once in a while you throw in a celebrity.

    These ads centre around a story about the state they represent. Vivid images of the landscape coupled with the right storyline and music can transport you into a place you may have never thought of visiting.

    The World Travel & Tourism Council calculated that tourism generated Rs 14.02 lakh crore or 9.6 per cent of the nation’s GDP in 2016 and the sector is predicted to grow at an annual rate of 6.8 per cent to Rs 28.49 lakh crore by 2027. About 88.90 lakh foreign tourists arrived in India in 2016 as compared to 80.27 lakh in 2015, recording a growth of 10.7 per cent. Domestic tourist visits to all states and Union Territories numbered 1,036.35 million in 2012, an increase of 16.5 per cent from 2011.

    Before the year 2002, the government’s efforts to promote tourism did not create much impact. Then The Ministry of Tourism decidedto put in a concrete effort to promote tourism with its iconic ‘Incredible !ndia’ logo in all communications, along with signing Amitabh Bachchan as the brand ambassador for Gujarat tourism. Since then, every year, Indian states release tourism ads to attract travellers.

    We’ve rounded up some of the most beautiful and iconic state tourism ad campaigns that incorporate creativity, alluring storytelling and show true essence of the state.

    Gujarat:

    Gujarat tourism has been synonymous with Amitabh Bachchan for over a decade now. The vibrant Gujarat theme has been well received and had led to a 30 per cent increase in tourist arrival in the state from 1.70 crore in 2009-10 to 2.23 crore in 2011-12.

    TVC Link::

    Madhya Pradesh:

    Madhya Pradesh tourism ads are known for their playfulness, vibrant shots and catchy jingles. Madhya Pradesh state tourism has create some of the most iconic ads that truly justify MP as the heart of India – MP mein dil ho bacche sa, MP ajab hai sabse gajab hai, sau rang hai and hindustan ka dil dekho.

    TVC Link:

    Rajasthan:

    Rajasthan, known for its desserts, vibrant colours and alluring folk songs has always been a constant favourite among local tourists and foreign lands. All Rajasthan tourism ads perfectly encapsulate the essence of Rajasthan.

    TVC Link:

    Jammu and Kashmir:

    Jammu and Kashmir has often been hailed as heaven on earth and there is hardly any doubt that it is perhaps one of the most beautiful places on the planet. Although the state hasn’t been very creative with its previous communications and campaigns, it has pitched itself as the ‘warmest place on Earth’ in its latest campaign. The film showcases the story of a couple on vacation in Kashmir. The duo mistake a citizen of the state for their taxi driver. Instead of correcting them, the man takes them on a tour of the state.The film was conceptualised by J Walter Thompson agency.

    TVC Link:

    Assam:

    Assam is another state that wasn’t really creating any interesting ads or promoting its state tourism until now. The state has however launched its new multimedia campaign with its brand ambassador Priyanka Chopra that captures not just the beauty of the state but also its diverse and rich culture. The central theme of the campaign ‘Once you visit Assam, it stays with you forever’ was created and conceptualised by YAAP & Crayons agency.

    Video Link:

  • Ofcom registers plaint against ‘Joanna Lumley’s India’ as ‘materially misleading’

    Ofcom registers plaint against ‘Joanna Lumley’s India’ as ‘materially misleading’

    MUMBAI: The UK’s communications regulator Ofcom recently registered a complaint against “Joanna Lumley’s India” to be ‘materially misleading’. It has been registered under the “Complaints assessed, not investigated” section of Ofcom. Ofcom has decided not to pursue complaints recorded between 1 and 20 August 2017 because they did not raise issues warranting investigation. “Complaints assessed” fall under the procedures for investigating breaches of content standards for television and radio.

    TV show ‘Joanna Lumley’s India’ has been alleged in a section of the UK media for airbrushing history. Lumley had returned to the place of her birth to celebrate India and walk in her ‘family’s footsteps’. However, her show alleged overlooked British oppression in the former colony. In the final instalment of Lumley’s three-part travelogue adventure across India, she explored Rajasthan, Delhi and the mountainous North West ending in Kashmir, the place of her birth.

    Joanna Lumley’s India, shown on ITV, promise to “celebrate” modern India and “walk in my family’s footsteps”. Within minutes of the beginning of the first episode, there was reportedly an omission. Walking through Kolkata, then called Calcutta, Lumley notices the British-inspired architecture. She however fails to mention that the first Anglican cathedral on the subcontinent St John’s Church was built by James Agg, her great-grandfather and the first of her ancestors to arrive in India in 1777. She probably is unaware of the lineage, the Guardian reported.

    But. it was not hard to trace it. Or, it could be because of those four chilling words — British East India Company – the trading corporation turned “aggressive colonial power”, as the historian William Dalrymple pointed out, the activities of which brought the word “loot” (from the Hindustani ‘lut’) into the English dictionary, and from which Agg may have made his fortune.

    The Brit EIC was not just a group of merchants, but a military force that plundered India throughout the 18th and early 19th centuries. In Bengal, the first of the regions to fall to the British Raj, the immediate outcome was full pockets for the Westerners and poverty for the citizens. Indians were stopped from trading, were forced off their land by harsh taxes, and saw their world-renowned textile industry destroyed. 

    The poverty of this great city, Lumley says, was down to “conflict and politics”. Or, did she say: “conquest and policies” – such as the 50 per cent tax on income, the extraction of which was routinely helped along by torture. Defaulters could expect to be caged and left in the burning sun. Or, at worst, to quote Edmund Burke’s 1795 testimony in the Parliament about the horrors inflicted upon Bengali women, “they were dragged out, naked and exposed to the public view, and scourged before all the people … they put the nipples of the women into the sharp edges of split bamboos and tore them from their bodies,” the Guardian wrote.

    As Lumley’s camera crew panned over a child beggar, it began to feel like the presenter was in denial. Take the segment on the Dalits, or “untouchables”. It is hard to imagine, purrs a moralising Lumley, how “this modern country” can “tolerate such discrimination”. Yet, as Shashi Tharoor outlined in his new book “Inglorious Empire,” the British helped to entrench caste prejudice, giving a final shape to it as a means of control. “We had castes,” Tharoor says, “but we did not have the caste system.”

    Also Read:

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    Fox-Sky deal: UK to assess implications by 29 June

  • NextGen 3D screens in Kota takes PVR tally to 587 screens in 51 cities

    MUMBAI: PVR Cinemas, cinema exhibition chain, has announced the launch of its first three-screen multiplex  at Cine Mall, Kota. The newly launched PVR property  will redefine the cinema experience in the city with its luxurious and comfortable interiors along with state of the art sound and projection  technology.  With  this  launch, PVR’s screen count  in  Rajasthan stands at  seven screens in  two properties,  augmenting  its  presence in  the  Northern  Region of  the  country  to  197  screens in  46 properties.

    PVR  claims to now   operate the   largest  multiplex  network  with   587 screens at  128 properties in 51 cities

    Spread across an area of 30,000 sq ft with a seating capacity of 828 seats, the brand new multiplex will be city’s first cinema with  recliners  and next generation  3D technology. It also offers an exceptional digital movie experience with 7.1 Dolby Digital surround sound and 2K projection systems providing the best cinema watching experience to the customers.

    Speaking on the occasion, PVR Cinemas CEO Gautam Dutta said, “The new cinema in the city will deliver best in class services just like our properties in Delhi or Mumbai. We hope to receive an overwhelming response from the people of Kota and strive to provide them world class cinema watching experience.”

    Besides its unique interiors  and a wide range of F&B; the cinema is also equipped with Quick Tix facility, an instant ticketing solution that gives an added convenience to the customers. Furthermore, patrons can also avail the facility of redeeming PVR gift cards and privilege cards at the cinema.

    At the launch of the cinema, E- City Bioscope Entertainment MD Abhishek Bansal said, “Our association with PVR Cinemas has been wonderful since inception and our team seamlessly interacted with different departments of PVR at various stages of this project in the most pleasant, efficient and professional manner.

    Also Read :

    KriArj gets into film acquisition & distribution, hires veteran Girish Johar

    Miraj Cinemas adds four multiplexes in 15 days, inches closer to ‘100’ plan

    Panvel Mumbai to get its first PVR multiplex

    PVR opens three screen multiplex in Kolhapur

  • No-frills, non-agenda Patrika channel wants to air news – unequivocally

    MUMBAI: The art of communicating simple yet hard-hitting information sometimes termed as journalism for arming and guarding people at large, which seemed to have lost its significance in the cacophony of television channels, brand heralds, entertainment and event noises, may gradually gain importance if the idealistic Arnab and the likes were to succeed.

    One more crucial addition to the profession of news publication is the unique channel, Patrika TV Rajasthan, which assures to be non-political, non-agenda, non-entertainment, serious and responsible news channel from the legendary house of print journalism.

    The Patrika group has now forayed into TV news channel by launching a free-to-air Hindi news channel Patrika TV Rajasthan. The channel started airing on 5 April, thus joining the likes of Times and ABP groups.

    The news channel by just-turned-multimedia group is being led by Rajasthan Patrika group vice-president B R Singh and group deputy editor Bhuvnesh Jain, who will oversee content as well. The group believes in trusting their own people, and therefore, instead of hiring people from the market, they recast their internal team for television roles.

    The channel is available in HD feed and will air news content from 6am to 11pm. The programming content of the channel caters to news from all genres, such as — politics, socio-cultural, environment, business and markets, sports, youth and women-centric issues, music, culture, art and other special events.

    A standard day for the news channel starts with Dharam Karam, a show based on spirituality followed by Sehat aur Zindagi at 6:30 am, and then news updates from Rajasthan at 7am. The channel has lined up some interesting segments such as ‘She News’ aired at 11.30am, which will take up women-centric issues. ‘She Leads’ at 4pm will focus on women leaders.

    Patrika primetime, a debate on the latest issues, is also a part of the bouquet. Sports news will be aired at 7pm, and at 10:30 pm, Primetime 2 will be telecast — it will have discussion on important issues.

    At present, the channel is available on two DTH platforms, Tata Sky and Airtel Digital TV. “We are in talks with other players as well. We will also be taking the channel on major cable operators as well as local. We are in talks with Den and Hathway,” BR Singh told www.indiantelevision.com.

    Singh said, “Patrika group is known for its idealistic journalism and credibility. We are not here to compete with anyone. We are known for value journalism, and with this ideology, we have launched the news channel.”

    The news channel is also accessible on mobile phones. Singh informed that the network has 2000 reporters and experts spread across the country. The reporters can capture the news on their mobile devices and through CCMS software they can transfer the file to the broadcast centre at a much faster than standard time.

    A component content management system (CCMS) is a content management system that manages content at a granular level (component) rather than at the document level. Each component represents a single topic, concept or asset (for example an image, table, product description, a procedure).

    Generally, when a channel is launched, the first question that comes to one’s mind is about investment. Here, the case seems to be different.

    The channel is following an economic model, and how. Patrika Group seems to have designed a unique cost-efficient format.

    The group has skipped investing in a massive infrastructure generally required to establish a new channel. They already own huge office space and a significant cost saving has been done by utilising internal resources in terms of staff.

    The cost of setting up studios, investing in cameras and allied equipment has been curtailed since the new model uses CCMS. Patrika TV Rajasthan is now out to capture the television universe through its no-frills model.

    A pen is definitely mightier than the sword. Whether a branded, expensive or fancy pen is important or the thought, conviction and resolve behind the draft is significant, time will tell.

  • Intriguing social drama ‘Gulaal’ premieres today

    MUMBAI: Bollywood has seen a plethora of films based on state politics, but there has never been a narrative as startling as ‘Gulaal’. Boasting of superlative performances, this film directed by Anurag Kashyap cuts through the layers of grass-root politics situated in the regions from Rajasthan to Bihar. Zee Classic with its brand promise of Woh Zamana Kare Deewana, will premiere ‘Gulaal’ in India’s Finest Films on Friday, 3 March, at 10pm.

    ‘Gulaal’ revolves around a central god-like leader, illegitimate methods of conducting politics, folk songs heartily sung by Rekha Bharadwaj and strong noteworthy performances by Kay Kay Menon, Mahie Gill, Raj Singh Chaudhary, Jesse Randhawa, Piyush Mishra and a climax that is sure to give goosebumps! The film took seven long years of wait and relentless struggle by Anurag Kashyap to make it happen. It is highly credited for its compelling storytelling and dark themed narrative.

    Dilip Singh (Raj Singh Chaudhary), a soft-spoken man comes to Rajasthan to study law. Due to the lack of hostel occupancy, he is forced to stay with an unstable man Rananjay Singh (Abhimanyu Singh). During his constant attempts to relocate, Dilip encounters a room-full of men who torture and abuse him. He is then locked up in a room with a lady (Jesse Randhawa). Dilip partners with Rananjay and Dukey Bana (Kay Kay Menon) to plan to take revenge on the people who humiliated him. Dukey Bana is a local uncrowned monarch who was contesting for the forthcoming university elections. Murders, bloodshed and conniving tactics to get to the top is what forms the rest of the film.

  • Content with subtitles on India, Ukraine pubcasters discussed

    MUMBAI: India and Ukraine have agreed to strengthen the bilateral cooperation between the twocountries through the medium of Cinema. The cooperation would be worked out through a policy and institutional framework to showcase films through the medium of Film Festivals and utilizing the Film Facilitation Office platform established by India. The screening of films with subtitles was also discussed in order to reach out to people. These issues were discussed during the meeting between M Venkaiah Naidu, Minister for Information & Broadcasting, and Ukrainian delegation led by Mr. Iurii Artemenko, Member of the Parliament of Ukraine and Chairman of the National Council of Television and Radio Broadcasting of Ukraine today in New Delhi. Minister of State for Information & Broadcasting Col. Rajyavardhan Rathore and Secretary I&B were also present during the discussions.

    During the discussions, Naidu said that the Ministry of Information & Broadcasting would extend all possible support to promote exchange programs between public broadcasters of the two countries, content creation, screening and distribution of films. The possibility of translating programs and content and providing subtitles in respective languages of both the countries was also discussed with respect to the Public Broadcasters of both the countries.

    Naidu also apprised the delegation about the Film Facilitation Office recently setup in the Ministry to facilitate single window clearance for film makers. The FFO act as a facilitation point for film producers and assist them in obtaining requisite permissions, disseminate information on shooting locales as well as the facilities available with the Indian film industry for production/post production.

    Iurii Artemenko said that Ukraine Government were taking efforts to organise an Indian Film Festival in Ukraine to promote Cultural ties between the two countries through the medium of Cinema. He extended a personal invitation to I&B Minister for the Film Festival to be organised in the near future. He also expressed interest for showcasing programmes based on Indian weddings, Touristic places such as Rajasthan and different Indian Cuisines.

    Deliberations were also held for organising Film Festivals showcasing each other’s movies in respective countries and the possibility of participating in Film Festivals as Partner Countries.

  • Indus Vox Media to highlight Tuscany as food and wine destination

    Indus Vox Media to highlight Tuscany as food and wine destination

    MUMBAI: Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

    The next episode goes live on 21 October and will provide a look at Tuscany as a great food and wine destination.

    With hosts Rojita Tiwari and Sameera Khan who will help to sail through a casual boozy brunch, a posh cocktail party, and a wine and cheese luncheon, while offering tips on a craft beer 101 or a trip to an exotic destination.

    “Our attitude towards travel has changed drastically over the last few years. We are now traveling a lot more and have opened up in terms of our choices and interests when it comes to travel destinations. With ‘Drinks and Destinations’ we want to give our listeners essential and interesting information and tid-bits that they won’t find anywhere as they all come from personal experiences. Our first episode received a great response and we can’t wait to see the audience reaction to what we have in store for them!” said Indus Vox Media founder and CEO Amit Doshi.

    The first episode went live on 14 October which gave listeners a sneak peek into the world and experience of global brand ambassador of Sula Vineyards – Cecilia Oldne.

  • Indus Vox Media to highlight Tuscany as food and wine destination

    Indus Vox Media to highlight Tuscany as food and wine destination

    MUMBAI: Indus Vox Media has launched a new travel show titled The Drinks and Destinations Podcast. The podcast will release a new episode every Friday and will feature locations such as Tuscany, Greece, Mexico, Rajasthan, Portugal and get an insight into their wines and cultures.

    The next episode goes live on 21 October and will provide a look at Tuscany as a great food and wine destination.

    With hosts Rojita Tiwari and Sameera Khan who will help to sail through a casual boozy brunch, a posh cocktail party, and a wine and cheese luncheon, while offering tips on a craft beer 101 or a trip to an exotic destination.

    “Our attitude towards travel has changed drastically over the last few years. We are now traveling a lot more and have opened up in terms of our choices and interests when it comes to travel destinations. With ‘Drinks and Destinations’ we want to give our listeners essential and interesting information and tid-bits that they won’t find anywhere as they all come from personal experiences. Our first episode received a great response and we can’t wait to see the audience reaction to what we have in store for them!” said Indus Vox Media founder and CEO Amit Doshi.

    The first episode went live on 14 October which gave listeners a sneak peek into the world and experience of global brand ambassador of Sula Vineyards – Cecilia Oldne.

  • SRS Group to invest Rs 200 crore for 100 new screens

    SRS Group to invest Rs 200 crore for 100 new screens

    NEW DELHI: Despite the onslaught of growing movie channels on television, the craving for seeing a film on the big screen remains – but with new innovations like floor-to-ceiling screens and better sound systems. A strategic investment of Rs 200 crore is being put in by SRS Cinemas to build over 100 new screens across cities and towns in the country.

    These theatres will showcase large, wall-to-wall and floor-to-ceiling screens, with international formats such as IMAX, ATMOS and 4DX to present the most immersive experience to movie buffs.

    These 100 new screens, well equipped with technology and innovation, will offer a customised theatre geometry and powerful digital sound system to create a unique environment that allows audiences to enjoy the movies as never before. Alongside, international formats will bring projection systems which deliver crystal clear images to provide a great cinematic experience that is truly something to sit back and admire.

    These new screens will provide the best-in-class, seamless and sophisticated movie- viewing experience with a pure blend of luxury and technology, a delight to movie enthusiasts.

    SRS Group chairman and MD Anil Jindal said: “The Indian film industry is growing rapidly. It is efficiently set to reach $3 billion in 2016. This massive growth has encouraged us to expand and strengthen our presence across Tier II and III cities in the country. We plan to expand our footprint in the country by leveraging organic and inorganic expansion and acquiring screens across the nation.”

    Group president & chief strategy officer Tinku Singh said: “We are proud to announce an investment of Rs. 200 Crore to build over 100 new screens. We are glad that with our expertise, we have been able to spread the magic of movies not just in urban but in semi- urban parts of the country as well. We are prominently present in major regions including Haryana, Uttar Pradesh, Punjab, Himachal Pradesh, Rajasthan and Bihar. The current investment will help us to spread more effectively across the country including eastern and southern part of India as well”.