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Tag: Rajasthan Royals

  • IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    IPL 2022: Meesho makes T20 debut, partners with 4 IPL teams

    Mumbai : Homegrown internet commerce company Meesho, announced its partnership with four Indian Premier League (IPL) teams for the upcoming season of the T20 league. Meesho will be the official online shopping partner for the five-time champion Mumbai Indians, Royal Challengers Bangalore, Rajasthan Royals, and Gujarat Titans. As part of the tie-up, Meesho will be the lead trouser branding partner of all four teams. It also marks Meesho’s entry as the on-air broadcast partner on the Star Sports network for the coverage of Tata IPL 2022.

    As a homegrown internet commerce company, Meesho’s collaborative step with the four franchises for the T20 league that was conceived and started in India, comes as a natural choice, according to the brand. Forging ecosystem partnerships will help create the right visibility and traction for Meesho as part of the company’s growth strategy. The increasing popularity of the T20 league over the last few years will add a fillip to Meesho’s objective of targeting a diverse portfolio of customers, stated the company.

    “We are thrilled to associate with and be seen in one of the biggest cricketing events in the country,” Meesho VP & head of Brand Lucky Saini, said, commenting on the new partnership. “The scale, reach, and popularity of the T20 league will be instrumental in expanding our reach and tapping into a new customer base. Sports is a great way to connect with our audience and make deeper market penetrations. With this collaboration, we aim to leverage the combined synergies in scaling our business while unlocking new opportunities for driving greater brand awareness.”

    “We welcome Meesho to our brand partnership programme,” Mumbai Indians Spokesperson said. “Our collaboration reflects one of our key attributes of providing budding talent with the opportunity to showcase their true potential through a massive and new age platform. We look forward to a mutually successful partnership with them.”

    Speaking of the partnership, Royal Challengers Bangalore vice president & head Rajesh Menon said, “We are delighted to partner with Meesho, the fastest-growing internet commerce company. RCB shares the same ethos of being a cutting-edge GenZ lifestyle brand, and this association further helps enhance the proposition.”

    “Meesho has been a company I’ve followed and admired over the last few years. I’m delighted we’ll be supporting their growth as a business, especially when their focus is so aligned to that of our foundation, “Enabling empowered women”, and supports our purpose of Transforming Society through Cricket. We look forward to working closely together for this season and hopefully many more to come,” expressed Rajasthan Royals chief executive officer Jake Lush McCrum.

    “Meesho, a young brand, has shown great growth in recent times,” Gujarat Titans chief operating officer Arvinder Singh said. “We, at the Gujarat Titans, endeavour to do something similar, by making an early impact on the IPL. We welcome Meesho on board as a partner and look forward to a successful association.”

     

  • IPL 2022: One Moto India becomes associate sponsor of Rajasthan Royals

    IPL 2022: One Moto India becomes associate sponsor of Rajasthan Royals

    Mumbai: One Moto India – a British brand of premium EVs in India has announced that it will be the associate sponsor of the Rajasthan Royals franchise.The brand has come on board as official EV partner in the two-wheeler segment for the upcoming Season 15 of IPL, starting 26 March.

    As part of the association, One Moto India’s official logo will feature on the back of the Royals’ playing helmets and caps. The mobility company will also unveil the special range of limited edition One Moto two-wheelers – RR X One Moto. The association with the Royals will also see the Rajasthan-based franchise’s players encouraging their fan community to shift to Electric Vehicles and become a part of India’s EV revolution.

    Furthermore, the brand will also give away custom design One Moto Rajasthan Royals limited edition scooter range across the Rajasthan Royals academies in Nagpur, Mumbai, Dubai, and the ones that open during the upcoming season.

    One Moto has chosen to associate with the Royals for Season 15 as the team’s ethos are in sync with the brand’s ambition to promote sustainable solutions and create awareness. The brand has been on an aggressive spree on all the facets including associations with players like Global Assure, and back-to-back product launches including the EV two-wheelers – Byka, Commuta, Electa.

    “Rajasthan Royals has always promoted an eco-friendly approach as a team.  The Royals have also always adopted a sustainable approach with steps like opting for jerseys made of sustainable material. It has synergies with the brand One Moto, and the league could be an opportunity to educate masses about making an informed choice of switching to EVs,” said One Moto India partner and promoter Mohammed Muzammil Riyaz.

    Rajasthan Royals CEO Jake Lush McCrum added, “We are delighted to welcome a globally recognised brand like One Moto on board. Their vision of providing sustainable yet stylish EV vehicles to consumers has a strong synergy with our central purpose of transforming society through the significant platform we have as an IPL franchise. Through this partnership, we are excited to help them further expand across India and around the world while creating a positive societal impact.”

    “We are the first generation to be affected by climate change, therefore it is also our responsibility to do something about it. Switching to EVs is being driven in the form of a mission in India. If we can share the approach with people and motivate them towards making this lifestyle change, it will be a contribution to be remembered. With this thought in mind we have partnered with Rajasthan Royals,” stated One Moto India co-founder and partner Sameer Moidin.

  • Amid brickbats, Rajasthan Royals & Delhi Capitals extend help in fight against Covid

    Amid brickbats, Rajasthan Royals & Delhi Capitals extend help in fight against Covid

    MUMBAI: The fourteenth edition of the Indian Premier League (IPL), taking place amid a raging pandemic, has been met with severe criticism from several quarters for being “tone deaf’ to the situation in the country. With the tournament now progressing into its second leg, matches are being staged in Ahmedabad and Delhi, where the prevailing Covid2019 crisis is at its peak right now.

    Many global observers have also censured the cash-rich league, stating that “the country’s sole focus” should be on subduing the virus and not on a game of cricket. On the other hand, there are voices which feel that perhaps the game offers some respite to a nation ravaged by the second wave of the viral onslaught.

    While opinions continue to differ on whether it is appropriate to conduct the matches at such a time, IPL franchises Rajasthan Royals (RR) and Delhi Capitals (DC) have stepped forward to do their bit by aiding Covid relief efforts.

    RR has announced a contribution of Rs 7.5 crores to help India fight the second wave of Covid2019 while DC has pledged Rs 1.5 crore to the national capital in Covid aid. Both teams took to social media to share the news.

    The owners and team management of RR have pooled this amount to support the people impacted by the massive surge in cases. 

    “Players along with the team owners and team management have come forward to raise funds and have been working along with the Rajasthan Royals’ philanthropic arm Royal Rajasthan Foundation (RRF) in partnership with the British Asian Trust (BAT),” said the official statement on the team’s webpage.

    “BAT works closely with the Indian government on many initiatives – especially in the area of skills and education. The Trust’s founder, Prince Charles, launched an emergency “Oxygen for India” appeal, which is currently focused on acquisition and distribution of oxygen concentrators, devices that can provide the enriched gas straight from the air, to treat patients when hospital supplies are under strain,” it detailed.

    Also, “The funds raised by Rajasthan Royals will help pan India, with an initial focus on the state of Rajasthan, where the RRF, chaired by Ranjit Barthakur, has numerous initiatives it continues to support.”

    It added further that “Having the team owners and its players come together has enabled this initiative to reach the scale it has, providing aid to tackle the current crisis and help people get the single most pressing necessity at this time – oxygen.” 

    Meanwhile, the Delhi Capitals have donated monetary aid to non-profits in support of the city’s fight against the Covid crisis. The team stated that the amount will be used to procure essential medical supplies, ranging from oxygen cylinders and concentrators to Covid wellness kits.

    “Together, the franchise and its patrons, the JSW Foundation & GMR Varalakshmi Foundation are offering financial support amounting to Rs 1.5 crore to NCR based NGOs the Hemkunt Foundation and the Uday Foundation,” the IPL franchise said in a statement.

    “In this hour of crisis, DC stands in solidarity with the citizens of Delhi, whose efforts to selflessly help each other in the fight against Covid2019 have been inspiring. We are honoured to extend our support,” said Delhi Capitals interim CEO Vinod Bisht.

    The capital city has been one of the worst affected in the country in the second wave of infections. Many hospitals have also been struggling to maintain adequate stock of medical oxygen. As hospitals across the country grapple with an influx of critically ill Covid2019 patients, the demand for medical oxygen has increased by 67 per cent in the last nine days, according to the ministry of health and family welfare.

  • IPL 2021: Casio G-Shock teams up with Rajasthan Royals

    IPL 2021: Casio G-Shock teams up with Rajasthan Royals

    MUMBAI: Casio’s G-Shock range of watches has tied up with Indian Premier League franchise Rajasthan Royals as its official toughness partner.

    The tie-up kickstarts G-Shock’s formal association with competitive sports in India. The partnership provides a unique chance to tap into the individual fan bases of the team and the G-Shock community in India to collaborate and drive the visibility for the respective brands, the company said.

    This also opens up a new area of collaboration in the future where custom-designed limited-edition G-Shocks for Rajasthan Royals can be a part of official player equipment and fan merchandise.

    Casio India vice president Kulbhushan Seth shared that the range of watches is designed to be tough and raises the bar on-field performance. “G-Shock is an iconic watch brand across the world by being integral to the youth culture through fashion, music, arts and sports. Rajasthan Royals is a resilient and tough team and this partnership opens up a unique opportunity for both brands to further inspire and drive the never give up attitude amongst a larger section of youth who actively follow cricket and are G-shock lovers,” he added.

    Rajasthan Royals chief operating officer Jake Lush McCrum said, “Rajasthan Royals has always been synonymous with introducing innovation and technology to its methods of working, both on and off the field. The synergism between our two brands is enormous and provides us with the opportunity of exploring a more long-term focused relationship to drive unified objectives.”

  • Big FM onboards as official radio partners of Rajasthan Royals

    Big FM onboards as official radio partners of Rajasthan Royals

    New Delhi: It's that time of the year again, which cricket fans have been waiting for with bated breath. The 14th edition of the Indian Premier League (IPL) is here and the excitement is palpable. Radio channel Big FM has partnered with the IPL team Rajasthan Royals for the second consecutive year as its official radio partner.

    The second wave of Covid2019 cases continues to pose a challenge and once again, all the matches will be played in empty stadiums, with no enthusiastic fans to cheer their favourite teams. Big FM has announced that it intends to broadcast the stadium experience and ensure that fans can enjoy the revelry from the comforts of their home.

    As a part of the association, Big FM will become Radio Stadium for an hour every day, serving exclusive trivia, conducting exciting contests and quizzes, and hosting an expert panel that will speak on the team and players, and give royal updates on pre or post matches of the Rajasthan Royals team.

    The radio network will also give a chance to their listeners to come up with a ‘royal chant’ for team RR. Listeners will be asked to describe each Rajasthan Royal player in a word. Shortlisting 11 words that best describe each player, Big FM will compose a royal chant using them as core lyrics. The chant will be played on the radio network during each match of the team.

    Big FM country head product – marketing & THWINK BIG Sunil Kumaran said, “This year, the celebrations are a little different, with fans gearing up to enjoy the matches from their homes. However, we don't want them to miss out on the frenzy, and hence through our campaign, we are presenting a multi-platform immersive and engaging experience that will take the excitement and the entertainment quotient a notch higher.”

    The association will allow fans to know more about their favourite RR team players, inside trivia, anecdotes, and fun stories with the Royal Camp, through smart speakers and Android phones. Players will be asked to share stories about teammates, which will be available on the smart assistant in an exclusive format. Big FM will also curate special playlists for some of the top players of the team that match their on-field persona. These playlists will be available on music streaming platforms as the Royal Playlist.

    Rajasthan Royals COO Jake Lush McCrum said, “Our fans mean everything to us. With no fans in the stadium, we need to find different ways to bring them as close to the action as possible. Through this partnership with Big FM, we are excited to bring our fans the joy, excitement, anticipation, and entertainment of IPL from the comfort of their homes.”

  • Sportskeeda partners with Lifebuoy to host Rajasthan Royals’ Shane Warne and Sanju Samson on SKLive.

    Sportskeeda partners with Lifebuoy to host Rajasthan Royals’ Shane Warne and Sanju Samson on SKLive.

    In an exclusive interview sponsored by Lifebuoy, the world’s number one germ protection soap brand*, Sportskeeda's interactive chat show SKLive got an opportunity to chat with the Rajasthan Royals’ brand ambassador and mentor Shane Warne and their rising star Sanju Samson.

    SKLive is Sportkeeda’s live interactive chat show hosted by Indranil Basu, one of India’s most prolific sports journalists, and has featured some of the biggest names in the sporting world like Leander Paes, Sania Mirza, Baichung Bhutia, Javagal Srinath, Mohd Azharuddin, Vishwanathan Anand, Bajrang Punia, and R Ashwin.

    Lifebuoy, a Unilever brand, has a commitment to help improve the handwashing habits of communities all over the world and has already reached more than one billion people. Similar to recent partnerships with the West Indies and Pakistan Cricket teams, the brand will capture content with members of the Rajasthan Royals squad to help keep everyone safe and help reduce the spread of germs.

    In this exclusive interview, Indranil probes the duo from Rajasthan Royals about their respective roles in the team, how the presence of Shane as a mentor and the experience he brings to the table helps the young roster, including Sanju, who has been an absolute pillar for the Rajasthan Royals batting lineup this season, what their outlook for the remainder of the tournament is and how they have a well-rounded team that is capable of being a true title contender this season. 

    Shane and Sanju also touch upon their life in the IPL bubble in Dubai, how important it is for the athletes to maintain a strict hygiene regimen under the present adverse circumstances to continue performing at a high level and how Lifebuoy has been an integral part of their regimen in safeguarding against the threat of COVID-19. 

    Kartik Chandrasekhar, Global Vice President of Lifebuoy said: “Lifebuoy has always been a brand that has looked to support people to have better personal health. We are very excited to be partnering with Rajasthan Royals, a team of immense international talent from key markets for Lifebuoy, including Sanju Samson from India and Ben Stokes from the UK. Sport is an integral part of life, and we are pleased to partner with some of its most impressive athletes to spread awareness throughout the world about better hand hygiene.” 

    Ajay Pratap Singh, Head – Marketing and Partnerships, Sportskeeda said:  It was an absolute honor to host one of the world’s best bowlers Shane Warne and rising sensation Sanju Samson on SKLive and support Lifebuoy in their endeavor to spread awareness among communities in such times.

    About Sportskeeda: 
    Founded in 2009, Sportskeeda is the place for hardcore sports fans, a home for exclusive content, live scores, videos, and in-depth articles produced by experienced sports journalists. Serving 150Mn+ annual and 50Mn+ monthly users, with a major focus being on Cricket, ESports, Wrestling (USA), and Football. Sportskeeda’s content is contributed by a global community of journalists, publishing  200+ articles and videos every day.

    About Lifebuoy*: 

    As the world’s leading health soap, Lifebuoy aims to make a difference by creating accessible hygiene products (soap) and promoting healthy hygiene habits. Lifebuoy runs one of the world's largest handwashing behaviour change programmes in the world having reached + 1 billion people through behaviour change communication till date. Handwashing with soap saves lives. Lifebuoy’s Help A Child Reach 5 campaign aims to eradicate preventable deaths from diseases and illnesses like diarrhoea, by teaching lifesaving handwashing habits.

    *Unilever calculation based on Nielsen volume sales information for the total markets (Latest 12 months). Details available on request.
    * For more information, please visit www.lifebuoy.com

  • Brands leverage Rahul Tewatia moment

    Brands leverage Rahul Tewatia moment

    NEW DELHI: Over the years, IPL has given birth to several big stars who haven’t just entertained the crowds but went ahead to become viral-sensation.

    The latest to be a part of that elite club is Rajasthan Royals’ Rahul Tewatia who smashed five sixes in one over in a match against Kings XI Punjab and turned into an overnight sensation.

    The 27-year-old all-rounder stunned the cricket lovers with his skills in Sharjah as he helped his team to score a win against Kings XI Punjab.

    Tewatia made his IPL debut for Rajasthan Royals in 2014, but never become a household name until Sunday when he changed the game. After signing up for Rajasthan Royals in 2014, he played only 1 game in IPL 2015. He was bought by the Royals for Rs 10 lakh.

    Netizens went crazy after seeing his performance and #Tewatia started trending on the platform. Rajasthan Royals changed its Twitter bio to pay tribute to the 27-year-old all-rounder.

    The team’s new Twitter bio now reads — “Hoping 2020 does a Rahul Tewatia”.

    It was an excellent opportunity for brands to chip in and leverage the moment. Several big brands joined the conversation and congratulated him in their own signature style.

    View this post on Instagram

    One Tewatia Password for victory. #IPL2020

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  • BigBasket is the Official Grocery Partner for Rajasthan Royals

    BigBasket is the Official Grocery Partner for Rajasthan Royals

    NEW DELHI: Bigbasket will be the official online grocery partner for the Rajasthan Royals team for the Indian Premier League 2020 starting from 19 September in the United Arab Emirates (UAE). With the tagline Har Din Sasta, the objective of this association will be to focus on Affordability and Quality while accessing a whole new set of customers.

    Online grocery shopping has gained major traction over the last five months owing to the pandemic as customers discovered the convenience and safety of buying groceries online. This is now estimated to be the fastest-growing segment growing at about 70% Y-O-Y driven by customers moving from being offline stores to online stores and existing online shoppers moving their entire grocery basket to online stores.

    BigBasket is creating milestones in the online retail market and has recently re-engineered its supply chain across cities to build a capability to deliver all of its customer orders within the same and delivery a large number of them within 2-3 hours. The company’s operations have expanded to 30 cities in India recording about 12 million customer orders per month and it has recorded significant growth over the past six months. BigBasket is already a brand to reckon with for its customer-centric approach, and the association with Rajasthan Royals will enable it to capture the market further drawing on the affordability aspect.

    BigBasket CMO & CFO  Vipul Parekh said, “BigBasket has always been a preferred brand for online groceries among its consumers akin to Rajasthan Royals which is a mass favorite when it comes to cricket and IPL. This association connects these two popular brands and we hope to capture a new online customer base. We are happy to be associated with the Rajasthan Royals team and customers can look forward to some exciting campaigns in the days to come.”

    Rajasthan Royals COO Jake Lush McCrum said, “We are delighted to secure BigBasket as one of our leading partners for IPL 2020. BigBasket has achieved huge growth in the last 5 years, and remains an innovative and agile business, very similar to RR. The company has supported millions during this COVID pandemic and we hope to entertain these consumers with many hopefully becoming RR fans.” 

    To further drive consumer engagement, BigBasket will be launching exciting offers, competitions, and campaigns over the next few weeks throughout the IPL season. Aimed at capturing the interest of the Rajasthan Royals fans and driving home the BigBasket advantage, the campaigns will be held on the team’s game days.

  • APIS Honey partners with Rajasthan Royals for IPL 2020

    APIS Honey partners with Rajasthan Royals for IPL 2020

    NEW DELHI: APIS Honey has partnered with Rajasthan Royals for the upcoming edition of the Indian Premier League. APIS Honey comes in as the leading headgear partner for Rajasthan Royals, with the logo to be sported throughout the IPL by leading cricketing names from around the world.

    The Indian Premier League is a fantastic platform that is loved and adored by the fans and is a religiously followed league across the country. APIS has always believed in quality and innovation and because of this, the brand today has a pan India presence with a strong following in a matter of just 3 years, thus making a positive impact on the health of the consumers. Through this partnership with Rajasthan Royals and their presence in the IPL, APIS would like to further accentuate their stand for a health-driven lifestyle, impacting lives positively and disseminating the importance of healthy living.

    Speaking on this association APIS India Ltd CEO Pankaj Mishra “During the pandemic, health has taken centre stage in everyone’s lives. Moreover, from washing hands to maintaining a reasonable distance with people outside, to adopting a healthy lifestyle with healthy eating has become the mantra for the people to increase immunity naturally. The synergy between both the brands to work together and drive the message for health is something we are really looking forward to. Rajasthan Royals is one of the most exciting teams in the league boasting a brilliant combination of young Indian talents with International superstars of the game and we look forward to a great association.”

    “One of the best products we can consume for good health is honey which has proven health and medicinal benefits. The importance of Honey is once again in limelight as an effective natural therapy that is capable of reducing acute inflammation through encouraging immune response. Several studies have proved its potential healing capability against numerous chronic diseases/conditions. Even taking honey daily with a lukewarm glass of water has great benefits and helps maintain energy levels.”

    Also speaking on the partnership was Rajasthan Royals’ star batsman, Robin Uthappa: “As a sportsperson staying healthy and fit is imperative and honey is a really important ingredient for that in our everyday lives. Today, given the situation, health is the topmost priority for almost everyone. Having APIS in the Royals family is brilliant and more importantly, it sends out an important message surrounding health and the need to embrace a healthy life, not just for people involved in sport but for every individual. It’s good to sport a brand which is involved in the promotion of health and using the medium to good effect.”

  • BKT tyres to sponsor six IPL teams

    BKT tyres to sponsor six IPL teams

    NEW DELHI- Indian multinational group Balkrishna Industries Ltd (BKT Tyres) will sponsor six Indian Premier League teams, including reigning champions Mumbai Indians, in the upcoming edition of the tournament, starting September 19 in the UAE.

    Apart from Mumbai Indians, BKT will sponsor Chennai Super Kings, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders, and Rajasthan Royals.

    The company has already been promoting cricket by supporting Australia's T20 tournament, the Big Bash League.

    “Cricket is a very popular sport in India. Everyone loves the game, and we at BKT are unstoppable when it is about sport. We are pleased and excited to be a part of an event that is much followed in our home country. We are a keen supporter of several national sports all around the globe, but it fills me with immense pleasure that we are now supporting such a significant sporting event of India,” said BKT JMD Rajiv Poddar. 

    The company has been partnering for various sporting events in India including eight out of 12 teams of Pro Kabaddi LIKE Patna Pirates, Puneri Paltan, Tamil Thalaivas, U Mumba, Gujarat Fortune Giants U.P Yoddha, Dabang Delhi, and Haryana Steelers Kabaddi in the 2019 season.