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Tag: Rajasthan Royals

  • Fan-tastic four as Dhoni hype and debutant delight rule IPL 2025 pulse

    Fan-tastic four as Dhoni hype and debutant delight rule IPL 2025 pulse

    MUMBAI: Turns out the biggest impact player of IPL 2025 isn’t even an “impact player”, it’s Dhoni. A new report titled The IPL Pulse by 23 Watts Insights Studio has bowled over cricket buffs with fan-fuelled findings from over 5,000 respondents across 10 cities. From emerging icons to unexpected frontrunners, the survey captures the shifting allegiances, breakout stars, and strategic evolution of this year’s league proving once again that in India, cricket isn’t just watched, it’s felt.

    At 42, MS Dhoni may not be scoring big with the bat, but his grip on the nation’s heart remains unshaken. A whopping 73 per cent fans say he shouldn’t retire just yet, with 35.13 per cent calling him the “soul of CSK” and 37.77 per cent admitting he’s not in peak form, but still brings immense value. Only 27 per cent feel it’s time for Thala to trade the gloves for the dugout.

    While legends still shine, Gen Z has crowned its new prince. Rajasthan Royals’ teen dynamo Vaibhav Suryavanshi has emerged as the most impressive debutant with 31.4 per cent votes. Following close are Mumbai Indians’ Ashwani Kumar (21 per cent) and South African import Ryan Rickelton (15.8 per cent), whose flair with the bat has turned heads across formats.

    When it comes to bowling nightmares, Jasprit Bumrah (32.4 per cent) reigns supreme, followed by CSK’s crafty spinner Noor Ahmad (28.4 per cent). Fans, though, are clearly on the pace bandwagon 65.3 per cent believe fast bowlers are tougher to face than spinners this season.

    It’s the year of the underdog. According to the report, 65 per cent of fans are hoping for a first-time IPL winner. Royal Challengers Bangalore leads the fairytale charge with 44 per cent of the vote, ahead of Delhi Capitals (12 per cent), Punjab Kings (7 per cent) and Lucknow Super Giants (2 per cent). Mumbai Indians (13 per cent) and CSK (12 per cent) remain in the hunt, but fan hopes seem to favour fresh silverware.

    Love it or overhype it, the “Impact Player” rule has divided the pitch but not the people. An overwhelming 78 per cent agree it’s added a strategic edge to the game, while 20 per cent say it’s tough on true-blue all-rounders.

    Key takeaways from The IPL Pulse:

    . Thala for life: Only 1 in 4 fans want Dhoni to retire.

    . Debut delight: Suryavanshi and Kumar lead the rookie chart.

    .  Bowling heat: Bumrah is still the batter’s worst nightmare.

    .  Dark horse energy: RCB tops wishlist for a new IPL champion.

    .  Rule reimagined: “Impact player” earns mass approval.

    With 55 matches down and plenty more fireworks to come, The IPL Pulse proves one thing beyond doubt, the love for cricket is as layered and unpredictable as the tournament itself. And in this game, it’s not just the players making an impact, it’s the fans who write the script.

  • Cricket Icons bowled into play with miniature stars and mega fanfare

    Cricket Icons bowled into play with miniature stars and mega fanfare

    MUMBAI: Mini but mighty and ready to take a wicket in your living room. As cricket fever grips the nation, a new league of legends has entered the fray this time, not on the field but on your shelf. Pune-based startup Infinity Toy Tronics (ITT) has launched Cricket Icons, India’s first official line of collectible miniatures featuring players from top IPL teams like Mumbai Indians, Kolkata Knight Riders, Gujarat Titans, and Rajasthan Royals.

    The project, fuelled by fan obsession and startup hustle, marks a significant leap in India’s sports memorabilia landscape, one where a tiny Hardik Pandya or Rohit Sharma might just be your next prized possession.

    Founded by three cricket-crazed first-gen entrepreneurs Rikesh Raja, Saurabh Gajbi, and Pratik Agrawal across three continents, ITT was born out of a shared frustration: why had cricket, India’s biggest sporting passion, never had its own Marvel-style merch moment?

    “Growing up, we all played with Marvel heroes, Power Rangers, or football action figures but cricket, despite being India’s biggest sport, never had its own space in the collectables world,” said Infinity Toy Tronics Director Saurabh Gajbi. “With Cricket Icons, we saw an opportunity to not only fill that gap but also spark a revolution in the Indian toy industry. Unlike seasonal merchandise, these collectables have year-round appeal, driven by deep-rooted team loyalties and fan passion. It’s more than just a toy it’s a cultural connection and a step toward building a sustainable, homegrown ecosystem for sports memorabilia in India,” he added while talking about these IP-based collectables.

    Thanks to Rise Worldwide, the team inked a three-year deal with major franchises, and they’ve got the distribution to match. Aditi Toys handles B2C and D2C routes, Neha Creations takes care of B2B, and the toys are already available across Amazon, Flipkart, Swiggy Instamart, and Zepto. For old-school charm, you’ll find them in Hamleys and local stores from metro malls to Tier 3 town bazaars.

    The line includes single figurines priced at Rs 249, team packs at Rs 649, and upcoming action figures at Rs 699. Each one is crafted with 90–95 per cent likeness and doubles as a digital key. Scan the QR code on the toy to unlock player avatars, quizzes, loyalty rewards, and challenges on the Cricket Icons app. Fans can win match tickets, signed memorabilia, and more adding serious value to their shelf-space superstars.

    Beyond the toys, it’s a larger mission. ITT’s strategy ties into the government’s 1 billion dollars toy economy vision under Atmanirbhar Bharat.

    With a million-unit sales target for 2025, Cricket Icons is already swinging for the fences creating not just figurines, but fan stories, one miniature at a time.

  • Knight Riders Zidd Ki Nahi Hadd sets season’s tone

    Knight Riders Zidd Ki Nahi Hadd sets season’s tone

    MUMBAI: The Kolkata Knight Riders (KKR), holders of three Tata Indian Premier League (IPL) titles, have revealed their seasonal campaign, Zidd Ki Nahi Hadd.

    The campaign showcases the entire KKR team, including captain Ajinkya Rahane, vice-captain Venkatesh Iyer, Andre Russell, and Sunil Narine. Head coach Chandrakant Pandit and team mentor DJ Bravo also feature, emphasising the Knight Riders’ determined and audacious approach on the cricket field.

    Zidd Ki Nahi Hadd is designed to galvanise both supporters and players, setting the stage for a highly charged season for the defending champions.

    The Kolkata Knight Riders are set to resume their campaign against the Rajasthan Royals at the Barsapara stadium in Guwahati on Wednesday, 26 March.

    The campaign can be viewed via the following link:

     

     

  • IPL 2025 to begin with Kolkata-Bengaluru clash

    IPL 2025 to begin with Kolkata-Bengaluru clash

    MUMBAI: The Board of Control for Cricket in India has announced the schedule for the Tata Indian Premier League 2025, which will run from 22 March to 25 May.

    The 74-match tournament will be played across 13 venues, featuring defending champions Kolkata Knight Riders against Royal Challengers Bengaluru in the opening fixture at Eden Gardens.

    The season includes 12 double-headers, with afternoon matches starting at 15:30 IST and evening games at 19:30 IST. The first double-header on 23 March will see Sunrisers Hyderabad face Rajasthan Royals, followed by a clash between five-time champions Chennai Super Kings and Mumbai Indians.

    Three teams will split their home games across two venues: Delhi Capitals between Visakhapatnam and New Delhi, Rajasthan Royals between Guwahati and Jaipur, and Punjab Kings between New Chandigarh and Dharamsala.

    The playoffs will be held in Hyderabad and Kolkata, with the Rajiv Gandhi International Stadium hosting Qualifier 1 and the Eliminator on 20 and 21 May respectively. Eden Gardens will stage Qualifier 2 on 23 May, followed by the final on 25 May.

    The detailed schedule of the Tata IPL 2025 can be accessed by clicking HERE.

    (PICTURE COURTESY BCCI)

  • IPL’s business value will only rise: investment bank Houlihan Lokey, Brand Finance

    IPL’s business value will only rise: investment bank Houlihan Lokey, Brand Finance

    MUMBAI: The numbers are eye-popping. And they should please the calculators at JioStar, the newly created joint venture between Disney Star and Reliance’s Viacom18 just as its sales folks go into the market to raise sponsorship and free commercial time advertisers for its 2025 season.

    Brand Finance in its 17th IPL valuation report  said that the IPL’s  cumulative brand value rose 13 per cent to $12 billion.  The league was valued at $2 billion in 2009, $10.7 billion in 2023, according to Brand Finance.

    IPL system valuation

    Chennai Super Kings registered a brand value at  $122 million growing a healthy 52 per cent, Mumbai Indians grew 36 per cent at $119 million,  RCB increased 67 per cent with a brand value of $117 million, KKR rose 38 per cent to be valued at $109 million, Sunrisers Hyderabad climbed 76 per cent to touch $85 million, Rajasthan Royals had a  30 per cent increase ($81 million),  Delhi Capitals, 24 per cent to touch  $80 million,  Gujarat Titans showed a five per cent growth to generate a brand value of $69 million while Punjab Kings racked up a 49 per cent rise to be valued at $68 million.

    Most Valued IPL Brands

    “IPL 2024 witnessed a significant paradigm shift, with four franchise brands now surpassing the $100 million mark in brand value and experiencing dramatic increases in central revenue shares. Digital viewership has overtaken traditional TV numbers, while domestic batters and bowlers are emerging as key performers. Does this mark a dramatic turn for the IPL, signalling a positive transformation for the league’s future?” said Brand Finance India managing director Ajimon Francis.

    BrandValuechange

    Meanwhile, global investment bank Houlihan Lokey which released its IPL brand valuation study in June 2024 had valued the swashbuckling league as a business at $16.5 billion (Rs 134,858 crore).

    According to Houlihan Lokey corporate senior vice-president corporate valuation advisory services Harsh Talikoti who penned the report, the IPL in 2024 showed a growth of 6.5 per cent over the 2023 season’s business value which was at $15.4 billion. The business value of the league was pegged at just $8.5 billion in 2022 by the advisory firm.

    Houlihan Lokey used the discounted cash flow method to reach at these valuation numbers.

    In 2024, the IPL has transcended traditional sports norm to become a global phenomenon, it says.

    The brand value of the IPL has also soared from $1.8 billon in 2022 to $3.2 billion in 2023 to $3.4 billion in 2024 – a growth of 6.3 per cent. The valuation was determined using the relief from royalty method.

    Houlihan Lokey estimated the title sponsorship of the league cost the Tata group Rs 2,500 crore for a five-year period (approx. Rs 500 crore per season) which was a growth of approximately 50 per cent than the previous season’s deal of Rs 335 crore per season.

    The TV commercial ad rates have gone northwards from Rs 14.5 lakh in 2022 to Rs 16 lakh in 2023 to Rs 16.5 lakh in 2024, according to the report.

    Chennai Super Kings is the most valued amongst all the teams with a $ 231 million brand value. “CSK is the most consistent team in the league. Not only have they qualified in the playoffs for a staggering 12 out of 15 seasons they have played in, they have also won five titles. Former CSK captain Mahendra Singh Dhoni has been the face of the franchisee and the biggest contributor to the franchisee’s success,” says the report.

    The second most valued team is Royal Challengers Bengaluru with a valuation of $227 million. “The team’s emotional connection with fans, coupled with consistent efforts to fortify its brand, has cemented its enduring appeal, attracting marquee sponsors at premium rates,” revealed the report.

    Kolkata Knight Riders ranks third with a brand value of $216 million. Mumbai Indians comes in fourth with its brand valuation at $204 million. According to Houlihan Lokey,  “MI’s brand value was impacted slightly due to the negativity surrounding the team after a change in captaincy and its on-field performances; however, the long-term goodwill associated with the brand helped to negate the impact.”

    Rajasthan Royals came in fifth with its value at $133 million. Sunrisers Hyderabad is at sixth with its brand value at $132 million.  Delhi Capitals is at seventh with its brand value at $131 million. Gujarat Titans and Punjab Kings made the tail end of the rankings with their valuations at $124 and $101 million respectively.

    Houlihan Lokey believes that the IPL has some way to go to achieve its potential.

    “Though these stats may look slightly lower than other established leagues, it is important to note that the IPL commenced just over 15 years ago, while the EPL has been standing ground for over 25 years and the NFL for over 40. It is only natural for one to expect a growth in this tournament in terms of size and volume. The IPL has proven its current value and is sure to become the next big thing in the sports world,” predicts the report.

    You can download the full report by clicking on the link: Houlihan Lokey: IPL Valuation Study 2024

    You can access the BrandFinance data by clicking here: Brand Finance IPL valuation study

    (Picture courtesy: IPL)

  • IPL 2025 auction: A day of big spending

    IPL 2025 auction: A day of big spending

    MUMBAI: Surprises galore! That’s what the day one of Tata IPL 2025 Mega Auction/player draft in Jeddah, Saudi Arabia threw up yesterday with some players being bought for astounding prices and some going unsold. Overall, the managements of the 10 teams spent Rs 467.5 crore, purchasing 72 players, of which 24 players were international players.

    Amongst the biggest eyeopeners was the Rs 27 crore sticker price that Lucknow Super Giants paid to acquire the swashbuckling Rishabh Pant, making him the most expensive cricketer in the league’s history. Earlier, Punjab Kings coughed up Rs 26.75 crore for Shreyas Iyer  breaking the Rs 24.75 crore record set for Mitchell Starc by Kolkata Knight Riders in 2024.

    Kolkata Knight Riders also almost broke the bank by shoveling Rs 23.75 crore for  all arounder Venkatesh Iyer. Leggie Yuzvendra Chahal became the most expensive Indian spinner ever in IPL as Punjab Kings  picked him for Rs 18 crore. Pacer Arshdeep Singh who was the first player to be put on the blocks during the auction was also purchased by Punjab Kings for an astounding Rs 18 crore, using the right to match card, beating out Sunrisers Hyderabad in the process. Amongst the players who went shockingly unsold included: Devdutt Padikkal, David Warner and Piyush Chawla.

    When the day began, a total of 574 players were  shortlisted from an initial pool of 1,574 names. This included 208 overseas players, 12 uncapped overseas talents, and 318 uncapped Indian players. Mallika Sagar stood up as the auctioneer for the whole period of the auction.

    IPL Auction 2025 Rajiv Shukla

    Chennai Super Kings had held on to  Ruturaj Gaikwad, MS Dhoni; Ravindra Jadeja, Shivam Dube and Matheesha Pathirana while Mumbai Indians had retained Hardik Pandya. Rohit Sharma, Suryakumar Yadav, Jasprit Bumrah and Tilak Varma. On the other hand Royal Challengers Bengaluru retained Virat Kohli, Rajat Patidar and Yash Dayal and Sunrisers Hyderabad retained Heinrich Klaasen, Pat Cummins, Travis Head, Abhishek Sharma, Nitish Kumar Reddy.

    While Delhi Capitals players retained Axar Patel, Kuldeep Yadav, Tristan Stubbs, Abhishek Porel. Punjab Kings had decided to continue with only Shashank Singh and Prabhsimran Singh. Gujarat Titans retained Rashid Khan, Shubman Gill, Sai Sudharsan, Rahul Tewatia, Shahrukh Khan  even as Lucknow Super Giants retained Nicholas Pooran, Ravi Bishnoi, Mayank Yadav , Ayush Badoni and Mohsin Khan. Rajasthan Royals held on to Sanju Samson, Yashasvi Jaiswal, Riyan Parag, Dhruv Jurel, Shimron Hetmyer and Sandeep Sharma even as Kolkata Knight Riders retained Rinku Singh, Varun Chakravarthy, Sunil Narine, Andre Russell, Harshit Rana and Ramandeep Singh.

    This gave Punjab Kings  a purse of Rs 110.5 crore when the auction commenced,; Rajasthan Royals, Rs 41 crore; Royal Challengers Bengaluru, Rs 83 crore, Delhi Capitals, Rs 73 crore;  Lucknow Super Giants, Rs 69 crore;  Gujarat Titans, Rs 69 crore; Chennai Super Kings,  Rs 55 crore; Kolkata Knight Riders, Rs 51 crore; Mumbai Indians, Rs 45 crore and Sunrisers Hyderabad,  Rs 45 crore.

    Sanjeev Goenka Lucknow Super Giants

     

    The players who were bought today included:  

    Kagiso Rabada (by  Gujarat Titans for Rs 10.75 crore); Jos Buttler (Gujarat Titans, Rs 15.75 crore); 
    Mitchell Starc (Delhi Capitals, Rs 11.75 crore); Mohammed Shami (Sunrisers Hyderabad, Rs 10 crore); David Miller (Lucknow Super Giants, Rs 7.50 crore);  Mohammed Siraj (Gujarat Titans, 12.25 crore); Liam Livingstone (Royal Challengers Bangalore, Rs 8.75 crore); K.L. Rahul (Delhi Capitals, Rs 14 crore); Harry Brook (Delhi Capitals, Rs 6.25 crore); Aiden Markram (Lucknow Super Giants, Rs 2 crore);  Devon Conway (Chennai Super Kings, Rs 6.25 crore); Rahul Tripathi (Chennai Super Kings, Rs 3.40 crore); Jake Fraser-McGurk (Delhi Capitals, Rs 9 crore); Harshal Patel (Sunrisers Hyderabad, Rs 8 crore); Rachin Ravindra (Chennai Super Kings, Rs 4 crore); Ravichandran Ashwin  (Chennai Super Kings,  Rs 9.75 crore); Marcus Stoinis (Punjab Kings; Rs 11 crore);  Mitchell Marsh (Lucknow Super Giants; Rs 3.40 crore); Glenn Maxwell goes (Punjab  Kings, Rs 4.20 crore); Quinton de Kock (Kolkata Knight Riders, Rs 3.60 crore); Phil Salt (Royal Challengers Bangalore, Rs 11.5 crore); Rahmanullah Gurbaz (Kolkata Knight Riders, Rs 2 crore);  Ishan Kishen (Sunrisers Hyderabad, Rs 11.25 crore);  Jitesh  Sharma (Royal Challengers Bangalore, Rs 11 crore); Josh Hazlewood (Royal Challengers Bangalore, Rs 12.50 crore); Prasidh Krishna (Gujarat Titans, Rs 9.5 crore); Avesh Khan (Lucknow Super Giants,  Rs 9.75 crore); Anrich Nortje (Kolkata Knight Riders, Rs 6.5 crore); Jofra Archer (Rajasthan Royals, Rs 12.5 crore); Khaleel Ahmed (Chennai Super Kings, Rs 4.80 crore); T. Natarajan (Delhi Capitals, Rs 10.75 crore); Trent Boult (Mumbai Indians, Rs 12.5 crore); Maheesh Theekshana (Rajasthan Royals, Rs 4.40 crore);  Rahul Chahar (Sunrisers Hyderabad,Rs 3.20 crore); Adam Zampa (Sunrisers Hyderabad, Rs 2.40 crore); Wanindu Hasaranga (Rajasthan Royals, Rs 5.25 crore); Noor Ahmad (Chennai Super Kings, Rs 10 crore); Atharva Taide (Sunrisers Hyderabad, Rs 30 lakh); Nehal Wadhera (Punjab Kings, Rs 4.20 crore); Karun Nair (Delhi Capitals; Rs 50 lakh), Angkrish Raghuvanshi (Chennai Super Kings, Rs 3 crore); Abhinav Manohar (Kolkata Knight Riders, Rs 3.20 crore); buy Nishant Sindhu (Gujarat Titans, Rs 30 lakh); Naman Dhir (Mumbai Indians, Rs 5.25 crore); Sameer Rizvi (Delhi Capitals, Rs 95 lakh); Abdul Samad (Lucknow Super Giants, Rs 4.20 crore); Harpreet Brar (Punjab Kings, Rs 1.50 crore); Vijay Shankar (Chennai Super Kings, Rs 1.20 crore); Mahipal Lomror (Gujarat Titans, Rs 1.70 crore); Ashutosh Sharma (Delhi Capitals, Rs 3.80 crore); Vishnu Vinod (Punjab Kings, Rs 95 lakh); Aryan Juyal (Lucknow Super Giants, Rs 30 lakh); Anuj Rawat (Gujarat Titans, Rs 30 lakh); Robin Minz (Mumbai Indians, Rs 65 lakh); Kumar Kushagra (Gujarat Titans, Rs 65 lakh); Akash Madhwal (Rajasthan Royals, Rs 1.20 crore); Mohit Sharma (Delhi Capitals, Rs 2.20 crore); Vyshak Vijaykumar (Punjab Kings, Rs 1.80 crore). Vaibhav Arora (Kolkata Knight Riders , Rs 1.80 crore); Yash Thakur (Punjab Kings, Rs 1.60 crore); Simarjeet Singh (Sunrisers Hyderabad, Rs 1.5 crore); Suyash Sharma (Royal Challengers Bangalore, Rs 2.6 crore); Manav Suthar (Gujarat Titans, Rs 30 lakh); Kumar Kartikeya Singh (Rajasthan Royals, Rs 30 lakh); Mayank Markande (Kolkata Knight Riders, Rs 30 lakh); Karn Sharma (Mumbai Indians, Rs 50 lakh) and Rasikh Dhar (Royal Challengers Bangalore, Rs 6 crore). 
     

  • Rajasthan Royal & Real Cricket partner for unique cricket esports experience

    Rajasthan Royal & Real Cricket partner for unique cricket esports experience

    Mumbai: JetSynthesys’ Nautilus Mobile, renowned for its globally popular Real Cricket series, is thrilled to announce a pioneering partnership with the Rajasthan Royals, the inaugural champions of India’s premier T20 league. This landmark collaboration marks the introduction of a new, officially licensed mobile cricket simulation game that will feature the dynamic presence of Rajasthan Royals players and iconic team branding.

    From 25 August, Real Cricket fans can get the chance to play with the Rajasthan Royals cricketers in an exclusive mobile game. The game will have star players from the team including their mercurial captain Sanju Samson, T20 World Cup-winning captain Jos Buttler, spin magicians Ravichandran Ashwin and Yuzvendra Chahal, ace pacer Trent Boult, young Indian stars Yashasvi Jaiswal, Riyan Parag, Dhruv Jurel along with their other teammates, making the game as realistic as it will be entertaining to all cricket fans around the world. This partnership will include the official logos of the team, the iconic pink and blue team kits, and the players’ images, which will aim to indulge cricket aficionados playing the game with a realistic look and feel.

    “Partnering with the Rajasthan Royals marks a significant milestone in Real Cricket’s journey and our broader ambitions for the Indian esports industry,” said JetSynthesys founder and CEO Rajan Navani. “This collaboration with one of T20’s most iconic teams is a game-changer for our player community, strengthening our vision of making Real Cricket India’s esport export. It’s a testament to our commitment to innovation and our passion for cricket, and we’re excited to see how it will shape the future of mobile gaming.”

    JetSynthesys’ Nautilus Mobile founder & CEO Anuj Mankar added, “We are thrilled to introduce Rajasthan Royals into the Real Cricket world. The aim was always to provide the most realistic cricket simulation experience and by associating with one of the premium teams of the leagues, we are setting the benchmark in mobile cricket gaming ahead of all others. This is not just going to add to the charm of the game but will also give the fans a chance to play with some of the most popular players from the Rajasthan Royals team.”

    Rajasthan Royals chief business officer Alok Chitre commented on the team’s latest approach into e-gaming, “At the Royals, we believe that our fans are the team’s heartbeat and we are always looking at elevating the experience for our loyal fans across the globe, bringing them closer to their team in every way possible. Real Cricket presents an opportunity for our fans to connect with their favorite team in an exciting, new way, we are thrilled to collaborate with Nautilus Mobile to deliver this engaging experience.”

    Since its launch in 2014, the Real Cricket series has been a phenomenon, garnering over 350 million downloads, over one million active daily downloads worldwide, and 6.8 million monthly active users. This allows the gamer to play basic matches, tournaments, and even career modes, which makes the game a complete and interesting package for cricket enthusiasts worldwide.

  • Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Luminous Power Technologies hosts meet and greet with Rajasthan Royals in Delhi

    Mumbai: India’s leading energy solutions brand and the title sponsor of Rajasthan Royals for IPL 2024, Luminous Power Technologies, today hosted an exclusive “Meet and Greet” event with the players of Rajasthan Royals in Delhi.

    As the title sponsor of the Rajasthan Royals for the ongoing season, Luminous is excited to bring fans closer to their cricket heroes. The meet and greet event offered cricket fans and enthusiasts a once-in-a-lifetime opportunity to interact with their favourite players.

    The event was attended by the leadership team of Luminous India CEO and MD Preeti Bajaj, chief strategy, transformation, and marketing officer Neelima Burra, senior VP – energy solutions Amit Shukla, and leading players of Rajasthan Royals including ace batsman Yashasvi Jaiswal, Rovman Powell & one of the most prolific bowler R Ashwin. Several channel partners and distributors attended this exclusive “Meet & Greet” event. The players presented their signed miniature bats to the Luminous team.

    Luminous Power Technologies CEO and MD Preeti Bajaj said, “Luminous has consistently been driven by the values of high performance and reliability while striving to be a catalyst in the energy ecosystem. The partnership with Rajasthan Royals is most special for Luminous as the association has only grown stronger in recent years. The collaboration between the two brands is strong due to the shared values, as we together are set on the path of championing sustainability through our collaborative social initiatives. The partnership with Rajasthan Royals has helped us achieve greater brand visibility amongst the RR Fans who are spread all over India. We are extremely delighted with the way the team is performing and look forward to seeing this association grow further with every season.”

    Luminous Power Technologies chief strategy, transformation, and marketing officer Neelima Burra said, “Luminous has closely been associated with the nation’s most loved sport of cricket through strategic brand partnerships. Our alliance with Rajasthan Royals gives us an opportunity to build a stronger brand recall amongst our target audience. The Rajasthan Royal’s team presence has instilled sporting spirit and boosted the morale of the Luminous team and channel partners alike. The partnership with RR highlights our efforts towards illuminating lives with innovative energy solutions, and the team’s support strengthens our endeavours to bring about a transformation in society.”

    Luminous and Rajasthan Royals have taken their brand collaboration a step further, as Luminous complemented Rajasthan Royals’ commitment to solar power 156 homes for ‘26 sixes’ hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavour aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative, which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

  • Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Luminous Power Technologies supports RR’s solar power promise for #PinkPromise match

    Mumbai: Energy solutions provider, Luminous Power Technologies, has announced that it will complement Rajasthan Royals’ commitment to solar power six homes for every six hit during the team’s #PinkPromise match against the Royal Challengers Bengaluru on Saturday, 6 April. The Royals, through its social equity arm, Royal Rajasthan Foundation have undertaken a women-led transformative endeavor aimed at bringing solar power to communities in need, and the franchise’s title sponsor, Luminous Power Technologies, is supporting the initiative which is being led by rural women, who have trained to become solar engineers and are promoting the usage of solar energy in their community.

    Owing to last season’s collective success, Rajasthan Royals and Luminous Power Technologies had strengthened their long-standing association. With the Luminous logo proudly displayed on the front of the Rajasthan Royals’ official jersey and training kits, both brands had extended their association for the upcoming India’s T20 Premier League and announced Luminous as the Title Sponsor for the next two seasons till 2025.

    This collaboration marks a significant step for Luminous Power Technologies as they aim to raise awareness about the importance of renewable energy and its impact on improving lives and uplifting communities. Meanwhile, matching the Rajasthan Royals’ commitment to amplify and support the empowered women of Rajasthan by enabling equitable access to water, clean energy, livelihoods and mental health, Luminous will be supporting the women-led transformation model, which can also be replicated in other parts of Rajasthan and across India. Luminous’ vision is to support the access to clean energy initiative in rural India, and this commitment to the Royals will potentially involve the use of Luminous solar panels and storage solutions.

    Luminous Power Technologies chief strategy transformation and marketing officer Neelima Burra said, “As we usher transformation in the energy space with the solar revolution, we strive to be a catalyst in the sustainable energy ecosystem. Our long-standing association with Rajasthan Royals aims to drive innovation, promote sustainability, and inspire positive change in individuals and communities. Our support for the initiative #PinkPromise is a testament to our commitment to promoting clean and sustainable energy solutions and by leveraging the excitement and passion of cricket, we aim to create a positive impact on both the environment and the communities we serve.”

    Adding to the #PinkPromise initiative, Luminous Power Technologies group CHRO Shikha Gupta said, “Luminous has always maintained its attention towards the larger impact on the communities associated. In our long-standing partnership with the Rajasthan Royals, the #PinkPromise initiative adds impetus to solar energy adoption and empowers women solar technicians. As we navigate the dynamic, high-potential energy sector, our focus remains on evolving our brand partnership strategies to support higher brand affinity, growth, and transformation.

    Apart from supporting Rajasthan Royals and its #PinkPromise initiative, Luminous has been undertaking several CSR initiatives. Its project “Solar PV Installation Training” is upskilling women across India to become solar technicians. The 400-hour course is being initiated to provide a lucrative job avenue to the unemployed youth. The project is active in the states of Himachal Pradesh, Odisha, Karnataka (Bengaluru), Jammu, Haryana (Kaithal), Maharashtra (Nagpur) and Sikkim (Rangpo). The women upon completion are provided a Skill Certificate from NSDC (National Skill Development Corporation). Under the training course, the focus will be on the development of industry-competent skills.

  • playR continues to be the official merchandising partner of Rajasthan Royals

    playR continues to be the official merchandising partner of Rajasthan Royals

    Mumbai: playR, one of the leading sports and lifestyle brands, announced that they have associated with Rajasthan Royals, the inaugural champions of the T20 Tournament, as the team’s official merchandising partner, the journey that started in 2023 continues for 2024 season.

    This partnership will enable Rajasthan Royals to create a vast range of fan merchandise for their fans worldwide. The merchandise range will include apparel, accessories and lifestyle products for fans to show their loyalty to the team.

    The objective of this partnership is to provide the Royals’ fans across the globe the opportunity to proudly don their team’s threads and sport various exclusive merchandise.    

    Rajasthan Royals chief business officer Alok Chitre said, “As a franchise which is fan-focused, we are always looking to provide our fans with the best quality merchandise so they can showcase their support for the teams. Through our extension of the association with PlayR, we are looking forward to the fans sporting the specially curated range of merchandise that captures the essence of the team.”

    playR co-founder and director Ravi Kukreja expressed his enthusiasm for the partnership, saying, “We are thrilled to be continuing our partnership with Rajasthan Royals for the 2024 season. This partnership will allow us to create a unique range of merchandise for Rajasthan Royals fans around the world. We look forward to working with the team and helping them to create a strong fan base.”

    playR is a sport and lifestyle brand founded in 2021 and strives to provide customers with unique and edgy apparel, sports equipment, bicycles and accessories that celebrate their style and encourage them to express themselves. Currently present in over 100 retail stores in India and International and e-commerce, playR strives to cross 800 plus stores over a period of two years. playR provides a wide range of products that includes t-shirts, jackets, shorts, tracksuits, bats, balls, leg-guard, gloves, bicycles, bags, yoga mats, bottles, etc, as well as limited-edition items. playR’s mission is to inspire customers to be creative, confident, and fearless by providing them with a unique and fashionable style.