ITV

Tag: Rajaraman Sundaram

  • Sony Pictures Networks India hires southern market expert Rajaraman Sundaram as head content strategy

    Sony Pictures Networks India hires southern market expert Rajaraman Sundaram as head content strategy

    MUMBAI: Sony Pictures Networks India or Culver Max Entertainment has hired veteran television executive Rajaraman Sundaram as head content strategy. One wonders what one should read into this hire by CEO Gaurav Banerjee.

    Rajaraman has had deep exposure to the southern markets having worked at Vijay Television for almost 11 years in two phases January 2011-March 2006 and April 2009-January 2015. On both occasions, he was in the finance department.

    He was  given charge  of Asianet between December 2017 and September 2021 first as executive vice-president strategy (south) and then as business head. He was given the responsibility of Colors (Tamil) between September 2021 and July 2023.

    Rajaraman was then lured back to Disney Star India to work in the country manager India’s office between August 2023 and November 2024.  In between, the qualified chartered accountant worked with NDTV Imagine for two years (May 2007-April 2009) as vice-president finance. Then he had a stint at Hathway Cable & Datacom as chief operating officer -video business between April 2015 and December 2017.

    A question that needs answering is: in his new role, has Rajaraman been hired  to take Sony into the southern regional language market? Or is he being brought in to help Gaurav Banerjee  build the fictional slate of Sony Entertainment Television?  

    Gaurav Banerjee  and his core management team know it. And he is not telling. As yet. 

  • Rajaraman Sundaram appointed as business head of Colors Tamil

    Rajaraman Sundaram appointed as business head of Colors Tamil

    Mumbai: Viacom18 has announced the appointment of Rajaraman Sundaram as Colors Tamil business head.

    In his new role, Rajaraman will be responsible for scaling up the overall business strategy and invigorating the operations of the channel. He will be reporting to Viacom18 head of regional entertainment (Bangla, Odia, Tamil and Gujarati clusters) Rajesh Iyer.

    “Since launch of Colors Tamil, the channel has been on an exceptional journey – being the youngest challenger brand in a region that is known to be India’s most rewarding regional broadcast market,” said Rajesh Iyer. “Having built a distinct identity for ourselves, we now look forward to kickstart the next phase of our growth. Raja, with his extensive experience across the entire value chain of broadcast entertainment, is aptly suited to lead Colors Tamil into its next phase.”

    Rajaraman comes with over two decades of industry experience in broadcast media bringing a wealth of experience, insight and gravitas. A seasoned leader, he has held various roles including as Asianet Star Communications business head of Malayalam cluster, and as Hathway Cable and Datacom Ltd COO. He has also had astute credentials of leading teams at NDTV Imagine, Star India and Vijay Television.

    “I am elated to join the leadership team at Colors Tamil,” said Rajaraman Sundaram. “Colors Tamil has been a pioneer in bringing breakthrough content that continues to engage and entertain Tamil viewers across the globe and I’m looking forward to strengthening the channel’s overall value proposition and drive it to greater heights.”